1. Craig_watterson@mac.com t 1211 Sunny Hill Place, Hackett AR 72937t (479) 461-6991
RESUME PROFILE
I am a creative and technically minded individual who is often drawn toward difficult and complex challenges for the
satisfaction and benefit gained from overcoming them. I enjoy working with others in an environment where the
experience and strengths of each individual contribute to the overall success of the team and company but am also
equally versatile working independently. Customer relationships, satisfaction and loyalty are of vital importance and I
utilize my creative, technical, written and interpersonal skills to meet this objective.
PROFESSIONAL QUALITIES
• Driven and Ambitious Account Manager- I’ve enjoyed a long history of exceeding employer and client
expectations. I enjoy talking with people and establishing long-term, loyal client and co-worker relationships
founded on exceptional care and service.
• Persuasive Communicator and Effective Negotiator- I use consultative selling skills to identify opportunities,
overcome objections and build rapport resulting in client and co-worker relationships based on trust and
confidence.
• Professional Writing and Oral Skills- I am adept in efficiently communicating product and project details in
written and verbal form to co-workers and clients in a well though out, comprehensive and professional approach.
• Technical and Creative Minded- I consider myself adept in solving complex problems yielding creative product
and project solutions with a well rounded understanding of technical details and components.
EDUCATION
Kerman Unified High School, Kerman CA
Graduated with honors
Fresno City College, Fresno CA
Attended for one year for general education requirements but dropped due to personal reasons
University of Phoenix
Attended online for nearly 2 years focused on a degree for business management (did not obtain degree)
PERSONAL ACCOMPLISHMENTS
Happily married for 20 plus years
Proud father of two boys (15 and 9 years old)
Active dog rescue participant
Raised money for Leukemia and Lymphoma Society’s Team in Training program from the age of 28 to 39 running
countless marathons, half marathons, one half ironman and a full ironman
CRAIG WATTERSON

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Craig Watterson
Traveled to Hong Kong in 2007 to gain a more worldly perspective
Current chairman of children’s ministries and commander of Awana program for our church
EXPERIENCE
Quick Signs/Mega Prints t Fresno, CA
Production/Sales/Graphic Layout from April 1994-May 2000
Development and production of a variety of standard and custom signage solutions ranging from rigid panel signs,
banner, magnetic and large format digitally printed applications.
History- I researched and developed new and improved methods of signage production to better equip clients with
more effective marketing solutions. Working with the national pizza chain Me and Ed’s, I created for them the first
large format digitally printed wallpaper for use in their boutique restaurant locations. I performed graphic layout,
production and sales for both companies on a daily basis.
LNI Custom Manufacturing Company, Inc. t Hawthorne, CA
Executive Account Manager from April 2000-March 2009
Lead generation to sell product lines across multiple industries. Business and product development while building
relationships with key decision makers and matching customers with the right solutions for their needs.
History- Promoted early from Junior Sales Support to Executive Account Manger as a result of advanced potential
leading to closed sales and new accounts. Researched and developed new business and product lines of transit
shelters and amenities now amounting to more than 60% of current business for the company and secured first
municipal and federal contracts for such. Coordinated the expediting process for a state required C-61 contractors
license in order to obtain a contract award for my own project valued at 1.7 million dollars; the largest in company
history to date. Consulted Tri Met in Portland Oregon, one of the nations largest transit agencies, over a 5 year
period on the development of a series of custom glass style bus shelters valued on average at $40,000 each. The
contract was negotiated and to accomplish award, I coordinated and successfully obtained a required 4.2 million dollar
bond by successfully facilitating a deal between LNI’s bank and a national surety firm.
Brasco International, Inc. t Detroit, MI
Executive Account Manager /Outside Sales from March 2009-July 2012
Lead generation and prospecting from internet, publications and existing client base. Marketing, business
development, account management, project management from home office and travel to client locations.
History- I began with a goal of 1.5 million in sales per year and achieved 3 million in sales my first year. I continued
to increase sales by 1 million per year until my time with the company came to an end. Brasco was producing 5
million in sales per year when I began and now averages more than 12 million per year as a result of the many multi-
year contracts I secured while there. I researched and developed new business and product lines of transit shelters
and amenities while also marketing existing lines to maximize sales potential for the company. While there, I was

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Craig Watterson
successful in obtaining the largest contracts in Brasco history and managed multi million dollar projects on a regular
basis.
Tolar Manufacturing Company, Inc. t Corona, CA
Regional Sales Manager /Outside Sales from July 2012-Present
Lead generation and prospecting from internet, publications and existing client base. Marketing, business
development, account management, project management from home office and travel to client locations.
History- I moved from Brasco to join the largest transit shelter and amenities provider in the country, Tolar.
Working from a home office, I procure leads and business opportunities using the internet, publications and federal
government sites. I routinely develop custom spreadsheets to track material and labor costs for estimating new and
existing products for sale to municipal and federal transit agencies across the East coast territory. With these
estimates, I then prepare and submit bids and proposals to win projects. From there, I work with the production and
engineering departments to facilitate design, fabrication, delivery and freight while also managing customer
expectations. During my time with Tolar, I have been successful in securing many local and national multi-year
contracts contributing to my sales quota for the company. Most recently I was able to accomplish a 5 year contract
for the provision of transit shelters and amenities to Rock Region Metro in Little Rock Arkansas. Unfortunately,
Tolar has recently decided to dissolve the outside sales position in favor of an inside position to better monitor efforts
they feel are possible with someone working in the facility. I suspect this decision is in large part made to reduce
security threats on their current enterprise resource planning software and to avoid the extra expenses required to
provide a network and services capable of supporting a remote office location.
SKILLS
Proficient in all Microsoft Office applications•
Comfortable with either a PC or Mac environment•
Have used a variety of CRM solutions ranging from Goldmine, Sage, Salesforce, Insightly and others•
Effective listener, communicator and negotiator•
Strong in dealing with national, well known companies and high profile contacts•
Highly technical and pull from my own experience when providing client solutions•
Love working with people and appreciate the value of long term relationships•
Strong work and organization ethic and capable of accomplishing daily tasks while on the run•
Equipped with the latest technology to maximize work efforts•
Effective under pressure•
Effective manager of time and resources•
Appreciates the opportunity to mentor and coach individuals to help them in reaching their personal and•
professional goals
Patient and diplomatic with clients and co-workers•