2. The masthead is the banner across the
front cover that lets the audience easily
identify the newspaper.
The lead story is
seen as the most
important story in
the newspaper and
will get the most
coverage, normally
it will have
photographs on the
cover normally with
a caption so that
the meaning is
anchored to give
the reader insight.
More photographs
along with the story
continues on the
inside.
Through-out the
newspaper it will have
adverts of various
things such as
jobs, services and
goods. This depends
on what newspaper it
is, for example a local
newspaper would
only have adverts that
appealed to the are in
which it’s sold but
newspapers sold on a
national scale will
have adverts that
appeal to everyone.
Conventions of newspapers
3. Newspapers are conventionally laid out the
same, the articles are in columns so they’re
easy for the audience to read.
Normally in large letters the headline of the
article is spread across somewhere on the page
so that it grabs your attention, it’s usually
followed by a sub-heading that briefly explains
what the article will be about.
The articles normally
put the most
important
information at the
top of the news page
so that the reader can
quickly understand
what the articles
about.
Articles are usually
ended with a
byline to say who
wrote the article
or how to get in
contact with them.
A lead paragraph
follows the sub-heading
and gives key
information about the
story
4. Conventions of perfume ads
Perfume ads typically centralise the model giving the slight element of importance and
from the slight low angle making them seem dominant. For the male advert he’s higher
than the female model to give the impression that he’s in control of her and more
important. For the female advert it’s the exact opposite; the females superior which is
shown by her height and hands around the male models neck.
No matter what gender it is
perfume adverts on the whole
suggest a sexual and lustful mood
which makes it appear that
wearing this product will make
you more appealing to the
opposite sex.
Perfume adverts always ends
with a large picture of the
bottle so that when you see
it you’ll recognize it.
5. Conventions of movie posters
Movie posters are eye-
catching so that it would
attract the immediate
attention of anyone who saw
it.
Movie posters show the
genre of the film, in this
example we have the
characters clearly
dressed as a
stereotypical wizard
while using words such
as ‘imagination’ to show
clearly it’s a fantasy. Conventionally film posters
always give some indication to
when the film is due to be
released near the bottom if
the poster normally followed
by the production company’s
information.
The main character is
the focal point of the
picture, he’s also much
bigger than the other
characters to show his
importance.
There could also be
reviews and ratings
normally by well-known
people or companies to
show that the film is
highly praised.
