2. Looking for
Growth?...
...So are we.
We love innovation. We love coming up with great
ideas for new products and services. But we never
forget that they are only a means to an end.
We believe that true innovation is the process of
turning ideas into income. As someone once said,
"If you have a creative idea and it doesn’t create
value, it’s not innovation. It’s art". We never forget
that. You didn’t call us just to get ideas,
you called us for growth.
Creating Growth | www.innovationink.co.uk
3. Ideas that
work in the
real world
We start by gaining a clear understanding
of what is possible and practical for you,
your business and your customers.
This doesn’t mean we’re less creative
– just more effective.
In our experience, this saves a huge
amount of effort and expense and you
get ideas that you can put into action.
Creating Growth | www.innovationink.co.uk
4. Creating Growth | www.innovationink.co.uk
We're always
looking for trouble
We believe that all great innovation starts by
identifying the unmet needs and wants in your
consumers’ everyday lives – the problems
they’d like someone to solve. We explore the
dark corners where a product or service has yet
to boldy go, looking for angst, frustration and
longing. It’s a dirty job, but somebody has to do it.
Once we’re satisfied we’ve found a real issue we’ll
set to work coming up with fresh, imaginative and
practical ideas to make someone’s life better.
5. Creating Growth | www.innovationink.co.uk
We learnt on the job.
But not on your job.
Between us we’ve accumulated years of experience
as in-company innovators, researchers and brand managers.
We have a track record of delivering successful innovation in major
UK and global organisations, overcoming the practical challenges that
stand in the way of successful innovation delivery.
Our researchers and design partners are equally experienced, having worked
on some of the world’s most famous brands.
So, when it comes to your project, you’ll always get a highly experienced team doing the work.
6. Creating Growth | www.innovationink.co.uk
Our only
overhead
is a hat
We don’t have big expensive offices, HR,
Finance or Account Managers. So we
don’t ask you to pay for them.
What we do have is a lean and keen team
of people with the brains, the experience
and the talent to crack tough challenges
and deliver impressive results.
7. Inspiration
and more
All our experience tells us that inspiration alone is
not sufficient to deliver successful innovation. So we’ll
work with you to build the innovation capability in your
organisation, sharpen your team’s thinking and create a
culture in which fresh ideas can be nurtured and developed
to the point where they deliver real sustainable value.
Along with our partners, who share our philosophy, we offer
all the resources you need to get innovation motoring in
your business:
• Innovation and Growth Strategy Development
• Idea Generation
• Innovation Process
• Team Mentoring
• Project Planning
• Design and Branding
• Research and Insight
• Trademarks
• Brand Naming
Creating Growth | www.innovationink.co.uk
8. www.innovationink.co.uk
Will talk, for coffee
If you have a specific project you’d like to discuss,
or want to talk in more general terms about
innovation, we’re happy to swap ideas over a
Cappuccino, an Americano or even an Espresso.
T: 01934 713846
M: 07785 925361
E: grahame.cox@innovationink.co.uk
