New Rules Of Engagement


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The topics I presented help in understanding how the innovation brought by the latest Internet generation has dramatically changed the way we communicate, collaborate and develop setting new rules by which organizations have to play if they want engage in their activities and succeed in their future.

The presentation:

* Helps in understanding how the innovation brought by the latest Internet generation has dramatically changed the way we communicate, collaborate and develop.
* Highlights the new rules by which organizations have to play if they want to succeed and engage with today's environment.
* Provides a set of concrete actions for organizations to change their DNA not simply to survive but especially to win in this new digital era.

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New Rules Of Engagement

  1. 1. New Rules of Engagement Presenter: Andrea Vascellari (CEO How organizations and businesses can win in this digital era
  2. 2. HELLO! International agency specialized in digital marketing & strategy consulting. Our services are focusing on creative design, new media and communication.
  3. 3. HELLO!
  4. 4. OVERVIEW What’s going on? Where are we standing? What’s next?
  5. 5. What’s going on? Video on the progression of information technology researched by Karl Fisch, Scott McLeod and Jeff Bronman
  6. 6. The 2.0 concept and models brought to businesses and organizations an explosion of innovation. <ul><li>The way we... </li></ul><ul><li>communicate (with our customers) </li></ul><ul><li>collaborate (with our partners and internals) </li></ul><ul><li>support (our community) </li></ul><ul><li>develop (new ideas, projects, products, etc.) </li></ul><ul><li>...have gone far behind the web itself </li></ul>WHAT’S GOING ON?
  7. 7. The web is BIG and OPEN your competitors are there and they have all access to your potential customers without frontiers WHAT’S GOING ON?
  8. 8. WHAT’S GOING ON? /
  9. 9. The web is the new platform news papers, radios, tv... ...but not only... WHAT’S GOING ON?
  10. 10. ...there still are many untouched areas WHAT’S GOING ON?
  11. 11. WHAT’S GOING ON?
  12. 12. WHAT’S GOING ON?
  13. 13. Where are we standing?
  14. 14. Traditional organizations that were born in previous eras have difficulties to: <ul><li>keep up with today's speed of innovation </li></ul><ul><li>understanding new ideas </li></ul><ul><li>how to use effectively these new ideas </li></ul>WHERE ARE WE STANDING?
  15. 15. <ul><li>Today: </li></ul><ul><li>rules are different </li></ul><ul><li>it's difficult to understand how your organization and business will change </li></ul><ul><li>(because one thing is sure... it will change dramatically) </li></ul>WHERE ARE WE STANDING?
  16. 16. How to win in this new environment? <ul><li>Don't do anything (easy, but you probably won't win). The change will happen in organizations in the long term. </li></ul><ul><li>Outsourcing (experience) </li></ul><ul><li>External consulting (strategic advice) </li></ul><ul><li>Create an inner-innovation-cycle </li></ul>WHERE ARE WE STANDING?
  17. 17. What’s next?
  18. 18. The problem? It's not about technology it's about mindset <ul><li>what can we leave behind? and why? </li></ul><ul><li>what can we bring in? and why? </li></ul>WHAT’S NEXT?
  19. 19. what can we leave behind? <ul><li>&quot;Just take low risk&quot;. Fear of failure. </li></ul><ul><li>Strong 1.0 roots. </li></ul><ul><li>Low understanding level of 2.0 environment. </li></ul><ul><li>Push basis (mono directional attitude) </li></ul><ul><li>Rigid management and structures. </li></ul>WHAT’S NEXT?
  20. 20. leave behind... <ul><li>CC . No imagination </li></ul><ul><li>2.0 is a second thought instead of a core element </li></ul><ul><li>Fake adoption </li></ul><ul><li>people don't see the results and this creates incertitude </li></ul><ul><li>&quot;Is this what we really need?&quot; </li></ul>Why? WHAT’S NEXT?
  21. 21. what can we bring in? <ul><li>Change. There is no organization able to stay in contact with a huge system for a very long time without changing. </li></ul><ul><li>&quot;Do it your self&quot; will lose. The value is not created anymore by you, but by your network. </li></ul><ul><li>Open as much as you can (not necessarily completely). Reduce the control in your organizations. </li></ul><ul><li>... </li></ul>WHAT’S NEXT?
  22. 22. what can we bring in? <ul><li>... </li></ul><ul><li>Higher level of transparency. </li></ul><ul><li>Lower bureaucracy. </li></ul><ul><li>Talk in plain English. </li></ul><ul><li>Pull basis (learn, improve and grow thanks to the network). </li></ul><ul><li>Intellectual property (Creative Commons). </li></ul><ul><li>Community based relationships and processes. </li></ul>WHAT’S NEXT?
  23. 23. bring in... <ul><li>The network has become the solution to problems. </li></ul><ul><li>The network creates value. </li></ul><ul><li>The world is a different place. </li></ul><ul><li>This is the right time to do it. </li></ul><ul><li>The internet is changing everything (like it or not). </li></ul><ul><li>Successful organizations have been doing it for a long time. </li></ul><ul><li>Rules of business and communication are different. </li></ul><ul><li>Faster change and it's not slowing down. </li></ul><ul><li>Few years left before these opportunities won't be there anymore. </li></ul>Why? WHAT’S NEXT?
  24. 24. New Rules of Engagement embrace them...
  25. 25. Andrea Vascellari skype ID: andrea_vascellari +358 400 39 88 92 ...check updated email address on the contact page of Thanks! CONTACT