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CROSS-BORDER CHALLENGE & DIGITAL COMMERCE REALITY CHECK KEYNOTE CROSS-BORDER ECOMMERCE

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Top 10 insights – State-of-the-art and how to build a Cross-border eCommerce & Marketing strategy in the USA & LATIN AMERICA
Marcos Pueyrredon Global VP Hispanic Markets VTEX & Presidente eCommerce Institute
Moderator: Carlos Anino CEO Napse more details in https://www.eretailday.org/2019/miami/morning-program/

Published in: Business
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CROSS-BORDER CHALLENGE & DIGITAL COMMERCE REALITY CHECK KEYNOTE CROSS-BORDER ECOMMERCE

  1. 1. A global initiative of
  2. 2. http://www.ecommerce.institute 3http://www.ecommerce.institute EG5 AGENDA https://ecommerce.institute/eg5-latam-digital- commerce-organizations-forum/
  3. 3. https://ecommerce.institute/ecommerce-institute-anuncia-el-lanzamiento-del-eg20/
  4. 4. http://www.ecommerce.institute 6http://www.ecommerce.institute https://www.eretailday.org/2019/miami/morning-program/
  5. 5. Hello, I am Marcos Pueyrredon Global VP Hispanic Markets of VTEX and President of the Ecommerce Institute. MARCOS PUEYRREDON GLOBAL VP HISPANIC MARKETS VTEX & PRESIDENT ECOMMERCE INSTITUTE
  6. 6. Agenda ↳ OPORTUNITIES & CONTEXT ↳ HANDS-ON ↳CONCLUSIONS MARCOS PUEYRREDON GLOBAL VP HISPANIC MARKETS VTEX & PRESIDENT ECOMMERCE INSTITUTE
  7. 7. More details at: https://ecapacitacion.org/#senior
  8. 8. ECOMMERCE CROSSBORDER OPORTUNITIES & CONTEXT Let's talk about numbers and market
  9. 9. GROWTH OF THE E-COMMERCE WORLDWIDE By 2021, it is forecast that electronic commerce will represent 17.5% of the Total Retail Sales in the world. * Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021
  10. 10. THE E-COMMERCE WORLDWIDE I
  11. 11. 2018 VALUE OF THE ELECTRONIC COMMERCE IN THE INTERNATIONAL CONTEXT 2.8 TrilIion Mundial 1.5 Trillion CH 123.6 Billion UK 521.5Billion US 19.3 Billion BR 7.8 Billion MX Ventas Retail eCommerce ($USD) % Share eCommerce Del Total Ventas Retail
  12. 12. 2018 INTERNET USERS PURCHASING CAPACITY Penetración Tarjeta de Crédito Ticket Promedio Comercio Electrónico De Bienes de Consumo ($USD)
  13. 13. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  14. 14. THE BOOSTER OF THE CROSS-BORDER ECOMMERCE IN THE WORLD * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  15. 15. THE BOOSTER OF THE CROSS-BORDER ECOMMERCE IN EUROPE * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  16. 16. CASE: MERCOSUR AND CROSS-BORDER ECOMMERCE
  17. 17. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA
  18. 18. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  19. 19. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  20. 20. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA http://ecommerce.institute/etop-100-del-digital-commerce/
  21. 21. http://ecommerce.institute/etop-100-del-digital-commerce/
  22. 22. ECOMMERCE CROSSBORDER HANDS-ON Let's make Cross-border eCommerce a reality
  23. 23. FUNNEL CROSS-BORDER ECOMMERCE CLIENTES RETAIL ECOMMERCE CROSSBORDER SKUS MASTERDATA Catalogo Pricing Cliente CLIENTES • CPC • CPA • ORGANICO SKUs • MARKETPLACE • SOURCING
  24. 24. FOCUS ON IMPROVEMENT RETAIL CROSS-BORDER ECOMMERCE ASSETS • Claves >> Profesionali zación • Claves >> Experiencia de Compra • Claves >> Canales Alternativos • Claves >> KPI Pilares >> Tecnologia Pilares >> Marketing 360 Pilares >> Operación & Logistica Pilares >> Atención al Cliente
  25. 25. 1) CLASSIC CROSSBORDER ECOMMERCE STRATEGY https://mx.andrea.com/ https://us.andrea.com/
  26. 26. 2) UNIVERSAL CHECK-OUT
  27. 27. 3) MARKETPLACE STRATEGY
  28. 28. 4) FULL ECOMMERCE STRATEGY
  29. 29. 4) FULL ECOMMERCE STRATEGY
  30. 30. 4) FULL ECOMMERCE STRATEGY
  31. 31. 5) REVERSE CROSS-BORDER https://www.elektra.com.mx/beneficios-usa
  32. 32. B2B vs B2C CROSS-BORDER
  33. 33. B2B vs B2C CROSS-BORDER
  34. 34. ECOMMERCE CROSSBORDER CONCLUSION Believe & make the Cross-border eCommerce happens
  35. 35. HOW TO PROMOTE THE CROSS-BORDER ECOMMERCE ?
  36. 36. https://drive.google.com/open?id=1FT8XAiwGQ5Tou13rMltJVVbTM80LitviM00BPjQRaFM RECOMMENDATIONS AND CONCLUSIONS
  37. 37. vtex.com MG. MARCOS PUEYRREDON THANK YOU !!! Global VP Hispanic Market | VTEX Presidente | eCommerce Institute marcos@vtex.com www.vtex.com Twitter: @vtexonline blog personal: www.pueyrredonline.com es.wikipedia.org/wiki/Marcos_Pueyrredon www.linkedin.com/in/pueyrredon www.facebook.com/pueyrredon www.instagram.com/pueyrredonline skype: pueyrredonline Twitter: @pueyrredonline

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