This document discusses improving communication for effective attainment of goals and objectives. It outlines strategies for effective communication including knowing your audience, repeating and remixing messages, and ensuring two-way top-down and bottom-up communication. It also discusses overcoming barriers to communication like information overload and ensuring appropriate channels and feedback. Effective communication is defined as using language appropriate to others' understanding, ensuring information is received, developing relationships, facilitating openness and providing feedback. The 7 C's of communication are also outlined: credibility, courtesy, completeness, clarity, correctness, consistency and concreteness.

1. IMPROVING COMMUNICATION FOR
EFFICIENT AND EFFECTIVE
ATTAINMENT OF GOALS AND
OBJECTIVES
RHYSLYN T. RUFIN
Discussant
EDM 316
MANAGEMENT COMMUNICATION SYSTEM

2. How can you move your organization
forward if your team does not know in which
direction you’re headed?
Effective goal communication makes your
organization work coherently and efficiently by
eliminating confusion, streamlining efforts and
including every member of your team, from
front-line workers to upper level executives.

3. A. Effective Communication Strategies
1. Know your audience
Customizing how and what you communicate based
on your audience is an important part of effective
communication. The way you discuss your goals with
your top leadership staff differs from the rest of your
staff. From the disclosure of privileged information to
the nitty-gritty details, it is your job to understand who
needs to know what.

4. 2. Repeat and remix
With different priorities across your business, it can
be far too easy for everyone to lose sight of big
picture goals. Repeating your goals frequently can
help them to remain at the top of everyone’s to-do
list.

5. 3. Top-down and bottom-up
Your communication strategy must include all
employees, and the flow of communication needs
to be in both directions: top-down and bottom-up
communication must be in concert with one
another.

6. B.Overcoming the Barriers to Effective
Communication
The desire of all managers is to minimize as
much as possible barriers to communication. The flow
of communication among the various levels is top to
bottom (downward communication) as well as from
the bottom to top (upward communication).

7. 1. Information overload should be discouraged.
Message should be transmitted in the quantity the
recipient can decode and interpret.
2. Messages should be repeated to prevent
misunderstanding. Lawson, (2006:30) advised that
problems should always be communicated quickly;
because delays cost money.

8. 3. Appropriate channels of communication should
be selected for transmitting information. The
choice of channel is a function of the nature of the
message to be transmitted.
4. Communication is considered complete when a
feedback is given to a message. This should be
encouraged as a way of confirming how successful
the communication was.

9. C. Importance of Strategic Management
to Business and Why Strategic
Management Fails

10. 1. Strategic management helps organizations
to remain focused.
It helps them to maintain direction amidst changes
and distractions in order to achieve a clear mission
and objectives.

11. 2. Another benefit of strategic management is that it
helps business organizations to be continuously
relevant to their target market.
3. Further, strategic management in its workings
involves all the parts and departments of an
organization. It is both systemic and holistic.
Consequently, it ensures that all the parts and
segments are headed in the same direction.

12. 4. Again, we belief that the major benefit of
strategic management is embedded in the
process itself and explicit output of that process.

13. 5. Finally, strategic management is a more careful
and systematic approach to change.
When the objectives of an organization have been
stated, the next phase in the strategy formation
process is to devise means of achieving the
objectives, as a result Ezigbo, (2011:352) identified
the major reasons why strategic management fails.

14. D. Effective communication
Effective communication may be defined as:
1. Using language that is appropriate to others' levels
of understanding.
2. Making sure others receive the information or
knowledge intended.
3.Developing relationships with others.
4. Talking with others in a way that facilitates
openness, honesty and cooperation.
5. Providing feedback.

15. Effective communication is a part and parcel of any
successful organization. Any communication should be
free from barriers so as to be effective. The characteristics
of effective communication are:
1. Clarity of Purpose
2. Completeness
3. Conciseness
4. Feedback
5. Empathy
6. Modify the message according to the audience
7. Multiple Channels of communication
8. Make effective use of Grapevine

16. E. 7 C’s and 4 S’s of Communication
1. Credibility
2. Courtesy
3. Completeness
4. Clarity
5. Correctness
6. Consistency
7. Concreteness

17. F. 4S’s : An understanding of the 4 S’s is equally
important.
1. Shortness.
2. Simplicity.
3. Strength.
4. Sincerity

18. Conclusion
Effective communication is an essential tool for the strategic
management of organizations. No doubt, low productivity,
loss of customers, low turnover, conflict, and absenteeism
are caused by poor and ineffective communication. This is to
say that effective communication is the life wire of any
organization and also the turning point which the wheel of an
organization rotates. It is a means by which behavior is
modified, change is effected, performance improved and
goals/objectives achieved. So irrespective of organization, its
size and purpose, transfer of understanding from one person
to another is viewed essential for the continued growth,
survival and existence of an organization.