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Strategic Positioning in Real Estate

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A presentation prepared to encourage the adoption of strategic positioning and activity systems in the struggling Real Estate industry

Published in: Business, Technology
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Strategic Positioning in Real Estate

  1. 1. Strategic Positioning applied to Real Estate Ryan Cooper
  2. 2. Sales volume has rapidly declined (millions of dollars) 250 Gross Company Sales 200 Volume 150 100 50 0 2005 2006 2007 2008 (projected) Paragon MLS, Accessed 9/08
  3. 3. Step 1: Understanding Fundamentals
  4. 4. The race is on
  5. 5. Competitive Convergence makes us indistinguishable
  6. 6. Competitive Strategy is about being different
  7. 7. Step 2: Preparing a Strategy
  8. 8. Product offerings based on strengths
  9. 9. Trade-Offs are key to Sustainability
  10. 10. Detailed Record- Length of Maintaining Keeping Career in Personal Industry Contact Market- Timeliness approach and Familiarity Consistency Problem Variety of Solving Media

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