Lamb Hair McDaniel Your Product or Service Offering Mark.docx

Lamb Hair McDaniel Your Product or Service Offering
Marketing 8e
Part 4 Marketing Plan Worksheet: Distribution Decisions 1
Part 4 Distribution Decisions Worksheet
METHOD
Preferred distribution method
Direct Intermediaries
If applicable, number of channels
Dual channels Multiple channels Channel alliances
Nontraditional
channels
COSTS
Variable distribution costs will affect price of end product to
consumer?
Yes No
Describe the role cost will play in your distribution method:

INTENSITY
Choose a level of intensity for your distribution efforts
Intensive Selective Exclusive
Rationale for choice:
Marketing 8e
DISTRIBUTION FACILITIES
Global distribution facilities needed? Yes No

Warehouses needed? Yes No
If yes, number of warehouses:
List warehouse locations:
•
•
•
•
•
Fulfillment services Yes No
Packing companies Yes No
Transportation firms Yes No
Billing services Yes No
List other channel facilitators you anticipate needing:
•
•
•
•

•
Will you distribute your product through a retail location? Yes
No
If yes, what type of retail location will you use (select all that
apply)?
Chain store Specialty store Franchise
Department store Discount store Supermarket
Convenience store Drugstore Warehouse club
Restaurant Factory outlet
Marketing 8e
Will you distribute your product through nonstore channels?
Yes No
If yes, what type of retail location will you use (select all that
apply)?
Vending machine Direct retailing Direct mail
Catalogs and mail order Telemarketing Internet

Shop-at-home
Will you be a part of a franchise system as a franchisee? Yes
No
Business format franchise? Yes No
Product and trade-name franchise? Yes No
Will you franchise your offering? Yes No
Business format franchise? Yes No
Product and trade-name franchise? Yes No
Describe your retailing mix, if applicable:
Marketing 8e

If you will have your own distribution outlets, describe your
plan for each element
of the store atmosphere:
Employee type and
density
Merchandise type
and density
Fixture type and
density
Sound
Visual factors

Odors
WEB SITE CONCERNS
If you have a retail outlet, describe how will you convey
atmosphere of brick-and-
mortar store on-line:
Marketing 8e
Will you feature or promote other Web sites and/or companies
on your Web site?
Yes No

List which you will promote:
1.
2.
3.
4.
5.
6.
Describe the strategic goal to be achieved by this (these)
partnering(s):
SPECIAL CONSIDERATION FOR SERVICES
Will you distribute your service to other Web sites? Yes No
What level of service will you distribute via the Web? Full
Partial
List aspects of service you will distribute via the Web:
•

•
•
•
•
•
Text1: Check Box2: 0: Off1: OffCheck Box3: 0: Off1: Off2:
Off3: OffCheck Box4: 0: Off1: OffText5: Check Box6: 0: Off1:
Off2: OffText7: Check Box9: 0: 0: Off1: Off1: 0: Off1:
OffText10: 0: 0: 1: 0: 1: 2: 3: 4: Check Box11: 0: 0: Off1: Off1:
0: Off1: Off2: 0: Off1: Off3: 0: Off1: OffText12: 0: 1: 2: 3: 4:
Check Box13: 0: Off1: OffCheck Box14: 0: 0: Off1: Off2: Off1:
0: Off1: Off2: Off2: 0: Off1: Off2: Off3: 0: Off1: OffText15:
Check Box16: 0: Off1: OffCheck Box17: 0: 0: Off1: Off2: Off1:
0: Off1: Off2: Off2: 0: OffCheck Box18: 0: 0: Off1: Off1: 0:
Off1: Off2: 0: Off1: Off3: 0: Off1: Off4: 0: Off1: Off5: 0: Off1:
OffText19: Text20: Text21: 0: 1: 2: 3: 4: 5: Text22: Text23:
Check Box24: 0: Off1: OffText25: 0: 1: 2: 3: 4: 5: Text26:
Check Box27: 0: 0: Off1: Off1: 1: Off0: 0: Off1: OffText28: 0:
1: 2: 3: 4: 5: Text8: 0:
RUNNING HEAD: Paper outline
1
Final Paper Outline
Riffat Aziz

Com 425: Communication in Organizations
Intructor: Tricia Ahart
11/03/2015
2
Organizational communication concepts
1. Introduction
Effective communication is important because it promotes
the success of an organization. Effective communication should
be clear, accurate, and deliver the intended message to the
targeted audience (Berra, 2013). Sometimes it is difficult for
recipients to understand the message because it was poorly
delivered. This paper explains the new communication structure
that will be used in the organization. An effective
communication structure should include five concepts which are
active listening, group networks, leadership strategies, conflict
resolution, and organizational culture.
2. Active listening
i. Why the concepts is necessary
Active listening is a vital part of communication. It
involves paying attention to the message being delivered by
other team members. It enables employees to gather information
and to learn from coworkers. This is among the factors that
promote creativity since listening enables one to listen to new
ideas. In addition, it reduces interpersonal conflicts in
organizations (Gately, 2013).
ii. How to implement it
This communication concept can be implemented through
training. For instance, employees should be trained not to
interrupt others while they are talking. They should also be
taught to use important active listening techniques which

include, paying attention, using of gestures such as nodding to
show that
3
they are listening, providing feedbacks, and asking questions to
clarify what the speaker said.
3. Group networks
i. Why the concept is necessary
Creating effective group networks involves creating a
pattern of interaction in order to encourage more
communication in groups. Creating effective communication
network helps in ensuring that every group or group members
has access to the information and ideas are communicated to the
group (Lococca, 2013).
This can be done by tracking the number of times
employees communicate and the communication channels used
more often in the organization. This helps organizations to
know the most effective communication channels to use when
passing different kinds of messages. For instance, it will help
the organization to know whether to use the centralized or
decentralized networks (Lococca, 2013).
4. Leadership strategies
The leadership strategies used in an organization affects
communication. Effective leadership strategies are important
because they not only encourage sharing of information but also
listening. They also make leaders to create strong and
influential communication networks. The most effective
leadership strategy is
4
the informal leadership because it helps in speeding up
communication. It also ensures that employees get the right
message on time (Humes, 2013).

Informal leadership strategy involves demonstrating
leadership behaviors instead of jut focusing of the formally
assigned leadership responsibility such as leading group
meetings. In order to introduce informal leadership, the
organization should select group leaders who have the ability to
influence other members through personal communication
abilities. This implies that apart from the designated leaders,
the organization should rely on the emergent informal leaders to
deliver messages (Humes, 2013).
5. Conflict resolution
Conflicts resolution encourages effective communication
in organizations. Failure to effectively manage conflict in
groups hinders open communication. Conflict resolution
encourages active listening because it makes team members to
develop positive attitude towards the message being sent by a
group member (Lococca, 2013).
Conflict resolution involves addressing conflicts
immediately without postponing. It also involves encouraging
team members to fairly fight by discouraging hostile attacks of
those with conflicting ideas. Introducing conflict
5
resolution guideline such as expressing one’s self calmly will
also help in addressing conflicts (Lococca, 2013).
6. Organizational culture
i. Why it is necessary
Organizational culture influences how employees in an
organization pass messages. An effective organizational culture
ensures that employees communicate using appropriate
languages especially in a culturally diversified work
environment. Additionally, organizational culture promotes
tolerance among culturally diversified groups. This encourages

them to listen and have positive attitudes towards the ideas of
other workers (Epictecus, 2013).
In order to introduce a culture that encourages effective
communication, an organization should ensure that the language
used at the work environment is understood by all members.
Creating a healthy organizational culture also involves
encouraging open communication by introducing an open-door
policy in the offices of leaders in the organization (Epictecus,
2013).
7. Conclusion
Effective communication is important for the success of
any organization. It involves implementing leadership strategies
that influence employees and implementing an organization
culture that encourages open communication. The implement
communication concepts in organizations should ensure the
messages passed are accurate and can influence the audience.
Reference
Berra, Y. (2013). It was impossible to get a conversation going.
Everyone was talking too much. Chapter 2.
Epictecus. (2013). We have two ears and one mouth so that we
can listen twice as much as we speak. Chapter 6.
Gately, R. (2013). Effective communication starts with
listening. Chapter 4
Humes, J. (2013). The art of Communication is the language of
leadership. Chapter 7.
Lacocca, L. (2013). You can have Brilliant Ideas but you can’t
get the, across, your ideas won’t get you anywhere.
Chapter 5.

Marketing 8e
Part 2 Marketing Plan Worksheet: Analyzing Marketing
Opportunities 1
Part 2 Analyzing Marketing Opportunities Worksheet
NAICS
NAICS code for your industry
MARKETS
List consumer markets:
Consumer Market Internet capabilities of market
1.
2.
3.
4.
5.
6.
List business markets:

Business Market Internet capabilities of market
1.
2.
3.
4.
5.
6.
Identify most important market to your business:
Marketing 8e
Opportunities 2
Rationale for choosing this market:

TARGET MARKET SEGMENT
Describe target market (check all that apply):
Gender
Family
Life-Cycle
Age
Class
Ethnicity
Male Married Seniors Capitalist White
Female Single Baby Boomer Upper Middle African
American
Divorced Generation X Middle Asian
American
Widowed Generation Y Working Hispanic
American

Parent Children Working Poor Native
American
No children Underclass Other
Size of market
Growth rate of market
Spending power of market
Geographics:
Marketing 8e
Opportunities 3
Psychographics:

In your industry, what differentiates market for e-business from
market for
traditional business?
If you have physical store, will you encourage customers to
shop on-line?
Yes No
Rationale:
POSITIONING GRID
Is technology the most important factor to your firm? Yes No
If not, what is?
Identify 2 competitive advantages you must command in order
to succeed:

1.
2.
Marketing 8e
Opportunities 4
Plot positioning grid for these 2 factors
Is your offering too close to a competitor? Yes No
Strategy for putting distance between you:

Are there places on the grid where consumer wants and needs
are unsatisfied?
Yes No
Can your firm fill those gaps with e-business? Yes No
If not, will you modify offering to fill them? Yes No
Rationale:
Marketing 8e
Opportunities 5
MARKETING RESEARCH
Who will conduct MR? Independent firm In-house
MR

What kind of research will you do? (check all that apply)
Quantitative Qualitative Primary Secondary
List critical questions to which you need answers:
1.
2.
3.
4.
5.
6.
Will you use the Internet as MR tool? Yes No
Information gathering techniques to be used (check all that
apply):
Survey Observation Experimentation
In-home interviews Mystery Shopper Describe experiment:
Mall-intercept
interviews

One-way mirror
Telephone interviews Traffic counting
Executive interviews Other
Focus groups Scanner-Based
On-line focus groups Market basket data
Mail surveys Info-Scan
On-line surveys Behavior Scan
Other Other
Marketing 8e
Opportunities 6
COMPETITIVE INTELLIGENCE
List companies associated with this product group:
1.
2.
3.

4.
5.
6.
How many companies are in the same industry as you?
List major magazines and other publications in this industry:
1.
2.
3.
4.
5.
6.
Who are the reporters studying this industry?
•
•
•
•
•
•

Summary of articles written recently on this industry or product
group:
Marketing 8e
Opportunities 7
List Web sites specific to this industry:
1.
2.
3.
4.
5.
6.

Who are the leading experts in this industry?
•
•
•
•
•
•
List job openings posted on competitors’ Web sites:
1.
2.
3.
4.
5.
6.
Conclusions you draw about competition from posted job
openings:

Key elements of competitors’ mission statements:
•
•
•
•
•
•
Marketing 8e
Opportunities 8
Conclusions you draw about competition from mission
statements:

Will use the following competitive intelligence resources (check
all that apply):
Salespeople Experts CI consultants
Government agencies UCC filings Suppliers
Periodicals Yellow pages Trade Shows
Other
Text1: Car Tracking Text2: 517919Text9: Business to
businessText10: Capable of accessng the internetText11:
IndustrialText12: Capable of accesing the internetText13:
Professional servicesText14: Capable of accesing the
internetText15: Government agencies Text16: Capable of
accesing the internetText17: Financial services Text18: Capable
of accesing the internetText19: Intermediaries Text20: Capable
of accesing the internetText21: Transportation services market
is the most important for the business.Text22: Car
TrackingText23: Lio Tracking company deals with instalation
of car tracks. Therefore, the transport services markets best fits
the business since car owners will want to track the movement
of their vehicles. Text25: LargeText27: The business main
targets will be the urban areas where there are many cars. it will
also target rural areas. The focus will be national wide. Text28:
Car TrackingText29: The market will be divided according to
the social class and lifestyle of the target customers. Text30:
Car tracking services will most probably depend on the internet.
Fleet management will be done online and hence most of the

communications and transactions are via e-business platform. In
traditional business, it is not possible to do the tracking services
effectively. Text33: Shopping online is more convinient and can
reach many customers as compared to physical store. Text34:
Text36: Car TrackingText38: In order to put a distance between
the business and competitors, a cost leadership stragety will be
applied. The company will ensure top quality at relatively low
prices.Text40: Through e-business, the firm will ensure that the
prices are lowered significantly and efficiency is maintained.
Text41: Car TrackingText46: Text47: Car TrackingText49:
ManyText52: Lio tracking company sells cellphone enabled car
tracking devices. it is product, sales, market and societal
oriented. The company's goal is to improve globla vehicle
safety and productivity. Its mission is to staple proficiency and
maintain competitive improvement. The objective is to curb
vehicle loss, avoid losses in fleet business, eliminate reckles
driving and maintain good car conditions. The company
strengths are transparency, wide range of experts, rapid actions,
variety of products, strong management and traffic partnership.
Its weaknesses are the high levle of competition, loopholes,
increasing demand overwhelming its supply, cost of production
is high. Major competitors in the business are Toyota Corp,
Ford, Teletrack, Matrix and Starcom. Lio Company is well
positioned to handle global marketing and hence extend its
compeition. Text53: Car TrackingText57: From the job
openings, it can be concluded that most competitors are
focusing on increasing sales and increasing innovation. The
organizations are also aiming at increasing the the quality of
services and production. Text59: Car TrackingText60: From the
mission statements of competitors, it can be conncluded that
most organizations are aimed at ensuring quality services
through innovation and technologiocal developments. This will
reduce costs and hence increase their profitability and
competitiveness. Text62: Text24: Lio Tracking Company
Competitors

High (Efficiency) Low
(efficiency)
Ford
Low (Cost economy)Text4.0: Retail
MarketsText3.0: Consumer Product MarketsText5.0: Food an
Beverages MarketsText6.0: Transportation Service
MarketsText7.0: Government MarketsText8.0: Business
MarketsText3.1: capability based on region and incomeText8.1:
High capabilityText7.1: High capabilityText6.1: Capability is
relativeText5.1: Capability is RelativeText4.1: Capability based
on products Check Box24.0.0.0: YesCheck Box24.1.1.0.0:
YesCheck Box24.0.1.0.0.1.0.0: YesCheck
Box24.0.1.0.0.2.0.1.2.1: YesCheck
Box24.0.1.0.0.2.0.1.2.5.1.0.0.1.0: YesCheck Box61.0.0.0:
YesCheck Box61.1.0.1.1: YesCheck Box61.2.0.1.0: YesCheck
Box43.3.1.0: YesCheck Box45.0.0.1: YesCheck Box45.0.0.2:
YesCheck Box46.2: YesCheck Box46.5: YesCheck Box45.0.0.6:
YesCheck Box45.0.0.7: YesCheck Box43.0.0.0: YesCheck
Box43.2: YesCheck Box42.0: YesText26.0: High growth
rateText26.1: ModerateCheck Box32.0.0.0.0: YesCheck
Box32.0.0.1.0: YesText35.0: Efficiency. The business must be
in position to respond efficiently to calls of stolen
cars.Text35.1: Innovation. The business should be able to
increase customer satisfaction by offering innovative services.
Check Box37.0: YesCheck Box39.0.1: OffCheck Box39.0.0:
YesCheck Box39.1.0.0.0: YesText44.0: Do you own a
car?Text44.1: Do you have measures to ensure securioty for
your car?Text44.3: Would you like to install the car tracking
product that enables you to track the car on you cell

phone?Text44.2: Are you aware of car tracking capability using
your cell phone?Text44.4: Do you prefer e-business or
traditiomnal business?Text44.5: Why?Text50.0:
ForbesText48.1: StarcomText48.0: FordText48.2: Toyota
CorpText48.3: Tele trackText48.4: MatrixText48.5: Donlen
CorporationText50.2: LCT MagazineText50.1: The
EconomicsText50.4: Railinc MagazineText50.3: Angie's List
MagazineText50.5: Consumer Reports MagText51.0:
MainstreetText54.0: www.tracker.co.ukText54.1:
www.government-fleet.comText54.2:
www.metroonlindirectory.comText54.3:
www.driverlocate.comText54.4:
www.gpsinformation.netText54.5:
www.broeggeriet.dkText55.0: Toyota CorpText51.1: Consumer
ReportsText51.2: ForbesText51.3: Portale
DisinfestazioneText51.4: Fabbrica Text51.5: M-TrackText55.1:
FordText55.2: Wheels IncText55.3: TeletrackText55.4: GPS
InsightText56.0: Sales representativesText56.1: Marketing
ManagerText56.2: ICT managersText56.3:
AccountantsText56.4: Operations ManagersText58.0:
IntegrityText58.1: QualityText58.3: InnovationText58.2:
CompetitivenessText58.4: TechnologyText58.5:
EfficiencyCheck Box61.0.0.1.0: Yes
Ahmad Lari
Part 1
Lio Tracking Company Marketing Work Sheet
Lio Tracking Company Marketing Work Sheet
Lio Tracking company sells cellphone enabled car tracking
tool/device to all vehicle owners who see significance the
security of their cars .The car tracking product is compatible
with the consumer's cell phone for monitoring business fleets

and tracking lost cars. It eases the process of retrieving their
stolen cars easily. Furthermore, when one park’s their vehicle
the devices monitor the status of the vehicle and report every
status on that car. The owner of the vehicle could quickly notice
blocked parking and car interference hence handle it in time.
Orientation
What best describes your firm’s orientation?
Production
Technological orientation leads the Lio Company monitoring
business in production. There is maximum local and global
quality processing of tools due to massive research and
continuous innovations.
Sales
Sales access customer orientation through differentiation and
segmentation of the target consumer locally and globally. Lio
produces products that are unique for types of phones and
vehicles the clients own. There are a lot of advertisements and
wide-spread selling in this.
Market
Competitive orientation leads the market of Lio devices because
form what the rivals do, the marketers learn on how to cover
those weaknesses hence creating loyalty. There are product
positioning, competitive marketing, and aggressive
advertisements that influence the product exposure.
Societal
Social responsibility and inter-functional co-ordination among
the local personnel in charge of Lio company branches touch
individuals in each society. They manage through making
thriving businesses and secure environments that supply human
wants.
List ways your firm follows the marketing concept:
1 Swot analysis to find out standard rates that are desirable
for the society and target market.
2 Financial and market analysis to develop consumer
marketing pool and surplus consumer satisfaction of wants.
3 Expertise staff was hiring and teamwork that inspire

innovative quality productions.
4 Global positioning though a satellite platform for quality
services and devices.
5 Wireless data transfer, mapping network, and advanced
advertisements to meet high sales.
6 Business leadership and change initiation to enhance wide-
spread sales.
Our firm’s primary goal for companies is:
Improve global vehicle safety and productivity
Mission
Business mission: Lio’s mission is Staple Proficiency and
Maintainable Competitive Improvement .Lio Company is
working towards the accomplishment of a secure and reliable
economy by having a stable global and local market.
List objectives of your business marketing plan:
Objectives.
1 Curb vehicle loss among persons through security car
trackers.
2 Eliminate avoidable losses in fleet businesses by voice
directing the drivers on right turns and mapping interface.
3 Prevent unnecessary delays in fleet sales through track
monitoring.
4 Eliminate reckless driving and accidents through the GPS
data information cell tower.
5 Maintain car conditions and shape through proper handling
strategies.
SWOT
Person Completion responsible date
Describe competitive advantage of business offering:
1. There is a high level of transparency in the company as well
as close follow-up of consumers through the physical and online
platform.
2. There is a broad mix of experts from all over nations who
have successfully studied the automobile industry and the

consumer needs.
3. The company is fast in acting because on acceptance of
Kotter- 8 strategic change of leadership scheme, teamwork
skills, and innovativeness.
4. Active management and traffic partnership embrace the
installation of the tracking devices
5. Apart from the car tracking devices Lio Company has a
variety of products such as cars, paints, insurance policies and
body wears for the police.
Advantage
How will you leverage the advantage?
Transparency
Continue enhancing an accurate and stable firm policy of truth
and fair deals that will make customers loyal.
Wide Range of experts
Encourage them to maximally apply their skills in accessories
that customers need so as to counter competing companies.
Rapid actions
Satisfy clients’ desires and attract more consumers.
Strong management and traffic partnership
Initiate a sustainable tracking base for stolen vehicles.
Variety of products
Supply the broad automotive market which is volatile in needs.
That is parking, fleet, individual tracking.
Identify weaknesses of business offering:
Disadvantage
What steps will you take to overcome it?
Loopholes where the police fail to co-operate.
Focus on maximum dedicated working habit for the customers.
The competitors are too many.
Working out on business strategies that will step up Lio
company.

Consumer demands are growing in terms of the varieties of
tracker devices.
Develop unique strands of tracking devices through the experts
in the firm.
The cost of production and tracking is high hence consumers
complain.
Study innovative ways of producing quality products.
Initiate campaigns on educating consumers about product
benefits.
ETHICS
Will you integrate social responsibility into the marketing plan?
Yes.
Rationale: There is the integration of social responsibility into
the company in the fight against cancer because some
researchers claim that any electrical gadget might lead to such
attacks on the user. The company will donate funds towards
hospital projects that take care of cancer patients. Furthermore,
the firm will initiate the training of drivers and police officers
so as to boost the safety and productivity of vehicles because
knowledge of essential in the tracking adventure.
Describe any ethical problems your firm faces:
EXTERNAL ENVIRONMENT
1. Demographic: Women are a bit easy to convince on issues of
safety than men. Hispanics prefer self-move in security matters
while non-Hispanics take in provisions. Japanese people are
more likely to reject a new product until they receive full data
about the provider. However, they hate risks and would be quick
in securing their vehicles. Americans take in new ideas easily
therefore, Lio Compay has less work in marketing among them.
The old and middle age considers tracking seriously than the
youngsters. Lio firm has a hard task dealing with these
demographics for they require intensive researches and vigorous
teamwork.
2. Ethnic: There are states that fight crime at personal levels,

they don’t trust gadgets. Given that our company has
representatives from local levels the agents indicates that Lio
Tracker is superstitious and a prophet of doom for covering up
what is yet to happen. All the same after considerable exposure
to the idea of having the devices they purchase and have it
installed.
3. Economic: Nationwide, many car owners believe in insurance
as an easier and chap way of securing their cars. Some business
companies and individuals rely on brokers who tend to have
own choices of car safety firms. However, there are high hopes
as there is a lot of demand for the car tracking tools and devices
because of increased cases of car theft and dishonest business
managers.
4. Legislative: Every government is in support of monitoring
device establishment because it fights crime. It is, therefore, an
advantage to Lia Tracker firm hence they have formulated an
agreement with the traffic police departments so as to ease the
tracking procedures. The company has a partnered network with
the police forces hence share in the installation and tracking
venture that favorably work. Of late more attention has shifted
to the liability products and safety to the environment. Keeping
in mind the NASA, CRS, and ethical factors help Lio Tracker
Company to cover up the mess and implement quality car
tracking devices.
5. Social trends: The societies at present prefer having vehicles
when going to Drivers are opting to cover he device areas when
draining paraffin, they also hide the vehicle monitoring tool and
misuse the fleet vehicles. The firm is aware of this and has sent
to develop a mechanism of hidden trackers that the police, car
owner, and company know.
Some youth has taken to studying the tracking devices so as to
overcome the follow-up effort. Some police officers too
collaborate with those who steal vehicles hence rendering Lio’s
efforts useless. However, the company is innovating more
sophisticated and efficient tracking and monitoring tools.
6. Political: Some countries like Poland, Bulgaria and Poland

have enormous foreign debts that lead to unstable Governments.
Furthermore, there are foreign exchange challenges that create
unreliable business future in many nations including Japan.
Foreign Government Entry Requirements and Bureaucracy too
affects Lio Company because some places disregard – foreign
investors
Tariffs and other Trade Barriers: - Governments make the
clearance and tariffs too unfriendly for foreign companies hence
attracting corrupt deals in Venezuela and Mexico.
7. Competitive forces. The market is stiff with the competition
yet Lia tracker Firm focuses on being the leader in the car
tracking devices market. The factors that lead to the
competition include product worthiness and characteristics, "
device fitting costs, accuracy, safety, tracking expenses,
customer satisfaction, and financial issues".
It keeps the company from over-involvement in costs.
8. Technological forces. Competing firms rely on technological
empowerment of their devices so does Lia Tracker keeps an eye
on them and act before the competitors make a step.
Identify key competitors in your industry: NexTraq™, Tracker
Network (UK) Ltd. and Altech Natstar
Identify companies working in the same market as yours:
• Toyota Corp
• Ford
Teletrack
• Starcom
• Matrix
Identify ways to handle global marketing for your offering:
1. Lio Company capitalizes on branding, large-scale marketing
campaigns, social media and, research strategy, and global
Public Relations.
2. The company localizes the marketing strategies in each target
market through translations, proper communication and
implementation.
3. Acquire teams to work within the target global markets after

developing a plan so as to ease the execution of business and
transportation hitches.
4. Advertise and carry out road shows with a universal image or
find out particular celebrities in the target nations who suit the
advertisement segments.
5. Observe the international trends in car business and needs so
as to address with specificity what is required.
6. Studying the cultures of the target global markets in America,
Africa, Australia, and the Asian states

Lamb Hair McDaniel Your Product or Service Offering Mark.docx

Recommended

Recommended

More Related Content

Similar to Lamb Hair McDaniel Your Product or Service Offering Mark.docx

Similar to Lamb Hair McDaniel Your Product or Service Offering Mark.docx (20)

More from DIPESH30

More from DIPESH30 (20)

Recently uploaded

Recently uploaded (20)

Lamb Hair McDaniel Your Product or Service Offering Mark.docx