Short CV detailing my past and present within the Music Industry: Namely Academy Music Group, Sony Music Entertainment & Universal Music Publishing.

1. Curriculum Vitae
Daniel Odendaal
Email: dan.pimplimp@gmail.com
UK number: +44 7380925839
Eligible to Work: UK & EU.
Passport: Irish / South African
Date of Birth: 25 October 1990
UK Address: Killburn Park, London, UK
Personal Statement.
I am a Sound Engineering graduate with a love for music and Record labels. My work
experience includesinternshippositionsfrom 2 major labels, Sony Music & Universal Music
Publishing.
I have recentlyjoinedthe AcademyMusic Group as a part time street team leader, handing
flyerstoticketholdersoutsidethe various02 arenas. I find this to be a fun and fulfilling job
and I feel honored to assist in promoting such iconic venues.
While working in Sony Music’s marketing department, I assisted local and international
teams on a variety of marketing campaigns. This included general admin duties, securing
radio play, social media posting and A&R Duties.
I also gained valuable work experience in the Music-Publishing sector, assisting in data
capturing duties and tracking chart positions.
My keyachievementswithSonyMusicinclude the day I signed my friend’s band to a digital
deal withthe label andthe second, whenIsecured firsttime airplayfor“LunchmoneyLewis”
to National Radio.
Music Pluggingwasanintegral partof my recordlabel internship&I feel ithelpedshape my
people skills. I learnt how to sell music to compilers over the phone as well as in person.
I have phenomenal music curator skills, curating playlists for both Sony Music and in my
professional capacity as a Mobile DJ with a multitude of clients happy to recommend the
service I provide.
I have high hopes for my future in the music industry and would like to learn as much as I
can, in as many areas as I can… I am a highly motivated, driven individual with a can do
attitude and the willingness to succeed. I also take time to enjoy life and love to share a
laugh with the people I meet.

2. Key Skills
Technical:
 Proficientin ProTools Software.
 Proficientknowledge of Xcel & Word.
 Keenknowledge of MusicIndustryContracts.
 Firmunderstandingof Social Mediaanditsimplementationforbusiness.
Personal:
 Well Spoken,ConfidentIndividual.(Englishismy1st
Language)
 Telesalesexperience inmusicmarketingforRadio.
 Venue Promotion –(HandingoutFlyers@the 02 Arena’sacross London)
 Great Networkingskills.
 Work Experience fromSonyMusic&Universal MusicPublishingGroup. (SA)
 4 Yearswork experience asamobile DJ.
 HighlyCreative andsharp-wittedindividual.
Music Industry Work Experience
1.
Street Team Leader at: Academy Music Group (London)
Duration: October 2017 to Present.
Duties:
Administer flyers to patrons at 02 Events.
Venues include Brixton, Shepherds Bush, 02 Forum, and Alexander Palace.
2.
Intern at: Sony Music Entertainment - Africa
Duration: 1 April 2015 – 18 December 2015 (9 Months)
Global MarketExperience
ColumbiaRecords / Epic Records / RCA
Department: Marketing– (Multiple Genres)
Duration of Contract: October2015 – December2015 (3 Months)
Local MarketExperience
Sound African Recordings/ House Afrika Records
Department: Marketing- Local Urban/Local House music
Duration of Contract: 1 April 2015 – 30 September2015 (6 Months)

3. Duties:
1. Artist& Repertoire Presentations (IntentiontoSignBands)
2. LiaisingwithRegional,Community&CampusRadioStations
3. MarketingArtists.
4. TrackingChart Positions
5. Social MediaCampaigns& Messaging
6. CreatingSmartURL’s & YouTube PlaylistsforSonyArtists
7. General MusicResearch& Data Capturing
8. Arrangingartistinterviews
9. Transportingartiststo mediaevents&Interviews
10. SamplingCD’s/Music VideostoRadio& TV Stations
11. Overlookingdemosubmissions
12. General Label ManagerAssistantduties
3.
Intern at: Universal Music Publishing South Africa
Duration: 1 August 2014 – 31 October 2014 (3 Months)
Duties: Assistant in all areas of administration for UMPG.
Breakdown of Duties:
1. Checkingandamendingcopyrightinformationonindustrysongsandstatutory
notices
2. Assistingwith RoyaltyReview reporting
3. Assistingwiththe creationof userforms
4. Reviewingandsummarizingdeal pointsonClientAgreements
5. General copyrightchecks
4
DJ at: Pimplimp Productions
Duration: March 2013 – Present
Duties:
Providing DJ Entertainment to a variety of functions, namely Weddings, Parties &
Corporate Events.
Certificates & Membership
Pro Tools Certified: 210M(Music Production) & 210P (Post Production)

4. Education and Qualifications
High School: Muriel Brand School -
Matriculated, (2009) Johannesburg, South Africa.
Tertiary Institution: The Academy of Sound Engineering –
Diploma (2012 – 2014) Johannesburg, South Africa.
Happy to Supply References from the Music Industry on Request…