United - Destination Marketing

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United - Destination Marketing

  1. 1. Destination Marketing © 2012
  2. 2. Destination Marketing a marketing variety of strategies and tactics to increase traffic in hotels, shops, malls or events
  3. 3. United Fly-through
  4. 4. Shopping CentersSTRATEGY: Tourism Health & FarmaWHEREOTHERS SEE & IndustriesTARGET Financial FMCG ServicesCLIENTS,WE SEE &DESTINATIONS European Real Funds Estate
  5. 5. Marketing ConsultingBrandingCreative & DesignPrint & A/V ProductionMediaPREvent Organizing
  6. 6. On the TourismIndustry, United isone of the MarketLeaders
  7. 7. Project File Objective Image Campaign for Egypt, as a tourism destination Client Egyptian Tourism Authority Outputs Marketing + Communication Strategy & Tactical Plan PR: Planning, Consultancy, Press conference organizing, Press Relations, Production: stands, event production Media: Planning + Buying Event organizing: Press Conferences, Caravan
  8. 8. Outdoor
  9. 9. Stands at Romanian Tourism Fair
  10. 10. Project File Objective Launching the first Marriott Hotel in RO Client Bucharest Marriott Grand Hotel Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: Press Layouts, Outdoor, Radio Commercials Production: photo sessions, DTP, billboards, radio commercials Media: Planning + Buying PR: Press conference organizing, Press Relations, Event organizing: Press Conference, Launching Event
  11. 11. Bucharest Marriott Grand Hotel / Press Layout
  12. 12. Bucharest Marriott Grand Hotel / Press Layout
  13. 13. Project File Objective Launching the first Best Western Parc Conference Center Client Best Western Parc Hotel, Bucharest Outputs Branding: 5 Logos for the Conference Rooms Creative Services: Brochure, Folder Production: Brochure, Folder PR: Press Relations Event organizing: Launching Event for Direct Clients, Launching Event for Tourism Agencies, Press Conference
  14. 14. Shopping CentersOn the ShoppingCenter Industry,United is MarketLeader
  15. 15. Project File Objective Launching the mall – traffic of 150.000 in first weekend Results Traffic of 230.000 in first weekend Facebook – 9000 friends at launching, Rank No. 4 in Romania Raffle Campaign: 35.000 participants Client Maritimo, Immofinanz Outputs Marketing Consultancy Project Management PR Management Events Concept Creative Strategy Media Planning & Buying Year 2011
  16. 16. Project File Objective Campaigns Client Bucuresti Mall, Anchor Group Outputs Marketing Consultancy Creative Services: Press Layouts, Billboards, Flags, Flyers, Meshes etc. Production Newsletter Design Year 2009
  17. 17. Outdoor
  18. 18. Outdoor
  19. 19. Outdoor
  20. 20. Project File Objective Christmas Campaigns Client Plaza Romania, Anchor Group Outputs Marketing Consultancy Creative Services: Press Layouts, Billboards, Flags, Flyers, Meshes etc. Year 2009
  21. 21. Outdoor
  22. 22. Project File Objective Launching of Galleria Suceava and Buzau Client GTC Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: TV commercial, Press Layouts, Billboards, Flags, Flyers, Meshes Materials Design & Production Media: Planning + Buying PR: Press Relations Events: VIP Party, Launching Event Year 2008, 2009
  23. 23. Health & Farma
  24. 24. • Objective• Calmogen Plant – launching campaign• Client• GlaxoSmithKline• Outputs• Creative Concept• TVC
  25. 25. TV Commercial
  26. 26. Project File Objective Corporate Communication Organs Donation Awareness Project Client Hoffmann La Roche Outputs Corporate Film Presentation for different events. Awareness among the authorities and public opinion with regards to the organs donation.
  27. 27. Corporate Presentation Movie
  28. 28. Project File Objective Launching Jacuzzi in Romania Client Jacuzzi SpA Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: Press Layouts, Billboards, Media: Planning + Buying PR: Press Relations Year 2006, 2007
  29. 29. FMCG
  30. 30. Project File Objective Promotion – Win Knorr Golden Cubes! - Stimulate intention to buy the Knorr Cube Concentrate Cubes Client Unilever Outputs Posters Flyers Wobblers Packaging Shelf Talkers
  31. 31. Poster
  32. 32. Project File • Objective: Promotion of Knorr instant soups on the ski slopes • Locations: Clabucet & Sorica Ski Slopes • Product: Instant Soups Knorr • Techniques: Sales promotion, branding and sampling • Outputs: Creative Services: concept, tagline, campaign materials: sales kiosk, poster, mesh, billboard, table tent, trayliner, costumes
  33. 33. Predeal Kiosk
  34. 34. Project File Objective Become market leader Result Market leader in 2004 Client KONICA Outputs Marketing + Communication Strategy & Tactical Plans 6 Promotion Campaigns Creative Services: Press Layouts, Radion Commercials, Billboards, POSM’s Media: Planning + Buying Production: POSM’s, prizes Stand design Press Relations Events: Launching Event for Retailers Year 2002, 2005
  35. 35. Finalist of
  36. 36. Real EstateOn the Real EstateIndustry, United isMarket Leader
  37. 37. Project File Objective Corporate Campaign Client Avrig 35 Outputs Marketing + Communication Strategy & Tactical Plan Stand Materials Design & Production Presentation materials: Corporate brochure Year 2008
  38. 38. Corporate Brochure
  39. 39. Project File Objective Promotion Campaign For Vivenda Residencias Client Hercesa Outputs Marketing + Communication Strategy & Tactical Plan Branding: Name, Logo, Branding Strategy for Cinco Creative: AD, Mesh, Outdoor, TNI Stand, Radio Commercial Production: AD, Mesh, Outdoor, Stand, Radio Commercial Media: Planning + Buying PR: Press Relations Event for clients
  40. 40. Event
  41. 41. Project File Objective Launching the first residential project in Cernica Client Panhol Developments Outputs Marketing + Communication Strategy & Tactical Plan Branding: Logo, Branding Strategy Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary Presentation Movie & CD Stand Design Internet Site + Banners Media: Planning + Buying PR: Press Relations Events: Launching Event, Press Conference
  42. 42. Financial Services
  43. 43. Project File •Objective •PR campaign during the takeover of Banca Agricola •Client •Raiffeisen Bank
  44. 44. Project File Objective Launch Firenze Casa Mortgage Client Firenze Bank Outputs Print Ads Flyers Posters
  45. 45. Poster
  46. 46. Leaflet
  47. 47. European Funds
  48. 48. Project File Objective Public Awareness for ANCS Grants Client National Authority for Scientific Research• ANCS Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: 2 TV Commercials, Press Layouts, Production for 2 TV commercials Year 2007, 2008
  49. 49. TV Commercial – The Researcher
  50. 50. Project File Objective Public Awareness Client CNIPMMR• CNIPMMR Outputs Communication Strategy & PR Creative Services: Roll-ups, Billboards, CD’s Production for 1 TV commercialNational Council of Small and Medium Sized Private Production for 1 audio commercial Enterprises in Romania Five press conferences Year 2010
  51. 51. Billboard
  52. 52. Press Conference
  53. 53. Project File Objective Launching Campaign Client Dial Telecom Outputs Marketing + Communication Strategy & Tactical Plan Creative Services: Press Layouts, Billboards Media: Planning + Buying PR: Press Relations Events: Launching Event for Retailers Year 2006, 2007
  54. 54. Project File Objective Raise 50.000 euro for Hospice Saint Irina Result 70.000 euro were raisedHospice Client Hospice “Saint Irina” - palliative care center“Saint Irina” Outputs Marketing + Communication Strategy & Tactical Plan Branding: new logo Creative Services: Billboard, TV commercial, Radio commercial, Print Ad Production for TV and radio commercials Media Planning & buying arrangements (free) Year 2010
  55. 55. For more info, please contact us at:Dan Cirstea0722.648.290dan.cirstea@unitedcom.orgor accesswww.unitedcom.orgwww.facebook.com/UnitedMediaCorp Address: 2, Dr. F. Teodorescu St., Bucharest, Romania Phone/Fax: +40 21 317 22 45 E-mail: office@unitedcom.org Web: www.unitedcom.org

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