by ashen page

2. Educate, Entertain, and Enlighten (Warner Bro’s motto)
• It’s a fully integrated, broad-based entertainment
company and a global leader in all forms of
entertainment
• It leads every aspect of the entertainment industry from
feature film, television and music.
• It has many creative and business resources to build
world-renowned entertainment franchises that rack in
profits from all around the world.

3. Once upon a time…
• 1918 - the Warner bro’s produced their first full-scale picture, "My
Four Years in Germany," which grossed an amazing (for that time)
$1.5 million.
• Following their success they purchased property at 5842 Sunset
Boulevard for $25,000, and the Warner Bros. West Coast Studio
was born.
• Warner Bro’s began in April 4, 1923
• 1928 - ‘Lights of New York’ was the first 100% All Talking Picture. It
was a one hour feature that broke all box office records.
• 1989 - Warner Communications merged with Time, Inc. (due to the
higher level of prestige) which was a $18 Billion merger

4. • making around 20 different films yearly
• spending around $2 billion a year on marketing
alone.
• while making an upward of $80 million at the box
office per film.

5. pre-sold elements
are the elements used within film that we recognise and know from previous
accounts.
• Pre-sold elements are mostly used by big players like Warner Bro’s because
it’s a risk free investment, that they can use for marketing and attracting new
audiences.
Examples of pre-sold elements:
• Directors
• Actors
• Studios
• Celebrities

6. CASE STUDY:
PRE-SOLD ELEMENTS
Batman v Superman: Dawn of Justice
https://youtu.be/0WWzgGyAH6Y
• Two of the worlds most popular superheroes
• comic books - HUGE fan base
Director Zack Snyder (Watchmen, Man of Steel, 300
etc.)

7. • Man of Steel (2013) box office $668 million
• Batman Trilogy box office is $1.2 billion
• previous films are already a success, however combining them,
multiples the pre-sold elements, doubling the profits.
Actors
• Amy Adams
• Ben Affleck
• Jesse Eisenberg
• Laurence Fishburne (the matrix dude…. morpheus)
• Jeremy Irons

8. Harry Potter
(the worlds biggest film franchise)
https://youtu.be/K1KPcXRMMo4
• total box office gross $7,723,431,572
• total budget $1,155,000,000
• 7 successful books (pre-sold elements)
• 8 films
• 4 directors

9. one book, two films
• the decision to split the final book of the Harry Potter
collection, was the perfect marketing plan
• this would enable pre-sell for the first release, which
would then build intrigue for the final release.
• This clever marketing scheme, brought a wave of
splitting the last movie of a franchise like Harry
Potter into two separate parts.

10. Is Warner Bro’s just a greedy
corporation?
• Warner Bro’s has high interest in making profit, so not
only they can survive but dominate the film world, this
domination will mean more customers.
• However Warner Bro’s produces entertaining products
that will be part of life and memories for years to come.
• While Warner Bro gives it’s interest is in to take,
however if they did not create the profits they do they
wouldn’t be able to continue creating such high budget
movies.