1. 1Dana Brooks
3 Summerland Terrace
Suite 809
Etobicoke ON
M9A 0B4
Phone: 647.745.9530
dana416@outlook.com
Profile
» Highly motivated sales person with a long career in selling luxury cosmetics, skin care and
fragrances
» Excellent at creating excitement and motivating both customers and colleagues
» Excels in customer service; constantly striving for excellence and creating a positive
experience for the customer as well as positive sales results
» Always goes the “extra mile” to ensure satisfaction
» Serves valued customers with dedication, passion and integrity
» A “stickler” for details
» A true « chameleon. » Easily adapts selling style, behaviour and composure to accomodate
customers from all backgrounds, all ages and all buying styles
» Excellent communicator; excels in giving presentations to audiences both large and small.
Composes elegant written communications.
» Believes it’s “all in the follow-up”
» Versatile, adaptable team player
» About to begin the third and final pre-registration course at OREA (August 12 – September 1)
having achieved high marks in courses one and two (transcripts available upon request)
References available upon request

2. Dana Brooks Résumé - Page 2
Career History
November 2015 – Present
Shoppers Drug Mart #997
Beauty Expert with outstanding sales.
Exhibiting excellence in customer service at this very busy, hectic store.
Highest Customer Survey Index score in the Beauty Boutique. (“CSI” is a Shoppers Drug
Mart policy where customers are asked to rate their service at each purchase. The
applicant has the highest “CSI” score in one of the top Beauty Boutiques in the chain.)
Excels at booking appointments for demonstrators, galas and other special events
Utilizes various forms of social media to promote in-store events, new products and
special services
2013 – 2015
Dermtek Pharma
Joined this dynamic Canadian company to manage a large territory from Etobicoke to
Kingston, Bradford to Coburg.
Primarily focusing on Anti-Age brand Reversa.
Responsible for setting annual, by-period targets for each of my 185 stores and driving
the business so those targets are achieved.
Facilitated in-store trainings to ensure each Cosmetician had top-notch knowledge of the
Reversa brand, and how to present and sell it to their clients.
Running in-store events, supporting new launches and doing “spiffs” to make selling fun
and keep the teams motivated.
Working with Front Store Managers to ensure promotions are understood and ordered.
Working with Pharmacy teams to ensure they know and understand our OTC products.
Doing complete Pharmacy Team trainings on Dermtek OTC products as well as Reversa
products relevant to pharmacy business: Rosacea, Acne, Keratosis Pilaris, etc.
As at end of employ with Dermtek, territory was +22% YTD over 2014.

3. Dana Brooks Résumé - Page 3
2011 – 2013
Pierre Fabre Dermo-Cosmétique
After rejuvenating the training department and seminars across Canada, moved into
sales department as Pharmaceutical Sales Representative for PFDC brands: Avène,
Ducray, Elancyl, Klorane Hair Care, Klorane Makeup Removers, Aderma.
Serviced 85 SDM and Pharmaplus stores across the GTA .
Managed sell-in of hundreds of promotions for each brand into.
Did in-store trainings and worked closely with Cosmetics Managers to ensure sales
targets achieved and that all staff understood the benefits of each product how to turn
that knowledge into sales.
Liaised with store management to ensure adequate stock levels and purchasing of all
promos for all 6 brands.
Did large invitation-only events, speaking to customers of some of the downtown
Toronto stores; developed presentations, produced gift bags for attendees and gave fun,
informative, product-based presentations to hundreds of women.
2010 - 2011
Pierre Fabre Dermo-Cosmétique
Covering Maternity leave for Ontario Trainer
Completed 4 training seasons all across English Canada
Increased attendance at seminars for the spring 2011 season by over 30%
Helped to change to seminars from dull and overly-technical to fun, inter-active,
motivational experiences
Responsible for Pharmacy trainings in-store and at Peer Group evenings
Have translated all French materials – both PowerPoint and technical data – from
French into English, improving the flow of all copy
Have presented PR events to English press for the Klorane brand
Have received extremely positive feedback from all corners of English Canada on my
training style, my ability to make everyone feel special and for relating important
technical data, but still making it interesting and fun
When the Ontario Trainer returned from maternity leave, transferred into Sales
Department as Pharmaceutical Sales Representative, Toronto Central

4. Dana Brooks Résumé - Page 4
2009 - 2010
Professional Artists (Canada) Inc.
Launching the new brand BeautySoClean at HBC stores across Canada. This launch
included travelling across the country training Beauty Advisors on the benefits and
technology of BeautySoClean in both English and French
Working at international trade shows in New York, Los Angeles, Vancouver and other
locations to promote the BeautySoClean system to professional makeup artists across
North America and Europe.
Supporting Bay and Murale stores across Canada in BeautySoClean sales techniques
and protocols.
Wrote all copy for the BeautySoClean website
Worked at Head Office as Sales Coordinator – analyzing sales data provided by HBC
and translating into sales analysis sheet indicated regional percentages, opal
attendance, sales increases or decreases, units sold and all other pertinent data for
sales reps and Bay managers.
Right hand to National Sales and Marketing Director, Kathryn Winter.
2006 - 2009
Cover FX
Promote and colour match for this dermatological line of makeup – work on patients
(burn vicitms, cancer patients, patients with skin diseases such as vitiligo) at Sunnybrook
and Princess Margaret hospitals, as well as Shoppers Drug Mart locations across the
GTA who have burns, cancer scars, melanomas, rosacea, vitiligo and other skin
diseases.
1993 - 2005
Lancaster Group Canada
Account Executive, Telemarketing - Selling Lancaster Group products into
Perfumeries all across Canada both English and French
Servicing, by telephone, department stores including The Bay and Sears in remote
areas all across the country
Perfumery sales in excess of $2.1 million dollars net per year (among 92 stores)