Slides Martijn Arets at the 2nd International Workshop on the Sharing Economy

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CROWD
EXPEDITION
(ONGOING & INDEPENDENT)
RESEARCH ON THE REAL ADDED
VALUE AND POTENTIAL OF THE
COLLABORATIVE ECONOMY

CROWD
EXPEDITION
1. CONTEXT
2. RESEARCH
3. STAKEHOLDERS
4. DILEMMAS
5. FUTURE

CROWD
EXPEDITION
PLATFORM
STUFF
MONEY
KNOWLEDGE
LABOUR
DEMAND
PLATFORM
PLATFORM
PLATFORM
STUFF
MONEY
KNOWLEDGE
LABOUR
SUPPLY

CROWD
EXPEDITION
CROWDFUNDING
STUFF
MONEY
KNOWLEDGE
LABOUR
DEMAND
CROWDSOURCING
SHARING ECONOMY
‘GIG’ ECONOMY
STUFF
MONEY
KNOWLEDGE
LABOUR
SUPPLY
COLLABORATIVE (PLATFORM/CROWD) ECONOMY

CROWD
EXPEDITION
THIS WILL INFLUENCE EVERY
INDUSTRY THE NEXT 10 YEARS.
BUT…….

CROWD
EXPEDITION
“WHAT IS THE REAL ADDED
VALUE AND POTENTIAL OF THE
COLLABORATIVE ECONOMY,
AND WHAT HAS TO CHANGE TO
MAKE THIS A SUSTAINABLE
MODEL FOR THE FUTURE?”

CROWD
EXPEDITION
1. WHAT IS HAPPENING? AND WHY?
2. WHO ARE THE MAIN
STAKEHOLDERS? (AND HOW TO
INTERPRET THEM)
3. WHAT ARE THE MAIN DILEMMAS?
4. HOW CAN THESE BE SOLVED?
5. DEVELOPING A VISION ON FUTURE
SCENARIOS (INC. ROADMAP)

CROWD
EXPEDITION
TEAM
- CORE TEAM (1-3)
- SUPPORT (6)
- ADVISORY BOARD (3)
- PARTNERS (17)
- EXPERT TEAM (28)

CROWD
EXPEDITION
METHODS
- INTERVIEWS (+400 IN 15 COUNTRIES)
- ACTIVE PARTICIPATION (DEMAND AND
SUPPLY)
- ANALYSE EXPERIENCE AND PROMISES
PLATFORMS
- LITERATURE
- FEED THE DISCUSSION BY ONLINE
PUBLICATIONS AND VIDEOS

CROWD
EXPEDITION
TIMELINE
2013 PREPARATIONS
2014 ANALYSING MARKET
2015 DILEMMAS
2016 FUTURE SCENARIOS
2017 ANALYSE AND CONCLUSION

CROWD
EXPEDITION
1. CONTEXT
2. RESEARCH
3. STAKEHOLDERS
1. START AND SCALE UPS
2. CORPORATES
3. GOVERNMENT
4. CONSUMER / PROSUMER
4. DILEMMAS
5. FUTURE

CROWD
EXPEDITION
KEY INSIGHTS
START & SCALE UPS

#1
CROWD
EXPEDITION
THEY JUST DO THINGS
(AND THE BARRIER TO START IS GETTING LOWER EVERY DAY)

#2
CROWD
EXPEDITION
EXTREMELY DIVERSE
LANDSCAPE
(SMALL VS BIG, SOCIAL VS CAPITAL, VENTURE CAPITALIST VS COOPERATION
VS DECENTRAL STRUCTURES)

#3
CROWD
EXPEDITION
FOCUS IN MEDIA ON SOME BIG
EXAMPLES
(BUT THEY UNDERESTIMATE THE IMPACT OF THE SMALL ONES)

#4
CROWD
EXPEDITION
FOCUS ON CORE
(AND GET THE BEST PARTNERS WITH SHARED VALUES THEY CAN GET)

#5
CROWD
EXPEDITION
FOUNDER TEAM
(ALWAYS: DEVELOPMENT AND MARKETING)

#6
CROWD
EXPEDITION
THEY GROW (EXPONENTIALLY)
BY FACILITATING OTHERS TO
CREATE VALUE
(BUT WHO PAYS THE BILL?)

#7
CROWD
EXPEDITION
THEY START FROM A INTRINSIC
MOTIVATION FO FIX THINGS
(BUT ARE SHORT TERM FINANCED)

“MY DREAM IS TO
DEMOCRATISE
ACCES TO CAPITAL
AND EMPOWER
ANYONE TO FUND
WHAT MATTERS TO
THEM, WHATEVER
THAT IS”
DANAE RINGELMANN
CO-FUNDER OF INDIEGOGO

#8
CROWD
EXPEDITION
EUROPE: START WITH A
NATIONAL FOCUS

CROWD
EXPEDITION
KEY INSIGHTS
CORPORATES

#1
CROWD
EXPEDITION
3 FLAVOURS
- INVEST AND BUY
- FACILITATE (INCUBATORS) AND LEARN
- START SOMETHING NEW YOURSELF

#2
CROWD
EXPEDITION
MAIN CHALLENGES
- NO SENSE OF URGENCY
- PROJECT BASED APPROACH
- BALANCE SPEED, QUALITY AND RISK
- THEY WANT TO DO EVERYTHING THEMSELVES
- INNOVATION DIES BECAUSE OF INTERNAL PROCESSES

CROWD
EXPEDITION
KEY INSIGHTS
GOVERNMENT

#1
CROWD
EXPEDITION
REGULATIONS

#2
CROWD
EXPEDITION
HOW TO BECOME A BETTER
GOVERNMENT?
SHARED MOBILITY TO CREATE BETTER ENVIRONMENT, SMALL JOBS BY
CITIZENS, KNOWLEDGE CITY PLATFORMS, DECENTRALISED LIBRARY,
SUBSIDY MATCHING THROUGH CROWDFUNDING…. > THIS WILL ALSO
SOLVE SOME BUSINESS MODEL ISSUES ON SOCIAL PLATFORMS

#3
CROWD
EXPEDITION
GOVERNMENT AS A (SHARING)
PLATFORM?

CROWD
EXPEDITION
KEY INSIGHTS
CONSUMER / PROSUMER

#1
CROWD
EXPEDITION
LABOUR RIGHTS
(DO THEY WANT TO BE AN EMPLOYER? WE NEED TO REDEFINE WORK)

#2
CROWD
EXPEDITION
RISK AND TRUE PRICE

CROWD
EXPEDITION
MAIN DILEMMAS- FOCUS ON CURRENT SITUATION, CURRENT MARKET, CURRENT USERS
- FOCUS ON TECHNIQUE, NOT ON PEOPLE
- RESPONSIBILITIES OF PLATFORMS
- SHARING PLATFORMS DON’T SHARE THEMSELVES
- REPUTATION DATA (WHO IS IN CONTROL)
- RATING SYSTEMS
- ARE THE CURRENT RATING SYSTEMS GOOD?
- 24/7 MONITORING AND FEEDBACK
- AS SUPPLY YOU DON’T HAVE CONTROL ON EVERYTHING
- BASED ON SHORT TERM AND EMOTION
- HOW CAN YOU LEARN FROM MISTAKES?
- BASED ON RATIONAL DECISIONS
- TRANSPARENCY OF PLATFORMS (WHAT IS HAPPENING BEHIND THE SCENES)
- DISCRIMINATION AND EXCLUSION (P2P)
- SUSTAINABLE BUSINESS MODELS

CROWD
EXPEDITION
FUTURE
- FOCUS ON BIGGER PICTURE (LIKE MOBILITY) AND SOLUTIONS
- NEW TECHNIQUES WILL LOWER THRESHOLDS TO PARTICIPATE
- PARTICIPANTS WITH OTHER MOTIVATIONS WILL JOIN (=GOOD FOR SCALE)
- EXISTING ORGANISATIONS WITH A BIG USER BASE WILL ENTER THE MARKET
- TEMPORARY SOLUTIONS TO A NEW MODEL
- BENEFIT OF BEING A GLOBAL (P2P) PLAYER WILL BE SMALLER IN THE FUTURE
- EXTERNAL REPUTATION SYSTEMS (TRAITY, ERATED, MYTQ, ETC.)
- OPEN SOURCE SOFTWARE (SHARETRIBE)
- INSURENCE NOT EXCLUSIVE FOR PLATFORMS
- NEW WAYS TO GET CRITICAL MASS (IF NEEDED > MANY TRANSACTIONS ARE LOCAL)
- DECENTRAL PLATFORMS BUILT ON BLOCKCHAIN
- FROM A PRACTICAL MATCH TO A MEANINGFULL MATCH

MORE INFORMATION
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250+ INTERVIEW VIDEOS
TWITTER
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Slides Martijn Arets at the 2nd International Workshop on the Sharing Economy

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Slides Martijn Arets at the 2nd International Workshop on the Sharing Economy