This presentation shows examples of content marketing used throughout current online travel agents. Adding some or all of these techniques throughout your strategy will boost interest on your website, ultimatly resulting in more sales.

1. Content Marketing
What is content marketing?
Content marketing is a strategic process of sharing and publishing content via social media,
blogs, websites, podcasts etc. Aimed at creating relevant content to attract and retain your
certain target audience resulting in more sales, and trust between the brand and customers.
For a travel related business.

2. Example 1: Brochures
❖ Used To Persuade
❖ Shows Off Experiences They Offer
❖ Educating Customers
https://www.trailfinders.com/brochures

3. Example 2: Blogging (Inhouse)
❖ Educate and persuade
❖ Helps with SEO
❖ Gains attention on websites
https://www.trailfinders.com/blogs

4. Example 3: Testimonials
❖ To Convert Customers
❖ Gains Trust
https://www.trailfinders.com

5. Example 4: Social Media Content
❖ Reeling the customers in with incredible images
❖ To entertain and persuade
❖ Leads to video content (eg. Reels, TikTok)
https://www.instagram.com/tuiuk/

6. Example 5: Video Content
❖ Compelling, Interesting Videos
❖ Entertaining
https://www.youtube.com/@thomsonholidays/videos

7. Example 6: Newsletters
❖ Offering Incentives For Signing Up
❖ Persuade
❖ Showing Off Deals
https://www.tui.co.uk/holidays/competitions/giveaway/

8. Example 7: User Generated Content
❖ Reviews
❖ FAQs - Repurposing User Content
❖ Blog Comments
❖ Helps Gain Trust - Showing Customers Are Satisfied
https://www.tui.co.uk/destinations/faq

9. Example 8: Text Content
❖ Giving More Information To Website Visitors
❖ Showing Relevant Content To The Customer, Showing
What They Can Offer The Customer
❖ Helps Gain Trust Between Brand and Customer
❖ Helps Attract Customers - Resulting In Higher Sales
https://www.tui.co.uk

10. Example 9: Photo Galleries
❖ To Persuade
❖ Breathtaking images
❖ Showing What The Customer Can Get
https://theadventurepeople.com/destinations/new-z
ealand

11. Example 10: Guest Blog Posts
❖ Different perspective (Customer Viewpoint)
❖ Helps SEO
❖ Gains Website Attention
https://theadventurepeople.com/blog