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CORE




SWOT




       Simplifying Messages.
       (Why A SWOT Is Not Enough.)




                                     Writing For Public Relations
                                       Richard Becker, Copywrite, Ink. at
                                       the University of Nevada, Las Vegas
SWOT




       Writing For Public Relations
        Richard Becker, Copywrite, Ink. at
        the University of Nevada, Las Vegas
THIS IS AN APPLE.




                    Writing For Public Relations
                     Richard Becker, Copywrite, Ink. at
                     the University of Nevada, Las Vegas
AND LIKE ALL APPLES,
     It HAS ...




                       Writing For Public Relations
                        Richard Becker, Copywrite, Ink. at
                        the University of Nevada, Las Vegas
Strengths




            Writing For Public Relations
             Richard Becker, Copywrite, Ink. at
             the University of Nevada, Las Vegas
Weaknesses




             Writing For Public Relations
              Richard Becker, Copywrite, Ink. at
              the University of Nevada, Las Vegas
Opportunities




                Writing For Public Relations
                 Richard Becker, Copywrite, Ink. at
                 the University of Nevada, Las Vegas
Threats




          Writing For Public Relations
           Richard Becker, Copywrite, Ink. at
           the University of Nevada, Las Vegas
Apple




        Writing For Public Relations
         Richard Becker, Copywrite, Ink. at
         the University of Nevada, Las Vegas
Healthy.                Seasonal.

 Symbolic.                Shelf Life.

Antioxidants.               Yield.

   FIBER.                 Allergies.




                Apple
   Fresh.                   Pests.

  Desserts.                Mildew.

  Variety.               Competition.

   Juice.               Contamination.




                                 Writing For Public Relations
                                     Richard Becker, Copywrite, Ink. at
                                     the University of Nevada, Las Vegas
Healthy.

        Fresh.

       Variety.

   Quality Promise.




Unique Selling Points?




                         Writing For Public Relations
                          Richard Becker, Copywrite, Ink. at
                          the University of Nevada, Las Vegas
Except ...




             Writing For Public Relations
              Richard Becker, Copywrite, Ink. at
              the University of Nevada, Las Vegas
Apples Do Not Exist
   In A Vacuum.




                      Writing For Public Relations
                       Richard Becker, Copywrite, Ink. at
                       the University of Nevada, Las Vegas
They compete with
   other fruit.




                    Writing For Public Relations
                     Richard Becker, Copywrite, Ink. at
                     the University of Nevada, Las Vegas
Healthy.

       Fresh.

      Variety.

  Quality Promise.




Unique Selling Points?




                         Writing For Public Relations
                          Richard Becker, Copywrite, Ink. at
                          the University of Nevada, Las Vegas
Unique Selling Points?




Healthy. Fresh. Variety. Quality Promise.




                                   Writing For Public Relations
                                     Richard Becker, Copywrite, Ink. at
                                     the University of Nevada, Las Vegas
Core messages
consider the
environment.




                Writing For Public Relations
                 Richard Becker, Copywrite, Ink. at
                 the University of Nevada, Las Vegas
And Then Find
Product contrasts.




                     Writing For Public Relations
                      Richard Becker, Copywrite, Ink. at
                      the University of Nevada, Las Vegas
CORE




CORE




       Writing For Public Relations
         Richard Becker, Copywrite, Ink. at
         the University of Nevada, Las Vegas
Contrast Commands Attention.




                          Writing For Public Relations
                               Richard Becker, Copywrite, Ink. at
                               the University of Nevada, Las Vegas
Mild or Sour.                     Sweet.

            Convenient.                     Protected.

            Antioxidants.                   Vitamin c.

              Crunchy.                         Juicy.




                            Environment.




             Too Sweet.                       Bland.

               Messy.                         Bruises.
Apples on                                                                         Oranges
Oranges      Shelf Life.                   Low Vitamin C.                         on Apples

              Acidity.                         Seeds.




                                                   Writing For Public Relations
                                                        Richard Becker, Copywrite, Ink. at
                                                        the University of Nevada, Las Vegas
Sweet, Juicy, And Loaded With Vitamin C.




                         A Crisp Variety Of Flavors, Loaded with Antioxidants.




                                                 Writing For Public Relations
                                                   Richard Becker, Copywrite, Ink. at
                                                   the University of Nevada, Las Vegas
But What If Not
  Everyone Wants
 A Crisp Variety of
  Flavors, Loaded
With Antioxidants?




                      Writing For Public Relations
                       Richard Becker, Copywrite, Ink. at
                       the University of Nevada, Las Vegas
Not Everyone Is
Your Customer.




                  Writing For Public Relations
                   Richard Becker, Copywrite, Ink. at
                   the University of Nevada, Las Vegas
And That’s Okay.




                   Writing For Public Relations
                    Richard Becker, Copywrite, Ink. at
                    the University of Nevada, Las Vegas
Simplifying Messages.
(Why SWOT Is Not Enough.)




Richard R. Becker, ABC
President, Copywrite, Ink.

copywriteink.com
copywriteink.blogspot.com

702.341.7135




                             Writing For Public Relations
                              Richard Becker, Copywrite, Ink. at
                              the University of Nevada, Las Vegas

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Writing For Public Relations: Simplifying Messages

  • 1. CORE SWOT Simplifying Messages. (Why A SWOT Is Not Enough.) Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 2. SWOT Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 3. THIS IS AN APPLE. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 4. AND LIKE ALL APPLES, It HAS ... Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 5. Strengths Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 6. Weaknesses Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 7. Opportunities Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 8. Threats Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 9. Apple Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 10. Healthy. Seasonal. Symbolic. Shelf Life. Antioxidants. Yield. FIBER. Allergies. Apple Fresh. Pests. Desserts. Mildew. Variety. Competition. Juice. Contamination. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 11. Healthy. Fresh. Variety. Quality Promise. Unique Selling Points? Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 12. Except ... Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 13. Apples Do Not Exist In A Vacuum. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 14. They compete with other fruit. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 15. Healthy. Fresh. Variety. Quality Promise. Unique Selling Points? Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 16. Unique Selling Points? Healthy. Fresh. Variety. Quality Promise. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 17. Core messages consider the environment. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 18. And Then Find Product contrasts. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 19. CORE CORE Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 20. Contrast Commands Attention. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 21. Mild or Sour. Sweet. Convenient. Protected. Antioxidants. Vitamin c. Crunchy. Juicy. Environment. Too Sweet. Bland. Messy. Bruises. Apples on Oranges Oranges Shelf Life. Low Vitamin C. on Apples Acidity. Seeds. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 22. Sweet, Juicy, And Loaded With Vitamin C. A Crisp Variety Of Flavors, Loaded with Antioxidants. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 23. But What If Not Everyone Wants A Crisp Variety of Flavors, Loaded With Antioxidants? Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 24. Not Everyone Is Your Customer. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 25. And That’s Okay. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
  • 26. Simplifying Messages. (Why SWOT Is Not Enough.) Richard R. Becker, ABC President, Copywrite, Ink. copywriteink.com copywriteink.blogspot.com 702.341.7135 Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas

Editor's Notes