Anteea Consulting is a group of business, marketing, and communication consultants with over 10 years of experience in Romania and Central and Eastern Europe. They specialize in B2B communication and use creative methods to develop tailored strategic plans and services for clients, including advertising, public relations, social media, and event management. They have expertise in industries such as real estate, software, furniture production, and retail.

1. Anteea Consulting
Your Communicator – “from back room to
center stage”
5 minutes
Industry case studies
Communication Campaign 2012

2. Who we are and what can we do for our clients?
 A group of business, marketing and communication consultants;
 Having over 10 years experience on both Romanian and Central - Eastern European market;
 What differentiates us? The fact that we establish an active dialogue that engages our client.
And in the end, it engages the viewer, the listener, the buyer - your target.
 We use the newest, most creative methods to create plans with specific, measurable objectives
tailored to client’s industry and line of business;
 Specialized in B2B communication.
Communication Campaign 2012

3. Strategic services - communication
 Marketing & communication support:
Advertising – brand & product strategy, positioning, naming, corporate &
promotional materials design;
 Advertising – promotion – strategy , planning, negotiating;
 PR – media relation (articles, interviews, press releases, press events,
conferences), employee relations – internal communication;
 B2B industry events - fairs & exhibitions, company events, production of
corporate decoration items;
 Social media – managing the visibility on social networks ( mass networks or
business networks such as Xing or LinkedIn)
Communication Campaign 2012

4. Industries of expertise
 Business to business:
 Real estate;
 Railway industry;
 Software industry;
 Hardware industry;
 Electronic/electrodomestic ;
 Productive industry –
furniture, food, mineral water, etc.
 Retail industry;
 Sanitary wear industry;
 Leisure industry;
 Construction industry;
Communication Campaign 2012

5. Real Estate Industry
 Cushman & Wakefield – strategic communication,
events, promotional materials, corporate design;
 Anteea Estate – strategic communication,
Telemarketing campaigns;
 Afi Europe – pre-launch press conference
& event for a regional shopping center;
 New Yorker, Calzedonia - PR
 Remax / Bastion – PR
 First international Real Estate Congress;
2012 - 15 Estudios de Caso

6. Railway Transportation Industry
 Eveniments & exhibitions;
 Design, creation of corporate materials, production;
 Managing Romanian Journalists Delegation at International Exhibitions;
 Communication campanign in Romania;
 Country, industry and competitive reports.
Bombardier Transportation.
2012 - 15 Estudios de Caso

7. Software & services industry
 Company events;
 Managing participation at fairs & exhibitions;
 Communication campaigns;
 Brand & brand manual;
 Events around the country
In cooperation with public
/administrative bodies;
 Software & services
Industry Event - Soft 21.
Companies & Organizations:
Computer Troubleshooters,
RBC, BCS – SAP partner,
Fair Value – SAP partner,
Soft 21 – The event of the
Industry of Software &
Services.
Communication Campaign 2012

8. Hardware & telecom industry
 Events & exhibitions;
 Product launch;
 PR Campaigns;
 Advertising campaigns;
 Design &
Production.
Companies: IT&S,
Emblaze;
2012 - 15 Estudios de Caso

9. Electronics & electro-domestic
 Social media campaign;
 Corporate decoration items design & production;
 PR Campaigns;
 TV projects.
Companies: Domo & Technomarket,
Elcon Systems,
IT&S.
2012 - 15 Estudios de Caso

10. Natural mineral water industry
 PR Campaign;
 Industry research studies;
 Copywriting – web site text;
COMPANY – Rio Bucovina, Bucovina water
Communication Campaign 2012

11. Food production industry
 Company & product launch;
 PR Campaign;
 Industry research studies;
 Events;
 Photo sessions.
WAWEL – polish chocolate
producer
Communication Campaign 2012

12. Furniture production industry
 Company & shop launch;
 Press conference;
 PR Campaign;
 Events;
 Photo sessions.
 Corporate design.
Casa Rusu –
Romanian furniture
producer
Communication Campaign 2012

13. Industrial production: auto, spare parts for shipyards etc.
 PR Campaign;
 Corporate design & production;
Companies : Azovromet SA, Alstom Power etc.
2012 - 15 Estudios de Caso

14. Sanitary wear
industry
 Launch event;
 PR Campaigns;
 Social media campaign;
 Corporate design & production.
Companies: Senso Ambiente,
Hansgrohe AG, Ideal Standard.
2012

15. Retail industry
 Shopping Centers Events:
Vitantis Shopping Center
 Bega Shopping Center
 Plaza Shopping Center
Communication Campaign 2012

16. Social media campaigns:
Facebook, Twitter, Foursquare,
Pinterest, Google +
Communication Campaign 2012

17. Our Expertise
 Business to business: IT & C industry (including telecom, software), heavy machinery
producers, construction industry, sanitary industry, transportation, utilities (energy,
water), real - estate etc.
 Business to consumers: Telecommunication, automotive, tourism, beauty and
cosmetics industry, pharmaceuticals.
 Non profit groups: foundations, associations, NGO’s dealing with Euro-Atlantic
integration or promoting European interest groups, health issues, Ministries – IT & C,
administrative international organizations.
Communication Campaign 2012

18. Anteea Consulting
Thank you!
Contacts:
www.anteea.ro
Roxana Pavel – Marketing Director
Mobile: 0722 222 021
Email: roxana.pavel@anteea.ro
www.anteea.ro
Communication Campaign 2012