MIT School of Distance Education is one of India's leading educational institutions that offers a Post Graduate Digital Marketing Online Course to bridge the gap between the skills needed in the job market.
With MITSDE’s best PGCM Digital Marketing course you become an expert Digital Marketer as required by businesses today.
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DIgital marketing in India.pptx
1. MIT School of Distance
Education
Digital Marketing in India
2. What is Digital Marketing?
• Digital marketing has become an essential tool for
companies to thrive and succeed. With the ever-
increasing dependence on digital channels, the year 2023
brings forth new opportunities and challenges.
• Digital marketing allows you to enhance your online
visibility through various channels such as social media
platforms and industry-specific websites.
• With proper analytics and tracking tools, businesses can
gain insights into their digital marketing efforts and make
data-driven decisions.
• This empowers businesses to optimize their strategies,
allocate resources efficiently, and identify new
opportunities
3. Digital Marketing in India
• Digital Ad Spending: In 2021, digital ad spending in India was projected to reach approximately $3.78 billion. This represents
a growth rate of 26.7% compared to the previous year.
• Mobile Internet Usage: As of 2021, there were over 624 million smartphone users in India, making it a prime market for
mobile-focused digital marketing strategies.
• Social Media: India has over 448 million social media users in 2021. This offers significant opportunities for businesses to
engage with their target audience through platforms like Facebook, Instagram, Twitter, and LinkedIn.
• E-commerce Growth: The E-commerce market was estimated to be worth around $70 billion in 2021. This presents ample
opportunities for businesses to leverage digital marketing to reach and convert online shoppers.
• Video Consumption: Video consumption has soared in India, driven by the increasing availability of affordable internet
access. As of 2021, India had over 500 million online video viewers, creating a fertile ground for video-based marketing
campaigns.
• Influencer Marketing: Affiliate marketing has gained prominence in India, with brands leveraging the reach and influence of
popular social media personalities.
4. Learning digital marketing techniques such as search engine optimization SEO, social media marketing, and
data-driven decision-making is essential. A robust online marketing strategy allows you to distinguish your
brand, reach new markets, and seize emerging opportunities.
MIT School of Distance Education is one of India's leading educational institutions that offers a Post
Graduate Digital Marketing Online Course to bridge the gap between the skills needed in the job market.
With MITSDE’s best PGCM Digital Marketing course you become an expert Digital Marketer as required by
businesses today.
Learning Digital Marketing
5. Why MITSDE ?
• Learn the latest concepts in digital marketing
• Understand the working of tools used in Digital Marketing
• Learn to create a brand through digital marketing
• Learn how to analyze the trends and design campaigns
• Understand how to become a virtual brand manager
6. • Digital marketing executive
• Digital marketing manager
• Content writing executive
• Content manager
• SEO manager
• Social Media manager
• Digital marketing specialist
• Acquisition manager
Potential Careers Opportunities
Successful completion of the program will ready you to pursue multiple roles in Digital Marketing,
across various domains. Few exceptional job prospects are:
7. MIT School of Distance Education is one of the largest distance learning center in India. We offer various
Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that
include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing,
Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and
provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible
learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our
students.
About US
8. o Regularly updated syllabus
o Industry-relevant course offerings
o Courses taught by Industry Experts
o Affordable courses
o No cost EMI options
o Self-paced learning
o Live webinars and doubt solving sessions
o Quick and highly-responsive student
support
o Dedicated student support team
Advantage of learning with MITSDE
9. Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career
Counseling.
Our Student Placement :