Writing For Public Relations: Simplifying Messages (Why SWOT is not enough) is a supplement to a communication plan outline covered in class.
This supplement deck provides a simplified instruction on the importance of SWOT and CORE message systems in simplifying messages to have a greater impact. It compares apples to oranges, intentionally, because if you're an apple competing against other apples, you've already lost.
It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: What Makes NewsCopywrite, Ink.
Writing For Public Relations: What Makes News With Modern Media introduces public relations students elements that media outlets consider newsworthy. It represents about 10 percent of the material covered in class.
It was presented by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: On Advertising is a class supplement. The deck provides ten critical thoughts in advertising along with complementing thoughts from some of the greatest creatives in the industry.
It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: PR. The deck provides an overview of skill sets and concepts that students will need to learn to excel in public relations today and tomorrow. It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
The deck will also be used as part of conceptual definition of public relations at richardrbecker.com in an article titled Reconciling Definitions: PR Is Not A Communication Process (Feb. 19, 2013). Enjoy.
Writing For Public Relations: The Importance Of Planning is a supplement to a communication plan outline covered in class. This supplement deck applies a basic communication plan outline to Toyota, creating a sketch of their existing challenges, failures, and opportunities.
It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: On Writing And EditingCopywrite, Ink.
Writing For Public Relations: On Writing And Editing introduces public relations students to the concepts of great writing across all communication. It represents about 25 percent of the material covered in class.
It was presented by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: On Spreading MessagesCopywrite, Ink.
Writing For Public Relations: On Spreading Messages introduces public relations students to the concept of how messages spread in the modern world. It represents about 20 percent of the material covered in class.
It was presented by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing for Public Relations is a skills-oriented class presented by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
This presentation is a short class overview of the course and serves as an introduction for students.
Integrating Social Into Strategic CommunicationCopywrite, Ink.
Integrating Social Into Strategic Communication is a presentation for students who intend to integrate social media into other disciplines such as advertising, public relations, and marketing as it relates to people and organizational communication. It is presented as in-class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: What Makes NewsCopywrite, Ink.
Writing For Public Relations: What Makes News With Modern Media introduces public relations students elements that media outlets consider newsworthy. It represents about 10 percent of the material covered in class.
It was presented by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: On Advertising is a class supplement. The deck provides ten critical thoughts in advertising along with complementing thoughts from some of the greatest creatives in the industry.
It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: PR. The deck provides an overview of skill sets and concepts that students will need to learn to excel in public relations today and tomorrow. It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
The deck will also be used as part of conceptual definition of public relations at richardrbecker.com in an article titled Reconciling Definitions: PR Is Not A Communication Process (Feb. 19, 2013). Enjoy.
Writing For Public Relations: The Importance Of Planning is a supplement to a communication plan outline covered in class. This supplement deck applies a basic communication plan outline to Toyota, creating a sketch of their existing challenges, failures, and opportunities.
It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: On Writing And EditingCopywrite, Ink.
Writing For Public Relations: On Writing And Editing introduces public relations students to the concepts of great writing across all communication. It represents about 25 percent of the material covered in class.
It was presented by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: On Spreading MessagesCopywrite, Ink.
Writing For Public Relations: On Spreading Messages introduces public relations students to the concept of how messages spread in the modern world. It represents about 20 percent of the material covered in class.
It was presented by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing for Public Relations is a skills-oriented class presented by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
This presentation is a short class overview of the course and serves as an introduction for students.
Integrating Social Into Strategic CommunicationCopywrite, Ink.
Integrating Social Into Strategic Communication is a presentation for students who intend to integrate social media into other disciplines such as advertising, public relations, and marketing as it relates to people and organizational communication. It is presented as in-class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Shaping Public Perception: The Next Step In Social MediaCopywrite, Ink.
The Next Step In Social Media provides insights and innovative approaches into social media and social networks as it pertains to parks and recreation today while preparing marketing professionals and parks and recreation management for the next technological leap forward. This next leap forward will transform what many people describe as a communication 'medium' into a multimedia format with an increasingly immersive participant experience that brings online communication, front-line employee interaction, and the physical environment together in ways never before thought possible.
The social media presentation deck for the Council Of School Boards Association Communicators, July 10-13, 2013. The deck addresses a communicators approach to social media planning, which is less reliant on platforms and more reliant on people.
Integrating Social Media augmented Richard Becker's class at the University of Las Vegas, Nevada in 2009. The class included this presentation in the morning and a live session in the afternoon. The deck is now retired.
Liquid [Hip] is an alternative online review site that covers cool, not popular. This is a hyperlinked e-magazine edition to the all the summer reviews.
Social Media: Integrating Strategy is a presentation intended for students hoping to integrate social media into other disciplines such as advertising, public relations, and marketing.
The deck provides an overview of social media as it relates to people and technologies. More importantly, the class focused significant time on developing a strategic framework for applying the communication opportunities that social media affords.
It is presented as in-class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
A brief 10-minute presentation on how to choose which social media tools are best suited for a company, using three case studies as an example, delivered to IABC/Las Vegas on June 2.
People treat writing like a single skill set, but is a process that requires more than one discipline. This deck was used for a private session presentation for a major corporation to demonstrate the importance of writing across all communication materials and mediums. It was created as a supplement to the two-hour presentation delivered by Richard R. Becker, ABC, president of Copywrite, Ink.
Submitted by - Md. Aiyaaj, Anoj, Shreechand & Manish Tomar Student of Vikas Sharma - Visiting Lectuer on Retail Verticals at Accman Institute of Management
Social Media Outreach. This deck provides an overview of how to develop an online grass roots campaign, with an emphasis on the tactics and strategies employed by Bloggers Unite. Bloggers Unite was one of the first social action campaigns ever developed as a pro-bono cooperative effort for organizations such as Amnesty International, March of Dimes, The Gesundheit Institute, and AIDS.gov. among others.
While the focus of the case study relies heavily on the Human Rights campaign developed for Amnesty International, the techniques used by this approach also benefited several smaller, hyper-local efforts as well. The deck is presented as a supplement and course outline for a class taught by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas. Becker developed the social outreach campaign for all Bloggers Unite benefactors and others. The campaign was then coordinated as a joint-effort by his team, the nonprofit, and the fastest-growing blogger network at the time.
The deck will also be featured at richardrbecker.com in the near future with some additional commentary. The class itself requires three hours, which includes open discussion.
Media Relations In Six Sessions. The deck provides an overview of skill sets and concepts that students need to learn to excel in media relations today and tomorrow. It is presented as a supplement and course outline for a class taught by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
The deck will also be used as part of conversational article at richardrbecker.com
Social Media For Strategic Communication is a presentation for students and professionals who are looking to integrate social media as part of an strategic organizational communication plan. This deck is the newest rendition of the in-class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Social Media For Communication Strategy, Part 4 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)
Shaping Public Perception: The Next Step In Social MediaCopywrite, Ink.
The Next Step In Social Media provides insights and innovative approaches into social media and social networks as it pertains to parks and recreation today while preparing marketing professionals and parks and recreation management for the next technological leap forward. This next leap forward will transform what many people describe as a communication 'medium' into a multimedia format with an increasingly immersive participant experience that brings online communication, front-line employee interaction, and the physical environment together in ways never before thought possible.
The social media presentation deck for the Council Of School Boards Association Communicators, July 10-13, 2013. The deck addresses a communicators approach to social media planning, which is less reliant on platforms and more reliant on people.
Integrating Social Media augmented Richard Becker's class at the University of Las Vegas, Nevada in 2009. The class included this presentation in the morning and a live session in the afternoon. The deck is now retired.
Liquid [Hip] is an alternative online review site that covers cool, not popular. This is a hyperlinked e-magazine edition to the all the summer reviews.
Social Media: Integrating Strategy is a presentation intended for students hoping to integrate social media into other disciplines such as advertising, public relations, and marketing.
The deck provides an overview of social media as it relates to people and technologies. More importantly, the class focused significant time on developing a strategic framework for applying the communication opportunities that social media affords.
It is presented as in-class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
A brief 10-minute presentation on how to choose which social media tools are best suited for a company, using three case studies as an example, delivered to IABC/Las Vegas on June 2.
People treat writing like a single skill set, but is a process that requires more than one discipline. This deck was used for a private session presentation for a major corporation to demonstrate the importance of writing across all communication materials and mediums. It was created as a supplement to the two-hour presentation delivered by Richard R. Becker, ABC, president of Copywrite, Ink.
Submitted by - Md. Aiyaaj, Anoj, Shreechand & Manish Tomar Student of Vikas Sharma - Visiting Lectuer on Retail Verticals at Accman Institute of Management
Social Media Outreach. This deck provides an overview of how to develop an online grass roots campaign, with an emphasis on the tactics and strategies employed by Bloggers Unite. Bloggers Unite was one of the first social action campaigns ever developed as a pro-bono cooperative effort for organizations such as Amnesty International, March of Dimes, The Gesundheit Institute, and AIDS.gov. among others.
While the focus of the case study relies heavily on the Human Rights campaign developed for Amnesty International, the techniques used by this approach also benefited several smaller, hyper-local efforts as well. The deck is presented as a supplement and course outline for a class taught by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas. Becker developed the social outreach campaign for all Bloggers Unite benefactors and others. The campaign was then coordinated as a joint-effort by his team, the nonprofit, and the fastest-growing blogger network at the time.
The deck will also be featured at richardrbecker.com in the near future with some additional commentary. The class itself requires three hours, which includes open discussion.
Media Relations In Six Sessions. The deck provides an overview of skill sets and concepts that students need to learn to excel in media relations today and tomorrow. It is presented as a supplement and course outline for a class taught by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
The deck will also be used as part of conversational article at richardrbecker.com
Social Media For Strategic Communication is a presentation for students and professionals who are looking to integrate social media as part of an strategic organizational communication plan. This deck is the newest rendition of the in-class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Social Media For Communication Strategy, Part 4 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Writing For Public Relations: Simplifying Messages
1. CORE
SWOT
Simplifying Messages.
(Why A SWOT Is Not Enough.)
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
2. SWOT
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
3. THIS IS AN APPLE.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
4. AND LIKE ALL APPLES,
It HAS ...
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
5. Strengths
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
6. Weaknesses
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
7. Opportunities
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
8. Threats
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
9. Apple
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
10. Healthy. Seasonal.
Symbolic. Shelf Life.
Antioxidants. Yield.
FIBER. Allergies.
Apple
Fresh. Pests.
Desserts. Mildew.
Variety. Competition.
Juice. Contamination.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
11. Healthy.
Fresh.
Variety.
Quality Promise.
Unique Selling Points?
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
12. Except ...
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
13. Apples Do Not Exist
In A Vacuum.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
14. They compete with
other fruit.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
15. Healthy.
Fresh.
Variety.
Quality Promise.
Unique Selling Points?
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
16. Unique Selling Points?
Healthy. Fresh. Variety. Quality Promise.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
18. And Then Find
Product contrasts.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
19. CORE
CORE
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
20. Contrast Commands Attention.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
21. Mild or Sour. Sweet.
Convenient. Protected.
Antioxidants. Vitamin c.
Crunchy. Juicy.
Environment.
Too Sweet. Bland.
Messy. Bruises.
Apples on Oranges
Oranges Shelf Life. Low Vitamin C. on Apples
Acidity. Seeds.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
22. Sweet, Juicy, And Loaded With Vitamin C.
A Crisp Variety Of Flavors, Loaded with Antioxidants.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
23. But What If Not
Everyone Wants
A Crisp Variety of
Flavors, Loaded
With Antioxidants?
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
24. Not Everyone Is
Your Customer.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
25. And That’s Okay.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas
26. Simplifying Messages.
(Why SWOT Is Not Enough.)
Richard R. Becker, ABC
President, Copywrite, Ink.
copywriteink.com
copywriteink.blogspot.com
702.341.7135
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas