3. 1. Masthead
8. Selling Line
or Banner
Web-links?
Ears?
9. Tagline
2. Kicker
3. Cover Line
10. Feature
Article Photo
11. Headline
4. Secondary Lead
12. Anchorage
13. Flash
5. Plug
6. Graphic
Feature or
Puff
7. Caption
14. Menu Strip
15. Bar Code
16. Date Line
4. CONVENTIONS NOTES
The masthead of mixmag implies and portrays an exciting and fun vibe.
The curvy style font is similar to the sorts of ‘Comic Sans’ which is
widely used as an informal font, this is as ‘comic sans’ was originally
used for the text in comic books and is why the font is portrayed as
fun. The masthead also includes a circular icon above the i, the dot is
made to look like a vinyl, something that DJ’s use on their decks
whilst producing music. This is used so the reader again knows what
the magazine is about and it adds relevance to the magazine logo and
its content.
The interaction between these two components ties the two together. For
example, the mixmag copy I used before to show the different
magazine components hosted the interaction. The feature article
photo was a picture of David Guetta and the anchorage said ‘Guetta
load of this’. This showed the reader the comical and fun side to the
magazine with a play on words and also helped get across that the
main feature would be about David Guetta.
The kicker in the David Guetta copy exclaimed ‘Miming DJs exposed’.
This kicker showing that mixmag would feature a section on DJs that
pretended to DJ but just played tracks, highlighted that the lifestyle
and the love of the music for the readers was very passionate and
they would want to know what DJs are doing as they say. Taglines
highlighting the best clubs to go to also suggested that the readers
11. HOUSE STYLE & DESIGN NOTES
COLOUR – The colour scheme tends to differentiate, but usually if there
is a dark background most the issues feature mainly white text, and
if the background colour is lighter(like in the Deadmau5 issue) then
the main text generally is more vibrant in order for it to stand out
more.
FONTS – The masthead has remains the same font throughout all the
issues I could find. There are different fonts found on the cover of
each issue. The headline was the same font up until the 2012 issues
where the font became more like curved bubble text similar to the
masthead. The anchorage however seems to change with each issue,
changing in colour, font size, positioning etc
STYLE – The look and style of the magazine makes it feel like one
aimed towards the younger audience as there's lots going on,
different vibrant colours and it all gives off that ‘in-your-face party
atmosphere’. The cover images support the theory massively, there
is however different spectrums of the idea, the ‘Festivals are go’
copy looks like a more chilled-out festival vibe whilst the ‘Above And
Beyond’ copy supports greatly the ‘in-your-face party atmosphere’ as
described before. The magazine tends to use medium close-ups, mid
shots or group mid shots for their cover image, this allows the
reader to focus on the artist the magazine will probably prolifically
discuss.
USE OF SPACE – Typically the rule of three magazine sees that the
