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Seed Lists for Lookalike Audiences
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Tailoring Creative & Messaging
Separate ad sets allow us to truly tailor messaging and creative.
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Highly Relevant Landing Pages
Separate ad sets allow us send audiences to the most relevant landing pages.
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Nested Lookalike Strategy
By using the nesting strategy, we can remove any overlap to fully understand
the performance and value of different types of users - and bid accordingly.
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Topics, Interests & Demographics
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Display Select Keywords
DSK is NOT standard Keyword Contextual Targeting; DSK leverages your keyword selection to match
your ads to sites when your customers are most likely to convert.
Selective Contextual Targeting
Matches your ads to contextually relevant sites
at the precise moment of user engagement
Only matches ads if there is a high likelihood of
conversion based on customer purchase intent,
keyword selection, and predictive models
Launch on top 10-15 keywords
• affordable gym clothes
• cute yoga pants for women
• trendy athletic wear
• fashionable gym wear
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Custom Affinity Audiences
Take advantage of custom affinity audience
targeting by placing ads in websites of
competitors or those that your core
customers tend to visit.
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Reach Your Target Audience
Pulling the right levers in GDN and leveraging lookalike targeting in Facebook
are among the most effective ways to get in front of your core audiences.
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Leverage remarketing to bring high-intent audiences back onto your site to
convert. Audience lists should be set up by the level of a visitor’s interaction.
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Segment by time for greater control over sequential messaging and to maintain
fresh creative for audiences.
Week 1 Week 2 Week 3
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Remarketing – Video Engagement
Prospect with video ads to educate the user about your product/offering. Then
remarket to users based on how they have viewed your video.
Remarket to video views and completions
CPCs can often be cheaper then prospecting with
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Remarketing for Search Ads
Leverage RLSA to stay on top of high-intent audiences and pull them back to your
site to convert.
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Re-engage Facebook Custom Audiences
Once you have converted your user,
don’t forget that in many industries,
this customer can turn into a constant
stream of revenue.
Utilize your 1st-party data to market
and re-engage these users onto your
Ad refresh is crucial here.
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Re-engage Google Customer Match
Leverage 1st-party data on Google to
target existing customers on GSP and