SlideShare a Scribd company logo
1 of 51
Download to read offline
Shaping Public Perception
Richard Becker at Copywrite, Ink.
The Next Step In Social Media.
Shaping Public Perception
The Next Step In Social Media.
Richard Becker at Copywrite, Ink.
This is a tree.
Richard Becker at Copywrite, Ink.
It has value.
Richard Becker at Copywrite, Ink.
• Intercepts stormwater.
• Increases property value.
• Conserves energy.
• Absorbs pollution.
• Reduces carbon.
• Delivers social impact.
• Provides psychological benefits.
A tree has value.
Richard Becker at Copywrite, Ink.
A tree has value because humans are the only creatures on this
planet that can form flexible and scalable cooperatives based upon
abstract concepts, societal constructs, and public opinions.
Richard Becker at Copywrite, Ink.
It has been this way for thousands of years.
Richard Becker at Copywrite, Ink.
It will be this way for thousands more.
Richard Becker at Copywrite, Ink.
The only real change has been the speed and reach of our ideas.
Richard Becker at Copywrite, Ink.
The Boston Massacre.
Richard Becker at Copywrite, Ink.
1770
The Fireside Chats.
Richard Becker at Copywrite, Ink.
1933
The Great Debate.
Richard Becker at Copywrite, Ink.
1960
Wee Siew Kim Affair.
Richard Becker at Copywrite, Ink.
2006
Bloggers Unite.
Richard Becker at Copywrite, Ink.
2008
• Write letters.
• Earn media attention.
• Sign petitions.
• Visit website.
• 1.2 million posts.
• Raise money.
• Join Amnesty International.
Humans have value.
Richard Becker at Copywrite, Ink.
• Change policy.
• Personalize messages.
• Recognize individual efforts.
• Encourage engagement.
• Leverage relationships.
• Maximize proximity.
• Reach agreement.
• Adopt perception.
Human Rights.
Richard Becker at Copywrite, Ink.
• Build community.
This social cause model was applied across several organizations.
Richard Becker at Copywrite, Ink.
There are even more tools, networks, and applications today.
Richard Becker at Copywrite, Ink.
Richard Becker at Copywrite, Ink.
desktop mobile things
surfaces AR big data
automation geotags a.i.
VR ddd remote
Tools.
+ dozens and millions more.
Richard Becker at Copywrite, Ink.
Networks.
facebook twitter google+
pinterest linkedin cafemom
snapchat tagged tumblr
yelp path goodreads
+ 500 majors and millions more.
Richard Becker at Copywrite, Ink.
Applications.
youtube flickr bubbly
meetup meetey slideshare
instagram vine hootsuite
paper.li scoop.it bebo
+ 100 majors and millions more.
But tools, networks, and applications aren’t as important as people.
Richard Becker at Copywrite, Ink.
Promote public health, relieve stress, democratize public space.
Richard Becker at Copywrite, Ink.
Purpose.
Richard Becker at Copywrite, Ink.
People.
administrators
explorers
cultural
sports
electeds
swimmers
media
public
leisure
seniors
students
children
Richard Becker at Copywrite, Ink.
Assets.
stewardship
trails
cultural
fields
revitalization
aquatics
connectivity
property value
parks
programs
centers
playgrounds
Richard Becker at Copywrite, Ink.
Objectives.
vision
fitness
enrichment
social benefits
fiscal
wellness
performance
community
stewardship
independence
education
accessibility
Richard Becker at Copywrite, Ink.
Experience.
vision
fitness
enrichment
social
fiscal
wellness
performance
community
stewardship
independence
education
accessibility
Social media strengthens our belief in abstract concepts
by adding a layer of digital context to our physical world
that eventually becomes part of the human experience.
Richard Becker at Copywrite, Ink.
value
Richard Becker at Copywrite, Ink.
Social adds value.
• Media relations.
• Sports league standings.
• Recreation class openings.
• News and special offers.
• Events and openings.
• Real time reporting.
• Post-event recaps and photos.
• Photo contests and engagement.
• Cross promotional and proximity.
• Ambassador-run Facebook pages.
The next step in technology is to make the digital content
provided by social media nearly indistinguishable from
from our perception of objective and conceptual realties.
Richard Becker at Copywrite, Ink.
The convergence of technology, communication, and experience is
significant because it will often fuse our objective and conceptual
realities, sometimes making the experience one in the same.
Richard Becker at Copywrite, Ink.
Wearable technologies.
Richard Becker at Copywrite, Ink.
Fitbit
Wearable technologies like Fitbit can enhance
the park and recreation experience as people
associate their technology with their activities.
Enchanted items.
Richard Becker at Copywrite, Ink.
Apple
The function of such wearable technology will
evolve in two directions, providing generalized
or specialized features with a touch or gesture.
Touch surfaces.
Richard Becker at Copywrite, Ink.
Corning
The important thing to remember is that future
digital content will be freed from screen size
limitations with content fluidity.
Corning
Digital environments.
Richard Becker at Copywrite, Ink.
Tesco
And as this concept takes hold beyond places
like South Korea, digital environments will be
integrated into our physical environments.
Environmental markers.
Richard Becker at Copywrite, Ink.
Living Headstones
Sometimes it will be subtle, providing insight
into headstones or memorials and adding value
to various tree, bench, and park dedications.
Destination guides.
Richard Becker at Copywrite, Ink.
Geotag
And sometimes it can be active, guiding the
public toward specific destinations or a series
of highlighted locations within a service area.
Environmental interfaces.
Richard Becker at Copywrite, Ink.
Google
Applied as a lens to any environment, this
content can be functional to provide area
insight or profitable in delivering proximity ads.
Digital content layers.
Richard Becker at Copywrite, Ink.
Museum of London
Or the digital content can add an independent
layer of conceptual information, such as the
historical relevance of a town, city, or country.
Showroom applications.
Richard Becker at Copywrite, Ink.
Ferrari
The point is that the application of augmented
reality is happening everywhere it makes
sense to have a lens with layers of content.
Educational applications.
Richard Becker at Copywrite, Ink.
Smithsonian Doing so provides a depth of information that
adds value to the experience as if the digital
content is as real as the physical environment.
Augmented reality.
Richard Becker at Copywrite, Ink.
Skully Taken beyond the confines of the flat screen,
it can even improve motorcycle safety with
360-degree views and responsive displays.
Customer experience.
Richard Becker at Copywrite, Ink.
Similar technology will add ease to shopping,
enabling customers to locate products, find
sales, and match ingredients to their diets.
Harvest
Predictive expectations.
Richard Becker at Copywrite, Ink.
Ikea Others will provide convincing previews of
what products might look like in a real
environment or custom fit for our wardrobe.
Interactive playgrounds.
Richard Becker at Copywrite, Ink.
Microsoft Or add an additional layer of digital content
that has nothing to do with the environment
whatsoever, even though it interacts with it.
Interactive outdoors.
Richard Becker at Copywrite, Ink.
Freddie Wong And eventually, we’ll see the integration of
motion control peripherals, head-mounted
displays, and environmental mapping is real.
Immersive realities.
Richard Becker at Copywrite, Ink.
Sony
This is the first step in literally replacing our
entire concept of an objective reality for
something entirely different but no less real.
Richard Becker at Copywrite, Ink.
Perception adds value.
• Living memorials.
• Parks and trails exploration.
• Digital recreation stores.
• Public health applications.
• Proximity announcements.
• AR/VR open spaces.
• Technology-based meetups.
• Photo walks and virtual classes.
• Real-time point-click field availability.
• Real-time sports stats and standings.
This has value.
Richard Becker at Copywrite, Ink.
Even if it is not a tree.
Richard Becker at Copywrite, Ink.
Thank you.
Richard Becker at Copywrite, Ink.
Richard R. Becker, ABC
President, Copywrite, Ink.
copywriteink.com
richardrbecker.com

More Related Content

Viewers also liked

Integrating Social Into Strategic Communication
Integrating Social Into Strategic CommunicationIntegrating Social Into Strategic Communication
Integrating Social Into Strategic CommunicationCopywrite, Ink.
 
Writing For Public Relations: On Spreading Messages
Writing For Public Relations: On Spreading MessagesWriting For Public Relations: On Spreading Messages
Writing For Public Relations: On Spreading MessagesCopywrite, Ink.
 
Social Media For Strategic Communication
Social Media For Strategic CommunicationSocial Media For Strategic Communication
Social Media For Strategic CommunicationCopywrite, Ink.
 
Writing For Public Relations: Simplifying Messages
Writing For Public Relations: Simplifying MessagesWriting For Public Relations: Simplifying Messages
Writing For Public Relations: Simplifying MessagesCopywrite, Ink.
 
Writing For Public Relations: On Writing And Editing
Writing For Public Relations: On Writing And EditingWriting For Public Relations: On Writing And Editing
Writing For Public Relations: On Writing And EditingCopywrite, Ink.
 
Writing For Public Relations: On Advertising
Writing For Public Relations: On AdvertisingWriting For Public Relations: On Advertising
Writing For Public Relations: On AdvertisingCopywrite, Ink.
 
Introduction: Writing For Public Relations
Introduction: Writing For Public RelationsIntroduction: Writing For Public Relations
Introduction: Writing For Public RelationsCopywrite, Ink.
 
Writing For Public Relations, 2013
Writing For Public Relations, 2013Writing For Public Relations, 2013
Writing For Public Relations, 2013Copywrite, Ink.
 
The Importance Of Planning
The Importance Of PlanningThe Importance Of Planning
The Importance Of PlanningCopywrite, Ink.
 
Writing For Public Relations: What Makes News
Writing For Public Relations: What Makes NewsWriting For Public Relations: What Makes News
Writing For Public Relations: What Makes NewsCopywrite, Ink.
 

Viewers also liked (11)

Integrating Social Into Strategic Communication
Integrating Social Into Strategic CommunicationIntegrating Social Into Strategic Communication
Integrating Social Into Strategic Communication
 
Writing For Public Relations: On Spreading Messages
Writing For Public Relations: On Spreading MessagesWriting For Public Relations: On Spreading Messages
Writing For Public Relations: On Spreading Messages
 
Shaping Public Opinion
Shaping Public OpinionShaping Public Opinion
Shaping Public Opinion
 
Social Media For Strategic Communication
Social Media For Strategic CommunicationSocial Media For Strategic Communication
Social Media For Strategic Communication
 
Writing For Public Relations: Simplifying Messages
Writing For Public Relations: Simplifying MessagesWriting For Public Relations: Simplifying Messages
Writing For Public Relations: Simplifying Messages
 
Writing For Public Relations: On Writing And Editing
Writing For Public Relations: On Writing And EditingWriting For Public Relations: On Writing And Editing
Writing For Public Relations: On Writing And Editing
 
Writing For Public Relations: On Advertising
Writing For Public Relations: On AdvertisingWriting For Public Relations: On Advertising
Writing For Public Relations: On Advertising
 
Introduction: Writing For Public Relations
Introduction: Writing For Public RelationsIntroduction: Writing For Public Relations
Introduction: Writing For Public Relations
 
Writing For Public Relations, 2013
Writing For Public Relations, 2013Writing For Public Relations, 2013
Writing For Public Relations, 2013
 
The Importance Of Planning
The Importance Of PlanningThe Importance Of Planning
The Importance Of Planning
 
Writing For Public Relations: What Makes News
Writing For Public Relations: What Makes NewsWriting For Public Relations: What Makes News
Writing For Public Relations: What Makes News
 

Similar to Shaping Public Perception: The Next Step In Social Media

Because McLuhan - Web Visions Chicago 2014
Because McLuhan - Web Visions Chicago 2014Because McLuhan - Web Visions Chicago 2014
Because McLuhan - Web Visions Chicago 2014Dan Klyn
 
NWU Now and Next - 2014 - Marc Goldman - 081414 - Sml
NWU Now and Next - 2014 - Marc Goldman - 081414 - SmlNWU Now and Next - 2014 - Marc Goldman - 081414 - Sml
NWU Now and Next - 2014 - Marc Goldman - 081414 - SmlMarc Goldman
 
Pbj paiting | An overview on interior design
Pbj paiting | An overview on interior designPbj paiting | An overview on interior design
Pbj paiting | An overview on interior designpbjpainting
 
Designing for an internet of things
Designing for an internet of thingsDesigning for an internet of things
Designing for an internet of thingsTimo Arnall
 
Digital Relab 2015 Deck
Digital Relab 2015 DeckDigital Relab 2015 Deck
Digital Relab 2015 Deckdigitalrelab
 
Studio Output Insight Report
Studio Output Insight ReportStudio Output Insight Report
Studio Output Insight ReportJAdkin
 
The Internet of Things
The Internet of ThingsThe Internet of Things
The Internet of ThingsRhys Hillman
 
Immersive - Sydney July 2017
Immersive - Sydney July 2017Immersive - Sydney July 2017
Immersive - Sydney July 2017Rob Manson
 
Prototyping Physical & Immersive Environments for UX Designers
Prototyping Physical & Immersive Environments for UX DesignersPrototyping Physical & Immersive Environments for UX Designers
Prototyping Physical & Immersive Environments for UX DesignersSusan Oldham
 
PSFK Future Of Light Report
PSFK Future Of Light ReportPSFK Future Of Light Report
PSFK Future Of Light ReportPSFK
 
The web in the world
The web in the worldThe web in the world
The web in the worldTimo Arnall
 
MCE^3 - Ricardo Brito - New Design Mindset
MCE^3 - Ricardo Brito - New Design MindsetMCE^3 - Ricardo Brito - New Design Mindset
MCE^3 - Ricardo Brito - New Design MindsetPROIDEA
 
Intergalactic Portfolio 2018
Intergalactic Portfolio 2018Intergalactic Portfolio 2018
Intergalactic Portfolio 2018Jasper Squier
 
The power of immersive experiences part 2
The power of immersive experiences   part 2The power of immersive experiences   part 2
The power of immersive experiences part 2Andy Marshall
 
Danielle Leigh Portfolio 2015
Danielle Leigh Portfolio 2015Danielle Leigh Portfolio 2015
Danielle Leigh Portfolio 2015Danielle Leigh
 
Capabilties Overview
Capabilties OverviewCapabilties Overview
Capabilties OverviewEthercycle
 

Similar to Shaping Public Perception: The Next Step In Social Media (20)

Because McLuhan - Web Visions Chicago 2014
Because McLuhan - Web Visions Chicago 2014Because McLuhan - Web Visions Chicago 2014
Because McLuhan - Web Visions Chicago 2014
 
NWU Now and Next - 2014 - Marc Goldman - 081414 - Sml
NWU Now and Next - 2014 - Marc Goldman - 081414 - SmlNWU Now and Next - 2014 - Marc Goldman - 081414 - Sml
NWU Now and Next - 2014 - Marc Goldman - 081414 - Sml
 
Warner 2014 sf11
Warner 2014 sf11Warner 2014 sf11
Warner 2014 sf11
 
Imagine Design Create
Imagine Design CreateImagine Design Create
Imagine Design Create
 
Pbj paiting | An overview on interior design
Pbj paiting | An overview on interior designPbj paiting | An overview on interior design
Pbj paiting | An overview on interior design
 
ECOICONIC
ECOICONICECOICONIC
ECOICONIC
 
Designing for an internet of things
Designing for an internet of thingsDesigning for an internet of things
Designing for an internet of things
 
Tiny familiar robots
Tiny familiar robotsTiny familiar robots
Tiny familiar robots
 
Digital Relab 2015 Deck
Digital Relab 2015 DeckDigital Relab 2015 Deck
Digital Relab 2015 Deck
 
Studio Output Insight Report
Studio Output Insight ReportStudio Output Insight Report
Studio Output Insight Report
 
The Internet of Things
The Internet of ThingsThe Internet of Things
The Internet of Things
 
Immersive - Sydney July 2017
Immersive - Sydney July 2017Immersive - Sydney July 2017
Immersive - Sydney July 2017
 
Prototyping Physical & Immersive Environments for UX Designers
Prototyping Physical & Immersive Environments for UX DesignersPrototyping Physical & Immersive Environments for UX Designers
Prototyping Physical & Immersive Environments for UX Designers
 
PSFK Future Of Light Report
PSFK Future Of Light ReportPSFK Future Of Light Report
PSFK Future Of Light Report
 
The web in the world
The web in the worldThe web in the world
The web in the world
 
MCE^3 - Ricardo Brito - New Design Mindset
MCE^3 - Ricardo Brito - New Design MindsetMCE^3 - Ricardo Brito - New Design Mindset
MCE^3 - Ricardo Brito - New Design Mindset
 
Intergalactic Portfolio 2018
Intergalactic Portfolio 2018Intergalactic Portfolio 2018
Intergalactic Portfolio 2018
 
The power of immersive experiences part 2
The power of immersive experiences   part 2The power of immersive experiences   part 2
The power of immersive experiences part 2
 
Danielle Leigh Portfolio 2015
Danielle Leigh Portfolio 2015Danielle Leigh Portfolio 2015
Danielle Leigh Portfolio 2015
 
Capabilties Overview
Capabilties OverviewCapabilties Overview
Capabilties Overview
 

Recently uploaded

Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationKaushik Jaiswal
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruaninfoobataborsi24
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?NapierPR
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfDIGGIT
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingJessieGoodrum1
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityTony Robert
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfReportGarden
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitPieter Brinkman
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
Top tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfTop tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfJuan Pineda
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfatinukehassan87
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyainfoobataborsi24
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
 
Top 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's DayTop 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's Daydisenylurial
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfInfyQ Seo Experts
 
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Jomer Gregorio
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 

Recently uploaded (20)

Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & Globalization
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Top tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfTop tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdf
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
Top 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's DayTop 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's Day
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 

Shaping Public Perception: The Next Step In Social Media

  • 1. Shaping Public Perception Richard Becker at Copywrite, Ink. The Next Step In Social Media.
  • 2. Shaping Public Perception The Next Step In Social Media. Richard Becker at Copywrite, Ink.
  • 3. This is a tree. Richard Becker at Copywrite, Ink.
  • 4. It has value. Richard Becker at Copywrite, Ink.
  • 5. • Intercepts stormwater. • Increases property value. • Conserves energy. • Absorbs pollution. • Reduces carbon. • Delivers social impact. • Provides psychological benefits. A tree has value. Richard Becker at Copywrite, Ink.
  • 6. A tree has value because humans are the only creatures on this planet that can form flexible and scalable cooperatives based upon abstract concepts, societal constructs, and public opinions. Richard Becker at Copywrite, Ink.
  • 7. It has been this way for thousands of years. Richard Becker at Copywrite, Ink.
  • 8. It will be this way for thousands more. Richard Becker at Copywrite, Ink.
  • 9. The only real change has been the speed and reach of our ideas. Richard Becker at Copywrite, Ink.
  • 10. The Boston Massacre. Richard Becker at Copywrite, Ink. 1770
  • 11. The Fireside Chats. Richard Becker at Copywrite, Ink. 1933
  • 12. The Great Debate. Richard Becker at Copywrite, Ink. 1960
  • 13. Wee Siew Kim Affair. Richard Becker at Copywrite, Ink. 2006
  • 14. Bloggers Unite. Richard Becker at Copywrite, Ink. 2008
  • 15. • Write letters. • Earn media attention. • Sign petitions. • Visit website. • 1.2 million posts. • Raise money. • Join Amnesty International. Humans have value. Richard Becker at Copywrite, Ink. • Change policy.
  • 16. • Personalize messages. • Recognize individual efforts. • Encourage engagement. • Leverage relationships. • Maximize proximity. • Reach agreement. • Adopt perception. Human Rights. Richard Becker at Copywrite, Ink. • Build community.
  • 17. This social cause model was applied across several organizations. Richard Becker at Copywrite, Ink.
  • 18. There are even more tools, networks, and applications today. Richard Becker at Copywrite, Ink.
  • 19. Richard Becker at Copywrite, Ink. desktop mobile things surfaces AR big data automation geotags a.i. VR ddd remote Tools. + dozens and millions more.
  • 20. Richard Becker at Copywrite, Ink. Networks. facebook twitter google+ pinterest linkedin cafemom snapchat tagged tumblr yelp path goodreads + 500 majors and millions more.
  • 21. Richard Becker at Copywrite, Ink. Applications. youtube flickr bubbly meetup meetey slideshare instagram vine hootsuite paper.li scoop.it bebo + 100 majors and millions more.
  • 22. But tools, networks, and applications aren’t as important as people. Richard Becker at Copywrite, Ink.
  • 23. Promote public health, relieve stress, democratize public space. Richard Becker at Copywrite, Ink. Purpose.
  • 24. Richard Becker at Copywrite, Ink. People. administrators explorers cultural sports electeds swimmers media public leisure seniors students children
  • 25. Richard Becker at Copywrite, Ink. Assets. stewardship trails cultural fields revitalization aquatics connectivity property value parks programs centers playgrounds
  • 26. Richard Becker at Copywrite, Ink. Objectives. vision fitness enrichment social benefits fiscal wellness performance community stewardship independence education accessibility
  • 27. Richard Becker at Copywrite, Ink. Experience. vision fitness enrichment social fiscal wellness performance community stewardship independence education accessibility
  • 28. Social media strengthens our belief in abstract concepts by adding a layer of digital context to our physical world that eventually becomes part of the human experience. Richard Becker at Copywrite, Ink. value
  • 29. Richard Becker at Copywrite, Ink. Social adds value. • Media relations. • Sports league standings. • Recreation class openings. • News and special offers. • Events and openings. • Real time reporting. • Post-event recaps and photos. • Photo contests and engagement. • Cross promotional and proximity. • Ambassador-run Facebook pages.
  • 30. The next step in technology is to make the digital content provided by social media nearly indistinguishable from from our perception of objective and conceptual realties. Richard Becker at Copywrite, Ink.
  • 31. The convergence of technology, communication, and experience is significant because it will often fuse our objective and conceptual realities, sometimes making the experience one in the same. Richard Becker at Copywrite, Ink.
  • 32. Wearable technologies. Richard Becker at Copywrite, Ink. Fitbit Wearable technologies like Fitbit can enhance the park and recreation experience as people associate their technology with their activities.
  • 33. Enchanted items. Richard Becker at Copywrite, Ink. Apple The function of such wearable technology will evolve in two directions, providing generalized or specialized features with a touch or gesture.
  • 34. Touch surfaces. Richard Becker at Copywrite, Ink. Corning The important thing to remember is that future digital content will be freed from screen size limitations with content fluidity. Corning
  • 35. Digital environments. Richard Becker at Copywrite, Ink. Tesco And as this concept takes hold beyond places like South Korea, digital environments will be integrated into our physical environments.
  • 36. Environmental markers. Richard Becker at Copywrite, Ink. Living Headstones Sometimes it will be subtle, providing insight into headstones or memorials and adding value to various tree, bench, and park dedications.
  • 37. Destination guides. Richard Becker at Copywrite, Ink. Geotag And sometimes it can be active, guiding the public toward specific destinations or a series of highlighted locations within a service area.
  • 38. Environmental interfaces. Richard Becker at Copywrite, Ink. Google Applied as a lens to any environment, this content can be functional to provide area insight or profitable in delivering proximity ads.
  • 39. Digital content layers. Richard Becker at Copywrite, Ink. Museum of London Or the digital content can add an independent layer of conceptual information, such as the historical relevance of a town, city, or country.
  • 40. Showroom applications. Richard Becker at Copywrite, Ink. Ferrari The point is that the application of augmented reality is happening everywhere it makes sense to have a lens with layers of content.
  • 41. Educational applications. Richard Becker at Copywrite, Ink. Smithsonian Doing so provides a depth of information that adds value to the experience as if the digital content is as real as the physical environment.
  • 42. Augmented reality. Richard Becker at Copywrite, Ink. Skully Taken beyond the confines of the flat screen, it can even improve motorcycle safety with 360-degree views and responsive displays.
  • 43. Customer experience. Richard Becker at Copywrite, Ink. Similar technology will add ease to shopping, enabling customers to locate products, find sales, and match ingredients to their diets. Harvest
  • 44. Predictive expectations. Richard Becker at Copywrite, Ink. Ikea Others will provide convincing previews of what products might look like in a real environment or custom fit for our wardrobe.
  • 45. Interactive playgrounds. Richard Becker at Copywrite, Ink. Microsoft Or add an additional layer of digital content that has nothing to do with the environment whatsoever, even though it interacts with it.
  • 46. Interactive outdoors. Richard Becker at Copywrite, Ink. Freddie Wong And eventually, we’ll see the integration of motion control peripherals, head-mounted displays, and environmental mapping is real.
  • 47. Immersive realities. Richard Becker at Copywrite, Ink. Sony This is the first step in literally replacing our entire concept of an objective reality for something entirely different but no less real.
  • 48. Richard Becker at Copywrite, Ink. Perception adds value. • Living memorials. • Parks and trails exploration. • Digital recreation stores. • Public health applications. • Proximity announcements. • AR/VR open spaces. • Technology-based meetups. • Photo walks and virtual classes. • Real-time point-click field availability. • Real-time sports stats and standings.
  • 49. This has value. Richard Becker at Copywrite, Ink.
  • 50. Even if it is not a tree. Richard Becker at Copywrite, Ink.
  • 51. Thank you. Richard Becker at Copywrite, Ink. Richard R. Becker, ABC President, Copywrite, Ink. copywriteink.com richardrbecker.com