1. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: ceo@symonsinternetgroup.com
“World-class quality guaranteed or your money back.”
KIM SYMONS
PORTFOLIO & MARKETING GUIDE
DIGITAL & TRADITIONAL
MARKETING, CREATIVE & BRANDING EXPERT
SEATTLE – NEW YORK – SAN FRANCISCO - VANCOUVER
Web: www.symonsinternetgroup.com Tel: 604-782-4672 Email: kim@symonsinternetgroup.com
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TABLE OF CONTENTS
Bio: Kim Symons 3
Web Development & Design 5
Creative Direction & Leadership 5
Global Multi Media Marketing 7
Mobile Ecommerce Apps 8
Interactive Digital/Traditional Direct
Response Packages 9
TV Production & Digital Media 10
Online Social Networks 11
Online Communities 12
Mobile & Smartphone Apps 13
Mobile & Smartphone Apps
Development & Marketing 14
Interactive Social App Mobile 15
IPad Ecomm Apps 16
Mobile iPhone Social Network 17
Startups & IPO’s 18
Funding & IPO’s 19
New Product Design & Packaging
20
Writing, Design & Collateral 21
Ads 22
Brochures 23
Magazines 24
Media Releases 25
Functional & Specific Experience 26
Market Sector Experience 27
3. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 3
Kim Symons
ABOUT KIM SYMONS
World class marketing and creative guaranteed or your
money back.
Authorized Developer For
apple, Blackberry & droid
Kim Symons is a record-setting
digital and traditional marketing
communications and branding
expert. The strategic marketing
campaigns he has created,
developed and managed have so
far generated over $180-million
USD in product sales and
consistently return response rates
2 to 18 times greater than
industry averages. He specializes
in creating market-leading
digital & traditional integrated
marketing strategies and
programs, creative and
marketing services such as
writing, design, creative
direction, site design, marketing
materials development, and full
scale multimedia digital and
traditional campaign design,
development and management.
Kim has set a number of records
for global marketing campaign
results.
For example;
- In financial services Kim created a
bank marketing campaign for
$105,000 which generated $78-
million in deposits - a $743/$1
marketing ROI
- In real estate he created a direct
response program that sold $40-
million worth of investment property
in 52-minutes for a major
international land developer
- In investment marketing he
created a multi-channel digital and
traditional strategy that for $50,000
USD generated over $30-million in
investment within 90-days for a
publicly-listed biotech
These are just a few examples of
Kim's track record of consistently
delivering some of the highest
results in marketing anywhere in
any media in any market.
Just some of the companies he has
provided world class strategic
marketing and creative services to
include Microsoft, Sun Systems,
DDB-Needham, The Omnicom
4. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 4
Group, Bay Area News Group, San
Jose Mercury News, Post Media
Group, Intrawest Land
Development Corporation, Telus,
Business Telecom Equipment,
Microtel, Westminster Financial,
Denny’s Restaurants, China
Datacom, and the Realty World
Franchise Group.
Kim is a former industry-leader in the
field of direct response marketing
campaigns and creative, a
Marketer of the Year Co-Nominee,
a Finalist Judge at the New York
University Center For Direct &
Interactive Marketing (Manhattan)
and his work on Marketing In The
Digital Age has been presented at
the Cannes International
Advertising Festival.
In digital marketing, he was one of
the earliest web innovators and
remains a leader in the field
architecting a variety of leading
internet marketing applications
including some of the first online
communities and social networks
and a range of new digital media,
social media marketing and
emerging mobile and smartphone
applications.
Kim is based primarily in Seattle,
New York, San Francisco and
Vancouver and is available onsite
or virtually worldwide.
So if you require senior marketing,
creative and branding expertise to
help maximize your marketing
effectiveness and success please
feel free to contact Kim directly
anytime.
World class quality
guaranteed or your
money back.
Global cell: 604-782-4672
Email:
kim@symonsinternetgroup.
com
“With so much relying on
your marketing success
shouldn’t you make sure
you have the best
possible talent working in
your corner?”
5. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 5
“The following examples are archival.
Current work is proprietary and confidential.”
6. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 6
Interactive Sites/ Web Development & Design/Online
Communities/ Digital Media/Integrated Direct
Response Programs/Creative Direction & Leadership/
Product Design & Development/Ecommerce
8. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 8
Mobile Ecommerce Business Solutions
BuyABizness is an ecomm marketing application that combines the best elements of an ebay-style digital marketplace with a
worldwide digital and traditional underlying strategic marketing program reaching millions of potential buyers. Market: People Wanting
To Buy Or Sell A Small or Medium Business. Key Features: Massive emerging market. Global reach. Multiple revenue streams. Technology
built and proven. Baby boom driven.
9. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 9
Interactive Digital/Traditional Direct Response Packages
One of the most important keys to success in marketing is to create a campaign that uses "involvement devices" to engage the individual
target prospect. There is a real art form to doing this effectively. In the example shown here created for a rapidly-emerging New York
property marketing group, an interactive direct mail package was developed that had a lot of "moving parts" - each of which played off
the other parts in an interesting and unified fashion to coalesce and repeat the key marketing messages. By creating these "moving parts"
the recipient tends to find the package very involving and in the course of interacting with it the marketing message is conveyed. The
campaign shown here also included a variety of online elements including a direct response video streaming from the client site in a high-
def dvd-quality version. In creating a campaign like this, one of the most important elements is the "voice" you create. This is all about the
writing - and truly great writing is becoming increasingly rare. It has to be real and it has to communicate directly to the prospect as if they
were sitting across the kitchen table having a conversation with you - just as these words are talking to you now. If you can do that - the
results you generate will be exponentially ahead of any of your competitors.
10. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 10
Television & Online Media Design & Production
Broadcast-on-demand television is becoming an increasingly essential part of every company's marketing arsenal. If it isn't yet for your company
- it should be. This is why The Symons Group has been creating online and 'narrowcasting' television on an ongoing basis for years now. For
example, it created InvestorWorld TV - one of the first online tv channels in the history of the internet - long before Bloomberg or many similar
competitors. It was created based on Kim Symons's early belief that there would be a massive migration of mainstream tv viewers from
traditional broadcast to user-centric special interest online channels. That migration is now occurring in major numbers and is expected to
continue to grow exponentially. As a result, creating broadcast production vehicles form an integral part of overall marketing capabilities.
11. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 11
Online Social Networks: The Cocktail Club
Kim invented what may have been the first online community and social network in the history of the internet – years before
facebook, myspace and similar competitors were invented. It was a local and worldwide social community designed for the 35+
urban upscale professional. It was groundbreaking in its inception and quickly gained viral growth traction with very high user
involvement. The Cocktail Club established new paradigms in the field of online communication and member interaction.
14. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 14
Mobile & Smartphone Apps: Development & Marketing
With 95% of the North American public now owning
mobile smartphones, the transition to mobile platforms
is an issue that all companies and organizations need
to address. But doing that is tremendously complex.
Not only is there the complexity of converting existing
web applications such as traditional websites to mobile
platforms but there is also the enormous challenge of
how you break through the clutter of hundreds of
thousands of mobile apps and the more than one
trillion url's now in existance.
As an Authorized Developer for apple, Blackberry and Google/droid whose most recent release is a social relationship app called The
Compatometer Instant Compatibility Calculator we have faced these challenges first hand.
The solution we developed was to create a multi channel powerhouse marketing program combining the best aspects of social media
marketing (facebook, twitter, online affiliates, social networking, etc.) to tested-and-proven traditional marketing approaches such as
conducting an ongoing major media relations campaign to such media as The London Sunday Times, New York Times, major U.S. market dailies,
to magazines ranging from Cosmopolitan to Seventeen, to broadcast media such as The Today Show and Oprah, to regional radio drive time
programs.
The reason we take this approach is because most companies and individuals think all they have to do is create a mobile app and the market
will beat a path to its door. Everyone thinks their app is going to go instantly viral which is the Holy Grail of online marketing. But the only way that
is going to happen is if you make it happen. The result is that, most of the many thousands of smartphone apps sit in the apps stores completely
unnoticed and the more than one-trillion url's remain buried in the e-haystack.
This is why we take the approach of combining all marketing channels and activities into a comprehensive continuous global marketing
campaign. It's an enormous amount of work and it takes a huge amount of brainpower and consummate marketing and creative skills - but it is
the only way to go if you want to be successful.
The mobile revolution is one of the most interesting phenomena in the history of communications but there is nothing easy about it and the main
ingredients required of any company hoping to stand a chance of success are patience, persistence and massive marketing knowhow.
15. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 15
Interactive Social App: The Compatometer
Instant Compatibility Calculator
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The InvestorWorld Group: Funding & IPO’s
As a world leader in investment and financial services marketing, The InvestorWorld Group’s exclusive boutique service division successfully
architected the IPO of a number of international companies while generating over $50-million USD in investment volume for its client companies
through the InvestorWorld Global Multimedia Marketing Division.
www.investorworldgroup.com
20. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 20
New Product Creation, Design & Packaging
This entirely new breakthrough original new age nutracosmetics line was completely conceived, designed and packaged
by Kim Symons. Currently in prototype stage.
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Hard Stuff
(Collateral, Writing, Design, Creative Direction)
26. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 26
Functional & Specific Experience
(in alphabetical order)
advertising
brand building & management
brand design & development
branding & positioning strategy
company design & management
copywriting
creating companies and products
creative leadership & management
digital & web marketing
digital media creation & development
digital strategies
direct mail & direct response campaign design
direct mail writing
direct response & direct mail marketing
e-commerce strategies
email marketing
execution strategies
financing and capital raising programs
information architecture design
internet & digital marketing
investor & market relations
magazine and media design & development
market research
marketing and launch strategies
marketing strategies
media communications
media design & management
mobile product design
new product development & launch
online communities
online marketing strategies
packaging
product creation, design and development
product packaging, positioning, launch & rollout
public and media relations
public market strategies & IPO’s
sales & telemarketing strategies
smartphone applications design
social marketing
startups design and launch
strategic business management and planning
technology planning & management
tv production
user experience design
user interface design
writing
27. Web: www.symonsinternetgroup.com Global Cell: 604-782-4672 Email: kim@symonsinternetgroup.com Page 27
Market Sector Experience
(in alphabetical order)
alternative energy
B2B
B2C
biotech
business, corporate, consumer & high technology
products
communications services
cosmetics
educational programs
elearning
financial and investment products & services
franchises
international products and services
internet services and properties
investing
investments
media & information products
mobile products
nutraceuticals
online communities
pharmaceuticals
pharmaceuticals and biomed
public markets
real estate
real estate and investment products
resource companies
smartphone apps
software & application services
startups
subscription-based services
technology
telecommunications services & products
virtual products