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How indiamart became rs 250 crore company and leader in b2b marketplace in india- Case study By DSIM

What you will find in this case Study?

1) About IndiaMart

2) Idea of B2B Marketplace

3) Business Model

4) Growth and Success Story

5) Marketing Strategy of IndiaMart

6) Social Media Campaigns

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How indiamart became rs 250 crore company and leader in b2b marketplace in india- Case study By DSIM

  1. 1. CASE STUDY How IndiaMart became Rs 250 crore company and leader in B2B marketplace in India?
  2. 2. Author Box  Delhi School of Internet Marketing is a trademark of "Kixx Media Pvt. Ltd." as a leading Internet Marketing Training provider for Corporate, Professionals, Entrepreneurs and Students .  An all in one advance digital marketing course for working professionals, business owners and job- seekers  DSIM receives 4.7 rating out of 5. DSIM reviews, feedbacks, track record of results and success is due to its investment in students, best training, and technology. More reviews can be checked out on : reviews-of-Delhi-School-of-Internet-Marketing-Is- it-really-worth-learning
  3. 3. What you will find in this case Study? 1. About IndiaMart 2. Idea of B2B Marketplace 3. Business Model 4. Growth and Success Story 5. Marketing Strategy of IndiaMart 6. Social Media Campaigns
  4. 4. About IndiaMart• India’s biggest online marketplace, connecting buyers with suppliers. • Currently number #3rd B2B marketplace in the world. • Started by Dinesh Agarwal in 1996 • Offers a platform and tools to more than:  2.6 crore buyers  3.3 crore products  22 lakh suppliers.
  5. 5. The idea of B2B marketplace Mr. Dinesh Agarwal was working with HCL America where he was deeply impressed by the internet technology He soon realized the potential of internet in India and moved to India to bring this new technology to Indian SMEs The internet broke the geographical boundaries and brought buyers and suppliers on a single platform in a cost- effective manner. Buyers from all over the world can get Indian suppliers and manufacturers just through a single click.
  6. 6. Business Model  Offers a free service as well as paid membership to the users,  Mostly for the SMEs.  Registration is free of cost for the SMEs  Has an option to upgrade an account to get a paid membership to get high end results.  Also works with the business model of pay per lead
  7. 7. Growth and Success Story  More than 2.2 million suppliers & 12 million buyers visiting the online platform every month.  3100 employees located in its 55+ offices across the country.  Clients from all across the world, from 200+ nations.  Service option available in more than 100+ cities in India,  700,000 registered members and nearly 5 million global buyers across various industries and verticals.
  8. 8. Marketing Strategy of IndiaMart
  9. 9. TV Advertisement: With a digital boom all across the country, IndiaMart has featured Bollywood actor Irfan Khan to drive the primary message of “Kaam Yahin Banta Hai”.
  10. 10. Social Media Marketing #AaramKiTune campaign: IndiaMart with an ample presence over various social media platforms, Facebook having more than 2.4 lakh and Twitter with more than 5000 followers, created the pre-buzz for the campaign.
  11. 11. #IndiaKiKho j campaign: IndiaMart has most recently launched its “India Ki Khoj” campaign to celebrate the spirit of entrepreneurship. Irfan Khan kick started the campaign through a tweet which was then amplified through its other digital platforms.
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