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SEO - Human Emotion Through Algorithmic Eyes

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SEO - Human Emotion Through Algorithmic Eyes by Alan Bleiweiss

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SEO - Human Emotion Through Algorithmic Eyes

  1. 1. @AlanBleiweiss http://AlanBleiweiss.com @StateOfSearch SEO - Human Emotion Through Algorithmic Eyes #StateOfSearch
  2. 2. @AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes What’s Love Got To Do With It? Math + Logic = Happiness! Tell Me How! I Need To Know How! Bonus Material @StateOfSearch #StateOfSearch
  3. 3. @AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes What’s Love Got To Do With It? @StateOfSearch #StateOfSearch
  4. 4. @AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes What’s Love Got To Do With It? @StateOfSearch #StateOfSearch
  5. 5. @AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes What’s Love Got To Do With It? @StateOfSearch #StateOfSearch
  6. 6. @AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users @StateOfSearch #StateOfSearch
  7. 7. @AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users Alan Bleiweiss “Google Announces Above The Fold Algorithm Change” Search Engine Journal, January 19, 2012 https://www.searchenginejournal.com/google-announces-above-the-fold- algorithm-change/38968/ @StateOfSearch #StateOfSearch
  8. 8. @AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users SEO is the attempt by search engines to emulate user experience through formulaic methods Alan Bleiweiss Date: Forever ago Repeated +- 8,000 times a year @StateOfSearch #StateOfSearch
  9. 9. @AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users Goal: How To Win Friends & Influence People Need: The Best of the Best of the Best! Need: Scalability - Bigger! Faster! Cheaper! @StateOfSearch #StateOfSearch
  10. 10. @AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users Goal: How To Win Friends & Influence People Need: The Best of the Best of the Best! Need: Scalability - Bigger! Faster! Cheaper! Index All The Things! More results! The Need For Speed! Faster processing! Don't Force Us to Figure It Out! Do Our Work For Us! @StateOfSearch #StateOfSearch
  11. 11. @AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users So Many Love Interests To Choose From! @StateOfSearch #StateOfSearch
  12. 12. @AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users Which Site Deserves Visibility? Fight Your Enemy To Win My Heart! The Dating Game! Declare Your Vows of Marriage! Renew Your Vows! @StateOfSearch #StateOfSearch
  13. 13. @AlanBleiweiss Math + Logic = Happiness! Baby, Don't Slow Me Down! Human Beings Want Everything Now! Search Engines, as Users, Want Everything Now! @StateOfSearch #StateOfSearch
  14. 14. @AlanBleiweiss Math + Logic = Happiness! Baby, Don't Slow Me Down! Which Site Deserves Visibility? @StateOfSearch #StateOfSearch
  15. 15. @AlanBleiweiss Math + Logic = Happiness! What Is This? Where Am I, How Did I Get Here? @StateOfSearch #StateOfSearch
  16. 16. @AlanBleiweiss Math + Logic = Happiness! The First Step Begins With A Click Decision To Click or Not To Click, That is the Question Click Through Rates - First Impression Free! @StateOfSearch #StateOfSearch
  17. 17. @AlanBleiweiss Math + Logic = Happiness! Who Is This Stranger? I Hate You Already! @StateOfSearch #StateOfSearch
  18. 18. @AlanBleiweiss Math + Logic = Happiness! Stop! You're Overwhelming My Senses! @StateOfSearch #StateOfSearch
  19. 19. @AlanBleiweiss Math + Logic = Happiness! Oh Hi! I Find You Attractive! @StateOfSearch #StateOfSearch
  20. 20. @AlanBleiweiss Math + Logic = Happiness! Oh Hi! I Find You Attractive! Initial Trust @StateOfSearch #StateOfSearch
  21. 21. @AlanBleiweiss Math + Logic = Happiness! Coffee Was Great - Want To Go to Dinner? What Else do you have that I want? @StateOfSearch #StateOfSearch
  22. 22. @AlanBleiweiss Tell Me How! I Need To Know How! So How Do We Do This? @StateOfSearch #StateOfSearch
  23. 23. @AlanBleiweiss Tell Me How! I Need To Know How! The Right Tool For The Job! http://bit.ly/Top40SEOResources @StateOfSearch #StateOfSearch
  24. 24. @AlanBleiweiss Tell Me How! I Need To Know How! Clean Code! Code Conflicts Kill Search Engine Processes @StateOfSearch #StateOfSearch
  25. 25. @AlanBleiweiss Tell Me How! I Need To Know How! Clean Code! It's Not Just HTML Anymore http://bit.ly/2eWbVfq @StateOfSearch #StateOfSearch
  26. 26. @AlanBleiweiss Tell Me How! I Need To Know How! Mobile First Consistency AMP? Better Match Content, Links in that to “Regular” Version Pages! @StateOfSearch #StateOfSearch thesempost.com/mobile-first/
  27. 27. @AlanBleiweiss Tell Me How! I Need To Know How! The QUART Model Balanced Signal Strength http://bit.ly/QUART-SEO-Signals Every signal, every element in SEO, needs to pass the QUART test. Win in at least three of these every time. @StateOfSearch #StateOfSearch
  28. 28. @AlanBleiweiss Tell Me How! I Need To Know How! Humble, Consistent Signal Strength! Respect! Understand Reinforcement of Signals! Multiple Signal Points Inform Single Consideration Understanding! @StateOfSearch #StateOfSearch
  29. 29. @AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced The Basics: To Index or Not @StateOfSearch #StateOfSearch
  30. 30. @AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced The Basics: To Index or Not Refined: Conflicts between Robots.txt, x- robots, Meta Robots, and Canonical, Result In Indexation Confusion @StateOfSearch #StateOfSearch
  31. 31. @AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced Refined: Conflicts between Robots.txt, x- robots, Meta Robots, and Canonical, Result In Indexation Confusion Refined: @StateOfSearch #StateOfSearch
  32. 32. @AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced Refined: To Index or Not Don’t Forget The QUART Signals! @StateOfSearch #StateOfSearch
  33. 33. @AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced The Basics: Topical Focus @StateOfSearch #StateOfSearch
  34. 34. @AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced The Basics: Topical Focus Refined: @StateOfSearch #StateOfSearch
  35. 35. @AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced Refined: @StateOfSearch #StateOfSearch
  36. 36. @AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes Summary @StateOfSearch #StateOfSearch
  37. 37. @AlanBleiweiss Bonus Material More Reading http://www.neurosciencemarketing.com/blog/articles/confusion-conversions.htm Confused Customers Cut Conversions - By @RogerDooley https://moz.com/blog/wake-up-seos-the-new-new-google-is-here-2016 Wake Up SEOs – The New Google Is Here - By @gfiorelli1 @StateOfSearch #StateOfSearch
  38. 38. @AlanBleiweiss Bonus Material Local Groups for Networking & Education @StateOfSearch #StateOfSearch
  39. 39. @AlanBleiweiss Bonus Material Jennifer Slegg – Best Single Source! @StateOfSearch #StateOfSearch http://thesempost.com/panda/ http://thesempost.com/quality-raters/ https://twitter.com/jenstar
  40. 40. @AlanBleiweiss Bonus Material Online Industry News Sources @StateOfSearch #StateOfSearch
  41. 41. @AlanBleiweiss Bonus Material People In The Know @StateOfSearch #StateOfSearch
  42. 42. @AlanBleiweiss Bonus Material People In The Know @StateOfSearch #StateOfSearch
  43. 43. @AlanBleiweiss Bonus Material People In The Know @StateOfSearch #StateOfSearch
  44. 44. @AlanBleiweiss Gratitude I Want To Thank YOU For Being Here & Listening! @StateOfSearch #StateOfSearch
  45. 45. @AlanBleiweiss Questions? Tweet me @AlanBleiweiss http://AlanBleiweiss.com/contact-info/ Send Lengthy Questions or Audit Requests through my site contact form @StateOfSearch #StateOfSearch

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