1. Daniel Morris
Newspaper Front Cover Analysis
Here we can see an attractive model
placed in the upper right hand corner.
The fairly large image would
stereotypically attract men to the
newspaper. It is placed by a red
banner, an eye-catching colour that
represents love and lust etc; this suits
the model in the way that it will be
generally attracting men to the paper.
A very large Main Article title is
used; it is in a much larger,
bolder font than the newspaper.
This may be attracting readers
who are more into the stories
and current situations rather
than those who buy the paper
because it is the “London
Evening Standard” out of
popularity/preference.
The main image conveys the
personality and the housestyle of the
newspaper rather well. The colours in
the image match the ones used both at
the top and the bottom of the page,
showing consistency.
It is formal, represents a mature age
and is dealing with important matters.
The image conveys importance by the
serious look on his face, the dark suit
and the seemingly important booklet
he is holding. Because of this potential
reader will not even have to know who
the man is in order to know that the
topic is very serious.
There is a fairly large advertisement banner across the bottom of the page, I find this strange as they are
choosing this over something else, for example, a contents bar. However there aren’t any other advertisements
on the front page, so I can understand why they would have to place a large advertisement here. The adverts
colour scheme also seems to go very well with the colour scheme of the paper, so it flows rather well and is a
good choice for the paper.
Two smallerSub-headlines are
used in a much smaller font;
they are easily visible from a
distance. This is a good way of
giving a very brief idea of what
the article is about.
I think that the Masthead is
rather small, yet because of its
unique style it is still effective
and clearly visible.
I have also noticed that the
date, website + slogan are in
their conventional positions.