5. @Albright_C#StateofSearch @dfwsem
The Quick List
Viewing Your
Data
Freeze Panes
Filter
Remove duplicates
Easy Adjustments
Trim
Len
Proper/lower/upper
Create new
content
Anchors
Find & Replace
Transpose
Text to columnDisclaimer*
Mac.
Excel 2011.
Deal.
6. @Albright_C#StateofSearch @dfwsem
The Quick List
Viewing Your
Data
Freeze Panes
Filter
Remove duplicates
Text Fix
Trim
Len
Proper/lower/upper
Create new
content
Anchors
Find & Replace
Transpose
Text to column
10. @Albright_C#StateofSearch @dfwsem
The Quick List
Viewing Your
Data
Filter
Freeze Panes
Remove duplicates
Easy Adjustments
Trim
Len
Proper/lower/upper
Create new
content
Anchors
Find & Replace
Transpose
Text to column
14. @Albright_C#StateofSearch @dfwsem
The Quick List
Viewing Your
Data
Filter
Freeze Panes
Remove duplicates
Text Fix
Trim
Len
Proper/lower/upper
Create new
content
Anchors
Find & Replace
Transpose
Text to column
24. @Albright_C#StateofSearch @dfwsem
Vlookup vs Index Match
“Vlookup” generates a value based on a reference
data set & requested field.
“Index Match” provides a piece of data that meets a
request & ties it with corresponding data.
25. @Albright_C#StateofSearch @dfwsem
Vlookup vs Index Match
“Vlookup” generates a value based on a reference
data set & requested field.
“Index Match” provides a piece of data that meets a
request & ties it with corresponding data.
32. @Albright_C#StateofSearch @dfwsem
What we know
1. We’re losing impressions due to
constrained budget
2. There’s budget to spend
3. Cost, Avg CPC, and conversions are
coming in --- but there are more sales out
there!!
The Question
Q: Where should we spend?
Excel Solver – Fast Track
38. @Albright_C#StateofSearch @dfwsem
Recording a Macro
Step 1: Plan your macro What will be your final outcome?
What story are you hoping the data will tell?
Step 2: What data do you need? Create a set of data
columns to reference each time this macro will run (or at least a
cheat sheet)
Step 3: Practice. Review. Practice. Review. Run Macro.
39. @Albright_C#StateofSearch @dfwsem
What to do?
Create dataset template.
Move through process steps concisely and
accurately.
Tools Macros Record Macro Name Macro.
Save as Macro-Enabled Worksheet. Paste future datasets
within this sheet and “Run Macro.”
40. @Albright_C#StateofSearch @dfwsem
Choosing Your Macro
Account Snapshot
Multi-layered optimizations
Generate dataset
Create desired metric
Enact desired formula
Data output
Set time period
Performance by segment
Import into graph template
For any particular job or academic, or even personal experience, one might utilize Excel. Moving into the PPC realm requires a new subset of tools that you may not have found use for in “regular” life. These shortcuts are intended to compliment a basic knowledge of how to copy & paste data, and even apply simple calculation formulas.
3 Takeaways:
Attendees will be given a easily digestible list of shortcuts in Excel, including formulas
and keyboard shortcuts. These save time and energy in daily tasks.
Attendees will also be given more advanced uses for formulas, pivot tables, and
chart construction. This generates aggregate data more quickly and also provides
a client-facing output for presentation.
Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.
Excerpt for app:
Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
3 Takeaways:
Attendees will be given a easily digestible list of shortcuts in Excel, including formulas
and keyboard shortcuts. These save time and energy in daily tasks.
Attendees will also be given more advanced uses for formulas, pivot tables, and
chart construction. This generates aggregate data more quickly and also provides
a client-facing output for presentation.
Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.
Excerpt for app:
Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
3 Takeaways:
Attendees will be given a easily digestible list of shortcuts in Excel, including formulas
and keyboard shortcuts. These save time and energy in daily tasks.
Attendees will also be given more advanced uses for formulas, pivot tables, and
chart construction. This generates aggregate data more quickly and also provides
a client-facing output for presentation.
Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.
Excerpt for app:
Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
3 Takeaways:
Attendees will be given a easily digestible list of shortcuts in Excel, including formulas
and keyboard shortcuts. These save time and energy in daily tasks.
Attendees will also be given more advanced uses for formulas, pivot tables, and
chart construction. This generates aggregate data more quickly and also provides
a client-facing output for presentation.
Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.
Excerpt for app:
Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
3 Takeaways:
Attendees will be given a easily digestible list of shortcuts in Excel, including formulas
and keyboard shortcuts. These save time and energy in daily tasks.
Attendees will also be given more advanced uses for formulas, pivot tables, and
chart construction. This generates aggregate data more quickly and also provides
a client-facing output for presentation.
Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.
Excerpt for app:
Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
If clears up any assumptions you have. If something is true, give a chosen value.
Concat or “&”
It can be easier just adding your own &, but if you have a million cells, it’s often simpler to just concatenate.
PPC Example: Finding geo targets within current settings.
Big debate
Vlookup works when comparing big data sets.
Common hangup- what order your columns are in but is that really a huge issue?
Index alone: 1 value for 1 cell
Match alone: cell row reference for 1 value
Index Match: hybrid
PPC Example: Finding geo targets within current settings.
Big debate
Vlookup works when comparing big data sets.
Common hangup- what order your columns are in but is that really a huge issue?
Index alone: 1 value for 1 cell
Match alone: cell row reference for 1 value
Index Match: hybrid
Building pivot
Creating formula
Copy & paste multiple tables
Group rows
*ask for help* -- (side note – have you seen these in Google Adwords? Pivots!!)
Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company.
Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.
Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company.
Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.
Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company.
Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.
Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company.
Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.
Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company.
Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.
