The British crime drama film Ill Manors was directed by Ben Drew (Plan B) and had a production budget of £100,000. It was funded through the Film London Microwave scheme and post-production financing was obtained through distribution rights sold to Revolver Entertainment. The film premiered on May 30, 2012 and had a wide release in 191 UK/Irish cinemas on June 6, 2012, making over 2.5 times its budget in the opening weekend.

1. Production.
Distribution, Exhibition
ILL MANORS
Based on research done by Year 12 Media Studies
students.

3. ILL MANORS
The genre is a British crime drama film.
It was written and directed by Ben Drew, also known as artist Plan B.
Stars Rik Ahmed and Natalie Press, who are relatively unknown stars.
The film focuses on eight core characters, and their circles of violence,
as they struggle to survive on the streets.
Each story weaves into one another, painting an ultra-realistic gritty
picture of the world which is on the brink of self-destruction.
Each story is also represented by a different rap song.

4. The production company for Ill
Manors
The main production company for the film ‘Ill
Manors’ was BBC Films.
The company has existed for13 years.
It produces or co-produces British films and other
films such as Streetdance 3,
Fish Tank,
Match Point
and
An Education.
The average budget for films funded through BBC
Films is around £4 Million per film. BBC films make
films in different genres from dance to romance.

5. Production: Funding
• The script for Ill Manors was partly based on
actual events and stories Drew heard when he
was young, such as a woman prostituting herself
in order to repay a drug dealer.
• The film had been in development for three years
prior to filming, however Drew struggled to
secure finance for his film.
• Ill Manors was greenlit for production in 2009 as
part of the Film London Microwave scheme.

6. FILM LONDON
MICROWAVE
• Microwave is Film London’s micro-budget feature
film-making scheme.
• Aimed at commissioning the next generation of film-
making talent in the capital, Microwave has gone from
strength to strength since its launch in 2006.
• In partnership with BBC Films and supported by
Skillset, the UK Film Council (check as disbanded
2011) and the Mayor of London, this unique training-
through-production scheme offers fledgling talent an
avenue into feature production.

7. FILM LONDON
MICROWAVE
• So far, seven films have been completed through
Film London Microwave with all of them achieving
theatrical distribution in the UK.
• The films have they made are ‘Mum and Dad’,
‘Shifty’, ‘Freestyle’, ‘The British Guide to showing
off’, ‘Strawberry Fields’, ‘Ill Manors’ and ‘Borrowed
Time’
• A further four films are currently in development
to shoot 2013/2014.

8. Production
• The production budget was £100,000
• The locations the film used were Forest
Gate and Manor Park London, East London.
• The director was Ben Drew aka Plan B
• Plan B wrote the music for the soundtrack,
which serves as a narration for the film,
and was released as a CD.

9. Production
• Filming began September 2010 at
3 Mills Studios, London and filming
lasted for four weeks on location in
London, England.
• Editing of the film began in December
2010, however post-production of the
film was delayed due to Plan B
performing.

10. Pressure to raise finance
• In order to raise funds for the completion of
the film's post-production, the distribution
rights to Ill Manors were sold to
Revolver Entertainment in April 2011.
• BBC Films did not have the benefit of vertical
integration like Sony and financing was a
pressure.

11. How was the film
advertised?
• Posters were first advertised on 8 May.
Then it was advertised in Empire
magazine’s website. Following this there
was the premier.
• There where around 8 different posters for
the film.
• The trailer was released May 2012:
http://www.youtube.com/watch?v=1hfxWjUcbzs

13. Distribution
• The premiere was on the 30th May 2012. In
London, Leicester square.
• This screening was also attended by several British
recording artists such as Alesha Dixon,
Alexandra Burke, Professor Green, Tinie Tempah,
Wretch 32, Example and Ed Sheeran.
• Reviews and interviews:
• http://www.rottentomatoes.com/m/ill_manors/
• http://www.youtube.com/watch?v=ICVWORam1Wo

14. Exhibition
• The film was given a wide release to 191 cinemas in
the United Kingdom and Republic of Ireland by
Revolver Entertainment on 6 June 2012.
• Ill Manors was released in the Netherlands on 30
August 2012 and was also screened at the
Toronto International Film Festival and the Festival do
Rio in September 2012.
• Ill Manors was released on DVD on October 8, 2012,
and will contain footage that was not broadcast at
cinemas.

15. CD’s
Merchandise
Release: 23/07/2012 DVD’s Blu-Ray DVD:
Sold: 37,455 copies Release: Release:
October 8th 2012 October 8th 2012
Caspa remix of Single.

16. Distribution digitally:
Internet Campaigns
• Plan B’s album release of Ill Manors used
multiple interesting digital marketing
techniques.
• The campaign combines both traditional
and digital media and was kicked off by the
release of a ‘tweet-to-unlock’ campaign that
was promoted via digital media and
physical posters than included the hashtag
#illmanorsalbum.

17. Distribution:Advertising
• ALL YOUTH MARKETS WERE
TARGETTED........
• Radio: On BBC Radio 1Xtra, 1& 2.
• TV advertisement: Channel 4 & E4.
• Youtube - Urban English music videos e.g. SB.TV
• PLUS
• Newspapers: The Telegraph & The Guardian

18. Exhibition: how well did
it do at the box office?
• It made 2 and a half times its budget in
the opening weekend in the UK:
£256,288 at box office compared to
£100,000 budget
• The UK total Box office sales were
453,570. (4 and a half times its budget)

19. Exhibition
• Relative to its budget, Ill Manors has made
more money.....so far.
• By 8 Nov, 2 weeks after its release, Skyfall has
only made 3 times its budget, bringing in $500
million dollars worldwide -its budget was
$150-$200M. But thats only a few weeks after
Skyfall’s release.
• These figures don’t take account of DVD and
Blue Ray sales.