Daniel Odendaal is a South African music industry professional seeking a career in music publishing, artist and repertoire, digital music management, or label management. He has a diploma in sound engineering and internship experience at Sony Music Entertainment Africa and Universal Music Publishing South Africa. His resume details his educational background, work experience in music marketing and promotion, skills in Pro Tools, and references.

1. Curriculum Vitae
Daniel Odendaal
Email: odend0@asestudent.co.za
Mobile number: +27 (0) 84 238 2351
Phone: +27 (011) 849 5049
1

2. Personal Information
Date of Birth: 25 October 1990
Age: 22
Address: 50 Chrome Street,
Fararrmere, Benoni
1501
Nationality: South African
Identification Number: 9010255273088
Drivers License: Yes
Home Language: English
Education and Qualifications
High School: Muriel Brand School, Brakpan.
Highest Qualification: Matric
Year of Completion: 2009
Subjects:
English, Afrikaans, Mathematics Literacy, Business Studies, Biology, Life.0rientation
Tertiary Education
Tertiary Institution: The Academy of Sound Engineering
Highest Tertiary Qualification: Diploma in Sound Engineering
Year of Completion: December 2012,
Pro Tools Certified: Yes
Highest Level Completed: Pro Tools 210M – (Music Production)
Pro Tools 210P – (Post Production
2

3. Course Subjects
• Music Business Copyright & Publishing
• Music Theory
• Music Production
• Capturing Sound
• Audio Mixers
• Sound Design
• Golden Ear – (Ear Training)
• Digital Audio
• Electronics
• Pro Tools 101, 110, 201, 210M, 210P
Career Objectives
Careers paths I wish to follow are:
• Music Publishing
• Artist & Repertoire
• Digital Music Management.
• Label Management
• Music Marketing
• Recording Engineer – (Music / Post Production)
See Page 4 for Work Experience…
3

4. Music Industry Work Experience
Intern at: Sony Music Entertainment - Africa
Duration of Contract: 1 April 2015 – 18 December 2015 (9 Months)
Global Market Experience
Columbia Records / Epic Records / RCA
Parent Company: Sony Music Entertainment - Africa
Department: Marketing – (Multiple Genres)
Duration of Contract: October 2015 – December 2015 (3 Months)
Local Market Experience
Sound African Recordings / House Afrika Records
Parent Company: Sony Music Entertainment - Africa
Department: Marketing - Local Urban/Local House music
Duration of Contract: 1 April 2015 – 30 September 2015 (6 Months)
4

5. Duties:
1) Liaising with Regional, Community & Campus Radio Stations
• Building professional business Relationships with music compilers in the
regional radio market. - 5FM, 947 & East Coast Radio
• Pitching artists to radio stations across South Africa for increased spins/
airplay.
• Following up on singles/albums sent to the stations through cold calling
and emails.
2) Selling & Marketing Artists
• Identifying key elements or defining characteristics in singles and using
them as a selling point and marketing tool. Such examples of discussions
would include:
1) The single’s featured & non featured artists,
2) The producers of the album,
3) The release date of the album,
4) The single’s musical genre,
5) The singles target audience/market
6) The single’s friendliness on radio.
• The end result of this task is to create awareness around the album/artist.
Selling an artist’s product on a one to one basis, networking with key
players in the Radio & Television industry and above all building
relationships.
• These key players refer to music compilers at regional, community &
campus stations across South Africa. Examples of stations include: 5FM,
947, East Coast Radio, UJ FM, Bay FM, Radio Turf, Rhodes University
Radio, U.C.T Radio, Mohodi FM and Bush Radio to name a few…
• Joining label managers on outings to media houses. These facilities
included SABC Stations, YFM & Kaya FM.
3) Tracking Chart Positions
• Firm Understanding of Station Monitor Software. (Media Guide)
• Monitoring Chart Positions on iTunes, Apple Music & Shazam.
5

6. 4) Social Media Campaigns
Complete Your Album - Meghan Trainor – (Title Deluxe Album)
• Assisted in drafting social media content for the campaign
• Creating a story line (love story) to draw fans into campaign
• Driving fans to pre order the album on iTunes.
4.1) Social Media Messaging
• Creating weekly Social grid templates on Microsoft Xcel
• Tagging Artists in posts on Facebook, Twitter & Instagram
• Increasing Fan Engagement & Participation through social media posting.
5) Creating Smart URL’s & YouTube Playlists for Sony Artists
• Links to iTunes, Apple Music & Deezer for both iPhone & Android Users
• Creating various video playlists for the label. Best of AC/DC. Top 40
Alternative 2015 etc.
6) Data Capturing
• Capture & Collect ISRC Code information for both video and audio files for
submission to RAV.
• Familiarized myself with the “Digital Xchange” (DX) Database.
7) General Music Research
• Collecting Information on Music Reviews for various artist albums and
singles.
• Used the Information as a marketing tool when pitching singles to radio.
• Create presentations for Sony Music’s local and global offices. Foo
Fighters, Karnivool etc.
8) Arranging artist interviews
• Networking with music compilers
6

7. • Arranging telephonic interviews
• Arranging interview time & dates
• Creating & sharing a promo plan for artists radio interviews
• Sending through artist information to help formulate interview questions
• Artists include: Raheem Kemet (RSA) - @RaheemKemet,
Kaylow (RSA) @KaylowOfficial, Miza (RSA) - @MizaModibedi &
DJ Sliqe (RSA) - @Sliqe
9) Transporting artists to media events & Interviews
• Transporting Artists to Radio & Television stations as well as print media
companies for interviews, live performances & TV appearances.
• These companies include Destiny Magazine, ETV - (TV Station), SABC -
(South African Broadcasting Corporation), YFM - (African Radio Station) &
Kaya FM - (African Radio Station)
• I have transported the following Sony Music artists:
Somi (USA) - @somimusic, Thiwe – (RSA) - @Thiwe
10) Sampling CD’s / Music Videos to Radio & TV Stations
• Creating & Packaging CD discs
• Printing Artwork
• Creating CD templates on Microsoft Word & Excel.
• Filling out Waybills
11) Artist & Repertoire Presentation
• Listened to new music/demo’s
• Learnt to identify the key elements of a hit song.
• Signed a Local Alternative band to a digital deal with Sony Music.
• Gained a tremendous amount of confidence through these presentations
• I have a real passion for scouting talent and feel I could do well in this
field.
12) Overlooking demo submissions
• Identifying selling factors
• Giving constructive feedback on submissions
• Advising next steps if submission is successful
7

8. 13) General Label Manager Assistant duties
• Printing Minutes / Documents for Meetings
• Stocking refreshments for Meetings
14) Attending general weekly meetings
• Forward Planning
• Album / Artist Status
• Problem Solving
15) Attending Artist / Label Events
• Such events include:
The new album launch by Tree63 - @Tree_63 at Hard Rock Café
Johannesburg, Chambers & George Ezra - @george_ezra Live in South
Africa.
Please see reference letter from Mr. Paul Thackwray - Marketing Director of
Sony Music Entertainment Africa.
Intern at: Universal Music Publishing South Africa
Duration of Contract: 1 August 2014 – 31 October 2014 (3 Months)
8

9. Duties: Assistant in all areas of administration for Universal Music Publishing.
Breakdown of Duties:
1) Checking and amending copyright information on industry songs and
statutory notices
2) Assisting with Royalty Review reporting
3) Assisting with the creation of user forms
4) Reviewing and summarizing deal points on Client Agreements
5) General copyright checks
Please see attached reference letter from Mr. Ryan Hill. – Managing Director of
Universal Music Publishing South Africa.
Related Industry Experience
DJ at: Pimplimp Productions (My own Company)
Duration: March 2013 – Present (2years 6 months)
9

10. Company’s Area of Expertise: DJ for weddings, parties, corporate events.
Shadowed at: RAP Studios – (Housed in the SABC Building)
Company’s Area of Expertise: Radio Jingle Advertisements for the SABC.
Duration: (June 2013 –August 2013) – 3 months
I Learnt: Recording and Mixing of Radio Jingles
The Importance of good client relationships
Time is Money
Keep the client happy
Understand Signal Path
Know your software very well
Live Sound Experience
Worked at: Christian Family Church Boksburg
Position: Live Sound Engineer.
Duration: July 2012 – October 2012 – (4 Months, Part Time)
10

11. What I Learnt – Microphone Placement and Techniques, Real World Mixing and
Monitoring, practicing effective time management – (working quickly) and the
importance of teamwork in the workplace.
Previous Work Experience
Worked at: Improchem Pty/Ltd
Company’s Area of Expertise: Water Treatment
Duration of Contract: 1 Month (temporary contractor)
- November 2013
Position: Human Resources Assistant – (Filing Clerk)
Worked at: Controlled Dosing CC- (Water Treatment Specialists)
Positions: Junior Service Technician – (Apprentice)
Duration: 18 February 2013 – 31 March 2013 – (Temporary Contractor)
Worked at: Performance Color Systems – (Meadowdale, Germiston)
11

12. Positions: Health and Safety and Laboratory Assistant
Duration: January 2010 – February 2011 – (1 Year)
My Strengths
I have attained some work experience in the music industry
I am Confident
I don’t waste time,
I have a good ear for music and a broad knowledge of music genres
I ask questions if I don’t understand something and I am always prepared to
learn.
I own up to my mistakes and learn from them.
I have a good knowledge of Pro tools
I play a musical instrument – (Guitar)
Personal Traits
I am:
Hardworking Able to work well in a team Goal Orientated
Loyal Able to meet deadlines Passionate
Trustworthy Always willing to learn Driven
Hobbies, Interests and Sports
• Playing Music – (DJ)
• Music Law and Copyright
• Performing Music
• Songwriting
12

13. • Attending Music Concerts / Festivals
• Playing Guitar
• Music History
• Golf
References
Tel: (+27)11 274 5070 – (Ursula de Beer , Sony Music Entertainment – Africa)
Ursula.deBeer@sonymusic.com
Tel: (+27)11 274 5102 – (Duncan Shelwell , Sony Music Entertainment – Africa)
duncan.shelwell@sonymusic.com
Tel: (+27)11 274 5055 – (Paul Thackwray, Sony Music Entertainment – Africa)
paul.thackwray@sonymusic.com
Tel: (+27)11 274 5081 – (Roxanne Maritz, Sony Music Entertainment – Africa)
Roxanne.Maritz@sonymusic.com
Tel: 082 787 8722 – (Conrad Schwellnus, Sony Music Entertainment – Africa)
conrad.schwellnus@sonymusic.com
Tel: 083 384 7271 – (Ryan Hill, MD. Universal Music Publishing South Africa.)
ryan.hill@umusic.com
Tel: 082 308 8295 – (Lukas Botha, Sound Engineer at RAP Studios – SABC)
Tel: 083 716 5105 – (Angelo, Head Sound Engineer at Christian Family Church)
Tel: 083 629 2731 – (Chad Francis, M.D of Performance Color Systems)
Tel: 083 709 2999 – (Dennis Broskie, Owner of Controlled Dosing CC)
(011) 392 3620
Tel: (011) 482 9200 – (The Academy of Sound Engineering, SABC)
Email: Jan Van Zyl - jan@ase.co.za - (Academic Manager at the Academy of
Sound Engineering)
13

14. 14