The document is a presentation by Ryan Allis, created to share life lessons learned during his twenties, especially focusing on personal development, entrepreneurship, and societal impact. It includes practical advice on goal-setting and living a purpose-driven life, while reflecting on Allis' experiences and achievements in his career. The target audience is primarily millennials who aspire to make a positive difference in the world.

1. Ryan Allis
20sfrom my
lessons

2. ABOUT THIS PRESENTATION
THIS presentation can be found
Online at
www.hive.org/20s

3. Lessons from my 20s
INTRODUCTION

4. Well, hello there
Best,
Ryan Allis
If you have questions or thoughts, feel free to email me anytime via
ryan@connect.com.
Hi there,
I’m Ryan. I’m an entrepreneur living in San Francisco.
I created this presentation in advance of my 30th
birthday on August 14, 2014 to share what I learned
in my twenties about life, entrepreneurship, and the
world. I hope you will find it useful!

5. TOPICS
THIS 1285 slide PRESENTATION COVERs What I’ve learned about
LIFE
entrepreneurship
The world
1
2
3
567 SlIDES
449 SLIDES
269 SLIDES

6. PART 1 TOPICS
GOALS
Purpose
vision
NETWORKS
MENTORS
HAPPINESS
Health
MEDITATION
PART 1 “LIFE” INCLUDES SECTIONS ON
HABITS
COMMUNICATION
Money
Investing
Love
values
Life LESSONS

7. PART 2 TOPICS
The big opportunities
Entrepreneurship
Leadership
Business planning
Product development
Innovation
PART 2 “ENTREPRENEURSHIP” INCLUDES SECTIONS ON
Venture capital
Marketing
Building systems
Building a team
Strategy & execution
Steps to get started

8. Human rights
Human progress
Systems thinking
World 2050
PART 3 “THE WORLD” INCLUDES SECTIONS ON
PART 3 TOPICS
Millennials
Climate change
The innovation age

9. TARGET AUDIENCE
MY PRIMARY TARGET AUDIENCE
IS MILLENNIALS 15-35
WHO ARE INTERESTED
IN MAKING A POSITIVE
DIFFERENCE IN THE WORLD

10. MY MOTIVATION
MY MOTIVATION TO
COMPLETE THIS PROJECt
IS MY MOTHER PAULINE

11. MY MOTIVATION
SHE PASSED AWAY in 2012
FROM A BRAIN TUMOR

12. MY MOTIVATION
I WANTED TO DOCUMENT
ALL THE AMAZING
KNOWLEDGE SHE GAVE ME
IN HER 60 years

13. MY MOTIVATION
She inspired so many
to love everybody
Follow their bliss
and dream big

14. For some context, here is my background
Born 1984 in Pittsburgh, PA
SON OF A MINISTER from USA & A SOCIAL WORKER from UK
GREW UP IN Woonsocket, Rhode Island and Bradenton, florida
Started learning web development at age 12 in 1996
Majored in econ at UNC-Chapel Hill
Led a software COMPANY CALLED iConTACT from age18-27
Grew icontact to 300 employees then sold company for $170M in 2012
Started mission-driven angel fund called connect ventures in 2012
WENT TO Harvard business school FOR MBA in boston
LEFT HBS after first year TO launch CONNECT in SF
Now living in san francisco and loving it

15. And here are some of the Topics I’m Passionate about
THE ROLE OF BUSINESS & TECH IN MAKING THE WORLD BETTER
Purpose-driven companies & Social enterprise
CREATING A WORLD WITHOUT POVERTY
CREATING A SUSTAINABLE WORLD
BUILDING GREAT COMPANIES and cultures
INTERNATIONAL RELATIONS & Development economics
JOY AND HAPPINESS
SCIENCE & INNOVATION
Purpose-driven LEADERSHIP
TRAVEL & EXPLORATION
GOVERNMENT & PUBLIC SERVICE
THE MIND & UNDERSTANDING OURSELVES

16. What I’m deeply passionate about
Helping CREATe An ABUNDANT, SUSTAINABle, and joyOUS WORLD FOR ALL PEOPLE
All people can live
peaceful, mindful, and
joyous lives
All people can live on a
sustainable planet with
clean energy
All people have access to
the six basic human needs
1 2 3

17. What I’m working on on today
These days I’m the ceo of connect and the chairman of hive in san francisco
www.connect.com
www.hive.org
Helping people and groups stay connected
A global network of leaders working
on creating a better world

18. If you enjoy this presentation also check out
www.startupguide.com
www.hive.org/book

19. Let’s get started
All right Now
Let’s get started
1264 slides to go…

20. Lessons from my 20s
LIFE
Part I:

21. Lessons from my 20s
GOALs
PART I, Section 1

22. THE IMPORTANCE OF GOALS
VERY FEW PEOPLE
ACTUALLY WRITE DOWN
THEIR GOALS

23. THE IMPORTANCE OF GOALS
FEWER STILL
PRINT THEM OUT &
FRAME THEM

24. THE IMPORTANCE OF GOALS
In my experience
Those who write down
& FRAME THEIR GOALS
ARE THE MOST EFFECTIVE
HUMAN BEINGS AT CREATING
A BETTER WORLD

25. THE IMPORTANCE OF GOALS
WHEN YOU WRITE a goal DOWN your
subconcious BRAIN BEGINS TO MORE actively
think about bringing into your life
THE PEOPLE, RESOURCES & KNOWLEDGE
YOU NEED TO ACHIEVE your GOALS

26. THE IMPORTANCE OF GOALS
WHEN YOU know what you’re up to
In the world your mind can naturally
Filter opportunities to find those that
Match your goals

27. I STARTED WRITING DOWN MY GOALS AT 16
I STARTED WRITING DOWN MY GOALS
AT AGE 16 in the year 2000
AFTER MY MOM GAVE ME THE BOOK
THINK AND GROW RICH

28. I STARTED WRITING DOWN MY GOALS AT 16
THE FIRST EVER GOAL
I wrote down at age 16 was
“BUILD A COMPANY TO $1M IN SALES BY 21”

29. I MISSED MY FIRST BIG GOAL
I MISSED THIS GOAL
By 18 days
I TURNED 21 on August 14, 2005
iContact reached $1M in sales on
September 1, 2005

30. I STARTED WRITING DOWN MY GOALS AT 16
I wouldn’t have even come close
To achieving this goal had I not
Written it down
WRITTEN GOALS ARE INDEED POWERFUL
FOR FOCUSING THE MIND

31. REFLECTING ON GOALS
I’ve been AMAZED AT WHAT I’VE BEEN
ABLE TO SEE, and EXPERIENCE and
HOW LIFE HAS BEEN ENRICHED SINCE
I BEGAN WRITING DOWN GOALS
AND THEN PURSUING
THE HECK OUT OF THEM

32. REFLECTING ON GOALS
HERE ARE JUST A FEW
OF THE THINGS in life
I’ve been able to achieve
In my twenties due to
writing down my goals
And then pursuing them

33. Age Goal Achieved
21 GREW icontact to $1M in sales
23 Raised $5M in venture capital Series A round for iContact
25 Raised $40M in venture capital Series B for icontact
26 icontact reached 300 employees and $50M in annual sales
Joined united nations foundation Global entrepreneur council
Got to Meetworld leaders like ban ki moon, kofi annan, bill clinton, barack obama
27 Sold icontact for $170M to a public company
Started impact investing firm Connect VENTURES
Visited kenya, Uganda, rwanda, egypt, ghana, Invested in off-grid electric in tanzania
Got into harvard business school
28 Invested in spacex, change.org, lendingclub in Silicon Valley
Completed year one of HBS MBA in boston
Started Connect in san francisco
29 FINISHED Losing 50 pounds (205 ! 155)
Started meditating daily
Connect passed 1 million users
What’s happened in my 20s due to writing my down GOALS

34. Building icontact

35. Leading an amazing executive team

36. JOINING THE UN FOUNDATION GLOBAL ENTREPRENEUR COUNCIL

37. Co-chairing Tech for obama in 2012

38. ATTENDING HARVARD BUSINESS SCHOOL

39. ANYTHING IS POSSIBLE
NEARLY ANYTHING IS POSSIBLE
THAT YOU SET YOUR MIND TO
AND WORK HARD AT
FOR 10 years

40. An EXAMPLE
AS AN ExAMPLE HERE ARE
MY current GOALS

41. 1 Year goals
GET CONNECT TO 2M MONTHLY ACTIVE USERS
RAISE SERIES A FOR CONNECT
GROW HIVE FROM 80 TO 300 GLOBAL MEMBERS
PUBLISH EVERYTHING I’VE LEARNED BY 30
MEDITATE OVER 300 TIMES (6X/WEEK)
VISIT ARGENTINA & ENGLAND

42. 10 Year goals – by 2025
100m people use connect to stay connected
built hive into a global community of people working to
create a better world with 10 Profitable locations
traveled to over 50 countries exploring perpsectives on
Human potential and spirituality
Published a book on creating a better Life, Company, & world
Built a relationship with an amazing life partner
Become an extraordinary father

43. LIFETIME GOALS
Live a joyous, happy, and fully alive life
Be an extraordinary partner and father
Create a profitable hive in 1000 cities
BUILD a global community of extraordinary people
working on creating a better world

44. Never limit your dreams
My friends.
Do not limit your dreams.

45. A quote
“Dream no small dreams
for they have no power to
move the hearts of men.”
- Johann Wolfgang von Goethe, German writer

46. Write down your goals
Here is a 12 step process
YOU Can use FOR WRITING DOWN
YOUR GOALs

47. Writing down your goals
You can do this 30 minute exercise
right Now Or put a time on your
calendar to
Come back to it

48. GOALS
EXERCISE

49. GOAL SETTING PROCESS
OPEN UP GOOGLE DOCS
CREATE HEADINGS For 1 YRs, 10 YRs, AND LIFETIME
THEN WRITE DOWN 5 TO 7 GOALS IN EACH CATEGORY
MAKE EVERYTHING FIT ON ONE PAGE
MAKE SURE ALL GOALS ARE MEASURABLE SO YOU’LL KNOW IF YOU GOT THERE OR NOT
1
2
3

50. PRINT OUT TWO COPIES
SIGN THEM
FRAME THEM
4
5
6
GOAL SETTING PROCESS

51. PUT ONE FRAME IN YOUR BEDRO0M
PUT ONE FRAME AT WORK
SHARE YOUR ONE-PAGER WITH A CLOSE FRIEND
7
8
9
GOAL SETTING PROCESS

52. 10
11
12
DEC 26-31 CALCULATE RESULTS
GREEN = MADE IT
YELLOW = 50%+ there
RED = <50% there
UPDATE GOAL SHEET FOR THE NEXT YEAR
& REPRINT/RESIGN/PUT IN FRAME
GOAL SETTING PROCESS

53. MAKING YOUR GOALS AMBITIOUS ENOUGH
OF YOUR GOALS
IF HIGHER, THEN
YOUR GOALS ARE NOT
AMBITIOUS ENOUGh
66%
YOU SHOULD BE HITTING AROUND

54. GOALS
Reflection

55. GOALS REFLECTION
WHEN WAS THE LAST TIME
YOU WROTE DOWN YOUR
GOALS?
CAN YOU FIND THEM?

56. GOALS REFLECTION
DO YOU THINK THE GOALS YOU SET
ARE USUALLY TOO AMBITIOUS?
OR NOT AMBITIOUS ENOUGH?

57. GOALS REFLECTION
WHAT IS THE MOST
AMBITIOUS GOAL
You’VE EVER SET?
DID you achieve it?
Why or why not?

58. Lessons from my 20s
PURPOSE
PART I, Section 2

59. A quote
“When you grow up you tend to get told the
world is the way it is and your life is just to
live your life inside the world. Try not to
bash into the walls too much. Try to have a
nice family, have fun, save a little money…
That's a very limited life. Life can be much
broader once you discover one simple fact…
Everything around you that you call life was
made up by people that were no smarter
than you and you can change it, you can
influence it. Once you learn that, you'll never
be the same again.”
- Steve Jobs

60. How to FIND YOUR PURPOSE

61. MOST PEOPLE NEVER create THEIR
LIFE PURPOSE
Instead they get sucked into the
Dreaded vortex of passionless mediocrity
(Don’t let this happen to you)
AVOIDING THE VORTEX OF MEDIOCRITY

62. CREATING YOUR LIFE PURPOSE
THERE ARE TWO TYPES OF PEOPLE
1. THOSE WHO LIVE WITH PURPOSE
2. THOSE WHO DO NOT

63. creating YOUR LIFE PURPOSE
THOSE WHO TAKE THE TIME TO CREATE
THEIR LIFE PURPOSE OFTEN ARE ABLE To
LIVE WITH EXTRAORDINARY ENERGY
AND MOTIVATION & OVERCOME CHALLENGES
Most could not dream of

64. A QUOTE
- HOWARD THURMAN!
“Don’t ask what the world needs.
Ask what makes you come alive.
Because what the world needs is
People who have come alive.”

65. LIFE HAS NO MEANING
UNLESS YOU CREATE THE MEANING
FOR YOURSELF
LIFE HAS NO MEANING UNLESS…

66. CREATING YOUR LIFE PURPOSE
SO let’s talk about Your
LIFE PURPOSE

67. DISCOVERING YOUR LIFE PURPOSE
IF YOU CAN GO THROUGH A PROCESS
TO CREATE YOUR PURPOSE
THEN YOU CAN ADD GREAT MEANING
AND MOTIVATIOn TO YOUR LIFE

68. Your purpose is not
Something you HAVE
Your purpose is
Something you CREATE
Creating YOUR LIFE PURPOSE

69. CREATING YOUR LIFE PURPOSE
Once you have a clear purpose
and goals for your life you can direct
your life rather than letting outside
factors determine your direction

70. TO0 MANY PEOPLE ARE WAITING to
“FIND” THEIR PURPOSE
WHEN IN FACT purpose is something
you CREATE
DISCOVERING YOUR LIFE PURPOSE

71. Standing strong with a clear purpose
You will be able to much more easily
withstand criticism and challenges
when you are internally clear on your
Specific purpose on this planet

72. LIVING A PURPOSe-DRIVEN LIFE
THE COMMON DENOMINATOR AMONG EVERY
SINGLE HIGHLY DRIVEN AND SUCCESSFUL
PERSON I HAVE EVER MET, REGARDLESS OF FIELD,
IS THAT THEY HAVE COMMITED THEIR GOALS TO
WRITING AND CREATED FOR THEMSELVES A
PURPOSE-DRIVEN LIFE

73. Your LIFE IS YOUR MESSAGE
YOUR LIFE IS YOUR
MESSAGE TO THE WORLD
MAKE SURE IT IS
INSPIRING

74. Living a Purpose-driven life
Living a purpose-driven
Life is important to me
Here’s what I’ve created
As My purpose

75. MY life purpose
Help CREATe An ABUNDANT, SUSTAINABle, and joyOUS WORLD FOR ALL PEOPLE
All people can live
peaceful, mindful, and
joyous lives
All people can live on a
sustainable planet with
clean energy
All people have access to
the six basic human needs
1 2 3

76. Creating a Purpose-driven life
Everything I do is
Driven by this
Sense of purpose

77. MY LIFE PURPOSE
someday
ALL PEOPLE will
HAVE ACCESS TO the
SIX BASIC HUMAN NEEDS of
Food, water, shelter, medicine
Education and electricity

78. MY LIFE PURPOSE
Someday we will
LIVE IN A
SUSTAINABLE WORLD
POWERED BY RENEWABLE ENERGY

79. MY LIFE PURPOSE
Someday all
PEOPLE will be able
To LIVE PEACEFUl, MINDFUl
AND JOYOUS LIVES

80. your LIFE PURPOSE
The exercise on the following
Slides can help you
Create & refine
Your life purpose

81. your LIFE PURPOSE
You can do this 90 minute
Exercise right now or put a time
On your calendar to do it

82. Creating your
LIFE PURPOSE

83. How to FIND YOUR PURPOSE

84. EXERCISE: CREATE YOUR LIFE PURPOSE
LIFE PURPOSE EXERCISE Instructions:
1. Print out this section so you can write in it with pen
2. Use a timer to give yourself exactly 4 mins per question
3. Write out the answers in the ovals
4. At the end, you’ll bring it all together in a final one-page
worksheet that you can frame if you choose
5. This exercise should take 90 minutes to complete

85. What do you really love doing?
When am I most in flow/in the zone? What excites me? What makes me come alive and be joyous?
4 min

86. What does THE WORLD need?
What does humanity and the world need to thrive? List as many things as you can think of.
4 min

87. HOW CAN I CREATE WHAT THE WORLD NEEDS WHILE DOING WHAT I LOVE?
What are all the things you could do in life that would serve humanity in a big way
and allow you to do what you love? Brainstorm below.
4 min

88. WHAT ARE MY PERSONAL FINANCIAL GOALS?
What do you want your annual income to be in 10 years? In 20?
What do you want to have saved up in investments and savings by age 65?
4 min

89. HOW CAN I GET PAID TO DO WHAT I LOVE?
What could you do in life that would serve humanity in a big way, allow you to do what you love, and create economic
value that allows you to reach and surpass your personal financial goals?
4 min

90. DESCRIBE HOW THE WORLD WILL BE DIFFERENT IN 2050 because of you
Close your eyes for 5 minutes and imagine all the little details of how our world will be different in 2050 because of you.
Then write what you see.
4 min

91. WHAT IS THE CHANGE YOU ARE COMMITED TO?
What is so compelling to you that you might be willing to dedicate your life to making it happen?
In other words, what might be your “life purpose.” Use the space to brainstorm.
4 min

92. WHAT IS THE CHANGE YOU ARE COMMITED TO?
See if you answer the above question as simply as possible so that a 10 year old would understand it.
Try to do it in fewer than 15 words (no pressure, this is just a draft). This could be considered your “life purpose.”
4 min

93. POSSIBLE METRICS OF SUCCESS
What are some metrics to track whether your life purpose is being realized in the world over the next 35 years? Make these metrics
specific and quantitative so it will be clear when you’ve achieved the impact you want to make in your life.
Examples: Global infant mortality < 1%; Global energy from renewables >95%; Carbon dioxide under 350
PPM; Homelessness in Oakland, CA down by 80%
4 min

94. HOW MIGHT YOU MAKE THIS HAPPEN?
What can you create/build/do during your life to help make this world that you dream of real? It’s okay
if you aren’t completely sure yet. Brainstorm ideas.
4 min

95. LIFETIME GOALS
Brainstorm some goals for the rest of your life that align with the impact you want to make. Think about areas of life like
health, travel, experiences, adventures, work, finances, relationships, and impact.
4 min

96. 10 YEAR GOALS
Brainstorm some goals for the next ten years that align with the impact you want to make. Think about areas of life like
health, travel, experiences, adventures, work, finances, relationships, and impact.
4 min

97. ONE YEAR GOALS
Brainstorm some goals for the next year that align with the impact you want to make. Think about areas of life like health,
travel, experiences, adventures, work, finances, relationships, and impact.
4 min

98. 90 DAY Action plan
What are the very first action steps you can take over the next 90 days to start realizing your vision? Who should
you reach out to? What should you look into? What habits do want to start and stop?
4 min

99. YOUR DESIRED WAY OF BEING
Examples: Joyous, mindful, alive, focused, driven, ambitious, kind, compassionate, loving
As you go about your journey in life, how do you want to be inside and come across to others?
What words do you want to define you?
4 min

100. HOW OTHERS WILL REMEMBER YOU
Examples: “I will be known in the world as the sustainable energy person”
“I will be known in the world as the women’s rights advocate”
“I will be known in the world as the global leaders convener”
People will help you reach your goals if they can remember what you’re all about. If often hard to discern what the people you meet are up to
and who they need to be connected to. Make it simple for others you meet to remember what you’re up to by finishing the below sentence
and making sure those you meet know what you’re up to in the world.
I will be known in my community as the
_______________________ ____________________
person.
4 min

101. NOW BRING IT ALL TOGETHER
On the next page is a blank life plan form.
Give yourself some time to review and reflect on all your answers from the brainstorming
session. Then print out and fill in the life plan form with a pen or pencil. Feel free to adjust
your answers as you go, but don’t worry too much about getting it perfect.
Consider this form as just a draft. You can print out another one anytime.
There are no right answers and you can re-do your life plan as often as you want. I find just
having something written down helps people a lot. I actually recommend re-doing this
exercise at the end of each year.
I suggest framing the page after you’re done and putting it up in your office or bedroom.
Worksheet!Instruc.ons!
15 min

102. Life purpose
1 year goals
90 day action plan
Signed on _______________, _______ 20___ X______________________________________
Metrics of success by 2050
My desired way of being
How I’ll make It happen
Lifetime goals
I will be known in my community as the ______________________________ ______________________________ person.
10 year goals
Life Plan of ___________________________________

103. EXERCISE: CREATING YOUR LIFE PURPOSE
As an example
Here is my current “life plan”
In the 1 page format
I update it about 1x per year

104. Life purpose
Example: Life Plan of Ryan Allis
Signed on _______________, _______ 20___ X______________________________________
Metrics of success by 2050:
Desired way of being:
How I’ll make It happen:
I will be known in my community as the global leadership person.
Building a movement that creates an abundant, sustainable, and joyous world for all people
1) All people have access to the 6 BHNs 2) 95% energy from renewable sources 3) 0 major conflicts globally as defined by the UCDP
1) Build Connect into a global platform for connecting communities
2) Build Hive into a global community of extraordinary leaders who are creating a better world.
Joyous, happy, fully alive
90 Day Action Plan
10 year goals
Lifetime goals
1. 1 million people us Connect each day to stay connected
2. Publish a book about making a difference in the world for initial feedback
3. Hold 4 Hive Global Leaders Programs in San Francisco
4. Visit South America for the first time
5. Build habit of meditating 6x per week
6. Deepen relationship with Nadia
1. 10 million people use Connect each day to stay connected
2. Grow Hive to 10 profitable global locations
3. Train others to hold Hive gatherings
4. Build a relationship with an amazing life partner
5. Travel widely to explore perspectives on human society, spirituality, and human
potential
6. Publish a book on creating an extraordinary life, world, and company
1. Be an extraordinary partner and father
2. Catalyze a movement that creates an abundant, sustainable, and joyous world
3. Create a Hive in 1000 cities around the world
4. Create the world’s most impactful network of global leaders
5. Explore widely and be a lifelong learner
6. Live a joyous, happy, and fully alive life
1 Year Goals
1. Hold September 2014 Hive Global Leaders Program
2. Get Connect to 1,000,000 users
3. Prepare Connect for Series A
4. Meditate daily
5. Travel with Nadia to England
6. Publish Everything I Learned By 30 Presentation

105. EXERCISE: CREATING YOUR LIFE PURPOSE
Once you have it Share your life plan
With five friends & mentors
In the next 14 days
AND GET THEIR FEEDBACK AND INPUT
THEY MAY BE ABLE TO CONNECT YOU TO
PEOPLE WHO CAN HELP

106. EXERCISE: CREATING YOUR LIFE PURPOSE
When you meet people you should
be able to CLEARLY express
Your life purpose
in 15 WORDS or less WITH
AUTHENTIC EXCITEMENT IN A WAY THAT
moves people WHEN YOU TELL THEM

107. A quote
“Each of us must make the personal choice to be a hero or
not, to be committed to something bigger than ourselves or
not, to go beyond the way we “wound up being” and have
the purpose of our lives and our careers be about something
that makes a difference or not, in other words, to be a leader
or not.”
– Werner Erhard

108. Lessons from my 20s
VISION
PART I, Section 3

109. A POEM on life
“Short this life is, just one I’ve got, finite in tenure, whether I like it or not. Dead
is embracing fear, replacing dreams with ‘I cannot.’ Alive is taking a new step,
having a shot. I will do the impossible, I will change the world, I will give hope to
a despairing nation, I’ll give bread to a starving girl. I’ll break all the records, I’ll
do what’s never been done, I’ll give and know love, I’ll be a billionaire of fun.
What will you do with today, this hour, this minute? Will you fill with dull and
fear or will you live it? I will not tolerate any foe no matter weapon or munition,
especially if that foe is within me in the form of fear or lack of ambition. Short
this life is, just one I’ve got. Finite in tenure whether I like it or not. As sure as
the eagle I will fly, ’cos I choose, I choose to live until I die.”
- A.E. BALLAKISTEN

110. VISION
Great leaders
Have a clear purpose
And a clear vision of
the world they are
Working to create

111. VISION BOARds
let’s start by talking about
VISION Boards

112. VISION BOARds
When GOALs & DREAMS
BECOME VISUALIZED
THEY BECOME ONE BIG LEAP
CLOSER TO BECOMING
REAL

113. Vision board
exercise

114. VISION BOARDS
VISION BOARDS
ARE WHITE POSTER BOARDS
COVERED WITH CUT OUT IMAGES
OF WHAT YOU WANT TO
SEE IN YOUR FUTURE
AND THE WORLD’S FUTURE

115. MY 2009 VISION BOARD

116. A Friend’s 2014 Vision board

117. VISION BOARD CREATING PROCESS
SEARCH FOR & PRINT OUT AT LEAST 5 IMAGES IN EACH OF THE BELOW CATEGORIES
FAMILY
HEALTH
EDUCATION
TRAVEL
Adventure
CAREER
FINANCIAL
QUOTES
VALUES
ART

118. VISION BOARD CREATION PROCESS
ONCE PRINTED & TORN OUT
CUT tO SIZE
THEN PASTE OR TAPE
ONTO YOUR VISION BOARD
THEN SHARE IT WITH A FRIEND
AND HANG IT IN YOUR BEDROOM

119. VISION BOARD REFLECTION
HOW LONG HAS IT BEEN
SINCE You’ve created a vision board?
DO YOU STILL HAVE IT?

120. VISION BOARD REFLECTION
WHAT ARE THE INSTANCES
IN YOUR LIFE IN WHICH
You’VE SEEN INTENTION
TURN INTO REALITY?

121. BUCKET LISTS
BUCKET LISTs
ALLOW YOU TO CAPTURE
YOUR DREAMS
THEY ARE another way to
CREATE YOUR FUTURE

122. BUCKET LISTS
YOU CAN CREATE THEM AS A LIST
OR EVEN BETTER
PUT THEM UP ON YOUR WALL WITH
POST-IT NOTES

123. BUCKET LISTS
YOU SHOULD UPDATE YOUR BUCKET LIST
ONCE PER YEAR
NEAR YOUR BIRTHDAY
OR THE LAST 5 DAYS OF THE YEAR

124. BUCKET LISTS
HERE’S MY LIFETIME
BUCKET LIST

125. MY BUCKET LIST
" HELP create a JOYOUS, SUSTAINABlE, and ABUNDANT WORLD
" Take CONNECT PUBLIC ON NASDAQ
" BUILD AN INVESTMENT FUND THAT INVESTS in SOLVING MAJOR HUMAN
CHALLENGES
" CREATE A GLOBAL COMMUNITY OF EXTRAORDINARY PEOPLE WORKING
TOWARD CREATING A BETTER WORLD

126. MY BUCKET LIST
" FINISH MY MBA FROM HBS
" WRITE A BOOK ON HOW TO LIVE A PASSIONATE, MINDFUl,
HEALTHY LIFE
" SOMEDAY WORK IN PUBLIC SERVICE
" SOMEDAY LIVE ON ANOTHER CONTINENT

127. MY BUCKET LIST
# BUILD A COMPANY TO MORE THAN $1 Billion in SALES
# CREATE OVER 1 million jobs
# Visit 100 countries by age 50
# CLIMB MT. KILIMANJARO AND REACH UHURU PEAK

128. MY BUCKET LIST
" DRIVE on NEW ZEALAND’S HIGHWAY 6
" DRIVE on THE CARRETERA AUSTRAL IN CHILE
" HANG GILDE IN RIO DE JANEIRO
" Attend The Clinton Global Initiative

129. MY BUCKET LIST
" TRAVEL TO SPACE on VIRGIN GALACTIC
" MEDITATE WITH DEEPAK CHOPRA
" BE A GUEST ON THE DAILY SHOW
" SEE A CIRQUE DU SOLEIL SHOW

130. MY BUCKET LIST
" SPEAK IN FRONT OF 100,000 people
" GIVE A TED TALK
" ATTEND THE WORLD ECONOMIC FORUM
" JOIN THE UN FOUNDATION BOARD OF DIRECTORS

131. MY BUCKET LIST
" BE A HUSBAND WHO EMPOWERS MY WIFE TO ACHIEVE
HER WILDEST AND BOLDEST DREAMS
" BE A FATHER WHO INSPIRES HIS CHILDREN
" WATCH EVERY DISNEY AND PIXAr MOVIE WITH MY KIDS

132. RELATIONSHIP BUCKET LISTS
IF YOU ARE IN A RELATIONSHIP
TRY CREATING A BUCKET LIST
OF THINGS YOU WANT TO
DO TOGETHER

133. Nadia and my bucket List

134. Bucket list
exercise

135. CREATING YOUR BUCKET LIST
NOW, GO AHEAD
GRAB SOME POST-iT NOTES OR
OPEN A GOOGLE DOC
AND START MAKING
YOUR BUCKET LIST

136. CREATING YOUR BUCKET LIST
WRITE DOWN ALL THE
AMAZING EXPERIENCES
YOU WANT TO HAVE OVER
THE REST OF YOUR LIFE
AND DREAM BIG

137. BUCKET LISTS REFLECTION
WHAT IS THE MOST EXCITING THING
You’VE DONE IN THE
LAST YEAR?

138. BUCKET LISTS REFLECTION
WHAT IS THE MOST EXCITING THING
You’VE DONE IN THE
LAST 10 YEARs?

139. BUCKET LISTS REFLECTION
WHAT IS THE MOST MEANINGFUL THING
You’VE DONE IN THE
LAST YEAR?

140. BUCKET LISTS REFLECTION
WHAT IS THE MOST MEANINGFUL THING
You’VE DONE IN THE
LAST 10 YEARs?

141. BUCKET LISTS REFLECTION
WHAT ONE THING, iF YOU DID IT in your life
WOULD BE EXTREMELY MEANINGFUL
TO YOU?

142. Lessons from my 20s
NETWORKS
PART I, Section 4

143. PEOPLE
WHO YOU SURROUND
YOURSELF WITH
IS WHO YOU BECOME

144. PEOPLE
SURROUND YOURSELF ONLY
WITH SMART, COMPETENT
& POSITIVE PEOPLE
(Life is too short not to)

145. SELECTING YOUR FRIENDS CONCIOUSLY
YOUR FRIENDS
DETERMINE WHO
YOU BECOME

146. SELECTING YOUR FRIENDS CONCIOUSLY
YOU SHOULD
ONLY SPEND TIME WITH
FRIENDS WHO INSPIRE YOU

147. SELECTING YOUR FRIENDS CONCIOUSLY
IF YOUR FRIENDS Don’t
INSPIRE YOU THEN
FIND FRIENDS WHO DO!

148. BE INTENTIONAL ABOUT THE PEOPLE IN YOUR LIFE
DON’T LET CHANCE
DETERMINE WHO’S
IN YOUR LIFE

149. What carnegie knew
ANDREW CARNEGIE’s EPITAPH SAYS
“Here lies one who knew how to get around him men who
WERE CLEVERER THAN HIMSELF”

150. BE INTENTIONAL ABOUT THE PEOPLE IN YOUR LIFE
IT MIGHT TAKE 5 years
to completely change up
THE PEOPLE SURROUNDING YOU
BUT IT IS ABSOLUTELY
WORTH IT

151. What I LOOK FOR IN MY FRIENDS
Joy
Compassion
Intelligence
Passion
Purpose

152. Intentionally SEEK OUT AMAZING FRIENDS
Random Friends
Chosen Friends
vs.
A high impact life
An ordinary life

153. BE INTENTIONAL ABOUT THE PEOPLE IN YOUR LIFE
IF YOU Don’T LIVE IN An
INTELLECTUAL CENTER
CONSIDER A MOVE

154. TO AVOID MEDIOCRITY
TO AVOID BEING MEDIOCRE
YOU MUST SEEK OUT PEOPLE
WHO ARE NOT MEDIOCRE
AND HANG OUT WITH THEM

155. Your EDUCATIONAL NETWORK
YOUR UNDERGRAD & GRADUATE SCHOOLS
ARE CRITICALLY IMPORTANT NETWORKS
SO PREPARE WELL AND GO TO THE
ABSOLUTE BEST SCHOOLS YOU CAN GET INTO
WHILE AVOIDING GETTING INTO MOUNTAINS OF DEBT

156. Your EDUCATIONAL NETWORK
• Harvard
• Stanford
• MIT
• PRINCETON
THESE schools have some
Of the best networks
So if you can, attend for undergrad,
Grad school, or take an exec program at
• Penn
• Columbia
• Yale
• BROWN
• OXFORD
• CAMBRIDGE
• LSE
• uchicago

157. Your EDUCATIONAL NETWORK
KNOWLEDGE IS CRITICAL SO IF YOU CANNOT
GET INTO OR AFFORD THE BEST SCHOOLS
THEN STILL TAKE THE BEST COURSES FREE
On edx or COURSERA

158. Your WORK NETWORK
YOUR COMPANY IS
YOUR MOST IMPORTANT NETWORK
SO CHOOSE YOUR COMPANY
VERY CAREFULLY
OR BUILD YOUR OWN

159. Your WORK NETWORK
WHY DO PEOPLE SPEND
832 WEEKS IN SCHOOL
THEN SPEND <4 WeEKs
ATTEMPTING TO GET A JOB
BY BLIND RESUME BLASTING?

160. WHAT CHANGE WILL YOU WORK TOWARD?
IF YOU DON’T LIKE YOUR JOB
FIND AN ORGANIZATION WHose MISSION
YOU’rE PASSIONATE ABOUT
AND DO WHATEVER IT TAKES TO GET IN THERE

161. YOUR WORK NETWORK
ONLY GO TO WORK FOR A COMPANY
IF YOU DEEPLY BELIEVE IN THE
CHANGE THEY ARE TRYING TO
MAKE IN THE WORLD

162. YOUR WORK NETWORK
Don’t TAKE A JOB UNLESS
YOU’ll BE WORKING FOR SOMEONE
YOU WILL LEARN LOTS FROM
OF HIGH INTEGRITY WHO!

163. THE KEY NETWORKS TO LOOK INTO
HERE ARE SOME NETWORKS
PASSIONATE YOUNG PEOPLE
SHOULD GET INVOLVED WITH

164. THE KEY NETWORKS TO LOOK INTO
ASPEN INSTITUTE FELLOWS
EMPACT 100
ENTREPRENEURS’ ORGANIZATION

165. THE KEY NETWORKS TO LOOK INTO
FORTUNE BRAINSTORM
HIVE
KAIROS

166. THE KEY NETWORKS TO LOOK INTO
NEXUS YOUTH SUMMIT
RENAISSANCE WEEKEND
SANDBOX
SINGULARITY UNIVERSITY

167. THE KEY NETWORKS TO LOOK INTO
SKOLL WORLD FORUM
SOCIAL CAPITAL MARKETS
SOCIAL VENTURE NETWORK

168. THE KEY NETWORKS TO LOOK INTO
STARTINGBLOC
SUMMIT SERIES
TECH STARS

169. THE KEY NETWORKS TO LOOK INTO
TED
UNREASONABLE INSTITUTE
WEF YounG GLOBAL LEADERS

170. THE KEY NETWORKS TO LOOK INTO
WHITE HOUSE FELLOWS
Y COMBINATOR
YOUNG ENTREPRENEUR COUNCIL
YOUNG PRESIDENTs’ ORGANIZATION

171. Your weekly roundtable
TO BUILD A STRONG SUPPORT NETWORK
CREATE A WEEKLY
DINNER ROUNDTABLE OF YOUR
CLOSEST 8 FRIENDS
Try EVERY WEDNESDAY AT 8pm

172. Programs I highly recommend for building relationships
Summit holds an annual large event for top entrepreneurs, social entrepreneurs, and artists.
Holds frequent gatherings at Powder Mountain in Eden, Utah.
StartingBloc holds five-day Institutes in New York, Los Angeles, D.C., Boston, and Boulder for
individuals who want to make a difference in the world
I highly recommend both the Summer Graduate Studies Program (GSP) or the week-long Executive
Program (EP). Focuses on using science and technology to solve major human challenges.
The Hive Global Leaders Program is a weekend program in San Francisco that brings together a
community of extraordinary leaders and entrepreneurs focused on creating a better world.
Nexus holds an annual Global Youth Summit in New York City that brings together some of the top
entrepreneurs, social entrepreneurs, and philanthropists
Social Innovation Summit is a two-day conference held annually in New York and California that brings
together the leading minds of the social, government, and business sectors
SOCAP (short for Social Capital Markets) is one of the best conferences for bringing together people
Passionate about creating positive change in the world

173. EXERCISE: CREATING YOUR INNER CIRCLE
You can do the following
20 minute Exercise now
Or put a time on your calendar
To return to it

174. INNER CIRCLE
EXERCISE

175. EXERCISE: CREATING YOUR INNER CIRCLE
ON A SHEET OF PAPER LIST
YOUR TOP 20 FRIENDS

176. EXERCISE: CREATING YOUR INNER CIRCLE
NEXT, circle the names of THE 10
people WHO inspire you MOST
BASED ON WHAT THEY ARE DOING
WITH THEIR LIVES

177. EXERCISE: CREATING YOUR INNER CIRCLE
Now, create a new list of 10 people
You aren’t very close with
who inspire you

178. EXERCISE: CREATING YOUR INNER CIRCLE
Finally, combine the lists of 10 to create your
NEW INNER CIRCLE

179. EXERCISE: CREATING YOUR INNER CIRCLE
SPEND YOUR TIME
WITH inspiring PEOPLE WHO ARE
UP TO SOMETHING BIG
IN THE WORLD
that will help others

180. EXERCISE: CREATING YOUR INNER CIRCLE
IF YOU don’t know enough inspiring people
Who are up to something big in the world
Join the networks
Listed in the networks section
Of this presentation

181. Lessons from my 20s
MENTORS
PART I, Section 5

182. TWO OPTIONS: Choose Carefully
Random Friends
No Mentors
Jedi Mentors
Chosen Friends
vs.
You
You
A high impact life
An ordinary life

183. FINDING AMAZING Mentors
VERY VERY FEW PEOPLE
ACTUALLY HAVE
MENTORS

184. AND YET MENTORSHIP
IS CRUCIAL TO LIVING THE
LIFE YOU WANT
FINDING AMAZING Mentors

185. WHO MENTORS YOU
DETERMINES WHO
YOU BECOME
FINDING Mentors

186. FINDING Mentors
WHO MENTORS YOU
DETERMINES WHICH
NETWORKS YOU ACCESS

187. FINDING Mentors
WHO MENTORS YOU
DETERMINES WHERE IN LIFE
YOU WILL GO

188. FINDING Mentors
WHY DO PEOPLE SPEND
832 WEEKS IN SCHOOL
And 0 WEEKS SEEKING
AMAZING mentors?

189. FINDING Mentors
No really, WHY DO PEOPLE SPEND
16 years IN SCHOOL
And No time looking
For mentors?

190. FINDING Mentors
SO, HOW DO YOU FIND
MENTORS?
AMAZING HIGH-INTEGRITY

191. FINDING MENTORS WITHIN NETWORKS
ONE OF THE BEST WAYs
IS BY JOINING THE ORGANIZATIONS
LISTED IN THE NETWORKS SECTION
OF THIS PRESENTATION
TO MEET AMAZING MENTORS

192. KEEP EMAILS to potential mentors SHORT
The higher the chance
Of a reply
the shorter your emails to very busy people are
TRY EMAILS WITH JUST 1-2 sentences and you’ll be amazed at the reply rates

193. EXAMPLE EMAIL TO A potential MENTOR
WHAT MOST PEOPLE SEND: WHAT YOU SHOULD ACTUALLY SEND:
Sally--I’m also really passionate about [ex:
solar panel efficiency]. What do you [insert
short relevant question]?
Best,
Your Name
What a busy professional thinks who gets this:
“Don’t have enough time to reply to this. Maybe
I’ll get back to this later.”
What a busy professional thinks who gets this:
“I’m glad they respect my time. Will only take 30
seconds to reply so might as well do it now.”

194. RESEARCH AMAZING PEOPLE
ANOTHER WAY IS TO USE THE INTERNET
TO FIND PEOPLE WHO
• ARE BRILLIANT & CARING
• ARE 10-20 YRS AHEAD OF YOU
• SHARE SIMILAR PASSION

195. RESEARCH AMAZING PEOPLE
FIND 20 POTENTIAL MENTORS
WHO ARE “YOU”
IN 15 YEARS

196. CONVINCING SOMEONE TO MENTOR YOU
AND CONVINCE 2 of THEM
THAT you’RE WORTH
INVESTING TIME INTO

197. CONVINCING SOMEONE TO MENTOR YOU
IDEALLY GET INTRODUCED TO THEM
BY ONE OF THEIR
TRUSTED CONNECTIONS

198. GET IN TOUCH VIA TWITTER
EMAIL, LINKEDIn, or fedex
OR BY SHOWING UP AT THEIR
OFFICE IF NEEDED AND ASKING
TO SPEAK WITH THEM
GETTING IN TOUCH WITH MENTORS

199. GETTING IN TOUCH WITH MENTORS
SEND THEM A
BULKY FEDEX PACKAGE
IF YOU MUST

200. GETTING IN TOUCH WITH MENTORS
IMPORTANT PEOPLE
LIKE OPENING
FEDEX PACKAGES

201. MESsAGES BUSY PEOPLE RECEIVE MONTHLY
EMAILS: 5,000
TEXTS: 1,000
LETTERS: 500
Linkedin: 50
Twitter: 30
FEDEX: 10

202. USE TWITTER TO GET IN TOUCH WITH WELL KNOWN PEOPLE
IMPORTANT PEOPLE
ALSO LIKE
@Messages on Twitter

203. BE KINDLY PERSISTENT
MOST PEOPLE GIVE UP
AFTER SENDING 1 EMAIL
Don’T GIVE UP
This is your life we’re talking about here

204. BE KINDLY PERSISTENT
PURSUE THEM REPEATEDLY IN A KIND WAY
They will almost always respect your persistence
• EXPLAIN YOUR PASSION FOR THE SAME THING
• Explain the “why” behind what you do
• Explain how you MAY BE ABLE TO HELP THEM
• Be 100% authentic

205. BE KINDLY PERSISTENT
STAY AT IT FOR
6 Months
IF THAT’s
WHAT IT TAKES

206. BE KINDLY PERSISTENT
THESE ARE PEOPLE
WHO CAN CHANGE
CHANGE YOUR WHOLE LIFE
DO WHAT IT TAKES

207. START SLOW if needed with potential mentors
Most people will eventually
Agree to a coffee or lunch
But if not, ask to start with
1-2 quick Questions via email

208. Then stay in touch every 8 weeks with quick emails
AT YOUR FIRST MEETING WITH A MENTOR…
BE AUTHENTIC
BE SUPER INFORMED about them
BUILD TRUST

209. BUILDING THE RELATIONSHIP WITH A MENTOR
GO TO THE SAME EVENTS
DEVELOP THE RELATIONSHIP
SEND VERY BRIEF QUESTIONS ON EMAIL EVERY COUPLE MONTHS

210. BUILDING THE RELATIONSHIP WITH A MENTOR
GO TO THE SAME EVENTS
DEVELOP THE RELATIONSHIP
SEND VERY BRIEF QUESTIONS ON EMAIL EVERY COUPLE MONTHS

211. Three keys to achieving your dreams
1. SURROUNd YOURSELF WITH THE RIGHT PEOPLE
2. INVEST IN YOUR formal and informal
EDUCATION
3. WORK FOR A COMPANY whose mission you are
deeply passionate about

212. Three keys to achieving your dreams
DO THESE THINGS
AND You’ll BE ON TRACK
TO ACHIEVE YOUR MOST
AMBITIOUS GOALS

213. Learning to be a jedi
JOIN NETWORKS of other inspiring people
LIVE A PURPOSE DRIVEN LIFE
SURROUND YOURSELF WITH
AMAZINGLY SMART & CARING
PEOPLE And YOU WILL BE ON
THE PATH TO BECOMING A JEDI

214. BE A PADAWAN like in star wars
Padawan (n.)
“An individual on a CONSCIOUS journey to become a jedi”
PADAWAN IS
SANSKRIT FOR “learner”

215. What IS A JEDI?
Jedi (n.)
“A highly competent, super-connected, and deeply
compassionate SOUL & SYSTEMS THINKER, working at the highest
levels of societal structuring, whose passion has been fully
unleashed toward achieving an identified deeply meaningful
mission that awakens them with extraordinary focus and
immense energy daily.”

216. The jedi checklist
# Highly competent
# Super-connected
# Deeply compassionate
# SYSTEMS THINKER
# Working to IMPROVE THE WORLD
# Identified meaningful mission
# Passion unleashed on achieving mission
# Extraordinary focus
# Immense vibrant energy

217. FINDING A JEDI MENTOR
NOW YOU KNOW THE
TRUE MEANING OF
FINDING YOURSELF a
JEDI MASTER MENTOR

219. FINDING A JEDI MENTOR
Who’S YOUR JEDI MENTOR
YOUNG PADAWAN?
Don’t let this be the CASE
6 months from now
Wait, YOU Don’T hAVE ONE?

220. STAND ON THE SHOULDERS OF GIANTS
ONE CAN SEE MUCH FURTHER BY STANDING
ON THE SHOULDERS OF GIANTS
SO FIND MENTORS WHO Are
GIANTS iN THEIR FIELD
And stand on their shoulders

221. Lessons from my 20s
HAPPINESS
PART I, Section 6

222. THE GREAT ENGIMA OF LIFE
TO KNOW HAPPINESS
ONE MUST KNOW
SUFFERING

223. THE IMPORTANCE OF CRUCIBLE MOMENNTS
IN ORDER TO TRULY FEEL THE HEIGHTS OF
ONE MUST HAVE FELT the DEPTHS OF
SUFFERING
HAPPINESS

224. CHOOSING TO BE HAPPY
“A PERSON CAN MAKE HIMSELF HAPPY
OR MISERABLE regardless of what
IS HAPPENING OUTSIDE just by changing
THE CONTENTS OF CONCIOUSNESS”
- MIHALI Csikszentmihali!

225. OVERCOMING OBSTACLES
- MIHALI Csikszentmihali!
“THE ABILITY TO PERSERVERE
DESPITE OBSTACLES & SETBACKS
IS THE MOST IMPORTANT TRAIT
FOR SUCCEEDING IN LIFE.”

226. FORGING YOUR CHARACTER
THE MORE DIFFICULTIES
& CRUCIBLE MOMENTS
YOU HAVE FACED
THE STRONGER
YOUR RESOLVE WILL BE

227. FORGING YOUR CHARACTER
THE HOTTER THE TEMPERATURE
THE IRON IS FORGED IN
THE STRONGer THE STEEL

228. The element of struggle in life
SO DON’T
BE AFRAID
OF STRUGGLE

229. Don’t be afraid of struggle
OFTEN THE GREATEST INDIVIDUALS
ARE THOSE WHO HAVE
BEEN THROUGH THE MOST

230. My struggles
• MY MOM’s death FROM BRAIN CANCER in 2012
• CHRONIC NECK PAIN FROM A 2001 CAR CRASH
• HELpING MY DAD THROUGH PROSTATE CANCER
• Dealing with a 65 person layoff following the sale of icontact
We all go through really hard times.
It is our response to the crucible moments that can make us great.

231. FORGING YOUR CHARACTER
HAPPINESS in many
Cases is A CHOICE

232. FORGING YOUR CHARACTER
LEARN TO CONTROL
WHAT is IN YOUR THOUGHTS &
CONSCIOUSNESS

233. HAPPINESS
TRUE HAPPINESS
OCCURS WHEN
YOUR INHIBITIONS OF
REVEALING YOUR TRUE SELF
ARE EXTINCT!

234. HAPPINESS
TRUE HAPPINESS
OCCURS WHEN YOU CAN
FULLY EXPRESS YOURSELF
& BRING YOUR FULL PASSION
INTO YOUR DAILY WORK

235. HAPPINESS
TRUE HAPPINESS
OCCURS WHEN YOur
Daily work IS ACTUALLY THE
the greatest CONTRIBUTION
you can make TO HUMANITY
WITH THE GIFTS YOU HAVE

236. HAPPINESS
TRUE HAPPINESS
OCCURS WHEN
YOU ARE MAKING A
DIFFERENCE IN THE LIVES
OF OTHERS

237. HAPPINESS
TRUE HAPPINESS
OCCURS WHEN
YOU ARE MAKING A
DIFFERENCE IN THE LIVES
OF OTHERS

238. HAPPINESS
HAPPINESS
Comes from being
Completely present
And in flow in a
moment

239. HAPPINESS
THERE IS NEVER ANYTHING
ELSE OTHER THAN THIS
moment

240. THE PAST & THE FUTURE
Past PRESENT FUTURE
Most people spend
their mental energy
thinking about either
the past
Or thinking about
the future

241. FOCUS ON THE PRESENT
Past PRESENT FUTURE
Happiness comes when you focus
on enjoying the present moment
and don’t worry about what
happened in the past and whatever
may come in the future.

242. Your mindset affects your happiness
your mindset is your
how you interpret
What happens in your life

243. Your mindset affects your happiness
You can decide whether you want to
Live in an ordinary world
Full of stress & Suffering
Or an extraordinary world
Full of wonder and possibility

244. THE ORDINARY “DEFAULT” WORLD
The
Ordinary
World
anxiety
fear
scarcity
danger
anger
mistrust
reason
disappointment
resignation
manipulation
victimization
desperation
frustration
upset
defensive
limitation
cynicism
greed
insecure
inaction

245. THE EXTRAORDINARY WORLD is created by a mindset shift
happiness
fun
caring
inventive
adventurous
acceptance
laughter
self-expressed
generous
possibility
unreasonable
compassionate
empathy
authenticity
openness
unstoppable
creativity
fearless
kindness
caring
The
Extraordinary
World

246. LIVING WITH JOY
LIVING WITH JOYFULLNESS and ease
is a choice That you can make

247. Programs I highly recommend for personal growth
Includes the Landmark Forum, Advanced Course, and Self-Expression and Leadership Program
Available now in 24 countries.
Includes the Happiness Program and the Art of Silence Program. Now operating in 152 countries.
I highly recommend taking Inner Engineering program, available in both India and the USA. Also
available online at www.innerengineering.com though in-person is best.
A three-day summer camp 2 hours north of San Francisco in which you lock your phones/laptops
away and play joyfully like you’re a child again.
The Hive Global Leaders Program brings together a community of extraordinary leaders and
entrepreneurs focused on creating a better world. Help every few months in SF. I am the Chairman of Hive.
Burning Man is an annual event in the Nevada desert the week before Labor Day in late-August.
I’ve now been twice and I highly recommend everyone go.

248. Meditation exercise
You can do the following
10 minute Mindset exercise now
Or put a time on your calendar
To return to it

249. EXERCISE On
mindset

250. Exercise: Mindset shift
On a sheet of paper
Write down for 5 minutes
how your life would be
Different if you never worried
And were never anxious

251. Exercise: Mindset shift
On a sheet of paper
Write down for 5 minutes
All the things that are holding you
Back that you can just give up
And choose to put in the past

252. Lessons from my 20s
health
PART I, Section 7

253. HEALTH
At age 25
I WAS A STRESSED OUT
208 pound
East coast CEO

254. HEALTH
My mind often raced
I even had two anxiety
Attacks from the stress

255. HEALTH
Now At age 30
I AM A much calmer
158 pound
west coast CEO

256. HEALTH LEARNINGS
Between age 24 and 30 I…
Here’s EXACTLY WHAT I DID…
- Lost 50 pounds
- Fixed BAD neck pain
- Went from Anxious to calm

257. THE TWO THINGS I DID
1. Changed what I ate
2. STARTED doing a 30 minute per
morning yoga and Breathing
home practice

258. WHAT YOU EAT IS WHO YOU BECOME
THE FOOD WE EAT
LITERALLY BECOMES US
As nutrients are
absorbed and used

259. CHANGING MY DIET MADE A HUGE IMPACT
What I’d OFTEN Eat in 2008 What I OFTEN Eat Today
Bread
Hot pockets
Subs
Pasta
Pretzels
Fries
Mayonnaise
Beer/Wine/Soda
Coffee
(I was eating way too many carbs)
(I cut out 80% of the carbs)
Chicken / Steak / Fish
Quinoa / Lentils / Beans / Tofu / Tempeh
Eggs
Almonds
Kale / Brussels Sprouts / Broccoli / Avocado
Sweet potatoes / carrots / CHIA Seeds
BANANas / Berries
Protein shakes
Water / Tea / Almond milk
Cut most of this stuff out!

260. DIET MAKES THE DIFFERENCE
A COMBINATION OF
HIGH CALORIE & HIGH-SALT DIET
WITH LITTLE PHYSICAL ACTIVITY AND INCREASED OBESITY
GREATLY DECREASEs THE ABILITY OF THE BODY
TO CURE ITSELF FROM CANCEROUS CELLS

261. REDUCING YOUR RISK OF CANCER
78% of CANCER IS CAUSED BY
TOBACCO, DIET, SUNLight, and alcohol
30%
35%
10%
10%
7%
4%
3%
Tobacco
Diet
Sunlight
Other
Viruses
Occupational
Alcohol

262. Don’t smoke
TOBACCO CAUSES
30% of CANCER CASES
AND CONTAIN 4000
HARMFUL CHEMICALs AND
TOXIC CARCINOGENS

263. MENTAL HEALTH
IN A FAST-mOVING ORGANIZATION
MENTAL HEALTH IS JUST AS
IMPORTANT AS PHYSICAL HEALTH

264. MENTAL HEALTH
Be sure you’re taking time
To eat well, sleep well
And get into nature
Away from your laptop and phone

265. MENTAL HEALTH
At least every 3 months
Do a complete digital detox
With no phones/laptops
For at least 72 hours

266. Lessons from my 20s
MEDITATION
PART I, Section 8

267. MEDITATION
I USED TO THINK
MEDITATION WAS
Complete bs

268. MEDITATION
I had no idea how to
Do it right

269. MEDITATION
I thought meditation
Meant just sitting there

270. MEDITATION
WHEN I LEARNED HOW TO
BREATHe PROPERLY DURING MEDITATION
EVERYTHING CHANGED

271. MEDITATION
MY MIND BECAME CLEAR
AND I WAS WAY MORE CALM
& EFFECTIVE AT WORK

272. MEDITATION
I took two 4 day programs on meditation
Both I’d highly HIGHLY recommend
1. Art of living happiness program
2. ISHA Foundation inner engineering course

273. MEDITATION
I took the 4 day
ISHA FOUNDATION INNER ENGINEERING COURSE
In coimbatore, INDIA IN January 2014

274. MEDITATION
I also took the 4 day
Art of living happiness program
In palo alto in March 2014

275. YOGA
THE BASIC YOGA TECHNIQUE “SUN SALUTATION” greatly reduced my neck pain
See http://bit.ly/sunsalutations

276. MEDITATION
I now do three “sun salutations”
Every morning and my neck pain is
85% better

277. MY CURRENT Morning 30 minute routine…
3 sun salutations 5 mins
Alternate nostril breathing 2 mins
Sudarshan kriya Breathing 15 mins
KEEPING EYES CLOSED 5 mins
You can learn these routines through the Art of
Living Happiness Program which is $395 and
available in many countries and cities

278. MEDITATION
When I meditate with my eyes cLOSED
I am able to see a deeply calming
Purple light
(Strange I know, but true)

279. MEDITATION
There are many good techniques
And I am only at the beginning
of the learning process

280. SILENT RETREATS
In June 2014 I did a 3 day
art of living silence course
I found that spending 3 days in silence
Was extremely beneficial to calming the mind
And made me way more productive at work

281. SILENT RETREATS
After the 3 days in silence
I found myself becoming naturally
More collaborative at work

282. SILENT RETREATS
Here are some of the most magnificent
Silent & ZEN retreats you can visit
Art of Silence - http://www.artofliving.org/art-silence-program
Vipassana - http://www.dhamma.org/
Green Gulch – http://www.sfzc.org/ggf/
Esalen - http://www.esalen.org/
Vendata Society - http://sfvedanta.org/retreat/

283. MEDITATION
THEse four BREATHING TECHNIQUEs have been very helpful to me
Here’s where you can learn a bit more…
Bhastrika - http://bit.ly/bhastrikademo
Three stage pranayama - http://bit.ly/3stagebreathing
Alternate nostril breathing - http://bit.ly/alternatenostrils
Rapid nostril breathing - http://bit.ly/rapidnostril

284. MEDITATION Programs I RECOMMEND
Includes the Happiness
Program and the Art of Silence
Program. Now operating in 152
countries.
Take the Inner Engineering
program, available in both India
and the USA. Also online at
www.innerengineering.com though
in-person is best.

285. Meditation exercise
You can do the following 10 minute
Meditation exercise now
Or put a time on your calendar
To return to it

286. Meditation
exercise

287. EXERCISE: alternate nostril breathing
First watch the video on
Alternate nostril breathing
Now, sit on the ground cross legged
Follow the video instructions for 5 minutes
Afterward, make note of how your brain feels
(bit.Ly/alternatenostrils)

288. Exercise: Sun salutation
Get on the floor and actually try to do 2 sun salutations
Video at http://bit.ly/sunsalutationvideo

289. Lessons from my 20s
HABITS
PART I, Section 9

290. A quote on habits
“Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”
Mahatma Gandhi

291. A QUOTE ON HABITS
ARISTOTLE
“We are what we
repeatedly do.
Excellence, then, is not
an act, but a habit.”

292. A QUOTE ON HABITS
Stephen Covey
“Our character is basically a
composite of our habits. Because
they are consistent, often
unconscious patterns, they
constantly, daily, express our
character.”

293. HABITS
WHAT YOU DO REPEATEDLY
CREATES YOUR LIFE
And your results

294. HABITS
THERE IS GREAT POWER in
HACKING YOUR
HABITS

295. HABITS
IF You’re not getting the
RESULTS YOU WANT IN LIFE
ADJUST YOUR HABITS

296. HABITS in my life I am cultivating
BE POSITIVE
Always DO WHAT I SAY I’ll DO
UNDERCOMMIT / OVERDELIVER
BE TRANSPARENT
GET TRACK OF TASKS
REVIEW GOALS ANNUALLY
PLAN FOR THE FUTURE
SEEK OUT AMAZING PEOPLE
IDENTIFY MENTORS
Give hugs not handshakes
SHARE WHAT I LEARN WITH OTHERS
STAY IN TOUCH WITH my NETWORK
CONTINUALLY LEARN
READ
WATCH EDUCATIONAL VIDEOS
EXERCISE
EAT HEALTHY FOODS
SPEND TIME IN NATURE
DAILY MEDITATION
COMMUNICATE OFTEN
Watch <30min/wk of tv
SEEK TO UNDERSTAND FIRST

297. HABITS
WHAT ARE some NEW HABITS IN
YOUR LIFE THAT YOU
WANT TO ADD?

298. habits exercise
You can do the following 10 minute
habits exercise now
Or put a time on your calendar
To return to it

299. HABITS
Exercise

300. EXERCISE: HABITS
FIRst, Get a sheet of paper and
And write down all your HABITS
you want to stART

301. EXERCISE: HABITS
Now write down all
All the habits
you want to stOP

302. EXERCISE: HABITS
Now write down all
All the habits
you want to CONTINUE

303. EXERCISE: HABITS
Next, write down bullets of how
You’d be Be better off if you
IMPLEMENTED YOUR new habit system

304. EXERCISE: HABITS
NOW make a weekly plan to
ACTUALLY Implement the
HABITS IN YOUR LIFE THAT
CREATE THE RESULTS YOU WANT

305. EXERCISE: HABITS
FINALLY, open up your calendar
And put your new habits
ACTUALLY ON YOUR CALENDAR on REPEAT

306. Lessons from my 20s
COMMUNICATION
PART I, Section 10

307. HUMAN COMMUNICATION
WHEN YOU TALK
TO PEOPLE
LOOK THEM IN THE EYE

308. HUMAN COMMUNICATION
WHEN YOU GREET PEOPLE
BOUND UP TO THEM WITH
ENERGY & EXCITEMENT

309. HUMAN COMMUNICATION
WHEN YOU TALK
TO PEOPLE
SMILE

310. HUMAN COMMUNICATION
WHEN YOU TALK
TO PEOPLE
BE JOYOUS NOT STRESSED

311. HUMAN COMMUNICATION
ALWAYS LET
YOUR
PASSION SHINE THROUGH

312. HUMAN COMMUNICATION
RESTATE THE OTHER
PERSON’S Point
BEFORE YOU ADD
YOUR OWN

313. HUMAN COMMUNICATION
USE THIS FORMULA
RESTATE THEIR POINT
and ONLY THEN…
ADD YOUR OWN POINT
WHEN TALKING WITH PEOPLE..

314. HUMAN COMMUNICATION
NEVER NEVER NEVER
START A SENTENCE WITH
BUT

315. HUMAN COMMUNICATION
INSTEAD OF THE WORD
BUT USE THE WORD
AND

316. HUMAN COMMUNICATION
AVOID SAYING
THE WORDS
UM and UH(Instead just pause)

317. HUMAN COMMUNICATION
AVOID THE INFORMAL
uSAGE OF THE WORD
LIKE(Ex: “She was like oh my gosh I can’t believe she did that” or “I walked like 30 miles”

318. DIFFICULT CONVERSATIONS
ANYTIME YOU HAVE
SOMETHING DIFFICULT
TO COMMUNICATE
DO IT IN PERSON(Or at worst, on Google Hangout or Skype)

319. KEEP EMAILS SHORT
AVOID SENDING
EMAILS WITH MORE THAN
5 sentences

320. KEEP EMAILS SHORT
AVOID SENDING
EMAILS WITH
EMOTIONAL CONTENT

321. GIVING PRESENTATIONS
FOR PRESENTATIONS
you will give to others
NEVER HAVE MORE than
15 WORDS ON A SLIDE

322. GIVING PRESENTATIONS
IDEALLY USE 1 powerful
PICTURE
AND NO MORE THAN
10 WORDS

323. ><

324. GIVING PRESENTATIONS
OR SOMETIMES
NO WORDS
AT ALL

325. ><

326. Lessons from my 20s
MONEY
PART I, Section 11

327. The middle class versus the rich
“Individuals in the middle class accumulate more debt as they
become more successful. A pay raise qualifies them to borrow
more money from the bank so they can buy personal items like
bigger cars, vacation homes, boats, and motor homes. Their
wage income comes in and is spent on current expenses and
only then on paying off their personal debt. So as their income
increases, so does their personal debt. This is what we call the
rat race.”
- Robert kiyosaki

328. The rich have their money work for them
“The rich have their assets work for them.
They have gained control over their
expenses (by saving and investing money
each month) and focus on acquiring or
building assets. Their businesses pay more
of their expenses, and they have few, if
any, personal liabilities.”
- Robert Kiyosaki

329. WHICH FINANCIAL PATH WILL YOU TAKE?
THERE ARE TWO SEGMENTS OF PEOPLE IN THE WORLD
WHICH SEGMENT DO YOU WANT TO BE IN?
PEOPLE WHO PAY INTEREST ON LOANS AND WORK FOR COMPANIES
PEOPLE WHO RECEIVE INTEREST ON LOANS and own PARTS Of companies
1
2

330. THE TOPIC OF MONEY
MONEY IS A REALLY
IMPORTANT TOPIC
TO UNDERSTAND

331. THE TOPIC OF MONEY
MONEY IS SIMPLY
A STORE OF VALUE
WHICH ENABLES
TWO PARTIES TO EXCHANGE
EVEN IF they cannot barter

332. YOUR NET WORTH
INCLUDING ALL YOUR SAVINGS, INVESTMENTs
AND DEBT WHAT IS YOUR
NET WORTH RIGHT NOW?

333. AVERAGE & MEDIAN NET WORTH IN THE USA
THE AVERAGE NET WORTH of AN AMERICAN IS
$301,140
Source: Credit Suiss Global Wealth Report, 2013

334. AVERAGE & MEDIAN NET WORTH IN USA
BUT THE MEDIAn Net worth of AN AMERICAN IS
$44,911
Source: Credit Suiss Global Wealth Report, 2013

335. ARE YOU AHEAD OR BEHIND?
Let’s say your goal IS TO have a net worth of $1M by Age 60
IF YOU start at age 20 and progress linearly you’d need to be at $250k by 30
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
20
25
30
35
40
45
50
55
60

336. Money compounds
Fortunately, money compounds, so you actually only need to
Be at $70,000 in net worth by age 30 to be on track for $1M in net worth by 60
Assumes you save $5,000 per year starting at age 20, and you invest iat a 7% after inflation return
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
20
25
30
35
40
45
50
55
60

337. 3 Key Lessons about Money
HERE ARE THREE
KEY LESSONS
ABOUT MONEY

338. 3 Lessons about Money
SPEND LESS MONEY
THAN YOU EARN
EVERY MONTH
1

339. 3 Lessons about Money
2
NEVER GO INTO DEBT
FOR SOMETHING THAT
YOU DO NOT NEED

340. 3 Lessons about Money
3
SAVE EARLY IN LIFE
AS the law of compound
INTEREST HELPS A LOT
OVER TIME

341. EASY IN THEORY
THESE 3 LESSONS may sound extremely basic
YET still so many people
Go into debt for things they don’t need
and frequently spend
more than they earn

342. THE 6 STEPS TO BUILDING WEALTH
HERE ARE SIX STEPS
TO BUILDING
WEALTH

343. THE 6 STEPS TO BUILDING WEALTH
These 6 steps are easy to
Understand but Most people
Don’t do them

344. THE 6 STEPS TO BUILDING WEALTH
Calculate how much you
Earn after taxes each month
1

345. THE 6 STEPS TO BUILDING WEALTH
2
ENSURE YOUR ARE SPENDING LESS
Than you earn after taxes
Each month
Monthly income after tax
$4000
$3000
Monthly spending
!

346. THE 6 STEPS TO BUILDING WEALTH
3
PAY OFF all Your DEBT
Starting with the highest
Interest rates first

347. THE 6 STEPS TO BUILDING WEALTH
4
Start Saving
$1,000 each month
(This step, in practice, is often the hardest, yet the most important)

348. THE 6 STEPS TO BUILDING WEALTH
5
After building up 3 months
Of salary in your savings
Account, start investing
Start investing $1000 per
month as early as you can in
life
Do this consistently for
30 years and you’ll have
$1 million

349. THE 6 STEPS TO BUILDING WEALTH
6 THEN USE THE CASH FLOW FROM YOUR
INVESTMENTS TO MAKE MORE INVESTMENTS

350. The six steps to building wealth
1. Calculate your after tax income
2. Be sure you’re SPENDING LESS THAN YOU MAKE
3. PAY OFF your DEBT
4. BUILD UP 3 months of SAVINGS
5. Start investing
6. THEN Re-INVEST THE RETURNS

351. Becoming FINANCIALLY INDEPENDENT
THERE ARE TWO MAIN WAYS TO BECOME
A MILLIONAIRE
1) Build a business
2) Or Save & Invest wisely for 30 years

352. Becoming FINANCIALLY INDEPENDENT
If entrepreneurship isn’t for you…
Here’s how to become a millionaire Automatically
1. Save $1000 per month
2. Invest it at a 7% after inflation
return
3. Don’t take any out for 30 years

353. WHAT You’LL HAVE IF YOU SAVE & INVEST
Monthly
SAVINGS
20 Yrs 25 Yrs 30 Yrs 35 Yrs 40 Yrs 45 Yrs 50 Yrs
$1,000 $0.52M $0.81M $1.22M $1.81M $2.64M $3.82M $5.50M
$2,000 $1.05M $1.63M $2.45M $3.63M $5.29M $7.65M $10.99M
$3,000 $1.57M $2.44M $3.68M $5.44M $7.94M $11.47M $16.49M
$4,000 $2.09M $3.26M $4.91M $7.25M $10.58M $15.29M $21.97M
ASSUMES 7% AFTER INFLATION ANNUAL RETURN FROM INVESTING | ADD ADDITIONAL TIME TO PAY OFF ANY CURRENT DEBT

354. My journey to financial independence
I was born in 1984. I grew up in a middle class
American family. My dad was an epsicopalian
minister from pennsylvania. My mom was a
part-time social worker from England. Our
family earned about $40,000 per year.

355. I was very fortunate to
Have two parents who
Supported Me and encouraged
me to Follow my dreams
My journey to financial independence

356. I started my first business at 11
Helping senior citizens in florida
use the internet for $5/hour
My journey to financial independence

357. I started getting into
Web development
In 1996 when I was 12
My journey to financial independence

358. At16 (back In 2000)
I was a NORMAL TEENAGER GROWING UP IN
bradenton florida earning AROUND
$3000/yr AS A PART TIME WEB developer
My journey to financial independence

359. Then I read two books that
changed my life and opened
My eyes to a whole new world
2. Think And Grow Rich
1. Rich Dad Poor Dad
My journey to financial independence

360. After reading these two books at 16
I set an ambitious goal to build a
Company to $1 Million in sales by
Age 21
My journey to financial independence

361. From age 16 to 21
I worked extremely hard
To make this goal real
My journey to financial independence

362. At 18 While in college at unc I
started Icontact and by 2005
We reached $1 Million in sales
When I was 21
My journey to financial independence

363. We then raised venture capital
And hired a strong
Executive team and grew to
$50M in annual sales
My journey to financial independence

364. in 2012 we sold icontact for $170 million
to a software company called vocus.
I was 27. I decided to go back to school at
harvard business school for an mba while
working on a new start-up called
connect
My journey to financial independence

365. Anything is possible
I found that anything was possible if I:
• set my mind to it
• worked really hard to make it happen
• surrounded myself with positive people
who helped me Grow & Learn
• Cared about customers & Employees

366. Creating your financial plan
So that was my story
over the last 18 years
Now let’s talk about
You

367. Creating your financial plan
18 years from now, your financial
Situation will be a function of the plan
you put in place And the actions you take
today

368. Creating your financial plan
Here’s how to create a basic
Financial plan

369. Financial plan exercise
You can do the following 30 minute
Financial plan exercise now
Or put a time on your calendar
To return to it

370. FINANCIAL
PLAN EXERCISE

371. EXERCISE: Creating a basic financial plan
1. Calculate your current monthly income after taxes
2. Calculate your current total monthly expenses
3. Add up your savings, investments, and other assets
4. Calculate the total amount of debt you have
5. Set a goal for your monthly income and expenses 2 years
from now
6. Use these figures to fill out the sheet on the next page
This exercise should take about 30 minutes. You can do it now or come back to it.

372. Exercise: Creating A BASIC Financial Plan
Assets
Debts
Income
Expenses
Financial Plan of __________
Signed X__________________________ this ____ day of _____ 20_____
Net Worth
Cashflow
Income
Expenses
Cashflow
Present Monthly
24 Months From Now Monthly Goal

373. Creating your financial plan
FiLLING out your one-page
Financial plan Will be helpful
As we move into the next section
On investing

374. Lessons from my 20s
INVESTING
PART I, Section 12

375. LEARNING HOW TO INVEST
saving MONEY is the first step
Learning how to invest IT is the second

376. Stocks and bonds
THERE ARE TWO TYPES
OF INVEStMENTS
STOCKs & BONds

377. BONDS
BONDS are loans
to other organizations
IN WHICH YOU EARN A FIXED
INTEREST RATE RETURN

378. BONDS
BONDS usally pay annual interest
Between 0.25% and 15%

379. BONDS
THE RISKIER THE BOND
THE HIGHER THE INTEREST RATE PAID

380. STOCKS
STOCK is Partial
OWNERSHIP of a company
Which entitles the owner
To part of the profits of a company

381. STOCKS
WITH STOCKS YOU MAKE
MONEY WHEN THE VALUE
OF THE COMPANY GOES UP

382. STOCKS
THE VALUE OF A COMPANY
GOES UP WHEN THE
Company’s profits go up
(or are expected to go up)

383. STOCKS
THE VALUE OF A COMPANY
GOES down WHEN THE
Company’s profits go Down
(or are expected to go down)

384. DIFFERENT TYPES OF STOCKS AND BONDS
Mutual Funds
Index Funds/ETFS
Small Cap Stocks
MID CAP STOCKS
LARGE CAP STOCKS
VALUE STOCKS
GROWTH STOCKS
Emerging Market Stocks
options
VENTURE capital FUNDS
PRIVATE COMPANIES
STOCKS
Savings Accounts
Treasury Bonds
Municipal Bonds
Corporate Bonds
P2p LENDING
BONDS

385. HOW TO BECOME A MILLIONAIRE in 30 years
HERE IS A SIMPLIFIED EXAMPLE
OF HOW YOU CAN HAVE
$1M in 30 years

386. HOW TO BECOME A MILLIONAIRE in 30 years
To have $1m in 30 years
SAVE $1k every month
AND INVEST IT
Assumes a 7% per year after inflation annual return

387. HOW TO BECOME A MILLIONAIRE in 20 years
To have $1m in 20 years
SAVE $2k every month
AND INVEST IT
Assumes a 7% per year after inflation annual return

388. AVERAGE INVESTMENT RETURNS
HERE IS A TABLE OF
AVERAGE YEARLY RETURNS BY
TYPE OF INVESTMENT

389. AVERAGE INVESTMENT RETURNS
Investment Type Approx. Avg. Annual Return After Inflation (2.8%)
Savings Accounts 0.10% -2.70%
Certificates of Deposit 1.10% -1.70%
Treasury Bonds 2.50% -0.30%
Municipal Bonds 4.50% 1.70%
Corporate Bonds 6% 3.20%
LendingClub A-d Notes 8.30% 5.50%
Rental Real Estate 8.60% 5.80%
Dow Jones Index Fund 11.10% 8.30%
S&P 500 Index Fund 11.30% 8.50%
LendingClub E-F Notes 11.70% 8.90%
S&P 500 and DJIA is the CAGR for the last 80 years from 1933 until 2013

390. AVERAGE INVESTMENT RETURNS
PAST RETURNS
Aren’t ensured in the future
But they are STILL HELPFUL to see

391. LENDINGCLUB
ONE INTERESTING
INVESTMENT OPTION IS
LENDINGCLUB

392. LENDINGCLUB
Since 2007 LENDINGCLUB notes HAVE
HAD an annual average return of
5.5% AFTER INFLATION AND
DEFAULTS

393. LENDINGCLUB
And Since 2007 LENDINGCLUB “E” and “F” notes
HAVE HAD an annual average return of
8.9% AFTER INFLATION AND
DEFAULTS
Past performance is definitely no guarantee of future performance, yet
8.9% after weathering a big recession in 2008-2009 is pretty good.

394. MARKET INDEX FUNDS
The DJIA and S&P 500 Index funds
HAVE HAD an annual average return
After inflation of
8.4%
Since 1933
Look up these symbols:
Dow Jones Index Fund – DIA
S&P 500 Index Fund - SPY

395. INVESTING IN STOCKS
As a rule of thumb
Companies are usually worth
BETWEEN 5x and 20x their
ANNUAL NET PROFITS

396. INVESTING IN STOCKS
Net profits is another word for
Earnings

397. INVESTING IN STOCKS
The multiple of EARNINGS
A company is worth Is called a
PE Ratio

398. INVESTING IN STOCKS
P/E RATIO is:
PRICE
EARNINGS

399. INVESTING IN STOCKS
Here’s the July 2014 p/e Ratio of A few well known companies
COMPANY PRICE TO EARNINGS RATIO
IBM 12.30
WELLS FARGO 12.74
APPLE 15.77
MICROSOFT 16.91
BANK OF AMERICA 25.25
GOOGLE 29.86
FACEBOOK 97.52

400. INVESTING IN STOCKS
THE BEST MEASURE OF
WHETHER A STOCK MARKET
IS OVERVALUED
Is the SHILLER PE RATIO
See multpl.com/shiller-pe/

401. INVESTING IN STOCKS
THE AVERAGE ALL TIME SHILLER p/E RATIO IS
16.55

402. INVESTING IN STOCKS
This means that on average since 1890
The average company has been valued at
16.55 times it’s an annual net profits

403. INVESTING IN STOCKS
AS OF august 2014
the US STOCK market is getting overvalued
THE CURRENT SHILLER PE RATIO IS
25.54

404. THE STOCK MARKET IS GETTING OVERVALUED AGAIN
Time to Sell
Time to Buy
Time to Get Ready for an Historic Crash
Shiller PE Ratio for the S&P 500 1871-2014, as of August 9, 2014

405. INVESTING IN STOCKS
WHEN PE RATIOs ARE
over 25
WATCH OUT for a crash

406. INVESTING IN STOCKS
WHEN PE RATIOs ARE
Under 15
It’s time to LOOK AT INVESTING!

407. ANGEL INVESTING
ANGEL INVESTING
IS PURCHASING OWNERSHIP
In EARLY STAGE
PRIVATE COMPANIES

408. ANGEL INVESTING
CHECK Out
ANGELLIST & FUNDABLE
TO SEE EARLY STAGE COMPANIES
YOU CAN INVEST IN

409. ANGEL INVESTING
ANGEL investing
Is highly risky
But if you invest in the right firms
Highly lucrative

410. MY portfolio
Since 2009 I have invested In THESE PRIVATE COMPANIES

411. MY portfolio
I focus on investing in companies
Which are solving
Major human challenges
That when solved will
Make the world a better place

412. What “going public” means
“Going public” means selling part of a
company to investors via a public market
like the New York Stock exchange or the
nasdaq

413. What “going public” means
Companies go public in order to
1. Raise capital for growth
2. Create a market for their shares
3. Enable employees to gain liquidity for their
options

414. How to properly value a company
THE BEST WAY TO DETERMINE THE
TRUE VALUE OF A PUBLIC COMPANY IS
TO CREATE A DISCOUNTED CASH FLOW (DCF)
FORECAST

415. How Buffet invests
BUFFET’s investing method
INVOLVES UNDERSTANDING A FIRM WELL
CALCULATING WHAT HE BELIEVEs
THE fiRM IS ACTUALLY WORTH using dcf
THEN PURCHASING SHARES WHEN
Enough of a margin of safety exists

416. How Buffet works
WARREN BUFFET IN ESSENCE
CREATES DCF MODELS ON EACH COMPANY
HE INVESTS IN AND ENSURES THERE’S A
BIG MARGIN OF SAFETy BETWEEN WHAT HE
THINKS THE FIRM IS WORTH AND WHAT
THE MARKET THINKS THE FIRM IS WORTH

417. BECOMING A VALUe-ORIENTED INVESTOR
1. Avoid stocks with pe ratios over 25, unless they have extremely high
REVENUE growth (over 50% year)
2. Learn how to create a dcf valuation
3. Have the discipline to create a DCF valuation for every public
company investment you make
4. invest only when you have a 30% margin of safety between what your
DCF model says the company is worth and what the market sayS

418. Lessons from my 20s
LOVE
PART I, Section 13

419. WHAT LOVE MEANS TO ME
Laughter
Optimism
Vibrant
Energy
&

420. SIX STEPS TO BUILDING A GREAT RELATIONSHIP
TELL THE TRUTH
BUILD TRUST
BE VULNERABLE
GIVE TIME
FOLLOW THROUGH
& SHOW CARE WITH YOUR ACTIONS

421. SIX STEPS TO BUILDING A GREAT RELATIONSHIP
A GREAT WOMAN CAN
MAKE A HUGE DIFFERENCE
TO A GREAT MAN

422. SIX STEPS TO BUILDING A GREAT RELATIONSHIP
A GREAT MAN CAN
MAKE A HUGE DIFFERENCE
TO A GREAT WOMAN

423. SIX STEPS TO BUILDING A GREAT RELATIONSHIP
A GREAT pARTNER CAN
MAKE A HUGE DIFFERENCE
FOR ANYONE

424. The partner you choose makes a huge impact on your life
THE PARTNER YOU CHOOSE
TO BUILD A LIFE WITH
MAKES A HUGE IMPACT
ON YOUR ABILITY TO REACH YOUR POTENTIAL
LIVE WITH JOY AND POSiTIVITY
AND TRULY CHANGE THE WORLD

425. LOVING YOURSELF FIRST
BEFORE you CAN FIND
SOMEONE ELSE TO FALL IN LOVE WITH You
YOU MUST LOVE YOURSELF FIRST

426. BE AMAZING BEFORE YOU LOOK
BECAUSE TO FIND AN AMAZING PARTNER
YOU YOURSELF MUST FIRST BE
AMAZING

427. FOLLOW YOUR DREAMS FIRST
TO FIND A PARTNER WHO IS
FOLLOWING THEIR DREAMS
You must first be following
YOUR DREAMs

428. LIVE WITH PASSION FIRST
TO FIND A PARTNER WHO IS
LIVING PASSIONATEly
You Yourself must first be
LIVING PASSIONATELY

429. TO FIND A JEDI YOU MUST BECOME A JEDI
TO FIND A PARTNER WHO IS
ON THE PATH TO BEING A JEDI
You Yourself must first be
ON THE PATH

430. Yep, MARRY A JEDI
WHEN TWO JEDIS marry
ALL KINDS OF CRAZY GOOD SHIT
HAPPENS in the universe

431. HOW TO WIN A HEART
Here’s what I’ve
LEARNED SO FAR ABOUt
WINNING THE HEART

432. HOW TO WIN A HEART
Don’t lead
Your partner on
(Be open and transparent about your intentions with the relationship)

433. HOW TO WIN A HEART
FOLLOW THE
GOLDEN RULE
IN ALL RELATIONSHIPS

434. HOW TO WIN A HEART
BE PLAYFUL
And let the little kid
Inside out!

435. HOW TO WIN A HEART
PUSH YOUR PARTNER
TO GET BETTER AND
BECOME THE BEST
VERSION OF THEMSELVES

436. HOW TO WIN Ryan’s HEART
GIVE LOTS OF
NECK MASSAGES

437. HOW TO WIN A HEART
NEVER EVER
TAKE THEM
FOR GRANTED

438. HOW TO WIN A HEART
NEVER STOP
BUYING THEM
FLOWERS

439. HOW TO WIN A HEART
A LONG PARTNERSHIP
REQUIRES MUTUAL RESPECT
AND SHARED GOALS

440. Lessons from my 20s
VALUES
PART I, Section 14

441. GLOBAL VALUES SYSTEMS
Origin
Concept Name
Description
Judaism
Tikkun Olam
The concept of repairing the world
Sanskrit
Ahimsa
A philosophy of do no harm
Confucian
Li
A set of norms that teaches brotherliness and community
Islamic
Ummah
A perspective on a supranational community
Christian
Golden Rule
A practice of treating others as you want to be treated
South Africa
Ubuntu
A spirit of cooperation between people of all colors and creeds
ACROSS MANY religion or spiritual traditions
a key guideline is to be able to care for others
Let’s look at a few global values systems

442. My CORE VALUE
HERE IS MY CORE VALUE…
DO UNTO OTHERS AS YOU’D
HAVE DONE UNTO YOURSELF

443. EXPAND YOUR EMPATHY CIRCLE AND CARE FOR ALL PEOPLE
You&You&
Family&
Community&
Na1on&
Religion&
Gender&
Species&

444. What is it to be human?
“To be human is to have the ability to transcend
our egocentric preconditioning and care so
DEEPLY FOR OUR CHILDREn, PARTNERS, FRIENDS
or even strangers that we WOULD PUT THEIR
INTEREST ABOVE OUR OWN NO MATTER WHAT IT
MIGHT COST US PERSONALLY “
- RAY KURZWEIL!

445. My VALUES
HERE ARE THE 50 VALUES
I HOLD DEARLY AND DO
MY BEST TO
ALWAYS LIVE BY

446. ACCEPTANCE
I shall recognize the
Uniqueness and humanity
OF THOSE WHO DIFFER
FROM MYSELF

447. ACTION
THOUGH DELIBERATE &
CAREFUL I SHALL HAVE
A BIAS TOWARD
ACTION

448. ADAPTATION
I shall MAINTAIN in A STATE
ABLE TO FLOW, LEARN & MODIFY
MYSELF TO FIT NEW
SURROUNDINGS OR OCCURENCES

449. ANALYSIS
I shall analyze what I do and
DO NOT DO AND ATTEMPT TO DERIVE
INHERENT LAWS, AXIOMS, TENANTS
AND GUIDEPOSTS BASED ON THE EFFECTS
OF MY ACTIONS & INACTIONS

450. BEST EFFORT
I shall PUT FORTH MY FULL
AND BEST EFFORT WITHIN THE
BOUNDARIES OF PROPER PHYSICAL
& MENTAL HEALTH

451. CHALLENGE
I shall often challenge MYSELF
& STEP OUTSIDE MY COMFORT ZONE
SO AS TO REACH
WORTHY GOALS

452. COLLABORATION
I shall WORK COLLABORATIVELY
WITH OTHERS WHO ARE BETTER THAN
I AM AT WHAT THEY DO

453. COMMITMENT
I shall UPHOLD MY
COMMITMENTS AND
UNDER-PROMISe AND
OVER-DELIVER

454. COMMUNICATION
I shall MAKE IT A PRIORITY
TO LEARN TO COMMUNICATE
EXTREMELY WELL
WITH OTHERS

455. CONFIDENCE
I shall ALWAYS BE
CONFIDENT & OPTIMISTIC AND
SET MY GOALS HIGH

456. CONTENTMENT
I shall BE ONLY
WHERE I AM AND SAVOR
EVERYTHING ABOUT THAT
MOMENT

457. DETAIl
I shall NOT DALLY
NEEDLESSLY IN DETAIl
BUT EXAMINE TO THE FULL
EXTENT NEEDED

458. ENVIRONMENTAL CONCIOUSNESS
THOUGH I SHALL PROMOTE THE MASTERY OF NATURE
FOR THE BETTERMENT OF LIVING CONDITIONS OF HUMANS
I SHALL NEVER FORGET THAT THE EARTH SHOULD
BE TREATED AS PRECIOUS AND THAT SUSTAINABILITY
MUST BE REQUIRED IF WE ARE TO SURVIVE AS A SPECIES

459. FOCUS
I shall RECOGNIZE THAT
WHILE I CAN DO ANYTHING
I CAN’T DO
EVERYTHING

460. FORGIVENESS
I shall FORGIVE THOSe
WHO HAVE MENDED WAYS
INCLUDING MYSELF

461. GENEROSITY
I shall GIVE TO OTHERS
HOWEVER I AM
BEST AND MOST ABLE

462. HEALTH
I shall maintain my health and EAT
sleep & Exercise IN SUCH A MANNER AS
TO MAINTAIN A HIGH LEVEL OF ENERGY
I SHALL ELIMINATE NEAGATIVE ENERGY AS
MY BODY IS A TEMPLE THAT
HOUSES MY
SPIRIT

463. HONESTY
I shall BE HONEST AND
FORTHRIGHT IN ALL
REPRESENTATIONS of
And Deliberations with
MYSELF

464. HUMILITY
I shall NOT BE AFRAID TO
ASK FOR HELP AND NOT
ASSUME MYSELF
ABOVE ANOTHER

465. INDUSTRY
I shall LOSE NO TIME AND ALWAYS
BE EMPLOYED IN SOMETHING USEFUl
REFLECTION AND RELAXATION SHALL
BE INCLUDED IN THE DEFINITION OF
USEFUL

466. INTEGRITY
I SHALL ACT WITH INTEGRITY
AND IN ALIGNMENT WITH
WHAT I SAY I WILL DO

467. JUSTICE
I shall WRONG
NO oNE

468. KINDNESS
I SHALL LIVE A LIFE OF
KINDNESS & COMPASSION.
THERE’S NO REASON NOT TO.

469. LEARNING
I shall be continously
LEARNinG AND I SHALL
CONTINOUSLY READ

470. LISTENING
I SHALL STRIVE TO
LISTEN & UNDERSTAND
BEFORE I SPEAK

471. MENTORSHIP
I shall GIVE THE
KNOWLEDGE I HAVE AND
WILL GAIN
TO OTHERS

472. MISTAKES
I shall STRIVE TO LEARN
FROM THE MISTAKES
I MAKE AND TO NOT MAKE
TWICE

473. NATURE
I shall CONSERVE AND
PROTECT NATURE
AND ENSURE IT REMAINS
FOR MY GRANDCHILDREN

474. OPTIMISM
I shall ALWAYS
SEE THE GLASS AS
HALF FULL

475. ORGANIZATION
I shall KEEP MY LIFE
& BELONGINGS IN ORDEr
WHILE KEEPING SPACE FOR
EXHUBERENCE & CREATIVITY

476. PASSION
I shall ALWAYS
STRIVE FOR THAT
WHICH I BELIEVE

477. PERSERVERANCE
I shall NOT GIVE UP NOR
GIVE IN TOO SOON AS LONG
AS I FEEL A GOAL IS
WORTHY OF THE EFFORT

478. PLANNING
I shall PLAN FOR MY LIFE
AND UPComing EVENTS

479. POSITIVITY
I shall be positive
DURING ALL TIMES AND
BELIEVE IN THE POWER oF A
POSITIVE MENTAL ATTITUDE

480. PREPARATION
I shall ATTEMPT TO ENTER
EACH SITUATION WITH AN
INTELLECTUAL FRAMEWORK
PRIMED & READY

481. PRESENCE
I shall FOCUS MY COMPLETE
ATTENTION ON THE SINGLE
INDIVIDUAL I AM
SPEAKING WITH

482. PUNCTUALITY
I shall be on
TIME

483. REFLECTION
I shall TAKE MOMENTS TO
REVIEW WHAT HAS BEEN DONE
AND EXAMINE SOCIETY AND MY
BEING, GOALS, and HABITS

484. RESPECT
I shall RESPECT
ALL OTHERS

485. SACRIFICE
I shall SAVE & INVEST FOR
TODAY SO AS TO GAIN FOR
TOMORROW

486. SINCERITY
I SHALL BE SINCERE AND
ONLY TALK ABOUT
PEOPLE IN AN
EMPOWERING WAY

487. SPIRITUALITY
I shall REALIZE I AM A
VERY SMALL PART OF THE
UNIVERSE AND HAVE GREAT
GRATITUDE FOR LIFE

488. SOLITITUDE
I SHALL HAVE A PERIOD OF PEACE
AND SOLITUDE AT THE BEGINNING
OF EACH DAY IN WHICH I SHALL
GIVE THANKS AND ENVISION
THE DAY AHEAD

489. SPONTANEITY
I SHALL PERFORM WEEKLY
EITHER An ACT OF KINDNESS
OR AN ACTIVITY WHICH I HAVE
NEVER DONE BEFORE

490. SUPERFICIALITY
I SHALL NOT FOCUS
ON THE OUTER
BUT ON THE INNER

491. TEACHING
I shall TRANSFER BOTH
KNOWLEDGE & ENERGY
IN TEACHING

492. TRANQULITY
I shall NOT BE DISTURBED
BY TRIFLES OR BY THAT
WHICH IS NOT TRULY
IMPORTANT

493. TRANSPARENCY
I shall LIVE A PUBLIC
LIFE AND SHARE
THE CONTENTS OF MY
Dreams & PLANS

494. TRAVEL
I shall MAKE A PRIORITY
TO SEE AND EXPLORE
THE WORLD

495. WORK ETHIC
I shall WORK BOTH HARD
AND INTELLIGENTLY AND
NOT LEAVE FOR TOMORROW
WHAT CAN BE DONE TODAY

496. BEN FRANKLIN’s 13 Values
1. Temperance: Eat not to dullness; drink not to elevation.
2. Order: Let all your things have their places; let each part of
your business have its time.
3. Resolution: Resolve to perform what you ought; perform
without fail what you resolve.
4. Frugality: Make no expense but to do good to others or
yourself; i.e., waste nothing.

497. BEN FRANKLIN’s 13 Values
6. Moderation: Avoid extremes; forbear resenting injuries so
much as you think they deserve.
7. Industry: Lose no time; be always employed in something
useful; cut off all unnecessary actions.
8. Cleanliness: Tolerate no uncleanliness in body, clothes, or
habitation.
9. Tranquility: Be not disturbed at trifles, or at accidents
common or unavoidable.

498. BEN FRANKLIN’s 13 Values
9. Silence: Speak not but what may benefit others or yourself; avoid trifling
conversation.
10. Sincerity: Use no hurtful deceit; think innocently and justly, and, if you speak,
speak accordingly.
11. Justice: Wrong none by doing injuries, or omitting the benefits that are your
duty.
12. Chastity: Rarely use venery but for health or offspring, never to dullness,
weakness, or the injury of your own or another's peace or reputation.
13. Humility: Imitate Jesus and Socrates.

499. IN SUMMARY ON VALUES
YOUR LIFE WILL BE ENRICHED AND
YOU WILL SLEEP SOUNDLY AT NIGHT
KNOWING YOU ARE LIVING WITH A CONsCIOUS
SET OF VALUES

500. Financial plan exercise
You can do the following 10 minute
Values exercise now
Or put a time on your calendar
To return to it

501. Values
EXERCISE

502. Exercise: VALUES
Write down the 10 most important
Values to you?

503. CONNECT COMPANY VALUES CIRCA 2012

504. Lessons from my 20s
LIFE LESSoNS
PART I, Section 14

505. LIFE Lessons from 2005
I’ve been KEEPING TRACK OF
THE major LESSONS I’ve learned
Each YEAR Since 2005

506. LIFE Lessons from 2005
LISTEN TO THAT LITTLE VOICE
in the back of your HEAD
It’s usually alerting
You to something
Important

507. LIFE Lessons from 2005
YOU CAN
ACHIEVE ANYTHING
YOU SET YOUR MIND TO

508. LIFE Lessons from 2005
Don’t let
Non-communication
Lead to the
Degeneration of a
Relationship

509. LIFE Lessons from 2005
Don’t AVOID DOING
THINGS JUST BECAUSE
THEY MAY CAUSE CONFLICT!

510. LIFE Lessons from 2005
AT THE END OF THE DAY
Impact & INTEGRITY is
What matters!

511. LIFE Lessons from 2005
NEVER Say “BUT”
INSTEAD SAY
“YES, AND.”

512. LIFE Lessons from 2005
THERE ARE TWO WAYS
TO DETERMINE THE RULES OF LIFE
TALKING TO SMART PEOPLE
and TRIAL AND ERROR
EITHER WAY
START LEARNING EARLY

513. LIFE Lessons from 2006
IF SOMEBODY SUES YOU
GO TALK TO THEM IN PERSON
IMMEDIATELY

514. LIFE Lessons from 2006
NETWORKING
Isn’T ABOUT BUSINESS CARDS
IT’s about building
Meaningful relationships

515. LIFE Lessons from 2006
2.4 Billion
PEOPLE
LIVE ON LESS THAN
TWO DOLLARS PER DAY
Source: World Bank

516. LIFE Lessons from 2006
Source: World Bank
EVERY Day 18,000
CHILDREN UNDER 5 DIE
MOST FROM PREVENTABLE
DISEASE AND LOW NUTRITION.
THIS DOESN’t HAVE TO HAPPEN.

517. LIFE Lessons from 2006
Source: World Bank
80% OF HUMAN BEINGS
LIVE oN LESS THAN
$10 PER DAY So IF YOU’RE LIVING ON MORE
THAN $10 PER DAY
Count your blessings

518. LIFE Lessons from 2007
LIFE IS PRECIOUS
AND CAN END ANYTIME
SO EXPRESS GRATITUDE DAILY
AND TELL THOSE YOU LOVE
THAT YOU LOVE THEM

519. LIFE Lessons from 2007
THE WORLD HAS
MORE OPPORTUNITIES
THAN YOU MIGHT THINK
so DEFINE YOUR PURPOSE
THEN SEEK THEM OUT

520. LIFE Lessons from 2007
PoSITIVE DEVELOPMENTS
OCCUR WHEN YOU
ASSOCIATE WITH
EXTRAORDINARY PEOPLE

521. LIFE Lessons from 2007
GRATITUDE
IS AN EXTREMELY POWERFUL
CHARACTER ATTRIBUTE

522. LIFE Lessons from 2007
HUMANS
HAVE A DEEP DESIRE
In THEIR LIVES FOR
LOVE AND AFFECTIOn

523. LIFE Lessons from 2007
IF THERE’S ONE
THING YOU “OVERDo”
IN LIFE MAKE IT
COMMUNICATIon

524. LIFE Lessons from 2007
LET YOUR INNER CHILD
COME OUT DAILY
AND SILLY DANCE

525. LIFE Lessons from 2007
AVOID GETTING
MARRIED
UNTIL YOU’RE ABLE TO
FULLY FINANCIALLY
SUPPORT YOURSELF

526. LIFE Lessons from 2007
AVOID HAVING CHILDREN
UNTIL YOU CAN
SAFELY FINANCIALLY
AFFORD CHILDREN

527. LIFE Lessons from 2007
GOOD HEALTH
IS EVERYTHING

528. LIFE Lessons from 2008
Don’t ever
LET YOUR MIND
LIMIT YOURSELF

529. LIFE Lessons from 2008
One way to avoid
CRITICISM
IS TO DO NOTHING & STAND FOR NOTHING
THE WORLD WILL THEN
LEAVE YOU ALONE

530. LIFE Lessons from 2008
IF YOU’re up to
something that matters
in the world
CRITICISM is inevitable
It comes with the territory

531. LIFE Lessons from 2008
ARROGANCE IS NOT
OVER-CONFIDENCE
It is being
DISMISSIVE OF OTHERS

532. LIFE Lessons from 2008
IT TAKES ten years TO
BECOME GREAT AT SOMETHING
CHOOSE CAREFULLY
Thus You can only
BECOME GREAT
AT 6 or 7 things

533. LIFE Lessons from 2009
DO SOMETHING WONDERFUL
EACH DAY WITH
INFECTIOUS ENTHUSIASM

534. LIFE Lessons from 2009
JUST SAY
“OK GOOD”
TO LIFE

535. LIFE Lessons from 2009
CANCER
IS HORRIBLE

536. LIFE Lessons from 2009
WE ALL HAVE
CHALLENGES
It’s how you INTERPRET
& RESPOND TO THEM
THAT COUNTS

537. LIFE Lessons from 2009
PEOPLE GENERALLY
ACT CONSISTENTLY
WITH WHAT IS EXPECTED
OF THEM

538. LIFE Lessons from 2009
MANY PEOPLE
IN THE UNITED STATES
ARE NOT AUTHENTICALLY
HAPPY

539. LIFE Lessons from 2009
THERE IS BEAUTY
IN UNDERSTANDING
NUANCE

540. LIFE Lessons from 2009
ASK FOR
ADVICE
MORE OFTEN

541. LIFE Lessons from 2009
TO achieve big goals
You need TO
FOCUS

542. LIFE Lessons from 2009
THERE IS GREAT
POWER IN A
HANDWRITTEN NOTE

543. LIFE Lessons from 2009
FIND A WAY TO
MAKE ALL NEGOTIATIONS
BENEFIT
BOTH SIDES

544. LIFE Lessons from 2010
THE BEST MEDICINE
FOR STRESS
IS BREATHING!

545. LIFE Lessons from 2010
THE 2nd BEST MEDICINE
FOR STRESS
IS LAUGHTER!

546. LIFE Lessons from 2010
TRAVEL THE
WORLD FOR AT LEAST
3 weeks per year!

547. LIFE Lessons from 2010
EVERY WEEK
WATCH a
TED VIDEO

548. LIFE Lessons from 2010
SPEND MORE HOURS
READING THAN YOU DO
WATCHING TV!

549. LIFE Lessons from 2010
LIMIT TELEVISION
To 30 minutes
PER WEEK!

550. LIFE Lessons from 2011
INVESTING in AFRICA NOW
IS LIKE INVESTING IN INDIA
In 1985!

551. LIFE Lessons from 2011
NEARLY SUPER-HUMAN
FEATS ARE POSSIBLE
WHEN YOU ARE DEEPLY
PASSIONATE ABOUT
YOUR MISSION

552. Life lessons exercise
You can do the following 5 minute
Life lessons exercise now
Or put a time on your calendar
To return to it

553. Life Lessons
EXERCISE

554. Exercise: life lessons
Write down the 3 most important
Life lessons
You have ever learned

555. Lessons from my 20s
Sage advice
PART I, Section 15

556. FAVORITE QUOTES on LIVING
LIFE IS EITHER
DARING ADVENTURE
OR NOTHING
- HELEN KELLER!

557. FAVORITE QUOTES on LIVING
ABOve
ALL
TRY SOMETHING
- FRANKLIN D. ROoSEVELT!

558. FAVORITE QUOTES on LIVING
ONE WHO MAKES
NO MISTAKES
MAKES NOTHING - GIACOMO CASANOVA!

559. FAVORITE QUOTES on LIVING
DO ONE THING
EVERYDAY
THAT SCARES YOU - ELEANOR ROOSEVELT!

560. FAVORITE QUOTES on LIVING
NEVER DOUBT THAT
A SMALL GROUP OF
THOUGHFUL, COMMITTED CITIZENS
CAN CHANGE THE WORLD
- MARGARET MEAD!

561. FAVORITE QUOTES on LIVING
Don’t chase
THE PAPER
- P DIDDY!
CHASE THE DREAM!

562. FAVORITE QUOTES on LIVING
FAR BETTER IT IS TO DARE MIGHTY THINGS
THAN TO RANK WITH TIMID SPIRITS
WHO KNOW NEITHER
VICTORY NOR DEFEAT - THEODORE ROOSEVELT!

563. FAVORITE QUOTES on LIVING
HERE’S TO THE CRAZY ONES.
THE MISFITS, REBELS, & TROUBLEMAKERS
THE ONES WHO SEE THINGS DIFFERENTLY
- STEVE JOBS!
BECAUSE THE PEOPLE WHO ARE CRAZY ENOUGH
TO THINK THEY CAN CHANGE THE WORLD
ARE THE ONES WHO DO

564. FAVORITE QUOTES on LIVING
WHETHER YOU THINK YOU CAN
OR YOU CANNOT
YOU ARE RIGHT - HENRY FORD!

565. FAVORITE QUOTES on LIVING
FOLLOW YOUR
BLISS - JOSEPH CAMBELL!

566. FAVORITE QUOTES on LIVING
UNTIL ONE IS COMMITTED, THERE IS HESITANCY
THE CHANCE TO DRAW BACK.
WHATEVER YOU CAN DO, BEGIN IN.
BOLDNESS HAS GENIUS, POWER, & MAGIC IN IT.
BEGIN IT NOW. - W.H. Murray!

567. FAVORITE QUOTES on LIVING
BEAUTY
IS THE ABSENCE
OF THE SUPERFLUOUS
- Greek SCHOLARS!

568. FAVORITE QUOTES on LIVING
- Greek SCHOLARS!
SIMPLICITY
IS THE ULTIMATE
SOPHISTICATION
- LEONARDO DE VINCI!

569. Lessons from my 20s
entrepreneurship
Part II:

570. ABOUT THIS PRESENTATION
THIS presentation can be found
Online at
www.hive.org/20s

571. PART 2 TOPICS
Entrepreneurship
The big opportunities
Leadership
Business Planning
PRODUCT DEVELOPMENT
Innovation
PART 2 “ENTREPRENEURSHIP” INCLUDES SECTIONS ON
Venture Capital
Marketing
Building systems
BUILDING A TEAM
STRATEGY & EXECUTION
Steps to get started

572. Lessons from my 20s
Purpose-driven
entrepreneurship
PART II, Section 1

573. A definition
Individuals who build organizations
which scalably & sustainably
solve human problems
Entrepreneurs (n.)

574. Choosing Your PROBLEMChoosing Your PROBLEM
How Will you Use Your one Wild and Precious Life?

575. Be a purpose-driven entrepreneur
entrepreneurship
Is about solving problems
And creating value
For humanity

576. The virtuous cycle of purpose-driven entrepreneurship
An entrepreneur can bring immense
value to humanity by building a
For-purpose Business that earns money
that can be used to reinvest in more
opportunities that
make the world better

577. Common traits of entrepreneurs
Initiative
Drive toward efficiency
Bias toward action
Ability to take feedback
Tolerance for stress
Determination
Decisiveness
Courage
Ability to deal with failure
Perserverence
Creativity
Ability to learn quickly
Ability to plan
Ability to delay gratification
Drive to achieve
Ability to prioritize
Ability to build a team
Ability to inspire & lead

578. A quote
“Both a sparkplug & catalyst the
entrepreneur is at once the driving
force behind production
and the agent who combines the other
resources in what is hoped will be a
profitable venture”
- McConnell and Brue in Economics

579. Understand the system
THERE IS AN ENTIRELY DIFFERENT
WORLD OUT THERE—A WORLD
OF PROSPERITY & UNLIMITED WEALTH
You can enter this world
IF YOU ARE AWARE IT EXISTS
AND YOU WORK HARD

580. Understand the system
TO ENTER THIS WORLD
YOU MUST UNDERSTAND HOW
THE SYSTEM OF ENTREPRENEURSHIP
WORKS

581. Understand the system
THERE ARE THREE WAYS TO BUILD WEALTH
THROUGH ENTREPRENEURSHIP
THROUGH A SALARY, THROUGH DIVIDENDS,
and through THE SALE OF
STOCK YOU OWN

582. Impacting Billions of lives
So HOW CAN YOU
IMPACT THE LIVES
OF OVER
ONE BILLION PEOPLE?

583. Impacting Billions of lives
WELL
YOU NEED TO BE
WORKING ON A
BIG PROBLEM!

584. Solving big problems
Big Problems are actually
BIG opportunities!

585. Solving big problems
TOO MANY PEOPLE
ARE FOCUSED on
TOO SMALL OF A PROBLEM!

586. Two key steps many aspiring entrepreneurs miss
There are two critical
First steps for any
entrepreneur

587. THE Two Steps to success in entrepreneurship
First you must find
A problem that you
Passionately want
to solve

588. THE Two Steps to success in entrepreneurship
Next devote your
life to building the
Team that will solve
That problem better than
Any other group of humans
That has come before

589. Step 1: Find a really big problem
you are passionate about solving.

590. Step 2:
Devote your life to
building the team that
best solves the problem

591. THE Two Steps to success in entrepreneurship
As an entrpreneur
If you aren’t solving
A problem worth dedicating
20 years of your life to
You won’t be able to make it
Through the hard times ahead

592. THE Two Steps to success in entrepreneurship
A problem
Worth dedicating your life to
Is often called a
“wicked problem”

593. To find your problem, you must create your purpose
The problem you wish to solve
Must deeply align with the
Life Purpose you created
in part 1!

594. How to do it
work on solving a
big Problem
aligned with your
purpose

595. Choosing your sector
Once you find the problem
You wish to solve then Find
The most effective sector
To work within to solve it

596. Choose your angle of attack
The most common ways to solve big problems:
1. build a purpose-driven business
2. Join a purpose-driven business
3. build a non-profit
4. Join a non-profit
5. Join a government agency
6. Run for political office
7. Become a scientist/researcher
8. Invest in companies solving the problem
9. Convene people who are solving the problem

597. Choosing your sector
Much of this part of the presentation is about
building a purpose-driven
business

598. Be a purpose-driven entrepreneur
In many cases, you can
Make the most scalable impact
On the world By building a
For-profit business that is
Socially minded

599. Example for-profit impact companies

600. Why Build a for-profit social business vs. a non-profit?
Easier to raise funding to scale
Ability to use stock options
Ability to invest in a more experienced team
Better compensation
Faster Feedback cycle directly from customers
Ability to subsidize lower income customers
Ability to invest in R&D

601. Choosing your sector
Here is a map of social
And economic impact by sector
created by Max Marmer
in a 2012 HBR article called
“Transformational entrepreneurship”

602. A Map of societal and economic impact
Harmful Small
Businesses
Harmful Non
Profits
Exploitative
Entrepreneurship
High Growth
Entrepreneurship
Contributory
Small Businesses
Ineffective
Non Profits
Social
Entrepreneurship
Transformational
Non Profits
Societal)
Impact)
Economic)
Impact)
Transformational
Entrepreneurship
Work here in
the green!

603. Look into b Corps

604. Invest in companies solving big problems
Another angle is to work
At investment funds
That invest in companies that are
Solving big human problems

605. Venture funds investing in solving big problems

606. Impact investing leaders

607. Determining Your PATH IN YOUR Twenties
Determine the big problem you
want to solve
Create your life purpose
statement
Decide on sector you want to
work in to solve the problem
Government
Non-Profit
Business
Elected
Appointed
Join Existing
Start New
Join Existing
Start New
Explore widely to find what
makes you come alive

608. Don’t a be a cog
Becoming a highly specialized cog
in a meaningless machine
Is no way to live a life

609. What most people do
What most people do is focus on a specific
Type of job & specialize on a profession
Don’t do that

610. What most people do
Don’t specialize on a niche profession
Specialize on a
problem

611. WHAT YOU SHOULD DO
Instead of specializing on a specific job role
Specialize on a specific human problem that you are
Dedicated to solving

612. Live an unleashed life
When you’re spending your years focusing on
A really big human problem you end up living a
LIFE of purpose

613. Live an unleashed life
And when you’re naturally excited by the
Work that you do you end up attracting more
Positive and capable people

614. Live an unleashed life
THIS process creates a self-reinforcing virtuous
Cycle leading to greater fulfillment, meaning,
And happiness

615. Find your mission
FIND A MISSION
THAT YOU ARE DEEPLY
PASSIONATE ABOUT
AND BUILD A BUSINESS TO
PURSUE THE heck OUT OF IT

616. Your motivation
SPEND TIME THINKING AND MEDITATING
ON YOUR RAISON D’ETRE AND FIGURE
OUT WHAT CONSTITUTES THE CORE
MOTIVATIONS FOR WHAT YOU DO AND
What you stand for

617. Entrepreneurship
BEING AN ENTREPRENEUR IS NOT
FOR EVERYBODY. BUT IF YOU FIND
IT’S FOR YOU AND YOU CAN FIND
A WAY TO SUCCEED, it can be
EXTREMELY REWARDING.

618. Entrepreneurship
BECOMing A SUCCESSFUL
ENTREPRENEUR IS NOT EASY
YOU MUST HAVE PERSISTENCE
DEDICATED, TENACITY & THE ABILITY
TO DEAL WITH ADVERSITY

619. What it takes
Entrepreneurship is doing
Something others won’t for
10 years so you can do what
Others can’t for the
Rest of your life

620. The big opportunities
Next we’ll look at some
of the biggest opportunities
In the world right now
To build a business
That makes a huge impact

621. A quote
“Entrepreneurship is about passion
following a dream and changing the
world with plenty of craziness along
the way.”
- Jeffrey Bussgang, Flybridge

622. Lessons from my 20s
The big
opportunities
PART II, Section 2

623. A quote
“I don’t skate to where the puck is. I
skate to where the puck is going.”
- Wayne Gretzky

624. An innovation Timeline
To put everything
Into perspective here is
A timeline of innnovation

625. An innovation timeline
The Wheel
(5,500 Yrs Ago)
Iron
(5,000 Yrs Ago)
The Legal System
(3,800 Yrs Ago)
Ships
(6000 Years Ago)
Written Language
(4900 Yrs Ago)
The Alphabet
(3800 Yrs Ago)
Water Power
(2200 Yrs Ago)
Cities Form
(6000 Years Ago)
Money
(5,000 Yrs Ago)
Abacus
(5,000 Yrs Ago)
Steel
(2400 Yrs Ago)
Farming
(15,000 Yrs
Ago)
Trade
(20,000 Years Ago)

626. Key innovations From 0 to 1800
Printing Press
1450
Movable Type
1040
Paper
105
Compass
950
Gunpowder
850
Microscope
1590
Electricity
1600
Telescope
1608
Engine
1712
Steam Power
1690
Binary Numbers
1697
Smallpox Vaccine
1796

627. 19th century innovation timeline
Electromagnet
1825
Internal
Combustion
Engine
1823
Telegraph
1809
Battery
1800
Anesthesia
1846
Petroleum
1859
Telephone
1860
Vacuum Tube
1883
Periodic Table
1869
Electrical Grid
1880
Automobile
1885
Light Bulb
1800
Radio
1897
Semiconductors
1896

628. 20th century innovation timeline
Transistor
1947
Penicillin
1928
Television
1926
Airplane
1903
DNA
1953
Organ
Transplants
1964
Satellites
1957
Microprocessor
1971
Nanotechnology
1959
Manned
Space Flight
1961
Cell phones
1973
Quantum
Physics
1900
Genetic
Engineering
1973
The Internet
1969
1978
GPS
World Wide Web
1991
Carbon
Nanotubes
1991

629. 21st century innovation timeline
?
?
Smartphone
2007
Quantum Computer
2012
?
?
?
?
It’s now your opportunity to create the future
Lab Grown Organ
Transplants
2000
Human Genome Map
2001

630. The Biggest opportunites for millennials
Here are the fields needing
Great entrepreneurs
between
2015-2050

631. The Biggest opportunites for millennials
Energy & Environment
Food & Water
Education
Health & Wellness
Engineering
Computing
Financial Access

632. Energy & Environment

633. Solar Energy

634. Wind Energy

635. Biofuels

636. Sustainable City Planning

637. Food & Water

638. Synthetic Food Production

639. Vertical Farming

640. AgTech

641. Water Desalination

642. Education

643. Cloud Education

644. Low Cost Schooling

645. Leadership Training

646. Network Building

647. Health & Wellness

648. Synthetic Biology

649. Brain Mapping

650. Optogenetics

651. Personalized Medicine

652. Reverse Aging

653. Bionic Eyesight

654. Low Cost Sanitation

655. Mindfulness Training

656. Engineering

657. Clean Transportation

658. Self-Driving Cars

659. Robotics

660. Space Exploration

661. 3D Printing

662. Nanotechnology

663. Long Life Batteries

664. Low Cost Housing

665. Financial Access

666. Mobile Banking

667. Frontier Market Finance

668. Digital Currency

669. Digital Wallets

670. Computing

671. Quantum Computing

672. Converged Smartphones

673. Data Storage on DNA

674. Artificial Intelligence

675. Contact Lens Smartphones

676. Natural User Interfaces

677. Government 2.0

678. Cybersecurity

679. Climate Engineering

680. Wearable Computers & HUDs

681. The Internet of Things / Cloud Devices

682. Mobile Software

683. The Biggest Opportunities of Our Generation
Solar Energy
Advanced Batteries
Biofuels
Climate Engineering
Sustainable City Planning
Energy & Environment
Food & Water
Synthetic Food Production
Agricultural Technology
Vertical Farming
Water Desalination
Education
Cloud Education
Low Cost Schooling
Leadership Training
Network Building
Synthetic Biology
Brain Mapping
Optogenetics
Reverse Aging
Personalized Medicine
Bionic Eyesight
Low Cost Sanitation
Mindfulness Training
Clean Transportation
Self-driving Cars
Robotics
Space Exploration
3D Printing
Nanotechnology
Long Life Batteries
Low Cost Housing
Quantum Computing
Converged Smartphones
Data Storage on DNA
Artificial Intelligence
Contact Lens Smartphones
Natural User Interfaces
Government 2.0
Cybersecurity
Wearable Computers
Implantable Computers
The Internet of Things
Mobile Software
Health & Wellness
Engineering
Computing
Financial Access
Mobile Banking
Frontier Market Finance
Payment Processing
Digital Currency
Digital Wallets

684. The Mobile Cloud
Beautiful & Easy
Mobile Cloud Services are
REVOLUTIONIZING
EVERYTHING

685. The Reimagination of nearly everything
1994& 2014&
Books& Printed! Kindle,!iPad,!Nook!
Cameras& Film!&!Development! Device?Integrated,!Synced!to!Cloud!
Cars& Self?owned! GetAround,!Zipcar,!LyI,!Uber!
Channel!Changing& Remotes! Hand!Gestures!
Check!Out& Cash!Register! Square!+!Tablet!
Ci.zen!Ac.on& Faxes,!Calls! Change.org!
Communica.on& Postal!Mail,!Fax,!Landlines! Smartphones,!Email,!SMS,!Facebook,!TwiWer,!WhatsApp,!SnapChat!
Contact!Management& Rolodexes! Connect,!Google!Contacts!
Doctors!Appointments& Phone!Call! ZocDoc,!One!Medical!
Event!Planning& Mail!&!Telephone! EventBrite,!Facebook!Events,!YPlan!
Fashion& Expensive!Bou.ques! RentTheRunway,!Gilt!
Food!Delivery& Phone!Call! GrubHub,!Munchery,!Sprig,!Spoonrocket!
Fitness& Gym! Nike!FuelBand,!FitBit,!Jawbone!Up,!Basis!
Funding& Friends!&!Funding! Kickstarter,!Fundable,!Indiegogo!
Global!Outsourcing& Plane!travel! Crowdflower,!Exec,!ODesk,!Elance,!Guru,!SmarterWork,!Freelancer!
GPS& Not!available!to!consumers! GPS!on!your!smartphone!
Groceries& Local!store! Amazon!Fresh,!Instacart!
Informa.on!Storage& Storage!Cabinets! DropBox,!Box,!Google!Drive,!SkyDrive!
Job!Searching& Fairs!&!Resumes! LinkedIn,!Hired!
Knowledge& Encyclopedia!Britannica! Wikipedia,!KhanAcademy,!CodeAcademy,!Udemy,!Coursera,!iTunes!U!!
Lending& Banks! LendingClub,!Prosper,!Kabbage,!LendUp!
Locks& Deadbolts! Lockitron!

686. The Reimagination of nearly everything
1994& 2014&
Maps& Printed! Google!Maps,!Bing!Maps!
Marke.ng& Direct!mail,!phone!book,!billboards! Paid!search,!social!ads,!mobile!ads!
Movies& Blockbuster! Ne[lix,!Amazon,!iTunes,!YouTube,!Hulu!
Music& CasseWes!&!CDs! Spo.fy,!Rdio!
News& Television,!Radio,!&!Newspaper! TwiWer,!Flipboard,!Prisma.c!
Note!Taking& Notepads! Evernote,!Google!Docs!
Phones& Landlines! Smartphones!
Picture!Storage& Photo!Albums! Facebook,!Flickr,!500px!
Plumber& Phone!Book! HandyBook,!Angie’s!List!
Product!Design& In?house! Quirky!
Reviews& Word!of!Mouth! Yelp!
Scrapbooks& Hand?created! Pinterest!
Shopping& Mall! Amazon,!eBay!
Signatures& Pens!&!Fax! Docusign,!EchoSign!
Social!Network& Bar,!Alumni!Reunion! Facebook,!Instagram,!Google+,!LinkedIn!
Task!Management& Post?its! Trello,!Asana!
Tasks& Classifieds! TaskRabbit,!Zaarly,!Zirtual!
Television& Cable!&!Bunny!Ear!Antennas! HuluPlus,!Ne[lix,!Apple!TV,!iTunes,!Amazon!Fire!TV!
Textbooks& Buy!them!at!a!bookstore! Chegg,!Amazon!Textbook!Rental!
Thermostats& Analog! Nest!
Traffic?Informa.on& Radio! Waze,!Google!Maps!
Wallets& Leather! Google!Wallet!
Watches& Swatch!&!Rolex! Pebble,!Basis!!

687. The Reimagination
No longer do we need A car, A music collection, A video collection
Everything is now
available on-demand
For an asset-light lifestyle

688. The Reimagination
SOON EVERY GOVernment service
will be delivered
VIA THE MOBILE CLOUD

689. The Reimagination
You can monitor your
Heart rate and sleep via your
Android WATCH

690. The Reimagination
You can now check your
Blood sugar via smart
Contact lenses

691. The Reimagination
Every device will be connected
As the internet of things
explodes

692. Lessons from my 20s
Authentic
leadership
PART II, Section 3

693. Leadership
A leader is a person
who is committed to something
bigger than themselves

694. Leadership
An authentic leader is
Someone who has aligned
Their personal purpose with
their professional purpose

695. Leadership
Sadly, way too many people
Have never taken the time
To create their
Personal purpose

696. Leadership
Even those who do have
Personal purpose, so rarely
Make it their full time
Professional pursuit

697. BE a rare duckling
Be the RARE DUCKLING
And actually make your
Purpose your full time
Professional pursuit!

698. BE a rare duckling
It may be harder in the
Short run, but in the long run
You’ll be more passionate
And create more impact
(And if you do it right, earn much higher financial compensation too)

699. personal
purpose! =!professional
purpose!
The Authentic Leader!

700. The Inauthentic Leader
personal
purpose! ≠! professional
purpose!

701. INspiration
How can you possibly expect
To inspire A team to greatness
If you yourself aren’t working
On your purpose with your
Full time efforts

702. The obvious
You think your team won’t be
Able to tell whether you’re a
Passionless corporate shrill
Or lit up on fire
WITH ENERGY??

703. When your personal purpose is what
you work on daily, work becomes
greatly enjoyable—no matter the
challenge.!

704. The je ne sais quoi of leadership
The way great leaders get that
“Je ne sais quoi” quality about them
Is from their deep commitment
To creating something that makes the
World better

705. The je nais se quoi
Imagine the insatiable energy
And Charisma you will have
When you’re actually working
On what you’re passionate about
With your full time effort

706. Fear?
So what are you afraid of?
Failure?

707. Fear?
what you should really fear isn’t FAILUre
What you should really fear is the
Regret you’ll feel when you’re 80 having
never given it a try

708. Leadership
An authentic leader
Hires missionaries
Not mercenaries

709. Leadership
You can’t be a leader
until you know
why you’re leading

710. Authentic Leaders Know
Why & Where They Are Leading

711. Authentic leaders are
vulnerable and open
with their team and
share their struggles!

712. Authentic leaders inspire a team to move
mountains to achieve the mission.!

713. Authentic leaders paint a clear vision and
communicate it succintly, visually, and
repeatedly.
!

714. Leadership
NEARLY SUPER-HUMAN feats
Are possible when a team is
DEEPLY passionate about
their MISSION

715. Advice on authentic leadership
Here are
Six thoughts on becoming
An unleashed high-integrity
leader

716. Find a mission that you are deeply
passionate about and build a business to
make the world you envision real

717. If you want to have the
persistence to build a great
business work on solving a
problem that you are
passionate about that aligns
with your life purpose

718. Don’t begin the effort of
building a company if
you’re not deeply
passionate about the
problem you are trying to
solve

719. Too many startups try to
solve problems they’re not
actually passionate about
solving

720. Building a company is hard. If
you’re deeply passionate about
solving the problem you’ll get
through the years of sacrifice.

721. Once you’ve determined the change
you seek build a company that
sustainably creates that change
at scale.

722. Lessons from my 20s
Business
planning
PART II, Section 4

723. Business planning
SOME ENTREPRENEURS
choose not to create a plan at all
And just start working
Minimum viable product
On a prototype or

724. Business planning
I find that it’s helpful to at least
create a short slide deck or exec summary
To ensure you know what you’re building
& What problem you’re Solving
before you start building

725. What’s in your deck?
1. PROBLEM you’re solving
2. PRODUCT & TECHNOLOGY
3. your recent traction
4. MARKET & COMPETITION
5. TEAM
6. revenue model
7. FINANCIAL PROJECTIONS

726. In the first two slides…
CLEARLY ILLUSTRATE
THE PROBLEM YOU ARE SOLVING
HOW YOU ARE SOLVING IT
AND FOR WHOM

727. Product section
SHOW PICTURES OF A PROTOTYPE
OR WIREFRAMES & MOCKUPS
MAKE YOUR SPECIFIC SOLUTION
EASILY VISUALIZED

728. Product section
SHARE YOUR PRODUCTION TIMELINE
AND KEY MILESTONES TOWARD
INITIAL PRODUCT DELIVERY
AND DISCUSS FUTURE PRODUCTS
AND SERVICES

729. Financials section
ADDRESS THE FOLLOWING IN YOUR FINANCIAL PROJECTIONS
REVENUE ASSUMPTIONS
COST ASSUMPTIONS
Revenue by Month
COST BY MONTH BY CATEGORY
NET INCOME BY MONTH BY CATEGORY
TIME TO BREAKEVEN
FUNDS NEEDED TO REACH NEXT MILESTONE
TOTAL EXPECTED FUNDS NEEDED

730. Example 60 month financial projections
($2,500,000)
($2,000,000)
($1,500,000)
($1,000,000)
($500,000)
$0
$500,000
$1,000,000
$1,500,000
0! 6! 12! 18! 24! 30! 36! 42! 48! 54! 60!
Revenue
Expenses
Net Income

731. Financials section
2015! 2016! 2017! 2018! 2019!
Revenue! 18,127! 50,984! 143,401! 403,340! 1,134,461!
Expenses! 103,408! 118,539! 139,017! 287,553! 640,004!
Net Profit! -85,281! -67,555! 4,384! 115,787! 494,457!
Here’s a REALLY BASIC Example annual financial PROJECTION
your financial projections
Should list out expenses by major categories
(Labor, Marketing, Servers, OFFICE SPACE, etc.)

732. Answer these questions in your deck
# What problem are you solving?
# Why are you passionate about solving that problem?
# Who’s on your team?
# What is their background?
# WHAT IS THE NEED FOR THE PRODUCT?
# What is your revenue model / cost per unit?
# WHAT IS THE SIZE OF THE MARKET?
# WHAT WILL IT COST TO PRODUCE THE PRODUCT?
# WHO IS YOUR TARGET CUSTOMER?

733. Questions you may wish to answer in your deck
# WILL YOU NEED TO ACQUIRE ANY IP?
# WHAT ROLES WILL YOU FILL IN THE FUTURE?
# WHAT ARE YOUR FUTURE PRODUCTS features?
# HOW MUCH IS NEEDED TO REACH BREAKEVEN?
# WHAT ARE YOUR ANNUAL Revenue PROJECTIONS?
# WHAT ARE YOUR ANNUAL COST PROJECTIONS?
# WHAT ARE YOUR ANNUAL PROFIT PROJECTIONS?

734. INcorporating
Before you start operating
it’s important to
INCORPORATE

735. INcorporating
MUCH LOWER TAXES
LIABILITY PROTECTION
BEING TAKEN SERIOUSLY
ABILITY TO OPEN A BANK ACCOUNT
ABILITY TO HIRE EMPLOYEES
ABILITY TO RAISE INVESTMENT
THE BENEFITS OF INCORPORATING

736. INcorporating
TO INCORPORATE YOURSELF
YOU JUST NEED TO KNOW
THE NAME OF THE COMPANy
THE STATE YOU WISH TO INCORPORATE IN
THE NUMBER OF SHARES TO CREATE
THE INITIAL OWNERSHIP OF THOSE SHARES

737. INcorporating
IN THE U.S. you can start a
S Corp
C Corp
LLC
BENEFIT CORP
Most firms that plan on
raising capital are
Delaware C Corporations

738. INcorporating
IN CHOOSING A LAW FIRM LOOK AT
REPUTATION & REFERENCES
START-up EXPERIENCE
INTRODUCTION TO INVESTORS
IPO EXPERIENCE
PARTNER CHEMISTRY

739. INcorporating
ONCE INCORPORATED YOU’ll
RECEIVE YOUR
ARTICLES OF INCORPORATION
SET OF BYLAWS
SET OF STOCK CERTIFICATES

740. INcorporating
THEN YOU CAN GET AN
EMPLOYER IDENTIFICATION NUMBER
FROM THE IRS (YIPEE!)
AND OPEN A BANK ACCOUNT

741. Early equity is based on
1. How far along firm is when you join
2. Your position in the company
3. Amount of capital you invest
4. What you negotiate

742. Equity Rules of THumb
Time
Pre-founding
Time of Joining
Pre-Seed
CEO
55%
COO
15%
CFO
12%
CTO
12%
SVP Level
N/A
VP Level
N/A
Manager
N/A
Sr. Engineer
5%
Engineer
3%
Staff Member
1%
Investors
0%
Year 1
Post Seed
40%
15%
10%
10%
7.50%
4%
1.50%
1.50%
0.75%
0.30%
10%
Year 2
Year 3
Post Series A
20%
15%
10%
5%
7%
4%
7%
4%
5%
3%
3%
2%
1%
0.50%
1%
0.50%
0.50%
0.25%
0.20%
0.10%
30%
30%
Year 4
Year 5+
Post Series-B
10%
8%
3%
2.50%
2.50%
1.50%
2.50%
1.50%
2%
1%
1%
0.50%
0.25%
0.10%
0.25%
0.10%
0.10%
0.05%
0.05%
0.03%
45%
45%
AS TIME CONTINUES, RISK REDUCES, CAPITAL IS RAISED & VALUE IS CREATED
THUS LESS EQUITY iS PROVIDED THE LATER YOU JOIN

743. Lessons from my 20s
Product
Development
PART II, Section 5

744. The core human desires
Great products fulfill one or more
Of the 10 core human desires
1. Safety / security
2. Health / survival
3. Earning money
4. Finding a partner
5. Learning
6. Impressing others
7. Communicating / connecting
8. New experiences
9. Finding meaning
10. Comfort & relaxation

745. The 7 characteristics of a great product
1. Fulfill 1+ core human desire
2. Easy to use
3. Beautiful design
4. Highly effective at stated purpose
5. 4x or more markup over costs
6. Recurring purchase/supply needed
7. An easy to remember name

746. The characteristics of a great product
GREAT PRODUCTs
BRING JOY to people and
Smiles TO FACES

747. The characteristics of a great product
GREAT PRODUCTs
ARE SIMPLE ON THE OUTSIDE
AND POWERFUL ON THE
INSIDE

748. What is product management?
PRODUCT MANAGEMENT
IS THE PROCESS OF DEFINING
And prioritizing
WHAT You’RE BUILDING

749. What is product management?
Good product management
Is driven by a vision
Of the way the world
Should be

750. What is product management?
Good product management
Takes into account lots of
Metrics and feedback
But ultimately should be
Vision-driven

751. The right type of Product manager
YOUR GOAL IS TO BE HERE
ON THE SPECTRUM OF
PRODUCT MANAGERS
Design by
Committee hell
Maniacal
dictator design
“The green zone”
Open to feedback and data but
driven by a strong vision of the
way the world should be.

752. What is product management?
YOU WANT TO BE SLIGHTLY
RIGHT OF CENTER WITH PM
It is better to have a strong vision
And be slightly maniacal
Then be unsure about the change
You wish to create in the world

753. What is product management?
GREAT PRODUCT managers
ARE ABSOLUTELY PASSIONATE
ABOUT THE CHANGE THEY WISH
TO MANIFEST IN THE WORLD

754. Lessons from my 20s
INNOVATION
PART II, Section 6

755. What is Innovation?
THE PROCESS OF
CREATING SOMETHING NEW
THAT MAKES LIFE BETTER
Innovation (n.)

756. Innovation
INNOVATION
IS IMPOSSIBLE
WITHOUT PASSION

757. Innovation
Most companies aren’t
Innovative because they
Lack passion

758. Innovation
INNOVATORS
SEE THE WORLD
AS IT SHOULD BE

759. Innovation
INNOVATORS
BECOME OBSESSED WITH
MAKING THE WORLD BETTER

760. Innovation
INNOVATORS
FOCUS INCESSANTLY ON
BRINGING VALUE TO MARKET

761. Solving big problems
SOME PEOPLE BELIEVE
THE GOVERNMENT
SHOULD PLAY NO
ROLE IN INNOVATION

762. Solving big problems
THE REALITY IS THAT MANY OF
THE BIGGEST INNOVATIONS OF
THE past 100 years have
COME OUT OF
GOVERNMENT PROGRAMS

763. Solving big problems
EXAMPLES INCLUDE
• THE INTERNET
• GPS
• CT SCANS

764. Solving big problems
AND ALMOST EVERY
DRUG AND MEDICAL ADVANCE
IN THE U.S. COMES OUT OF AN
NIh FUNDED PROJECT

765. Solving big problems
Government funding
For basic research often comes
10-30 years before
Commercialization is possible

766. Top MILLENNIAL Innovators
Jack Andraka
At 15 he used carbon
nanotube sensors to
create a test for pancreatic
cancer and won the Intel
International Science and
Engineering Fair

767. Top MILLENNIAL Innovators
Meredith Perry
At 23, she is the CEO of
uBeam which is about to
launch a device that
beams electricity
through the air to charge
portable electronics
wirelessly

768. Top MILLENNIAL Innovators
Eesha Khare
At the age of 18 created a
device that could charge a
mobile phone in 30
seconds. Won the 2013
Intel Foundation Young
Scientist Award. Now a
Harvard student.

769. Top MILLENNIAL Innovators
Robert Pera
By 35 he created a public
company worth $3B that
is bringing internet
access to the developing
world through wimax wifi
networks

770. Innovation
HErE ARE FIVE
KEYS TO
INNOVATION

771. Innovation
Clearly DEFINE THE
PROBLEM you’re trying
To solve
1

772. Innovation
2
THROW OUT AS MANY
CONSTRAINTS TO YOUR
THINKING AS POSSIBLE

773. Innovation
3
ENSURE THOSE WORKING
TO SOLVE THE PROBLEM ARE
DEEPLY PASSIONATE ABOUT
SOLVING THE PROBLEM

774. Innovation
4
BRAINSTORM IN
SMALL GROUPS
Of 3-6 individuals with
Diverse perspectives

775. DESIGN THINKING
Design thinking is one of the
Best processes for
innovation

776. The five step design thinking process
Empathize
Define
Prototype
Ideate
Test

777. Key Materials needed for design thinking exericses
1. Post-its of different sizes/colors
2. Lots + Lots of whiteboard space
3. Whiteboard markers
4. Pens
5. timer

778. Step 1: Empathize
Great products start with
empathy for the customer
And deep problem understanding

779. Step 1: Empathize
The best way to have empathy for your
customer is to solve a problem
you personally have

780. Step 1: Empathize
If it’s not a problem you personally have
spend lots of time in the homes and offices
of your customers or users

781. Step 2: DEFINE
Define the problem very clearly.
“The problem the customer is facing that we are solving is
_______________________________.
!

782. Step 2: DEFINE
Define the human impact of solving the problem
“If we solve this problem, what specific differences will it make
in the lives of our customers/users: ____________________________.
!

783. Step 3: IDEATE
Ensure those working with you to solve the
problem are deeply passionate about
solving the problem!

784. Step 3: IDEATE
Brainstorm with a group of 3-6 people with
Diverse BACKGROUNDS & skillsets

785. Step 3: IDEATE
Initially, throw out all
Constraints to your thinking
Enter a No
Judgment zone

786. Step 3: IDEATE
Brainstorm individually on post-its
in 5-10 minute timed sessions
before
sharing

787. Step 3: IDEATE
Begin by Brainstorm individually on post-its
in 5-10 minute timed sessions
before
sharing

788. Step 3: IDEATE
Capture all ideas visually on
post-it notes stuck on whiteboards
So they are
easily
movable

789. Step 3: IDEATE
Never criticize an idea in the
Ideation phase
The crazy stuff can lead to
breakthroughs

790. Step 3: IDEATE
After PUTTING UP ALL THE ideas on the wall
refine down to the best by
giving each person a few votes
using small
post-its

791. Step 4: Prototype
Quickly prototype 1-3 possible
Working solutions to the problem
Paper sketches or wireframes are
often sufficient here
If it’s a physical product, use a
workshop to create a basic version

792. Step 4: Prototype
Simpler prototypes are
OFTEN BEST FOR ALLOWING
RAPID learning
and iteration

793. Step 5: TEST
Now test the prototypes with
Actual potential customers
See what they think
Then make it better

794. Step 5: TEST
Keep iterating designs & Improving
Until you can convince customers
To pay for
what you’ve built

795. THE LEAN STARTUP PROCESS
THE LEAN STARTUP PROCESS
IS ANOTHER INNOVATION PROCESS
Designed to lead to
QUICK LEARNINGS & RESULTS

796. THE LEAN STARTUP PROCESS

797. The benefits of the leAn startup method
1. Fast testing + learning
2. Low cost
3. Fail fast and pivot quickly

798. THE downsides of the LEAN STARTUP PROCESS
1. Often doesn’t allocate enough time to the
brainstorming process (go straight from idea to
build)
2. Can focus too much on finding “anything that
customers will pay for” rather than solving a
problem that matters in the world

799. Lessons from my 20s
VENTURE
CAPITAL
PART II, Section 7

800. Venture Capital
IF POSSIBLE TRY TO
GET AS FAR AS YOU CAN
WITHOUT RAISING
OUTSIDE CAPITAL

801. Venture Capital
IN THE BEGINNING
DO WHATEVER IT TAKES
TO KEEP COSTS LOW

802. Venture Capital
In a b2b business
Focus on getting
Revenue from customers

803. Venture Capital
You’ll have a higher
Chance of success if you
Get paying customers
before raising outside $$(or at least 10,000+ users)

804. Venture Capital
The biggest mistake
Entrepreneurs make
Is raising too much
Before they are ready

805. Venture Capital
AT ICONTACT
WE BOOTSTRAPPED
FOR THE FIRST 3 years

806. Venture Capital
AT CONNECT
WE BOOTSTRAPPED
FOR THE FIRST 2 years

807. What is bootstrapping
Bootstrapping means
Operating without
Raising Outside capital

808. What is bootstrapping
Most companies should
Bootstrap for 12-36 mos
before they are ready
For outside capital

809. What is bootstrapping
If you don’t have a product
Yet, you definitely should
Not be raising
VENTURE capital
(except!in!very!capital!intensive!businesses!like!drug!discovery)!

810. Test demand before raising money by creating an
inexpensive prototype and then improve until
customers love your product

811. Venture Capital
WHERE TO LOOK
DEPENDS ON HOW MUCH
YOU NEED AND HOW FAR
ALONG YOU ARE

812. The different types of capital available by stage
<$50k
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
$50k-$500k
$500k to $1m
Yes
Yes if available
Yes if available
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Sources of Funds
Side jobs
Credit cards
Your savings
Friends & family
Kickstarter
Indiegogo
Fundable
AngelList
Angel investors
Banks
Super angels
Seed stage VC
Growth stage VC
Mezzanine debt
Late stage VC
Private equity
Public markets
PIPES
Corporate bonds
$1m to $5m
$5m to $25m
$25m to $100m
>$100m
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

813. Angel rounds
angellist
Is the best place
To find early stage
Angel investors

815. The power of angellist
In june 2008
Connect raised $2.8M
From investors on angellist
Like jason calacanis, brad feld,
And scot and cyan banister

817. The power of angellist
Angels often act in packs
So it is useful to secure a
Lead Angel investor
Who will set the terms
Before reaching out widely

818. Syndicates
Top angels have packs of
Other angels who follow them
And invest in what they invest in
These are called syndicates

820. Venture Capital
fundable
Is another good place
To find early stage
Angel investors

821. entrepreneurshi
p!

822. Convertible notes
A convertible note
Is a loan that converts
Into equity at your Next raise
usually at a discount
To the future price

823. Convertible notes
Most early stage seed
Deals in silicon valley
Are now done as
Convertible notes

824. The Key Terms of a Convertible note
Amount invested
Discount rate
Valuation cap
Pro rata rights
Interest rate

825. Venture Capital
In a b2b business
AVOID RAISING MORE
THAN 10x your current
ANNUALIZED REVENUE

826. Venture Capital
So if your current
Annual revenue run rate
Is $500k
Raise up to $5M

827. Venture Capital
if your current
Annual revenue run rate
Is just $30k
Focus on increasing sales
Not raising capital

828. Venture Capital
If you raise too much
Your monthly expenses
Will get too far ahead
Of your revenue

829. Venture Capital
And when monthly expenses
ExceeD revenue by too much
You go bankrupt

830. Raising an angel round
For b2b software companies The right
Time To RAISE An angel round is when
You have a working product AND
At least 5 paying customers

831. Raising an angel round
For b2C applications The right
Time To RAISE An angel round is when
You have a working product AND
At least 1000 daily users

832. Your negotiating power is based on
LEVEL OF NEED FOR THE MONEY
YOUR EXPERIENCE
YOUR TEAM
PRODUCT & TECHnOLOGY
COMPETITION
OTHER TERM SHEETS
QUALITY OF YOUR ADVISORS

833. The most important investment terms
VALUATION
OPTION POOL SIZE
LIQUIDATION PREFERENCES
FOUNDER REVESTING
PREFERRED VETO RIGHTS
TYPE OF PREFERRED STOCK
BOARD SEATS
$ THE HIGHEST VALUATION Isn’T ALWAYS BEST

834. Factors in Selecting Your INvestors
CHEMISTRY WITH THE PARTNER
OPERATIONAL EXPERIENCE
CURRENT PORTFOLIO ALIGNMENT
PARTNER/FIRM EXIT RESULTS
EXECUTIVE RECRUITING ABILITY
TERMS OF INVESTMENT

835. TECH PRE-REVENUE VALUATION GUIDELINES
• CEO Past exits
• TEAM EXPERIENCE
• NUMBER OF USERS
• NUMBER OF ENGINEERS
• LOCATION OF COMPANY
X2 if you’re in silicon valley
$1m to $25m PMV depending on Factors like

836. Pre-Revenue Valuation example
b2c tech COMPANY RUN BY FIRST TIME ENTREPRENEUR
with 1 engineer
Pre-Money Valuation: $1m-$3m

837. Pre-Revenue Valuation example
b2c tech COMPANY RUN BY FIRST TIME ENTREPRENEURS
who have been through y combinator with a good
idea AND 2 engineers
Pre-Money Valuation: $5M-$10M

838. Pre-Revenue Valuation example
INCORPORATED tech COMPANY run By experienced CEO
with 10 years c-level experience, $100m prior Exit,
& 5 engineers
Pre-Money Valuation: $10m-$25m

839. Raise a Seed round or series A?
Typical Seed Round Company Typical Series A Company
Employees 1-10 10-50
Time since incorporation 6 months-2 years 2-5 years
Traction if consumer Working product, pre-launch up to
100,000 Daily Active Users
Over 100,000 DAUs
Traction if enterprise $0 to $50k/monthly revenue $50k to $500k in monthly revenue
Valuation range in
Silicon Valley
$3M to $15M $10M to $60M
Valuation range
elsewhere
$1M to $7M $5M to $30M

840. post-Revenue Valuation GUIDELINES
AS YOU GO ABOUT FUNDRAISING
YOU USUALLY WANT TO CREATE
A COMPETITIVE PROCESS

841. post-Revenue Valuation GUIDELINES
BUILD a series A FUNDING
PROCESS TO ENSURE
YOU RECEIVE
MULTIPLE TERM SHEETS

842. post-Revenue Valuation GUIDELINES
RAISE MONEY only from
SMART PEOPLE YOU REALLY LIKE
You’LL BE MARRIED to
Them FOR THE NEXT
3-10 years

843. Best venture funds in my opinion
Andressen horowitz
Sequoia
Kleiner perkins
accel
Benchmark
greylock
Nea
Bessemer
Google ventures
Founders fund

844. post-Revenue Valuation GUIDELINES
WAIT TO RAISE your series a
UNTIL You HAVE PROVEN
MATHEMATICALLY THAT X DOLLARS
SPENT BRINGS Y DOLLARS BACK

845. Ryan’s three rules of entrepreneurship
1. Create products customers love (by
overinvesting in UX testing!)
2. Spend 1/3rd of your time recruiting
excellent people
3. Don’t raise venture capital until you
have proven customer demand

846. Timing of icontact fundraises
Date
Capital raised
Annual
revenue
Capital
source
Capital type
Pre-money
valuation
Post-money
valuation
Jun 2003
$5k
$5k
Friend
Loan
N/A
N/A
May 2006
$500k
$1.5m
IDEA Fund
Seed stage
$16m
$16.5m
Jun 2007
$5.3m
$5.5m
Updata
Series A
$27m
$32.3m
Aug 2010
$25m
$38m
JMI Equity
Series B
$100m
$125m
Feb 2012
N/A
$49M
Vocus
Sale of
Company
$170M
N/A

847. Lessons from my 20s
marketing
PART II, Section 8

848. What is a brand?
A BRAND IS SIMPLY THE
AGGREGATEd SUM TOTAL
OF EVERY Human BEING’S
EXPERIENCE WITH YOUR
COMPANY & PRODUCTs

849. A good brand name
1 or 2 syllables
Easily spellable
Easily pronounceable

850. marketing
GOOD MARKETING IS JUST
GOOD STORYTELLING
ACROSS MULTIPLE MEDIA
IN A TRACKABLE AND FINANCIALLY
SCALABLE MANNER

851. marketing
MARKETING IS GENERATING
AN INTERESTED LEAD
SALES IS TURNING THE
LEAD INTO A CUSTOMER
And ACCOUNT MANAGEMENT IS
TURNING A CUSTOMER INTO
A LIFETIME EVANGELIZER

852. marketing
IN TODAY’s WORLD
MARKETING STARTS
WITH your PRODUCT

853. marketing
YOU Can’T SUCCEED
MARKETING A CRAPPY
PRODUCT FOR LONG

854. marketing
SO IF You’re marketing
A CRAPPY PRODUCT
STOP

855. marketing
AND PUT YOUR FUNDS
INTO BUILDING A
GREAT PRODUCT

856. marketing
THEN WHEN YOU HAVE
A GREAT PRODUCT
START STORYTELLING

857. The 6 keys to success with marketing
1. AMAZING WORD OF MOUTH FROM A GREAT PRODUCT
2. KNOWING THE LIFETIME VALUE OF A CUSTOMER
3. A TRACKING SYSTEM THAT CAN TELL YOU COST PER LEAD,
cost per customer/user, and CONVERSION RATE PER
CHANNEL
4. CONSTANT TESTING OF NEW CHANNELS, CREATIVE, AND
FUNNEL PROCESSES
5. GREAT STORYTELLING

858. Always be testing
10% of your MONTHLY
Advertising budget
Should be spent on
TESTING NEW CHANNELS

859. Know your CAC
You don’t
KNOW YOUR CUSTOMER
ACQUISITION COST?
ARE YOU SERIOUS?

860. Know your LTV
You don’t
KNOW YOUR
Customer LTV?
ARE YOU SERIOUS?

861. Know your LTV
Monthly Revenue Average Customer Life
Lifetime
Revenue
What You Can Spend to
Acquire a New Customer
Recurring
Customer $50 48 Months $2400 Up to $800
ROUGH EXAMPLE
DETERMINING WHAT YOU CAN
SPEND TO ACQUIRE A NEW
RECURRING CUSTomER

862. Know your LTV
Average Purchase
Price
Average Number of
Purchases Within 3
Years
3 Year Revenue
Estimate
What You Can Spend
to Acquire a New
Customer
Non-recurring
Billed Customer $50 6 $300 Up to $100
ANOTHER ROUGH EXAMPLE
DETERMINING WHAT YOU CAN SPEND
TO ACQUIRE A NEW CUSTomER

863. Know your LTV
SCALE YOUR AD BUDGET
SCIENTIFICALLY BY
TRACKING LEAD ACQUSITION COST
& CONVERSION RATE
BY ADVERTISING CHANNEL

864. Online Marketing channels
SEO – GOOGLE, YAHOO, BING
PPC - GOOGLE Adwords / BING ADCENTER
SOCIAL PRESENCE – FACEBOoK, TWITTER, youTUBE
SOCIAL ADS – FACEBOOK, TWITTER, Youtube ADS
DISPLAY – BANNER ADVERTISING
AFFILIATES – CJ & LINKSHARE
Review SITES – YELP, CITYSEARCH, GOOGLE LOCAL
DAILY DEALS – GROUPon & LIVINGSOCIAL
EMAIL FOLLOWUP – iCOntact & MAILCHIMP

865. MOBILE advertising channels
Facebook CPI Ads
Twitter CPI Ads
TapJoy
ChartBoost
Vungle
Fiksu
nativex
Adcolony
Fyber
Flurry
APPIA
Admob

866. Offline advertising channels
TELEVISION
PRINT ADVERTISING
RADIO
YELLOW PAGES
buses
DIRECT MAIL
TRADESHOWS
EVENT SPONSORSHIPS
BILLBOARDS
CAMPUS REPS

867. Offline advertising channels
THE KEY IS TO TEST
ALL OF THE CHANNELS
AND TRACK THE
ACTUAL RESULTS
FROM EACH ONE

868. To grow your sales & Acquire more customers
CALCULATE CPL & COnVERSION RATE BY CHANNEL
DETERMINE WHAT YOU CAN PAY PER NEW CUSTOMER
TEST NEW ADVERTISING CHANNELS SCIENTIFICALLY
CREATE A PREMIUM VERSION OF YOUR PRODUCt
TEST DOUBLING YOUR PRICE AND SEE WHAT HAPPENS
GET MORE AFFILIATES/DISTRIBUTORS
OPEN UP MORE SALES OFFICES
OPEN UP MORE RETAIL LOCATIONS
BUILD ADDITIONAL PRODUCTS
HIRE MORE SALES PEOPLE
HIRE SOMEONE TO SELL MORE TO EXISTING CUSTOMERS
RAISe CAPITAL AND EXPAND YOUR ADVERTISING

869. Why most startups fail
1. Co-founder issues
2. Product doesn’t solve a real problem
3. Never charge for product
4. Poor sales and marketing

870. Icontact revenue growth
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
2003
2004
2005
2006
2007
2008
2009
2010
2011

871. Icontact customer growth
0
10000
20000
30000
40000
50000
60000
70000
2003
2004
2005
2006
2007
2008
2009
2010
2011

872. Connect User Growth six months after launch
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14

873. Primary icontact customer acquisition channels
1. Google AdWords
2. Facebook Ads
3. Affiliate Program
4. Banner Ads

874. Google adwords

875. Facebook Ads

876. Doubleclick Ad manager

877. Commission junction

878. Track your customers by channel
Set up Google Analytics so you can
calculate your customer acquisition
cost by marketing channel

879. Google Analytics

880. Track your iusers by channel
Set up Mobile App Tracking (MAT)
so you can calculate your user
acquisition cost by mobile ad network

881. Unit economics
It is extremely important to
Understand the unit economics
Of your business

882. Understanding Unit economics
Unit economics include the lifetime value of
Each new customer to your business (LTV)
As well as the customer acquisition cost (CAC)

883. A definition of lifetime value
Lifetime value (n)
How much a customer is worth to you
in revenue throughout their time as a
customer with your company.

884. Icontact ltv example
Avg. Monthly Rev Per Customer = $50
Avg. Monthly Churn = 3.3%
Avg. Customer Life = 30 Months
LTV = ? 50 x 33 = $1500

885. How much to spend on marketing
You can spend about 1/3rd of your LTV in sales and
marketing expenses to acquire a customer
If LTV = $1500
$500Max CAC =

886. Example of calculating cac
=
CAC =
Total Sales & Marketing Expenses
Total Customers Acquired in a Month
$2,000,000
4000
$500
=

887. Sales teams
When your product or service costs over over
$500/mo, or $5k total.
When should you create a
sales team?

888. Lessons from my 20s
CREATING
systems
PART II, Section 9

889. A quote
“Achievement comes to someone when he is able to
do great things for himself. Success comes when he
empowers followers to do great things with him.
Significance comes when he develops leaders to do
great things for him. But legacy is created only when
a person puts his organization into the position to do
great things without him.”
-JOHN C. MAXWELL

890. Systems
SYSTEMS ARE A
COLLECTION OF
PROCESSES THAT RUN
WITHOUT YOU

891. Examples of Systems
PERFORMANCE REVIEWS
OFFICE FOOD DELIVERY
NEW EMPLOYEE TRAINING
DOWNTIME NOTIFICATION
OPERATIONS REVIEWS
PRODUCT FEEDBACK
PURCHASE ORDERS
FINANCIAL PLANNING
PAYROLL
CLIENT SATISFACTION
VACATION REQUESTS
MARKETING TESTING
RFP MANAGEMENT
EXPENSE REIMBURSEMENT
HARDWARE SETUP
TAX DOCUMENTATION
LEGAL CONTRACTS
360 FEEDBACK
JOB DESCRIPTIONS
EXTERNAL COMMUNICATIONS
INTERNAL COMMUNCIATIONS
ACCOUNTING

892. Systems
AFTER THE FIRST two years
Your success is DETERMINED
MORE BY THE PEOPLE YOU HIRE
THAN BY YOU
SO STOP TRYING TO DO
EVERYTHING

893. Systems
FOR A BASIC ACCOUNTING
SYSTEM WE USE
QUICKBOOKS ONLINE

894. Systems
BE SURE TO TRACK
YOUR BOOKS ACCURATELY
FROM THE BEGINNING

895. Systems
AND ALWAYS
SEPARATE PERSONAL AND
BUSINESS EXPENSES

896. Systems
Investors don’t
Invest in systems
That go home at night!

897. Systems
To create a great
Organization You must
Build a system to
CULTIVATE GREATNESS
In others

898. systems
ONCE YOU GET pAST
20 EMPLOYEES
CONDUCT ANNUAL ONLINE
360° Reviews

899. systems
MAKE SURE YOUR
INCENTIVE STRUCTURE
incentivizes
THE RIGHT GOALS

900. Business lessons Learned
GIVE IMMEDIATE
AND SPECIFIC FEEDBACK
MORE OFTEN

901. Lessons from my 20s
Building a
team
PART II, Section 10

902. Building a team
Make sure you’re PASSIONATE ABOUT
WHAT YOU ARE LEADING YOUR TEAM
TOWARD ACCOMPLISHING. IF You’RE NOT
PASSIONATE ABOUT ACHIEVING THIS GOAL
YOU ARE LEADING THE
WRONG ORGANIZATION

903. Building a team
SURROUND YOURSELF WITH PEOPLE
SMARTER THAN YOURSELF
PEOPLE WHO HAVE HIGH INTEGRITY
AND PEOPLE PASSIONATE ABOUT
ACHIEVING THE SAME GOAL YOU
ARE PASSIONATE ABOUT

904. Building a team
ONLY HIRE SOMEONE AS A
DIRECT REPORT IF HE OR SHE
CAN DO THEIR JOB
2x BETTER THAN
YOU COULD

905. Building a team
NEVER HAVE MORE
THAN
SEVEN DIRECT REPORTSSIX if you have to manage the Board of Directors as well

906. Building a team
MAKE SURE YOU AND YOUR TEAM ARE COMPLETELY
CLEAR ON WHAT YOU ARE TRYING TO ACHIEVE,
BY WHEN, the definition of success, and why
WHAT you’re trying to achieve
MATTERS IN THE WORLD

907. Many leaders HAVE A VISION
But don’t COMMUNICATE IT
Building a team
Don’t make this mistake

908. Building a team
PAINT A CLEAR VISION AND COMMUNICATE IT
SUCCINTLY, VISUALLY, BROADlY, and REPEATEDLY.
KNOW WHERE YOU ARE GOING AND THEN
LEAD PEOPLE THERE

909. Building a team
YOUR JOB IS TO DEFINE OBJECTIVE SUCCESS FOR
EACH OF YOUR DIRECT REPORTS AND THEIR JOB
IS TO DEFINE SUCCESS FOR EACH OF THEIR
DIRECT REPORTS

910. Building a team
INTEGRATE SUCCESS FOR THE INDIVIDUAL
TOWARD HIS OR HER OWN LIFE GOALS
WITH SUCCESS FOR THE PROJECT
AND THE COMPANY

911. Building a team
DEFINE SUCCESS
QUANTITATIVELY
Real-time MONITOR
THEN TRACK IT ON A
Visible to all team members

912. Building a team
MAKE SURE YOUR TEAM KNOWS THAT TRUE LEADERS
MAKE A COMMITMENT TO ENSURING THAT THE PERSON
WHO FOLLOWS THEM IS BETTER THAN THEY WERE
ASK EACH TEAM MEMBER TO IDENTIFY & TRAIN THEIR
Replacement before LEAVING and in exchange
YOU WILL NEVER SURPRISE THEM WITH TERMINATION

913. Building a team
ASK YOUR TEAM TO NEVER
LET SOMETHING IMPORTANT
GO UNSAID

914. LISTEN & proACTIVELY
SEEK OUT INFORMATION
FROM YOUR TEAM
Building a team

915. GOOD LEADERS
SEEK OUT & ASK FOR
UNPOPULAR OPINIONS
FROM THEIR TEAM
Building a team

916. ALWAYS TAKE THE TIME
TO EXPLAIN THE
MENTAL MATH BEHIND
YOUR DECISIONS
Building a team

917. IF YOU WANT TO ACHIVE
A DIFFICULT GOAL
CREATE An INCENTIVE PRIZE
WITH CLEAR GUIDELINES
AND PUBLICIZE IT(Why hackathons & XPRIZE work so well)
Building a team

918. EVERY MEMBER OF
YOUR TEAM
SHOULD HAVE A
SIGNIFICANT PORTION
OF THEIR COMPENSATION
TIED TO pre-DEFINED
COMPANY SUCCESS METRICS
Building a team

919. TREAT your PEOPLE
WITH RESPECT
AT ALL TIMES
Building a team

920. WORK HARD &
ALONGSIDE
YOUR TEAM
Building a team

921. DON’t be
TOO SERIOUS
(Life is short. Have fun with what you’re doing)
Building a team

922. MAKE SURE EVERYONE
KNOWS THEY CAN
TALK TO YOU
ANYTIME
Building a team

923. BUILD CARING
RELATIONSHIPS WITH
YOUR DIRECT REPORTS
Building a team

924. COMMEND
MORE THAN
YOU CRITICIZE
Building a team

925. CONsCIOUSLY
BUILD AN
AMAZING CULTURE
Building a team

926. create an environment in which
Each team Member can do the
Most Inspired work
Of their lives
Building a team

927. A startup ceo’s role includes
VISION
STRATEGY
PRODUCT CREATION
FINANCING
MEDIA RELATIONS
CULTURE
LEADERSHIP
TEAM RECRUITING
OPERATIONS
BOARD RELATIONS

928. The role of the ceo
As you grow, you’ll hire experienced
People for each of the major roles
Like sales, marketing, recruiting, HR,
engineering, design, operations,
product & customer support

929. You can recruit via
Your c-level team
SHOULD BE
EXCLUSIVELY
MADE UP OF JEDIS

930. The role of the later stage ceo
1. Set strategy & vision
2. Set production direction
3. Recruit & lead senior team
4. Oversee resource allocation
5. Communicate to stakeholders
6. Build a great culture

931. The role of the ceo
Your role as CEO is not to micromanage
It’s to hire people more experienced
than you in their areas and provide the
big picture

932. GREAT CEOS are good at
Public speaking
Connecting deeply with team
Sharing their passion
Raising funding
Understanding customer needs

933. My Favorite interview questions to ask
WHAT ARE YOU PASSIONATE ABOUT?
TALK ABOUT SOME OF THE EXPERIENCES IN LIFE
THAT HAVE BEEN VERY CHALLENGING
WHAT CHANGE DO YOU WANT TO MAKE IN THE
WORLD IN YOUR LIFETIME?
IF YOU MET AN ALIEN, HOW WOULD YOU
DESCRIBE YOURSELF?
TELL ME ABOUT YOUR FAILURES
TELL ME ABOUT THE GOALS YOU HAVE

934. You can recruit via
EXISTING EMPLOYEE REFERRALS
COMPETITORS
linkedin
Hired/angelList
YOUR INVESTORs’ CONTACTS
CORPORATE RECRUITERS
PRESS PICKUPS

935. The best team
THE BEST TEAM
MEMBERS ARE OFTEN
THE ONES WHO ARE CURRENTLY
EMPLOYED

936. Let people go who aren’t working out
IF SOMEONE ISN’T WORKING
OUT LET THEM GO AND
FREE THEM UP TO DO
SOMETHING THEY
ARE GOOD AT

937. Building connection & Familiarity within your team
HERE ARE 4 retreat
Exercises that are
Worthwhile to do with
Your team

938. Team Retreat
Exercises

939. Exercise 1: Inner and outer story
ASK each TEAM member TO share:
1. 120 seconds - ACCOMPLISHMENTS and resume (OUTER STORY)
2. 240 seconds – YOUR HIDDEN INNER STORY
Deep down inside what do you worry about?
What are you insecure about?
WHAT HAVE YOU STRUGGLED WITH MOST IN THE LAST 2 years?
What are you afraid of BEHIND THE FAÇADE?
FOR A SUCCESSFUL EXERCISE, BE SURE TO TAKE THE TIME TO Create a setting of confidentiality and
openness to being vulnerable

940. 1. HAVE EACH team member SPEND 5 minutes to think about and then
WRITE DOWN in NO MORE THAN 10 words THE ANSWER TO: “what
change do you want to make in the world WITH YOUR LIFE?”
2. Then have each person share their 1 sentence with the group
3. THEN have EACH PERSON ONE AT A TIME STAND UP AND ANSWER THE
QUESTION “WHY DO YOU DO WHAT YOU DO?” For 4 minutes
For a successful exercise
• If the speaker finishes talking before the 4 minutes is up, ask them the question again
and have them answer it again
• Don’t allow any other question to be asked during the 4 minutes
Exercise 2: the change you wish to make

941. 1. HAVE EACH PERSON WRITE DOWN 4 pivotal moments in
their life
2. HAVE EACH PERSON SHARE THE 4 pivotal moments and
how they handled them and dealt with them with
the group
FOR A SUCCESSFUL EXERCISE
• CREATE AN ENVIRONMENT OF CARE AND CONFIDENTIALITY
Exercise 3: Pivotal moments

942. 1. PAIR OFF INTO TWOs IN A QUIET LOCATION
2. HAVE ONE PERSON TAKE 5 minutes to share the story of the
most difficult and vulnerable MOMENT IN THEIR LIFE
3. HAVE THE PARTNER ASK EXACTLY 3 follow-up questions
4. THEN SWITCH ROLES
FOR A SUCCESSFUL EXERCISE
• ALLOT AT LEAST 30 minutes for the exercise as the exercise can
bring up difficult emotional situations that require time to
process BEFORE THE SESSION CONTINUES
Exercise 4: Crucible moments

943. Lessons from my 20s
Strategy &
Execution
PART II, Section 11

944. strategy
Your strategy should be
TO BE THE BEST in the world
AT ONE THING
So CHOOSE CAREFULLY

945. strategy
STRATEGY IS THE COLLECTION
OF UNIQUE PROCESSES
THAT WORK IN UNISON
TO ENABLE YOUR FIRM TO
BE THE BEST IN THE WORLD
AT ONE THING

946. strategy
STRATEGY IS
ABOUT
TRADEOFFSYOU MUST CHOOSE WHAT NOT TO DO

947. strategy
STRATEGY INVOLVES CHOOSING TO
PERFORM ACTIVITIES DIFFERENTLY
THAN others

948. strategy
NEVER CREATE STRATEGY
IN A ROOM OF MORE THAN
FIVE PEOPLECEO
Head of Product
Head of Technology
Head of Sales
Head of Service
Head of Marketing
Head of OPERATIONS
CHOOSE FIVE

949. At your quarterly
Planning sessions
with your senior team
Update your one-page
strategic plan
See an example at:
bit.ly/1pagestrategy
Operational execution

950. Operational execution
BUILD CONSENSUS WITH A
SMALL CORE
BEFORE YOU SHARE WIDELY

951. Operational execution
ONCE YOU ALIGN THE CORE
ALIGN THE NEXT LAYER
THEN THE NEXT
THEN THE NEXT

952. Operational execution
WAY TOO MUCH TIME
IS SPENT in
MEETINGS

953. At your company ADOPT a
MAKER’S SCHEDULE
Operational execution
See: www.paulgraham.com/makersschedule.html

954. Engineers and creatives
Need at least 4 hour blocks
Of Uninterrupted time
To get anything done
(so stop overscheduling them in meetings)
Operational execution

955. At most Have one
daily standup meeting
In which you actually stand
So it takes less than 15 mins
Operational execution

956. Once your company
gets beyond 30 employees
hire a COO to keep the trains
running on time and to focus on cross
department projects & metrics
Operational execution

957. All creative or technical CEOs
Need a really good
Ops Person
Operational execution

958. Create numerical goals in advance
with each of your team members
Hold them accountable to the goals
not to methodology!
Operational execution

959. Hold a quarterly 2-day
planning sessions each
quarter and an annual
4 day team retreat
Operational execution

960. ONCE YOU AND YOUR TEAM HAVE YOUR PLAN
COMMUNICATE IT in A MEMORABLE
WAY WITH VISUAL AND NUMERICAL
REINFORCEMENT TO THE FULL TEAM
THEN FOCUS ON EXECUTING WITH
FANATICal DISCIPLINE &
RECOMMUNICATE AND REINFORCE AT LEAST
MONTHLY
Operational execution

961. Operational execution
HOLD PEOPLE ACCOUNTABLE TO
PRE-DEFINED MEASURABLE RESULTS
NOT TO THEIR METHODOLOGy
AS LONG AS THEY ARE TREATING
PEOPLE WELL

962. Operational execution
ONCE YOU’RE CLEAR ON STRATEGY DON’T SKIMP
ON OPERATIONALIZING THE STRATEGY PLAN
TEAMS IN LARGER COMPANIES GET OFF TRACK HERE
FIGURE OUT WHAT RESOURCES ARE NEEDED TO
ACHIEVE TEAM GOALS AND FIGURE OUT THE METRICS
THAT ENABLE THE FOCUS NECESSARY AND TRACK
THEM VISUALLY

963. Track your key
metrics visibly on a
real time dashboard
Operational execution

964. Operational execution
SHOW results for up to 5 COMPANY-wide goals
IN REAL TIME AND ON A MOUNTED AND VISIBLE MONITOR
MAKE YOUR RESULTS AND KPIS VISIBLE AND CLEAR
BE TRANSPARENT to your full company and
MEASURE what MATTERS

965. Operational execution
CONSTANTLY be TESTing.
As jim collins says
FIRE BULLETS TO FIND WHAT WORKS
SEE WHAT WORKS
THEN FIRE CANNONBALLS

966. When to hire key team members
Office Manager/EA 10 employees
CFO 20 employees
COO 30 employees
Dir of HR 40 employees

967. Operational execution
PART OF THE CEO’s JOB
IS TO FIND & HIRE PEOPLE
WHO CAN DO THEIR ROLES
MUCH BETTER
THAN THE CEO COULD

968. Operational execution
WHEN YOU SEE
SOMEONE DOING A GOOD JOB
TELL THEM!

969. Operational execution
THERE IS GREAT POWER
IN DEADLINES
CREATE SOME!

970. What a CEO Does in Year one
Team Size Key Actions
1-3
• It’s all you to start.
• Incorporate and get an EIN.
• Get a bank account.
• Find a business partner with a complementary skillset if needed.
• Make sure you have $25,000 saved up to get started
• Focus on product development and getting something to market
that solves a customer need.
• Create something of value to others and sell, sell, sell!
• Get customer feedback and use it to make your product better.

971. What a CEO Does in year two
Team Size Key Actions
4-9
• Do all you can to enable the company to survive
• Build an Advisory Board
• Hire your first employees
• You should be in charge of product or sales or both
• Set up a basic low cost office space
• Outsource your payroll

972. What a CEO Does in year THREE
Team Size CEO Role
10-25
• Hire an outside bookkeeper/accountant to produce monthly financial statements by the
20th of the following month
• Put real time visible dashboards in place
• Everyone won’t report to you anymore.
• Start putting managers in place.
• Figure out your unit economics and consider raising funding to invest in growth.
• Hold a weekly meeting with either the whole company or all the key operational individuals
• Hire people more experienced than yourself for the role you are hiring for, even if you have
to wait a bit longer to be able to afford them.
• Keep the organization focused on selling and growing.
• Put in place an employee handbook
• Define your values
• Define your mission and vision
• Put in place a formal performance review process and ensure a manager conversation and
performance review is completed at least every 12 months, including 360 reviews in which
peers and staff review their managers.
• Set up an options plan
• Install a CRM system

973. What a CEO Does in year Four
Team Size Key Actions
26-50
• Start a weekly meeting with your Senior Leadership Team, Leadership Team, and Managers
• Start a weekly meeting with just your Senior Leadership Team
• Hire a COO, Controller or CFO, a Director of Human Resources, and an Administrative
Assistant.
• Make sure your Controller/CFO begins providing monthly accurate financial statements
to you by the 20th of the following month in GAAP format and Managerial format
• Document your systems and processes in an employee handbook.
• Set KPIs and have your team report on them weekly.
• Put in place documented incentive compensation systems.
• Think about creating systems to ease internal employee communication, like internal wikis,
company meetings, external events, and retreats.
• Start using a One Page Strategic Plan with a quarterly theme.
• Have formal annual planning meetings to set or communicate both strategy and budgets
for the upcoming year.
• Start investing consciously in shaping your company culture.
• Start investing consciously in managerial and leadership development courses for your
managers and future managers.
• Hire an Auditor to audit your annual financial statements

974. What a CEO Does in year Five and six
Team Size Key Actions
51-200
• Define your company’s hedgehog concept (what you can be the best in the world at, what
you’re passionate about, what drives your economic engine?)
• Implement The Five Dysfunctions of a Team Material throughout the organization
• Launch a formal corporate social responsibility program
• Start thinking about what new markets your organization can go into the future and figure
out what your next product cycle will be
• Think about what the next big thing will be in your broad industry and position your
company to be the leader in it
• Start top-grading your people and letting go of the bottom 10-20% annually
• Constantly ask yourself what will be driving revenue growth most in 24 months?
• Put in place a system that will enable you and your leaders to know everyone’s name
• Launch an HRIS to automate your human resources functions like talent recruitment,
performance management, compensation, and employee training.
• Implement the Service Profit Chain from Peak
• Switch to a Big 4 Auditor
• Launch a Corporate Development Department
• Hire an Investment Bank If Needed to Evaluate M&A opportunities

975. What a CEO Does in year SEVEN AND EIGHT
Team Size CEO Role
200+
• Consider scaling yourself by separating the organization into
different business units with GMs or Presidents
• Your role is now divided into five parts, described below.
• Set Strategy and Vision
• Manage the Senior Team
• Communicate with Stakeholders
• Oversee Resource Allocation
• Build the Culture

976. Recommend Books on Execution
1. Good to Great by Jim Collins
2. Built to Last by jim collins
3. Execution by Ram Charan
4. Peak by Chip Conley
5. Mastering the Rockefeller Habits by Verne Harnish
6. The Future of Management by Gary Hamel

977. Lessons from my 20s
the steps to
get started
PART II, Section 12

978. 100 Steps in review
1. FIGURE OUT WHAT CHANGE you WANT TO MAKE IN THE WORLD
2. BEGIN RESEARCHING THE INDUSTRY AND COMPETITORs
3. DETERMINE HOW TO CREATE YOUR PRODUCT
4. TALK TO POTENTIAL CUSTOMERS FOR FEEDBACK
5. COME UP WITH NAME FOR YOUR COMPANY/PRODUCT

979. 100 Steps in review
6. BUILD YOUR PITCH DECK
7. CREATE PRO FORMA FINANCIAL PROJECTIONS
8. DETERMINE CAPITAL NECESSARY TO GET TO CASH
FLOW POSITIVE
9. GET FEEDBACK ON PITCH DECK FROM ADVISORS
10. FIND A CO-FOUNDER IF NEEDED

980. 100 Steps in review
11. SELECT A QUALITY CORPORATE LAW FIRM IN YOUR AREA
12. INCORPORATE & OBTAIN AN EIN
13. OPEN A COMPANY BANK ACCOUNT
14. TALK TO YOUR ATTORNEY ABOUT MAKING an 83b election
15. BUILD BASIC PRODUCT PROTOTYPE/Minimum viable
product

981. 100 Steps in review
16. CREATE EMPLOYEE AGREEMeNTS FOR EVERYONE
17. CREATE CONFIDENTIALITY AGREEMENTS FOR
EVERYONE
18. HOLD INITIAL BOARD OF DIRECTORS MEETING
19. CREATE YOUR RSU/STOck options plan
20. ISSUE STOCK CERTIFICATES

982. 100 Steps in review
21. FUND YOUR BANK ACCOUNT AND ORDER CHECKS
22. DETERMINE IF YOU NEED OUTSIDE CAPITAL TO
START
23. RAISE ANY INITIAL STARTUp CAPITAL NEEDED
24. GET A COMPANY DEBIT/CREDIT CARD
25. SET UP YOUR ACCOUNTING SOFTWARE

983. 100 Steps in review
26. SELECT YOUR PAYROLL PROVIDER
27. TRADEMARK THE NAME(S) of your company /
Product
28. DESIGN YOUR LOGO
29. CREATE BUSINESS CARDS
30. FIND OFFICE SPACE TO WORK OUT OF

984. 100 Steps in review
31. FURNISH YOUR OFFICE AS NEEDED
32. PURCHASE ANY SOFTWARE/HARDWARE YOU WILL
NEED
33. GET WIRELESS INTERNET ACCESS SETUP AS NEEDED
34. OBTAIN A UPC IF YOUR PRODUCT WILL BE SOLD IN
STORES
35. DESIGN LABELING/PACKAGING IF NECESSARY

985. 100 Steps in review
36. FINISH PRODUCT ALpHa/PROTOTYPE
37. GET INITIAL USER/CUSTOMER FEEDBACK
38. ORDER INITIAL INVENTORY OF PRODUCTS IF NEEDED
39. REGISTER YOUR DOMAIN NAME
40. DESIGN YOUR COMPANY WEB SITE

986. 100 Steps in review
41. INSTALL GOOGLE ANALYTICS ON YOUR WEB SITE
42. IF NEEDED, INSTALL SHOPPING CART ON WEB SITE
43. APPLY FOR MERCHANT ACCOUNT TO ACCEPT CREDIT CARDS
44. SIGN UP FOR EMAIL LIST TOOL like icontact or
mailchimp
45. Optimize your web site for search engines & ADD
BLOG

987. 100 Steps in review
46. INSTALL A CRM SYSTEM
47. HIRE INITIAL STAFF AS NEEDED
48. CREATE COMPANY VALUES & MISSION STATEMENT
49. ANNOUNCE PROdUCT LAUNCH TO LOCAL/RELEVENT
MEDIA
50. HOLD LAUNCH EVENT & START SELLING

988. 100 Steps in review
51. HIRE A TEAM TO FULFILL ORDERS & PROVIDE
CUSTOMER SERVICE
52. START An AFFILIATE OR DISTRIBUTOR PROGRAM
53. BUILD UP AFFILIATES & DISTRIBUTORS
54. SET UP An AD TRACKING SYSTEM
55. TRY CPC/CPI/CPA ADVERTiSING WITH TEST BUDGET

989. 100 Steps in review
56. GET RESULTS FROM THIS ADVERTISING
57. OPTIMIZE AND SCALE AS NEEDED
58. DETERMINE COST OF ACQUISITION A LEAD FOR EACH
CHANNEL
59. DETERMINE CONVERSION RATE FOR EACH CHANNEL
60. DETERMINE LIFETIME VALUE OF A CUSTOMER

990. 100 Steps in review
61. Test CPC/CPI/CPA Ads with bigger budget now that you
know LTV
62. TEST SOCIAL ADS & DISPLAY ADS & CALCLATE ROI BY CHANNEL
63. SCALE ADVERTISING UNTIL MARGINAL COST = MARGINAL RETURN
64. OPTIMIZE ADVERTISING to bring down CAC
65. COLLECT TESTIMONIALS FROM INITIAL USERS/CUSTOMERS

991. 100 Steps in review
66. CREATE SOCIAL WORD OF MOUTH FOR YOUR PRODUCT
67. CREATE youtube video promoting your product
68. ATTEND AN INDUSTRY TRADE SHOW
69. CONSIDER SELLING YOUR PRODUCT in BULK AT WHOLESALE
70. BRING ON A BOOKKEEPER TO AUTOMATE ACCOUNTING

992. 100 Steps in review
71. CREATE AN EMPLOYEE DIRECTORY
72. REVIEW YOUR P&L & balance sheet monthly
73. COMPARE INITIAL FORECAST WITH ACTUAL RESULTS
74. HIRE A SALESPERSON
75. CREATE A SALES COMPENSATION PLAN

993. 100 Steps in review
76. SET UP A COMPANY HEALTH CARE PROGRAM
77. ESTABLISH YOUR VACATION POLICY
78. TEST OFFLINE ADVERTISING CAREFULLY
79. CREATE A COMPANY INTERNAL INTRANET
80. CREATE a digital company handbook

994. 100 Steps in review
81. OPEN UP A CREDIT LINE WITH YOUR BANK
82. CREATE AN OFFSITE WORK POLICY
83. ONCE YOU CAN SHOW $1 in means $4 in revenue,
raise capital
84. CREATE A LIST OF FIRMS TO RAISE INITIAL GROWTH
FUNDING
85. UPDATE YOUR PITCH DECK

995. 100 Steps in review
86. BUILD RELATIONSHIPS WITH INDUSTRY BLOGGERS
87. SEEK PRODUCT REVIEWS
88. HIRE AN EXECUTIVE ASSISTANT/OFFICE MANAGER
89. HOLD YOUR FIRST COMPANY RETREAT
90. TAKE CUSTOMER FEEDBACK AND IMPROVE YOUR
PRODUCT

996. 100 Steps in review
91. GET CONNECTED TO INVESTORS FROM PEOPLE YOU KNOW
92. HAVE INITIAL GET TO KNOW YOU MEETINGS FOR
FEEDBACK
93. UNDER PROMISE AND OVER DELIVER ON RESULTS FOR
NEXT 90 DAYS
94. DETERMINE HOW MUCH CAPITAL TO RAISE
95. RETURN TO FIRMS YOU LIKE FOR PARTNER PRESENTATION

997. 100 Steps in review
96. DO 20 partner presentations in 2 weeks
97. Get 2 term sheets
98. NEGOTIATE & SIGN TERM SHEETS
99. COMPLETE DILIGENCE
100. CLOSE ON CAPITAL

998. Lessons from my 20s
Business
lessons
PART II, Section 13

999. Business lessons Learned
Don’t get stuck
In analysis paralysis
Take action NOW!

1000. Business lessons Learned
It is UP TO YOU to
GET OUT THERE, DO IT &
TAKE THE INITiATIVE

1001. Business lessons Learned
Don’t be
Afraid to
FAIL!

1002. Business lessons Learned
RECOGNITION & PRAISE
CAN BE BIGGER MOTIVATORS THAN
Salary & BONUSES!

1003. Business lessons Learned
ALWAYS COMMUNICATE
FREQUENTLY & OPENLY
TO CUSTOMERS
& STAKEHOLDERS
DURING NEGATIVE EVENTS

1004. Business lessons Learned
ONCE YOU HAVE 80%
OF THE NEEDED INFORMATION
MAKE THE CALL
You’ll be better off
By ACTING QUICKLY
LEARNING & Iterating

1005. Business lessons Learned
WHEN THINGS ARE
GOING WELL financially
IT IS TIME TO
PREPARE FOR
Difficult times

1006. Business Lessons Learned
BUILDING A BUSINESS is like
MOVING SOMETHING heavy
IT TAKES TIME to
GET INERTIA GOING.
BUT ONCE YOU DO, THINGS
CAN MOVE QUICKLY

1007. Business Lessons Learned
HAVE ALL TEAM MEMBERS
SHARE THEIR PERSONAL stories
WITH THE TEAM

1008. Business Lessons Learned
WHEN YOU GET TO
30 EMPLOYEES
HIRE A COO

1009. Business Lessons Learned
YOU MAY NOT BE ABLE TO DO
EVERYTHING AT ONCE
TAKE A LONG-RUN APPROACH &
PLAY LIFE LIKE A
LONG-TERM GAME

1010. Business Lessons Learned
IF YOU PRESENTLY DON’T HAVE THE
FINANCIAl RESOURCES, THE EXPERIENCE
OR A GOOD BUSINESS IDEA, INTERN OR GET A
JOB AT A COMPANY YOU ARE PASSIONATE
ABOUT AND START BUILDING YOUR NETWORK
& experience

1011. Business Lessons Learned
ALWAYS FOCUS ON BUILDING
QUALITY & GIVING RELATIONSHIPS WITH
GOOD PEOPLE

1012. Business Lessons Learned
REGARDLESS OF WHAT You’RE DOING
MAKE SURE You’RE CONSTANTLY
LEARNING

1013. Business Lessons Learned
TAKE A PROACTIVE ROLE IN
PLANNING, GOAL SETTING, &
PERSONAL EVALUATION

1014. Business Lessons Learned
Don’t be afraid to ask for help
People are often very willing to
HELP YOU IF YOU ASK
GENUINELY

1015. Business Lessons Learned
GET Experience however you can
Build your network
Have confidence
And BE IN IT TO
Help Others

1016. Business Lessons Learned
IF AND WHEN YOU SUCCEED
GIVE BACK
There are many brothers & sisters
Who have not been as fortunate

1017. Lessons from my 20s
THE WORLD
Part III:

1018. ABOUT THIS PRESENTATION
THIS presentation can be found
Online at
www.hive.org/20s

1019. HUMAN RIGHTS
Human progress
SYSTEMs thinking
WORLD 2050
PART 3 “THE WORLD” INCLUDES SECTIONS ON
PART 3 TOPICS
MILLENNIALS
CLIMATE CHANGE
The innovation age

1020. Lessons from my 20s
HUMAN
RIGHTS
PART III, Section 1

1021. A THOUGHT EXERCISE
Let’s begin this section on
Human rights with a
Famous thought exercise

1022. A THOUGHT EXERCISE
IMAGINE YOU WERE a soul
Hanging out around a campfire
IN A CAVE with
five other souls

1023. A THOUGHT EXERCISE
NOW IMAGINE that god
gave you and the five other souls
The task of determing the
Principles for the world

1024. A THOUGHT EXERCISE
God said that the principles
for the world should be fair and
That you all must agree on them
Before you could be born

1025. A THOUGHT EXERCISE
Or how much money Your parents will have
None of the six of you know yet
where you’ll be born
The color of your skin
Your sexual orientation
Your gender

1026. A THOUGHT EXERCISE
And your task is to come up
with the principles for the world
That you can all agree on
Before you can be born into your bodies

1027. A THOUGHT EXERCISE
What principles would you come up
with for the world?

1028. A THOUGHT EXERCISE
What principles would you come up
with for the world if you didn’t know
where you’ll be born
The color of your skin
Your gender
Your sexual orientation
how much money Your parents will have

1029. A THOUGHT EXERCISE
Take a moment to write down
at least 2 principles for the world
That would create a fair society

1030. A THOUGHT EXERCISE
John Rawls
This famous thought exercise
Is called “The original position”
And was created by 20th century
Harvard professor & philosopher

1031. A THOUGHT EXERCISE
A theory of justice
John rawls writes about
The original position
In his 1971 classic

1032. “The most reasonable principles of
justice are those everyone would
accept and agree to from a fair
position.”
- John Rawls, 20th Century Philosopher!

1033. A THOUGHT EXERCISE
Here are the two principles
We have come up with at Hive
That would create a just world

1034. The First principle
All people would have the same basic
Rights regardless of birthplace, gender,
Sexual orientation, or skin color
1

1035. The second principle
All people would have access
To the basic human needs of food, water
Shelter, medicine, education, and
electricity
2

1036. What would be the implication of these principles?
IN THIS WORLD
WOULD YOU prevent some PEOPLE
FROM TRAVELING to other places
While others could
Travel FreelySIMPLY BASED ON WHERE THEY WERE BORN?!

1037. What would be the implication of these principles?
IN THIS WORLD
WOULD YOU ENSURE EVERYONE HAD ACCESS
TO FOOD, WATER & SHELTER OR JUST
SOME PEOPLE?

1038. What would be the implication of these principles?
IN THIS WORLD
WOULD YOU ENSURE EVERYONE HAD ACCESS
TO basic education and medicine or just
SOME PEOPLE?

1039. What would be the implication of these principles?
IN THIS WORLD WOULD YOU ENSURE
THAT ALL INFANTS HAD LIFE SAVING
IMMUNIZATIONS OR JUST RESERVE THOSE
FOR SOME INFANTS?

1040. What would be the implication of these principles?
IN THIS WORLD WOULD YOU CONDEMN
SOME BABIES TO DEATH
BECAUSe CANCER TREATMENTS
WEREN’t available?

1041. What would be the implication of these principles?
WHAT TYPE OF WORLD WOULD YOU
CREATE
IF YOU DIDN’t know where you
WOULD BE BORN?

1042. THIS IS THE WORLD
WE CAN ACTUALLY
CREATE IN OUR LIFETIME!
The world we can create

1043. A WORLD IN WHICH
FREE SPIRIT AND ENTERPRISE
IS ENCOURAGED
The world we can create

1044. The world we can create
A WORLD IN WHICH
Everyone has access to
Their basic needs

1045. The world we can create
A WORLD that is run
On clean energy

1046. The world we can create
A WORLD IN WHICH
PROPERTY RIGHTS
ARE RESPECTED

1047. The world we can create
A WORLD IN WHICH
GOVERNMENTs are RUN
EFFICIENTLYAND TRANSPARENTLY

1048. The world we can create
A WORLD IN WHICH
EVERY CHILD
IS GIVEN THE ABILITY
TO LEARN TO CREATE
TO INNOVATE TO CONTRIBUTE

1049. The world we can create
A WORLD IN WHICH
EVERY CHILD IS ASSURED
ACCESS TO THEIR BASIC NEEDS
FOOD
WATER
SHELTER
EDUCATION
MEDICINE
ELECTRICITY

1050. Basic human need % Without # Without Source
1. Clean Water 10.8% 780M UNICEF
2. Sufficient Food 12.8% 925M UNFAO
3. Basic Shelter 13.8% 1.0B UNHCR
4. Literacy 12.7% 920M UNESCO
5. Basic Medicine 23.6% 1.7B WHO
6. Electricity 18.0% 1.3B IEA
% of people without basic human needs

1051. The world we can create
IMAGINE THE JOB CREATION
AND THE HUMAN INNOVATION
To 9 BILLION PEOPLE WHOSE
BASIC NEEDS ARE MET
As we GO FROM 3B

1052. Ending Poverty in Singapore in 50 years
SINGAPORE IS AN INTERESTING CASE…
In 1960 its per capita income was $428
How did Singapore
END POVERTY in one LIFETIME?
By 2011 per capita income grew to $50,123

1053. Ending Poverty in Singapore in 50 years
Low tolerance of corruption
High pay of public officials to attract best talent and discourage bribery
An efficiently run government with competent leadership
Government budget surpluses
Focus on ease of starting a business
Focus on a scientific knowledge-based economy
Focus on export-led growth
Low taxes
A clean environment
While many have criticised a lack of political FREEDOM
HERE ARE SOME THINGS leadership GOT RIGHT in singapore

1054. A GOOD QUESTION FROM Bucky
“How do we make the world work for
100% of humanity in the shortest
possible time through spontaneous
cooperation without ecological
damage or disadvantage to anyone?”
- Buckminster fuller
!

1055. Human Rights?
WHAT IF THERE WERE A DOCUMENT
ESTABLISHING THE RIGHTS OF HUMANS
THAT THE USA AND 48 other
COUNTRIES Had already ADOPTED?

1056. A universal declaration of human rights?
There actually is
It’s called the
Universal declaration of human rights
And it was adopted in 1948

1057. A universal declaration of human rights?

1058. A universal declaration of human rights?

1059. A universal declaration of human rights?
What if we actually created
A human society
Based upon these principles?

1060. We will be the first generation
To be connected globally
The world we can create

1061. The world we can create
And we will have the opportunity
To reshape THE WORLD
Into a joyous, sustainable, and abundant WORLD

1062. Let’s work together on this
The world we can create
In the decades to come

1063. Human rights exercise
You can do the following 5 minute
Human rights exercise now
Or put a time on your calendar
To return to it

1064. Human rights
EXERCISE

1065. Exercise: human rights
Write down two principles you would
Create for the world if you were a
Pre-birth soul and didn’t know where
you’d be born, your skin color, your gender,
or your Parent’s income

1066. Exercise: human rights
Now, write down:
Are you committed to working toward
Creating a world based on those principles?
Why or why not?

1067. Lessons from my 20s
HUMAN
progress
PART III, Section 2

1068. A few important questions
SOMETIMES WITH ALL THE
NEGATIVE HEADLINES
IT’s HARD TO zoom out and
And look at THE ANSWER TO
A very IMPORTANT QUESTION

1069. How are we doing?
HOW IS
OUR SPECIES
DOING?

1070. How are we doing?
Is humanity DOING
better or worse than
40 years ago?

1071. Progress
Is humanity making
Progress?

1072. Measuring Progress
And can“progress”
Be measured?

1073. SOME EXISTING MEASURES OF HUMAN PROGRESS
1. United Nations Human Development Index
2. Legatum Prosperity Index
3. Social Progress Index (SPI)
4. Gross National Happiness (GNH)

1074. SOME EXISTING MEASURES OF HUMAN PROGRESS
The challenge with these four measures
Is that they provide data at a country level
Not at a human level

1075. Measuring human progress
WE NEED A MORE COMPRENSIVE
Measure OF HUMAN PROGRESS

1076. How humans are doing
WHAT IF WE COULD
AGREE On METRICS
THAT TOLD US
HOW OUR SPECIES
IS DOING?

1077. How humans are doing
We’d probably look for data in AREAS LIKE
Health
education
PEACE
Economics
environment

1078. How humans are doing
Here are the exact measures
we use at hive
To track human progress
at a species level

1079. How humans are doing
Health
1. Life Expectancy
2. Infant Mortality
3. Literacy
4. Internet Access
7. Average Income
8. Global Poverty Rate
9. CO2 PPM
10. Temperature Increase
Education
!
Economics
!Environment!
5. Active Conflicts
6. Deaths From War
Peace!

1080. How humans are doing
Let’s look at how we’re doing
As a species across THESE
10 metrics

1081. Health
The global report card

1082. 1. Life Expectancy
12% Higher
2012
71
1980
63
Source: World Bank

1083. 2. Infant Mortality
2012
4.8%
1980
11.6%
59% Decline
Source: World Bank

1084. EDUCATION
The global report card

1085. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1980
1990
1995
2000
2012
2012
84%
1980
70%
20% Higher
3. Literacy Rate

1086. 2012
36%
1980
0%
Infinitely Higher
4. Internet Access

1087. PEACE
The global report card

1088. 0
2
4
6
8
10
12
14
16
18
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2008-2013 Avg.
6
1980-1985 Avg.
13
54% Lower
5. Active Major Conflicts
Source: Uppsala Conflict Data Program

1089. 0
10000
20000
30000
40000
50000
60000
70000
80000
90000
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2008-2013 Avg.
33,159
1980-1985 Avg.
40,370
18% Lower
6. Deaths from War
Even as global population
has expanded 45%
Syria conflict has caused
recent spike

1090. ECONOMICS
The global report card

1091. 2012
$10395
1980
$5960
74% Higher
7. Annual Income Per Person

1092. 0
1
2
3
4
5
6
7
8
BillionsofPeopleonPlanet
0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000
$10395
$6055
$2111
$467 $450 $453
$1261
$666
The!Industrial!Age!
The!Enlightenment!
The!Informa.on!Age!
$605
$566
The!Renaissance!
Population & Income Over 2000 Years

1093. The time to get to now
IT took humans
13.78 Billion yearS
TO EVOLVE

1094. Time to 1B People
IT took humans
200,000 years to
reach1B people

1095. POPULATION AND INCOME GROWTH
BUT just
200 years to go
from 1b to 7B

1096. POPULATION AND INCOME GROWTH
NEVER BEFORE
HAVE WE HAD
SO MANY PEOPLE

1097. POPULATION AND INCOME GROWTH
NEVER BEFORE has
our species had
SO much wealth

1098. 0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012
16.9%
1980
43.6%
61% Lower
8. % Living in Extreme Poverty

1099. LOOKING GOOD SO FAR…
So things are
Looking up, right?

1100. LOOKING GOOD SO FAR…
Mostly, except for
The environment

1101. LOOKING GOOD SO FAR…
Which sort of
Underpins
Everything else

1102. ENVIRONMENT
The global report card

1103. 250
270
290
310
330
350
370
390
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012
395
1980
334
19% Higher
9. CO2 in Atmosphere (Parts Per Million)

1104. 0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2012
1.37°
1980
0.61°
125% Higher
10. Surface Temperature Increase (F°)

1105. Health
The Global Report Card
Education
!
Peace!
Environment!
1980
2013
% Change
Grade
1. Life Expectancy
63
71
% 12%
A
2. Infant Mortality
11.6%
4.8%
59%
A
3. Literacy
70%
84%
% 20%
B
4. Internet Access
0%
36%
% Infinite
B
5. Active Conflicts
13
6
54%
B
6. Deaths from War
40,370
33,159
18%
B
7. Average Income
$5.9k
$10.4k
% 74%
A
8. Poverty Rate
43.6%
16.9%
61%
B
9. CO2 PPM
334
395
% 19%
F
10. Temp. Increase
+0.61°
+1.37°
% 125%
F
Economics!
%!
%!
%!
%!

1106. What would a 5 DeGree farenheight increase mean?
“As the Arctic continues to warm, melting
permafrost in the boreal forests and further north
in the Arctic tundra is now starting to melt,
triggering the release of methane, a greenhouse
gas twenty times more powerful than CO2, from
thick layers of thawing peat.”
- Climate Code Red

1107. Lots of progress on the abundance side
1812 2014
HOW LONG WE LIVE
Avg. annual INCOME
Inflation adjusted to current $
INFANT MORTALITY
POVERTY %
30
$700
25% 4%
17%98%
$10800
70
Under $1.25 per day globally current $
Infant deaths before age 5 globally
Average life expectancy globally

1108. The key challenge for our generation
So they key challenge is
how we can together create
An abundant and sustainable world
For all people

1109. Lessons from my 20s
SYSTEMS
THINKING
PART III, Section 3

1110. WHAT IS A SYSTEM?
THAT INTERACT
A SYSTEM is
A COLLECTION OF PROCESSES

1111. SYSTEMS THINKING
SYSTEMS THINKERS
INTEGRATE knowledge
ACROSS DISCIPLINES

1112. SYSTEMS THINKING
SYSTEMS THINKERS
UNDERSTAND
COMPLEXITY & NUANCE

1113. SYSTEMS THINKING
SYSTEMS THINKERS
BUILD
MENTAL MAPS

1114. Three Types of SYStems
1. INTERNAL SYSTEMS
2. EXTERNAL SYSTEMS
3. ECOLOGICAL SYSTEMS

1115. INTERNAL SYSTEMS EXAMPLEs
RESPIRATION
CELL REPLICATION
DIGESTION
IMMUNE SYSTEM
HORMONAL REGULATION
NEURAL PLASTICITY

1116. EXTERNAL SYSTEMS EXAMPLEs
GLOBAL TRADE
ELECTRICAL GRIDS
COMPANY METRICS REPORTING
ELECTIONS
THE INTERNET
ACADEMIC ADMISSIONS

1117. EXTERNAL SYSTEMS EXAMPLEs
CONDENSATION
GEOLOGICAL FORMATION
ELECTROMAGNETIC ENERGY
NUCLEAR FUSION
GAMMA WAVES
EVOLUTION

1118. AN example of external systems theory
JAMES LOCKLOCK’s GAIA HYPOTHESIS
EXPLORED THE EARTH as one
self-regulating
Interconnected system
Of biosphere, atmosphere,
Oceans, and soil

1119. The great SYSTEMS THINKERS
Some of the most well known
Systems thinkers in last century were
Donella meadows
Albert einstein
Thomas Edison
Buckminster fuller
JAMES LOVELOCK

1120. Lessons from my 20s
WORLD
2050
PART III, Section 4

1121. The World in 2050
Here are some predictions
About What will happen
In the next 40 years
From the pardee center
For international futures

1122. World Population Will RISE
GLOBAL POPULATION
WILL RISE to
9.2 Billion

1123. Energy DEMAND WILL INCREASE
GLOBAL ENERGY
DEMAND WILL go up 2.3x

1124. CO2 output from fossil fuels
FOSSIL FUEL USAGE
WILL PEAK THEN
DECLINE

1125. Mobile phones per 100 people
The average person
Will have >1
Cloud connected
Mobile device

1126. Global Life Expectancy
WE LIVE LONGER AS
LIFE EXPECTANCY REACHES
77

1127. Infant Mortality
FEWER BABIES DIE
As INFANT MORTALITY
Goes under 10 per 1000

1128. GDP Per Capita (In thousands)
WE BECOME WEALTHIER
Global GDP PER CAPITA UP 140%

1129. POVERTY DECLINES RAPIDLY
Extreme POVERTY nearly eliminated
% living on <$1.25 Per Day
Down 78%

1130. Secondary education completion
WE ARE BETTER EDUCATED
SECONDARY SCHOOLING up 52%

1131. COLLEGE EDUCATED
% oF PEOPLE
WITH COLLEGE DEGREES
UP159%

1132. WOMEN WITH COLLEGE EDUCATION
UP 189%

1133. MORE OF US WILL LIVE IN CITIES
PERCENTAGE IN CITIES
UP 32%

1134. Major innovations are coming
NANOTECHNOLOGY
3D Printing
GENOME SEQUENCING
SYNTHETIC LIFE
PRIVATE SPACE TRAVEL
DESALINATION

1135. Governments will have to adapt
INCREASED GOVERNMENT TRANSPARENCY
OPEN GOV DATA APIS
STRONGER PROPERTY RIGHTS
EASIER TO START A BUSINESS
BETTER co2 REGULATIONS
REMAINING REGIMES OVERTHROWN

1136. MAJOR GEOPOLITICAL CHANGES
CHINA WORLD’S LARGEST GDP
INDIA THE MOST POPULOUS NATION
AFRICA 2B People + ECONOMIC POWER
FOSSIL FUEL PRODUCERS LESS INFLUENCE
INSECURITY UNTIL WE LOWER EMISSIONS

1137. AFRICA BECOMES AN ECONOMIC POWER

1138. Lessons from my 20s
MILLENNIALS
PART III, Section 5

1139. It’s our turn to lead
MILLENNIALS
WILL BE LEADING
THE NEXT 40 YEARSPeople born between 1980 and 2000

1140. SO what’s different about millennials?
SO What’s different
ABOUT Millennials?

1141. SO what’s different about millennials?
WE ARE
DEEPLY AWARE
OF SOCIAL ISSUES

1142. SO what’s different about millennials?
WE UNDERSTAND THE
IMPORTANCE OF A
SUSTAINABLE WORLD

1143. SO what’s different about millennials?
WE SEE BUSINESS
& ENTREPRENEURSHIP
AS TOOLS TO MAKE A
SCALABLE POSITIVE CHANGE
IN THE WORLD

1144. SO what’s different about millennials?
Status quo
& ARE IMPATIENT with the
WE ARE USED TO A
FASTER PACE OF CHANGE

1145. SO what’s different about millennials?
NEVER BEFORE
TECHNOLOGY LIKE
WE ARE CONNECTED
GLOBALLY THROUGH

1146. SO what’s different about millennials?
ACCOUNTABLE
CORRUPT LEADERS
WE NOW HAVE THE
TOOLS TO HOLD
AND CREATE THE MOMENTUM TO OVERTHROW THEM

1147. OUR GREAT OPPORTUNITY
OUR GREATEST opportunity
Is creating a sustainable world
IN WHICH EVERY HUMAN HAS
ACCESS TO FOOD, WATER, SHELTER
EDUCATION, MEDICINE, ELECTRICITY

1148. OUR GREAT OPPORTUNITY
THE GOOD NEWS IS
WE GIVE A DAMN
HAVE THE TECH TOOLS
CAN INNOVATE LIKE HELL
AND ARE HIGHLY COMPETENT

1149. Lessons from my 20s
CLIMATE CHANGE
PART III, Section 6

1150. Co2 traps heat
AN INCREASE IN Co2
IN AN ATMOSPHERE
TRAPS HEAT & MAKES THE
TEMPERATURE GO UP

1151. Carbon emissions
0
5
10
15
20
25
30
35
40
1900
1903
1906
1909
1912
1915
1918
1921
1924
1927
1930
1933
1936
1939
1942
1945
1948
1951
1954
1957
1960
1963
1966
1969
1972
1975
1978
1981
1984
1987
1990
1993
1996
1999
2002
2005
2008
2011
ANNUAL CO2 OUTPUT
HAS INCREASED FROM 4GT
To 40GT SINCE 1900

1152. CO2 in the atmoshphere
270
290
310
330
350
370
390
410
1900
1903
1906
1909
1912
1915
1918
1921
1924
1927
1930
1933
1936
1939
1942
1945
1948
1951
1954
1957
1960
1963
1966
1969
1972
1975
1978
1981
1984
1987
1990
1993
1996
1999
2002
2005
2008
2011
2014
CO2 Parts per million
HAVE INCREASED
FROM 293 to 401 SINCE 1900

1153. -0.40
-0.20
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1967
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
Surface Temperature change over 1937 baseline
EARTH’s AVERAGE SURFACE
TEMPERATURE HAS RISEn 1.3°F
SINCE 1967
Source: NOAA

1154. The link between co2 and temperature
In 1896, Swedish scientist
svante arrhenius FIRST Showed the link
between the amount Of co2 in the atmosphere
and temperature!

1155. 97% of Scientists Agree that co2 ! Higher temps
As of 2010, 97% of American CLIMATE SCIENTISTS
BELIEVEd the INCREASE
In earth’s TEMPERATUREs IS CAUSED BY
INCREASED CO2 in the ATMOSPHERE

1156. 21st century temperature increases
THE IPCC INDICATES GLOBAL
Surface TEMPERATURES wILL
INCREASE ANOTHER 3.4° to 7.9°F

1157. Sea Levels Rising
A 5°F increase in
Surface TEMPERATURES WOULD
INCREASE SEA LEVELS by ~11 FT

1158. Hundreds of millions of refugees
BANGLADESH UNDER WATER
35% of FL Under water
20% of NYC Under Water
An 11 foot sea level rise would mean:

1159. Moving to a clean energy economy
Move away from fossil fuels
As quickly as we can
TO stop this we must

1160. Moving to a clean energy economy
And to clean energies like solar,
wind, geothermal, and Biofuels
As quickly as we can
We must move away from coal, oil, and natural gas

1161. What would a 5 degree (F) increase mean?
“In the pliocene, three million years ago temperatures were
5 degrees (F) higher than our pre-industrial levels, so it
gives us an insight into the five-degree world. The northern
hemisphere was free of glaciers and icesheets, beech trees
grew in the transantarctic mountains, sea levels were 25
metres higher”
- Climate Code red!

1162. What would a 5 degree (F) increase mean?
“Between 3 and 5 degrees (F) the Amazon rainforest,
whose plants produce 10 percent of the world's
photosynthesis and have no evolved resistance to
fire, may turn to savannah, as drought and mega-fires
first destroy the rainforest, turning trees back into
carbon dioxide as they burn or rot and decompose”
- Climate Code red!

1163. What would a 5 degree (F) increase mean?
“As the Arctic continue to warm, melting
permafrost in the boreal forests and further
north in the Arctic tundra is now starting to melt,
triggering the release of methane, a greenhouse
gas twenty times more powerful than CO2, from
thick layers of thawing peat.”
- Climate Code red!

1164. What would a 5 degree (F) increase mean?
“There are thousands of gigatons of methane
beneath the seas, comparable to the amount
of carbon contained in the Earth’s coal
deposits. And, as the Arctic waters warm,
some of this methane is likely to bubble up into
the atmosphere.”
- Ezra klein!

1165. The current debate
THE CURRENT DEBATE
DOES NOT RECOGNIZE THE
GRAVITY OF THE SITUATION

1166. A huge economic threat
INCREASED
TEMPERATURES ARE
INEVITABLE
AND ARE ON TRACK TO
THREATEn OUR
Economy + CIVILIZATION

1167. Passed to 400 PPM Barrier
WE ARE At 401
CARBON PPM
AS OF 2014

1168. Past the 400 PPM Barrier
WHERE WE STABILIZE
CARBON PPM
WILL DRASTICALLY AFFECT
The type of world
Our children live in

1169. We Passed the 400 PPM Barrier

1170. 500 PPM
WE MUST DO ALL WE CAN
AS A SOCIETY
TO NEVER GO ABOVE
500 PPM

1171. 350 PPM
AND to get back
To 350 PPM
Where we were in
1987

1172. The Historical perspective on CO2

1173. Steps we can take
THERE ARE
STEPS WE CAN TAKE
TO REDUCE C02 output
MORE QUICKLY

1174. Steps we can take
1) STOP FOSSIL FUEL SUBSIDIES
2) PRICE IN THE COST OF C02 pollution cleanup
3) INVEST IN energy & geoengineering R&D
4) SubSIDIZE RENEWABLE ENERGY USE
5) INCREASE ENERGY EFFICIENCY

1175. 1. STOP subsidizing fossil fuel production
Every year the usa
Provides $11.5b in
Subsidies to the
Oil industry
This needs to stop
Immediately

1176. 2. Price in cost of co2 cleanup
FOSSIL FUELS ARE CHEAP
BECAUSE THE COST OF
CLEANING UP CO2 POLLUTION
IS NOT INCLUDED IN THE PRICE
Let’s FIX THIS and CORRECT THE
INCENTIVES TO USE FOSSIL FUELS

1177. 3. INVEST IN RENEWABLES & GEOENGINEERING RESEARCH
WIND, SOLAR, BIOFUELS, & FUSION
HAVE GREAT PROMISE
As does carbon SEQUESTRATION
And other geoengineering
techniques

1178. FUNDING GeoENGINEERING RESEARCH
GEOENGINEERING TECHNIQUES
LIKE carbon sequestration
SOLAR RADIATION MANAGEMENT
CLOUD SEEDING and
VERTICAL OCEAN PIPING
Are worthy of careful research

1179. US Govt spends 457x more on military than renewables
USA ANNUAL DEFENSE BUDGET
$640 BILLION
USA ANNUAL RENEWABLES R&D
$1.4 Billion

1180. SOMETHING IS OFF HERE…
U.S. ANNUAL DEFENSE BUDGET
$640 BILLION
USA ANNUAL RENEWABLES R&D
$1.4 Billion
U.S. ANNUAL FOSSIL FUEL SUBSIDIES
$11.5 Billion

1181. 4. Subsidize renewables R&D
iN ORDER TO INCREASE MARKET
INVESTMENT IN RENEWABLES
IN THE NEXT FEW YEARS
WHILE THE R&D iS CONDUCTED
WE SHOULD SUBSIDIZE THE
COST OF RENEWABLE ENERGY

1182. 5. INCREASE ENERGY EFFICIENCY
EFFICIENT BUILDINGS
SMART 2-way grids
SMART APPLIANCES

1183. CLEAN ENERGY
INVESTING IN CLEAN ENERGY FROM
RENEWABLE SOURCES
IS OUR BEST BET TO REDUCE
THE COMING ECONOMIC COST OF
CLIMATE CHANGE

1184. GRID PARITY is coming
SOLAR POWER
WILL BE LESS EXPENSIVe
THAN GRID POWER BY 2020
This moment will be the
THE TIPPING POINT

1185. GRID PARITY is coming
COST OF SOLAR COST OF GRID
RETAIL COST PER KWH IN USA RETAIL COST PER KWH IN USA
$0.25 $0.04>!
2014

1186. GRID PARITY is coming
COST OF SOLAR COST OF GRID
RETAIL COST PER KWH IN USA RETAIL COST PER KWH IN USA
$0.04 $0.04=!
2020
THIS IS A BIG DEAL

1187. The apollo mission of our generation
It’s a race to
GRID PARITY
THIS IS OUR
MOON LANDING

1188. THE PRESIDENT HAS YOUR BACK
“We're issuing a challenge. We're telling America's scientists and engineers that if
they assemble teams of the best minds in their fields, and focus on the hardest
problems in clean energy, we'll fund the Apollo projects of our time. At the
California Institute of Technology, they're developing a way to turn sunlight and
water into fuel for our cars. At Oak Ridge National Laboratory, they're using
supercomputers to get a lot more power out of our nuclear facilities. With more
research and incentives, we can break our dependence on oil”
– President Obama, State of the union address, January 26, 2011

1189. FUNDING RESEARCH
The JOINT CENTER FOR
ARTIFICIAL PHOTOSYNTHESIS
IS THE DOE’S
SOLAR RESEARCH HUB

1190. ENERGY USAGE
Humans ARE using
15 Terawatts of power
ANNUALLY

1191. ENERGY USAGE
Humans are EXPECTED TO need
40 Terawatts of power
PER YEAR by 2050

1192. 2012 SOURCES OF GLOBAL ENERGY PRODUCTION
86.3%
6.5%
6.5%
0.7%
Fossil Fuels
Nuclear
Hydro
Solar/Wind/Bio

1193. The potential oF THE SUN
THE SUN PROVIDES
ENOUGH ENERGY
IN A MINUTE
TO POWER THE EARTH
FOR A YEAR

1194. What if?
WHAT IF THERE WERE
MICROORGANISMS WHOSE FOOD SOURCE
WAS CARBON DIOXIDE
AND THEIR OUTPUT WAS FUEL?

1195. The potential of algae
ALGAE HAVE THE POTENTIAL
TO BE THE WORLD’s FUTURE
RENEWABLE FUEL SOURCE

1196. The potential of algae
BIOFUELS PRODUCED FROM
SYNTHETIC ALGAE
SHOW GREAT PROMISE
FOR RENEWABLE FUEL PRODUCTION

1197. The potential of algae
ALGAE
CONSUME CARBON DIOXIDE
PRODUCE FUEL
And REQUIRE 1/7th the LAND OF CORN-BASED ETHANOL

1198. iN SUMMARY
CLEAN ENERGY IS OUR
Generation’s
Apollo MISSION

1199. Lessons from my 20s
The Innovation
Age
PART III, Section 7

1200. About this section
This final section called
“the innovation age” Is about
The trends I am seeing
in history and humanity
And where that may lead us in
The Decades ahead

1201. A Timeline of history
TO PUT everything
In perspective
Here is a timeline of
Earth’s history

1202. A big picture timeline of earth
Formation of
Universe
(13.8B Yrs Ago)
Formation of Earth
(4.5 B Yrs Ago)
Land Animals
(400M Yrs Ago)
Formation of The Sun
(4.6B Yrs Ago)
Oceans Form (3.8B
Yrs Ago)
Dinosaurs
(250M Yrs Ago)
Pangea Shifts
(200M Yrs Ago)
Plants Form
(500M Yrs Ago)
Dinosaurs
Extinct
(65M Yrs Ago)

1203. A human Timeline
TO further PUT THINGs
In perspective
Here is a timeline of
human history

1204. HUMAN HISTORY TIMELINE
Homo Sapiens
(200,000 Yrs Ago)
Language
(100,000 Yrs Ago)
Homo Habilis
(2.3 M Yrs Ago)
Homo Erectus
(1.8M Yrs Ago)
Chimps diverge
(5.4M Yrs Ago)
Homo Erectus
(2.3 M Yrs Ago)
Fire
(400,000 Yrs Ago)

1205. The human story
And at a very simplified
Level, here’s the story
Of the last 13.8B years
(as far as we know so far)

1206. The Great story of humanity
Once upon a time
All matter was in
a single point

1207. The Great story of humanity
Then a massive
Explosion we call
The big bang occurred

1208. The Great story of humanity
initially there
was no life in the
universe

1209. The Great story of humanity
The universe was
A VAST expanse
Of matter and
energy

1210. The Great story of humanity
THEN ALONG CAME
CARBON ATOMS

1211. The Great story of humanity
WHICH COULD
ENCODE INFORMATION

1212. The Great story of humanity
AND MOLECULES
EVOLVED

1213. The Great story of humanity
A BILLION YEARS LATER
DNA EVOLVED

1214. The Great story of humanity
AND from CHEMISTRY came
LIFE

1215. The Great story of humanity
ORGANISMS EVOLVED
DECISION networks
called
NERVOUS SYSTEMS

1216. The Great story of humanity
NEURONS Aggregated
INTO
BRAINS

1217. The Great story of humanity
Brains formed
frontal
cortexes

1218. The Great story of humanity
And emotions and
reason
formed

1219. The Great story of humanity
WE WENT FROM ATOMS
to MOLECULES TO DNA
TO BRAINS to
awareness!

1220. The Great story of humanity
Now that’s
awesome!

1221. The Great story of humanity
BRAINS PLUS
OPPOSABLE THUMBS
created TOOLS

1222. The Great story of humanity
THEN WE CREATED
LANGUAGE

1223. The Great story of humanity
THEN WE started
farming

1224. The Great story of humanity
THEN WE FORMED
CITIES

1225. The Great story of humanity
THEN WE CREATED
WRITING

1226. The Great story of humanity
THEN WE CREATED
MATHEMATICS

1227. The Great story of humanity
THEN WE CREATED the
Scientific method

1228. The Great story of humanity
THEN WE DISCOVERED
A WAY OF ORGANIZING
OUR EFFORTS
(We called it a company – which in Latin means to “break bread with”)

1229. The Great story of humanity
THEN WE CREATED
we called it “capitalism”
it created incentives for creating what humans want
we had to improve it a few times before it worked for everyone
And We still have some reforms to go
a system for funneling money to people
working together effectively to create
value for humans

1230. The Great story of humanity
THEN WE CREATED
We CALLED IT THE “FINANCIAL SYSTEM”
And it took a while before we made sure the right rules
were in place so it worked for everyone
A SYSTEM FOR sharing risk so that we
could allocate money to projects that
create what humans want

1231. The Great story of humanity
THEN WE DISCOVERED
ELECTRCITIY

1232. The Great story of humanity
THEN WE DISCOVERED
Stored ENERGY
WATER ! STEAM ! Oil/Gas/Coal ! nuclear ! SOLAR / WIND / BIOFUEL / FUSION

1233. The Great story of humanity
THEN WE invented
engines

1234. The Great story of humanity
That’s when things
reallyTOOK OFF

1235. The Great story of humanity
With energy &
engines So much
became
possible

1236. The Great story of humanity
THAT BROUGHT US THE
INDUSTRIAL
REVOLUTION

1237. The Great story of humanity
using machinery
one human could be more
efficient than ever before
LEADING TO MUCH HIGHER
LIVING STANDARDS

1238. The Great story of humanity
THEN WE CREATED
FLYING
MACHINES

1239. The Great story of humanity
THEN WE sent
encoded messages
Through the air

1240. The Great story of humanity
THEN WE built
computers

1241. The Great story of humanity
THEN WE built
computers
A global network of

1242. The Great story of humanity
THEN WE built
supercomputers
Pocket-sized
And we called them “smartphones”

1243. Now, We Are Entering the innovation Age

1244. The Industrial Age
The industrial age began with
The invention of the engine
And ended with the invention of the
computer

1245. The Information Age
The INFORMATION age began In 1950
With The invention of the computer
And will end when 50% of humanity
is connected

1246. The Information Age
In mid-2014 40% of humanity has access
To the cloud. By the end of 2015 this
figure is on track to reach a tipping point
Of 50%

1247. The impact of a connected world
The impact of more than half of
Humanity finally being connected
Will further accelerate change

1248. A new age is upon us
i believe the world is going to look
So different in the decades ahead
That we should consider ourselves
Entering a new age

1249. The innovaiton age
I suggest we call this new age
The innovation age

1250. The INNOVATION AGE
Instead of the lucky few having
Access to free cloud education
Soon all humans will be able to access
EdX, wikipedia, khanacademy
Itunesu, udemy, and coursera

1251. The INNOVATION AGE
As we enter the innovation age in 2015
We stand on the shoulders of
Giants who have come
Before us

1252. The INNOVATION AGE
Synthetic biology is here
Clean energy is here
Global connection is here
The platforms have been built

1253. The INNOVATION AGE
We are entering the most exciting
Time in human history
FOR Creators and
Innovators

1254. The INNOVATION AGE
The greater the cultural interconnection
The faster memes can replicate,
Learnings can be shared, and progress can
Be made

1255. The INNOVATION AGE
The rate of human progress
Is a function of the rate of ideas
spreading

1256. The INNOVATION AGE
And The rate of ideas spreading is a function
of the speed of communication tools
And the level of species interconnection

1257. Human cultural evolution
We’re culturally evolving as a species
Faster than ever before due to rapid
Communication tools that are spreading
Understanding and connection across
borders faster than any time in
Human History

1258. Human cultural evolution
The speed of communication tools
The level of species-wide literacy
And the level of species interconnection
Are all rapidly increasing
Leading to the rapid evolution of
Human culture

1259. Human cultural evolution
There is a palpable sense that the leaders
Of the millennial generation
See beyond the divisions of national borders
And religious identities that have kept
Human beings apart for
Millennia

1260. Digital Natives
The four billion digital natives born
Between 1980 and 2015 intuitively
Understand global connection,
Species-level identity, and innovation
And will be leading the next
40 years

1261. What millennials see
Millennials see entrepreneurship
As a tool for
good

1262. What millennials see
And we see efficient, effective
Transparent, and tech-enabled
Government as
Essential

1263. Socially RESPONSIBLE CAPITALISM
In the 200 year debate of
Socialism vs. capitalism it is
socially responsible capitalism that will win
built on a foundation of efficiently-run
Cloud enabled
Government

1264. The GREAT OPPORTUNITY
Our next great opportunity is creating
A carbon-neutral world in which
Every human being has access to what
They need to
Create & ThRive

1265. The industrial age1712-1950
The information age1950-2015
The innovation age2015-2050
Entering the innovation age

1266. Entering the innovation age
WE’re entering THE
innovation AGE!

1267. Entering the innovation age
the age of ubiquitous
global connection to
people and information
For everyone not just the wealthy

1268. Entering the innovation age
Soon everyone will
have a cloud-connected
supercomputer in their
pocket

1269. Entering the innovation age
Education will be
democratized

1270. Entering the innovation age
Atrocities will be
publicized(Better publicized, at least)

1271. Entering the innovation age
Bad leaders will be
exposed

1272. Entering the innovation age
Dense Networks of
world changers will be
constructed

1273. Entering the innovation age
Imagine the
world we can
create

1274. Entering the innovation age
Imagine the
world we WILL
create

1275. Entering the innovation age
It’s time to show
our parents
what we can do

1276. Lessons from my 20s
Staying in
touch

1277. Let’s work together
Let’s find a way to WORK TOGETHER
AS A GENERATION
TO CREATE A WORLD THAT IS SUSTAINABLE
IN WHICH ALL PEOPLE HAVE ACCESS TO
BASIC HUMAN NEEDS AND EVERYONE Can
ACHIEVE THEIR DREAMS

1278. Exercises
Now that you’re at the end
Don’t forget to put time on your calendar
To go back and
Do the exercises

1279. Join the Hive network
Hive is building a global network
Of leaders & entrepreneurs under 40
Dedicated to creating a better world
I’d love for you to apply to join us
www.Hive.org

1280. Program Influences
Here are programs I have participated in the last ten years that have shaped my
perspectives. Thank you to all of the individuals behind these great organizations.

1281. For Further Reading
The following resources were extremely valuable in the creation of this work:
Films:
Connected by Tiffany Shlain
Mankind by The History Channel
The Commanding Heights by PBS
The History of the World in Two Hours by The History Channel
Books:
Abundance by Peter Diamandis
The Rational Optimist by Matt Ridley
Anticipating 2025 by The London Futurist Society
The 100 Scientific Discoveries That Changed the World by National Geographic
The Power of Habit by Charles Duhigg
Rich Dad Poor Dad by Robert Kiyosaki
Think and Grow Rich by Napoleon Hill
How to Win Friends & Influence People by Dale Carnegie

1282. If you enjoyed this presentation also check out
www.startupguide.com
www.hive.org/book

1283. How to get in touch
@ryanallis
ryan@connect.com
Send me a note or a Tweet. I’d love to hear from you!

1284. Dedication
Dedicated to Mom
Pauline Ann Middleton Allis
March 29, 1952 – May 25, 2012
A mother who inspired others to
1) Love Everyone
2) Be Confident
3) Dream Big

1285. Lessons from my 20s
THE END