The School Rific's Digital Marketing Module (2021)

CERTIFICATION PROGRAMMES
DIGITAL
MARKETING
MODULES
WEEKDAYS AND WEEKENDS'
LIVE & ONLINE SESSIONS
www.theschoolrific.com

The School Rific (TSR) is one of the finest digital marketing school or
training academy based in Nashik, MH which provides curated courses that
are in line with the updated market trends and scalable in the long haul.
We not only impart theoretical knowledge but provide training on live
industry-based projects.
We are a team of enthusiastic, passionate and industry-experienced people
who really love their work and give their 100% when it comes to adding
value to students’ lives.
With a goal to make Nashik a digital marketeers hub in India, TSR hopes
and works to kickstart digital marketing career opportunities worldwide with
Government certification,
100% Job Assistance and
Lifetime Learning Access.
ABOUT 'THE SCHOOL RIFIC'

THE SCHOOL RIFIC'S
DIGITAL MARKETING
MODULES
PRESENTATION OUTLINE
About the Programme
Course Outline
Who can do this?
Answering your WHYs
Additional Masterclass Sessions
Course Details
Faculty Panel
Mini-Courses Modules
Where to Find Us

WHY DIGITAL MARKETING
ABOUT THE PROGRAMME
Digital Marketing is crucial for the development of successful management
professional. It is a critical skill for acquiring, managing and retaining
customers in the dynamic online environment. Over the last few years,
consumer behaviour has changed drastically and firms had to quickly adapt
to these changes. Consumers today are vocal on online platforms forcing
companies to maintain an online presence. On the other hand, pure digital
marketplaces have emerged where all marketing functions are conducted on
online platforms. These broad changes have led to the emergence of digital
marketing and analytics. In this course, the objective is to introduce the
various digital marketing methods, tools and techniques for managing
customers and business activities.

WHY DIGITAL MARKETING
ABOUT THE PROGRAMME
The aim of the Digital Marketing Mastery Programme is to provide
participants with the knowledge about business advantages of digital
marketing and its importance for marketing success. Participants will get
exposure to digital marketing and content creation through various practice
exercise, hands-on-experiences of various digital marketing and analytical
tools and best practices. The gained knowledge, skills from this mastery
program will help future managers in creating a digital marketing plan in
order to manage a digital marketing performance efficiently.

DIGITAL MARKETING
MASTERY PROGRAM
The Masterclass sessions are a series of 40+ modules
that will complement your learning from the course.
These sessions will provide you with lots of practical
exposure to how digital marketing works in the
industry. Many vital tools and techniques will be taught
by leading industry experts.
After completing the TSR course and the additional
Masterclasses, you will gain a complete 360 degrees
understanding of all aspects of digital marketing. Such
a learning experience combining top-class working
faculty, industry leaders and platform experts has
never been released before. Happy learning!
2021 www.theschoolrific.com

TOTAL COURSE OUTLINE
Website Development
E-commerce Store Development
Earning from Blogs/ Websites
E-commerce Shipment Setup
Online Payment Gateway Setup
Marketing Strategy Mastermind
Free Domain worth 1,000/- for one year
Free Web Hosting worth 3,500/- for one year
WEBSITE DESIGN & DEVELOPMENT
Social Media Marketing
Instagram Marketing
Content Creation for your Niche
Instagram Marketing
LinkedIn Engagement
Twitter Engagement & Analytics
Facebook Marketing
Facebook Monetization
Live Facebook Ad Campaign
LinkedIn Networking
Twitter Trends & Growth
Snapchat for Branding
Quora Management
Creating & Managing Youtube Channel
YouTube Video SEO
SOCIAL MEDIA MARKETING
Google AdWords
Online Display and Search Advertising
AdSense Monetization
Monetization through Native Ads
Retargeting Advertisement
Live Google Adwords Campaign
GOOGLE ADS
CONTENT MARKETING
Developing Effective Content
Content Tools
Copywriting Basics
SEARCH ENGINE OPTIMISATION
Local Marketing SEO
Understand Search Engines & Google
On-Page SEO
Off-Page SEO
Search Engine Algorithms
Local SEO & SEO Project Essentials
Search Engine Marketing
Keyword planning (SEM)
SEARCH ENGINE ESSENTIALS
RFM Analysis and Optimizing Direct Mail Campaigns
Scheduling of Campaigns
Email Analysis
Watts’ Model-Viral Marketing
A More Complex Viral Marketing Model
Affiliate Marketing
VIRAL & EMAIL MARKETING
Mobile Marketing
App Based Marketing & App Store Optimization
App Stores- Google Play, iTunes App Store
App Based Marketing
App Store Optimization and its Importance
App Analytics Tools & Mobile Marketing
MOBILE MARKETING
Digital Marketing Effectiveness
Google Analytics
Advertising Effectiveness
Text Data Analytics
Network Data Analytics
Managing Twitter Data
DIGITAL MARKETING ANALYTICS

TOOLS AND PLATFORMS USED

FOR
FREELANCERS
For people who are
their own bosses, this
will be a professional
learning course where
you will be trained by
like-minded startup
oriented mentors.
FOR STUDENTS
The students who are
currently pursuing their
graduation/ post-
graduation can also
learn / apply the digital
marketing tools for job
search, employers
analysis & generating
side income.
FOR WORKING
PROFESSIONALS
Modern aged managers
and marketeers need to
stay up-to-date with the
latest trends and
learning these digital
tools will surely benefit
the goal-setting in the
long haul.
FOR BUSINESS
OWNERS
You're certainly losing
the majority of
businesses if you are
not online because the
marketplace today are
all-online. So learn and
don't miss out on your
earning potential.
FOR
HOUSEWIVES
Because work from
home is the new norm
and the ladies in the
house are more than
capable of handling
their small empire right
from their houses.
WHO CAN DO THIS?

WHY CHOOSE
THE SCHOOL
RIFIC'S
DIGITAL
MARKETING
MASTERY
PROGRAM?
Opportunity to earn a certificate on Completion in Digital
Marketing Mastery Programme by The School Rific
CERTIFICATION FROM THE SCHOOL RIFIC
Classes are held live and interactive so that learning and
work can go side by side and it's easy for working
professionals to attend lectures.
ONLINE & INTERACTIVE CLASSES
You get to learn from some of the best faculties and
industry experts who, by bringing their prospects into the
mix, help learners grow.
LEARN FROM INDIA'S INDUSTRY EXPERTS
REALTIME PROJECT BASED SESSIONS
Real-life case-based study pedagogy to enhance
implementation of theoretical concepts to real-life problems.

WHY CHOOSE
THE SCHOOL
RIFIC'S DIGITAL
MARKETING
MASTERY
PROGRAM?
This course is full of hands-on exercises to get an in-depth
understanding of advanced techniques & tools that can help
the participant to solve complex marketing problems in an
easy and structured way.
Agency immersion at the end of course so that students can
Interact with their faculties at the agency in the most
innovative ways possible.
The masterclass will showcase a selection of expert insights
from five industry leaders who will discuss the latest industry
trends and digital strategies.
INSIGHTS INTO DIGITAL MARKETING
AGENCY IMMERSION
Hands-on exposure on tools like Moz, SEMRush, Pinterest,
Blogs, Firebase, Youtube, GoogleAds, Facebook Ads & more.
PRACTICAL ORIENTED TRAINING
MASTERCLASS SERIES BY INDUSTRY EXPERTS

A/B TESTING
FOR COST AND TARGET
OPTIMISATION
In A/B Testing two versions of and ad/ page/
any marketing asset are compared head-to-
head by showing them to different audiences.
This process is a scientific way of coming up
with the best possible ad copy and other
marketing content by measuring audience
response.
Masterclass Session

CREATIVE
DESGINING
USING & PHOTOSHOP
Apart from the professional tool Photoshop,
Canva is a design tool for creating
professional looking designs for social media
and display ads.
Creative designing proficiency is a must have
for a complete digital marketer.
Masterclass Session

WEBSITE
DEVELOPMENT
USING
Apart from the professional tool Photoshop,
Canva is a design tool for creating
professional looking designs for social media
and display ads.
Creative designing proficiency is a must have
for a complete digital marketer.
Masterclass Session

NATIVE
ADVERTISEMENTS
THROUGH
Taboola is the most popular native advertising
platform. It partners with publisher sites and
blogs to show customized ads on the
publishers websites. Advertisers pay Taboola
for their ads to be shown on the most popular
and most relevant pages available.
Masterclass Session

AD MANAGER
Quora is a Q&A platform. The advertisers can
run ads on specific topics of their choice such
that only relevant users see their ads. The
audience reading Quora answers is highly
engaged and has high intent.
Masterclass Session

LEAD
AUTOMATION
THROUGH
Zapier is an automation tool. It works as a
glue between apps. E.g. sending your
Facebook Ads leads to the CRM automatically
so that leads don't need to be manually
downloaded. This leads to smoother
processing of your marketing and customer
lifecycle.
Masterclass Session

LINKEDIN ADS &
OPTIMIZATION
THROUGH
`
LinkedIn is a social media platform focusing
on working professionals. The audience is
often more suited for business products and
services.Sectors in which LinkedIn Ads are
highly important are education, IT services,
B2B products, financial services and so on.
Masterclass Session

PODCASTING
THROUGH
Podcasting is a much less crowded and
competitive space than blogging, making now
the perfect time to get started. Podcasting is
the preparation and distribution of audio files
using RSS to the computers of subscribed
users. These files may then be uploaded to
digital music or multimedia players
Masterclass Session

DIGITAL
BRANDING
AND PR
Digital Branding is essential to create your
brand image in the minds of customers to
positively complement the paid digital ads.
The various topics which will be discussed are
- content marketing, influencer marketing,
blogging, PR, media ads etc.
Masterclass Session

ELIGIBILITY CRITERIA
For Indian Participants – Graduates from a
recognized University (UGC/AICTE/DEC/AIU/
State Government) in any discipline with
Mathematics/Statistics up to 10+2 level.
For International Participants – Graduation or
equivalent degree from any recognized
University or Institution in their respective
country.
Proficiency in English, spoken & written is
mandatory.
ASSESSMENT CRITERIA
End Term Exam 40%
Assignment & Quizzes 30%
Certification Completion 30%
COURSE TRAINING
The primary method of instruction will be through
LIVE virtual lectures that will be beamed online via
internet to desktops/laptops of students or
classrooms on Zoom.
COURSE SCHEDULE
2 hrs Weekdays - 03:00 PM - 04:00 pm
32hrs on Every Saturday - 03:00 PM - 05:00 PM
Course Commencement Date: 1st and 3rd week every
month
COURSE DELIVERY
Duration: 3 months (Weekdays), 6 months (Saturdays)
Delivery mode: Online & Offline (Nashik)
Frequency: Weekdays & Saturdays
PAYMENT METHOD
Online payment or DD in favour of “Mr. Sachin Rajendra
Thakare” payable at “IDBI Bank, Nashik”.
Course Details

SACHIN THAKARE
COACH | FOUNDER
Mr. Sachin Thakare is a renowned strategic, marketing savvy SEO
expert with 8+ years of experience with interactive and social media.
Specializes in Strategy and Growth across the Internet leveraging.
Digital marketing specialist with a proven track record implementing
multi-channel digital marketing campaigns that drive new opportunities,
audience engagement and ROI.Concept-to-completion knowledge of
ideation, strategy, development, distribution and measurement.
Practice and management skills include P&L, Ops, Strategy, Search,
Social, Display, Big Data, Database/eMail/CRM marketing, Content
marketing, Retargeting (Search/Site/Social/CRM), Digital Promotions,
Gamification, and Mobile to drive engagement and revenue from all
screens.
Faculty Panel

HITESH TARAL
COACH | HEAD OF OPERATIONS
Mr. Hitesh Taral is an enthusiastic digital marketer, growth hacker,
podcaster, vlogger and an unconventional marketeer who is exceptional
in helping startups grow from A to Z by building rapid experimentation
based online campaigns. He uses the power of leverage, a combination
of offbeat Digital channels, and Traditional Marketing campaigns for
startup growth. He brings 6 years of digital growth expertise, a lot of
past decision-making data, and an extremely reliable experience-driven
gut feeling for growth to the startup ecosystem.
Faculty Panel

REGISTRATION
FEES
Application Fee INR
2000/- to be paid at the
time of registration,
which will be deducted
from Full Course fees
OR
INR 1000/- for Mini
Modules
FOR INDIAN
STUDENTS
For Full Course of Digital
Marketing, Indian
Residents will have to
pay only INR 25,000/- +
GST
Mini-course fees have
been mentioned ahead.
FOR INT'L
STUDENTS
For NRIs and
International students,
the Digital Marketing
Mastery Course is priced
at 400 US Dollars or
equivalent.

BUSINESS STARTER
MODULE
Local Search Engine Optimization
Keyword Planning
Basic Creatives Designing
Logo & Printables Designing
Business Listing on
- Google My Business
- JustDial
- UrbanPro
- Sulekha
- Yellow Pages
- IndiaMart
MINI MODULE
INR 5999/-
INR 5999/- 01

MINI MODULE
FREELANCING BASICS
MODULE
How to Find Clients
How to Pitch
How to Make Proposals and Bid Management
Test Preparation & Certifications Orientation
Authentic Clients Review
Profile Ratings
1st Month Sponsor for Basic Package on Freelancer.in
INR 5999/-
INR 5999/- 02

FREELANCING ADVANCE
MODULE
How to Find Clients
How to Pitch
How to Make Proposals and Bid Management
Test Preparation & Certifications Orientation
Authentic Clients Review
Profile Ratings
1st Month Sponsor for Basic Package on Freelancer.in
Google AdSense
Native Ads using Taboola, Outbrain, MGID, admobs,
Colombia
Facebook Monetization
INR 9999/-
INR 9999/- 03
MINI MODULE

SEARCH ENGINE
OPTIMIZATION MODULE
Basics of SEO for Google
On-Page SEO
Off-Page SEO
Google Analytics
Competitor Analysis
Keyword Analysis
XML Sitemap
App Store Optimization
MINI MODULE
Tools Used:
Hotjar
Webmaster
SEOquake
SEO Powersuite
SEMrush
INR 9999/-
INR 9999/-
Certifications:
8 Google SEO certifications
TSR SEO certification
04

WEBSITE DEVELOPMENT
USING WORDPRESS
Types of Site Made:
Blogging | Company Profile | E-commerce
Mobile Responsiveness
Payment Gateway Integration
Live Chat Feature
Social Media Optimization
Accelerated Mobile Pages
Instant Articles Integration
Designing Basics to get started
Landing Pages
MINI MODULE
Bonus Deliverables:
Domain Purchase for
1 year up to 1000/-
Website Hosting for 1
year worth 2500/-
INR 14999/-
INR 14999/- 05

MINI MODULE
GOOGLE ADS MANAGEMENT
Google Ads Account Creation
Business Account Verification
Keyword Planner
Reach Planner
Performance Planner
Audience Management
A/B Testing
Cost Optimization
Google Merchant Center
Google Ads Data Hub
Types of Ads:
Search
Display
Shopping
Video
Smart (Cross Platforms)
Discovery
INR 9999/-
INR 9999/-
Ads Agenda Setting:
Sales Ads
Leads Ads
Website Traffic
Brand Awareness
Apps Promotion
Local Store Visit Promotional Ads
Live Google Ad Campaign worth INR 1000/- budget
06

GRAPHIC DESIGNING
Basics of Designing
posts Creation
Carousels
GIFs
Vectors Creation
Printables Design
Logo Designing
Colour Psychology
Colour Palette Selection
Mockups Designing
Photo Editing & Colour Correction
Presets
MINI MODULE
Tools Used:
Canva
Photoshop
CoralDraw
Lightroom
INR 7999/-
INR 7999/- 07

SOCIAL MEDIA MARKETING
MASTER
Account Creation
Website & Apps for social networking
Inbound Social Marketing
Audience Targeting & Management
Understanding the Basic Algorithm for Growth
Content Planning and Strategy Management
Posts Creation
Influencer Marketing
Facebook & Instagram Ads
Facebook Business Suite
MINI MODULE
Platforms Covered:
Facebook
Instagram
Twitter
LinkedIn
Pinterest
YouTube
Quora
INR 7999/-
INR 7999/-
Live FB/ Insta Ad Campaign worth INR 500/- budget
08

SAMPLE CERTIFICATE

GET
SOCIAL
WITH US FACEBOOK
https://www.facebook.
com/spandigitsocial/
TWITTER
https://twitter.com/soci
alspandigit?lang=en
INSTAGRAM
https://www.instagram
.com/spandigitsocial/?
hl=en
LINKEDIN
https://www.linkedin.com
/company/spandigit-
social/

LET'S TALK
REACH OUT TO US
2nd Floor, Spectrum, 10 A, Suyojit Garden Rd, Kamgar
Nagar, Satpur Colony, Nashik, Maharashtra 422007
MAILING ADDRESS
sales@theschoolrific.com; theschoolrific@gmail.com
EMAIL ADDRESS
8484813268 / 58
PHONE NUMBER
WEBSITE

PARTING WORDS
We don't have a choice
on whether we do
digital marketing...
The question is
How well we do it.
THE SCHOOL RIFIC

The School Rific's Digital Marketing Module (2021)

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