2. The name of the magazine is
displayed in a particular
typeface. This is the visual
branding of the magazine and is
designed to be recognised and
unique.
4. The main image is used to
promote the main article in
the magazine edition. This
image is quite complex and
stands out as it is not a
typical magazine picture. It
is already telling a story and
will have readers guessing
what the film is about. It is a
controversial image then
isn’t expected.
5. Cover lines were originally used
to attract a wider audience due
to the competition in magazine
selling. Magazines use fewer
cover lines now due to an
audience using subscriptions and
therefore not bothering with
other rivals.
6. This is always the largest text
beside the masthead. This tends to
take up about a quarter of the
magazine. It comes usually with 3
different layers as seen with this
one here. This draws the attention
to the film being promoted without
distracting too much from the
image.
