12. 2016 second quarter, March 26, 2016.
Apple posted quarterly revenue of $50.6 billion
and quarterly net income of $10.5 billion
http://www.apple.com/pr/library/2016/04/26Apple-Reports-Second-Quarter-Results.html
Hardware
15. “Last quarter, iPhone sales were down 16 percent
year-over-year.”
Tom Warren
Journalist, The Verge
http://www.theverge.com/2016/7/26/12289832/apple-iphone-sales-q3-2016
18. Hardware | Industrial Design
“At heart, Apple is a hardware company, not a
software company, not an internet company, and not
a services company. Each of those product types
optimizes around a certain culture.”
Hugh Dubberly
formerly head of Creative services at Apple
19. “…the new iPhones include several new features,
including water resistance and upgraded cameras,
they look pretty much the same as the old ones.
The new Apple Watch does too.
Farhad Manjoo
Tech columnist, New York Times
http://www.nytimes.com/2016/09/08/technology/whats-really-missing-from-the-new-iphone-dazzle.html?_r=0
Hardware | Industrial Design
23. “Paid apps now make up a vanishingly small
proportion of my income, and nearly all of my
recent successes have come from free apps.”
David Smith
iOS Developer
https://david-smith.org/blog/2016/09/05/evolving-business-app-store-business-models/
Services | App Store
24. David Smith | Proportion of revenue
in-app purchase
paid
ads
26. “Apple is destroying design.
Worse, it is revitalizing the old belief
that design is only about making things look pretty.”
Don Norman
director, Design Lab at UC San Diego
https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
Software | Human Interface