This is detailed business plan mockup report I created for my Media Business and Entrepreneurship class taught by Alex Kirt.

2. Videography Services
Business Plan
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Table of Contents
1. Executive Summary..................................................3
2. Products & Services..................................................7
3. Marketing & Promotions ........................................10
4. Operations & Human Resources ..............................12
5. Financial Plan .......................................................14
6. Reference Materials/Sources ..................................17

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1. EXECUTIVE SUMMARY
Introduction: My name is Colby Holtman and I’m the founder of Crimson Productions. I’m
a cinematographer from Conception Junction, Missouri but have been living in the Kansas
City for the past two years. I graduated from Northwest Missouri State University with a
bachelor’s degree in Mass Media Broadcasting and Operations. My love and passion for
videography started when I attended Missouri Boy’s State and was a part of their School of
Mass Media. I instantly fell in love and wanted to pursue this career path even further.
Since then, I’ve pushed myself to become the best videographer/cinematographer with
each passing day. With each passing day, we are making memories and I want to the
captures those special memories that will last a lifetime.
• Mission Statement: Our mission here at Crimson Productions is to create unique and
one-of-a-kind videos for all our clients. We utilize the latest technology and media
trends ensure that every video created is unique and fits the needs and budget of all our
clients.
• Vision Statement: Success to me being able to bring a smile to those by capturing their
memories that will last a lifetime. As we continue to meet new clients, we strive to form
bonds with each client because they’re not just clients, they’re family.
• Code of Ethics: Crimson Productions’ business code of ethics is based on basic
common ethics that all companies do or should be following. These codes and policies
include but are not limited to:
o Respect for others: It is mandatory that your respect the personal space,
opinions, and privacy of all those your interaction with daily. Violence is
strictly prohibited and will result in immediate termination. Please refer to out
harassment and sexual harassment policies. If a customer or worker is being
offensive, demeaning or threatening towards your or others, a report must be
filed immediately to HR or the GM. Rudeness and Dismissiveness may also be
reported if these events become frequent and or excessive.
o Integrity & Honesty: Your behavior and actions should be used to contribute
and improve the betterment the of company. I expect all employees to be
always honest and transparent. I will not tolerate deceitful or petty conduct of
any sorts. Lies, cheating and plagiarism are major red flags and can lead to
progressive discipline and possibly immediate termination based of the
damages caused.

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o Justice: The decisions you make can not only affect you but others around
you. Decisions such as hiring, promoting and firing will be just and fair with
written records and examples. Favoritism, racism, sexism will never be
deciding factors for any decisions made for the company. Any acts of
discipline towards an employee will need a case prepared to take to HR.
o Lawfulness: All employees must follow all laws that apply to our
organization. Depending on certain roles and professions, there might be
various that need to be observed and noted. All contracts, clauses,
disclaimers, or online governed copies must have verification from [our legal
counsel] before finalizing. Please seek help from HRO or our legal counsel for
clarity of a law in a specific instance.
o Competence & Accountability: This is a positive, healthy work environment.
We must all put in equal amounts of work and avoid slacking off if we want to
promote the success of our organization. Incomplete work or slow working
can hinder other’s ability work which conflicts with our respect and integrity
policies. I encourage all employees to take any opportunity for learning and
development while on the job or through training. If this is unclear, please
speak with the GM. Finally, take responsibility for your own actions. We’re all
human and are going to make mistakes from time to time. Failing to be
accountable to for your own mistakes on a regular basis or during important
situations may result in termination. You will be in a far better place if you
take responsibility and find any solutions to fix your mistakes wherever
possible.
o Teamwork: There will be times when you’re asked to work autonomously on
your own projects, but majority of the time here will be spent collaborating
with others. In group collaborations, be open minded and willing to learn new
ideas from those around you. Don’t be afraid to hesitate and ask for help when
you need it.
• Goals: Even though we are a small business, we still won’t let our competitors
discourage us from our love and passion for videography. The future of videography is
always going to be a mystery, but we want to continue to the grow our business and
expand from the Kansas City area until we can have multiple locations across the nation.
• Competition Analysis: We are considered a regionally focused business because we
want to cover events all over the state of Missouri. We don’t want to specifically be
focused on one area because you must be willing to go the distance in order to be

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successful. There are many competing videography businesses that we will have to
compete against such as:
o Glenwood Weddings
o Streetcar Studios {Photo & Cinema}
o HeartFelt Visual
o Toast Wedding Films Kansas City
o Tower Studios
o Moontage Films
o Rainy Day Productions
o Gravity Films
o Something Blue Cinema
There always going to be advantages and disadvantage s to owning a business within
and industry your choice. Listed below are some advantage and disadvantages of the
business as well as a table that lists possible threats and opportunities that could come
into effect.
o Competitive Advantage: Our number one priority is the price of our content.
Even though we are in a high demanding industry, we don’t want to make
ourselves outrageously expensive that no one will even consider us. Plus,
we’re very diverse when it comes to our content. Most other businesses are
focused on one set style and that’s. Since we’re offering other services, we’ll
be able to book more events.
o Competitive Disadvantage: Meanings this is going to be a small crew, we
are going to be crunched on time even we don’t plan ahead and work
efficiently to meet our deadlines. Plus, we always going to have to keep up
with our competitors and find new and unique ways to stay ahead. This is an
extremely difficult task in order to find news things that are considered
“unique” and “trend setting”.

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STRENGTHS
• Price, value quality
• Experience
• Value proposition
• Assets, people
• Keep up with current
trends
• Diverse content
-
WEAKNESSES
• Causes of lose sales
• Cash flow
• Suppliers
• Areas of improvement
• Small staff
• Time restraints
OPPORTUNITIES
• New segments
• Industry trends
• New products
• New innovations
• Partnerships
• Possible staff growth
THREATS
• Economy movements
• Competitor actions
• Political impacts
• Environmental impacts
• Loss of key staff
• Market demand
SWOT

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2. PRODUCTS & SERVICES
Here at Crimson Productions, we’re a freelance production company that specialize in
video productions of events and special occasions. We target specific markets in order to
provide video services to our clients. All productions are made possible with the use of:
o BlackMagic Design Pocket Cinema Cam 4K
o Adobe Software (Premiere Pro, After Effects, Photoshop, etc.)
Listed below are all the events that we here at Crimson Productions specialize in. Each
project listed as its own set of package deals that are all shot in 4K. These packages can
also be customizable as well but will result additional charges.
WEDDINGS DESCRIPTION TOTAL COST
Standard Package All day coverage
Professionally color graded
Shot in 4K
$1,000.00
Bridal Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
3–5-minute highlight reel
$2,000.00
Deluxe Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
4-6- minute highlight reel
Raw footage files
$3,500.00
GRADUATIONS DESCRIPTION TOTAL COST
Standard Package All day coverage
Professionally color graded
Shot in 4K
$800.00
Keepsake Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
3–5-minute highlight reel
$1,000.00
Deluxe Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
4-6- minute highlight reel
Raw footage files
$2,500.00

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BIRTHDAYS DESCRIPTION TOTAL COST
Standard Package All day coverage
Professionally color graded
Shot in 4K
$600.00
Deluxe Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
4-6- minute highlight reel
Raw footage files
$900.00
BABYSHOWERS DESCRIPTION TOTAL COST
Standard Package All day coverage
Professionally color graded
Shot in 4K
$800.00
Shower Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
3–5-minute highlight reel
$1,500.00
Deluxe Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
4-6- minute highlight reel
Raw footage files
$2,000.00
BUSINESS PROMOS DESCRIPTION TOTAL COST
Standard Promo Package All day coverage
Professionally color graded
Shot in 4K
$1,000.00
Start Up Promo Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
30 second commercial
3–5-minute highlight reel
$800.00
Deluxe Promo Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
1–2-minute commercial
4-6-minute highlight reel
Raw footage files
$2,500.00

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MINI DOCUMENTARIES DESCRIPTION TOTAL COST
Standard Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
3–5-minute highlight reel
$900.00
Deluxe Package All day coverage
Professionally color graded
Shot in 4K
3-minute trailer
4-6- minute highlight reel
Raw footage files
$1,500.00
ADDITIIONAL CHARGES DESCRIPTION TOTAL COST
Standard Delivery 5-7 business days delivery of downloadable email file
and your choice of either a disc or flash drive copy
that will shipped to your door.
$75.00
Express Delivery 3-5 business day delivery of downloadable email file
and your choice of either a disc or flash drive copy
express shipped to your door.
$150.00
Travel Travel for outside of the Kansas City Metro area
includes hotel stays gas, etc.
Raw Footage Files Contains all raw footage files from the entire event.
Can only be added to packages that don’t already
have this offer included.
$80.00
Highlight Reel Extended highlight reels will offer additional footage
of unique shots taken throughout the event. Can only
be all to packages that don’t already have this offer
included.
$120.00
Additional Hours Any additional hours that would be needed for
shooting due to late notices
$12.00/hr.
Cancellation Fee This will be put in place if there has not been at least
a 7 days’ notice before the event has been cancelled
and will be added to your bill.
$200.00

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3. MARKETING & PROMOTIONS
• Niche: Our target audiences consist of individuals as well as organizations that have
specific need/ service that we provide. We offer ours services to all companies
regardless of their size within the Kansas City Metro area and the state of Missouri. Our
most prominent list of customers include:
o High schools
o Future brides and grooms
o Families
o Small and Large Businesses
Referring to our price’s sheets, a lot of our prices are cheaper than other competitors
within this field of work. A lot of our work can be done easily and still meet studio grade
production work. Plus, we want our prices to be affordable for all types of potential
clients so that way we aren’t breaking our bank accounts as well as our own.
• Strategy: Most videography businesses are seasonal or only pick and choose which
events they want to do. Being a freelance service, we plan to keep ourselves busy year-
round by covering every event that we can get our hands without spreading ourselves
too thin. Being a diverse service, we will be able to attract larger organizations. As we
continue to move forward, Crimson Productions plans to form strategic alliances with
clients who require specific freelancers to cover various events for them. We also plan
to work as a sub-contractor with other video production companies as our business
grows.
• Advertising: There are many different styles of advertising that can help get the word
out to the general public about our business. Google search ads, Spotify ads, print ads,
etc. are going to be our best options for advertising.
• Promotion: In order to promote our business, we will rely on the following channels to
promote our business:
o Direct approach
o Website
o Word of Mouth

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o Trade Shows
o Social Media
Our promotional approaches are diverse that rely on different ranges of marketing
communications. The most effect form of communication that will benefit us in the long
run is feedback. Feedback can come from posts on our website and well as word of
mouth.
• Publicity: Being in such a competitive industry, the type of publicity we can get can
either make or break our business. In order to gain publicity for our business we will
look for positive reviews, word of mouth, tagging us on all social media platforms,
earning high rankings on well-known blogs and even winning awards.
• Image: As you have seen from the cover page and headers of each page, this will be
the logo that will symbolize Crimson Productions. The logo was designed in house using
Adobe Illustrator. This logo will be used with everything we do here at Crimson
Production such as:
o Embroidery on polo shirts
o Stickers
o Flyers
o Business Cards
o Social Media Accounts
o Seal/logo on all our content created

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4. OPERATIONS & HUMAN RESOURCES
Even though we are online business, we are two-man crew that are willing to do whatever
it takes to make the best content possible for our clients. Listed below are our credentials
and responsibilities.
• Expertise: As the founder of this business, I am the one who will be the face of the
company. Referring to the introductory statemen, I am a Northwest Missouri State
University graduate with a bachelor’s degree in Mass Media: Broadcasting and
Operations. Throughout my time at Northwest, I was involved with many productions
ranging from love productions to sporting events. Listed below are some of my work
and positions:
o 2020-2022 – KNWT Channel 8 News Reporter
o 2021-2022 – KNWT Channel 8 News Producer
o 2021 – MIAA Division II Basketball Tournament Camera Operator
o 2020 – Good Kids Live Theatre Production Camera Operator
o 2020 – Freshman Transfer Showcase Camera Operator
o 2021 – 4-1 Act Shows Live Production Camera Operator
As the face and founder of this production company my responsibilities are that will be
carried out throughout this process include:
o Coordinate all business consolations with clients in person, Zoom, phone,
email, etc.
o Keep up with all the latest and hottest media trends.
o Coordinate all video productions from start to finish
o Ensure that all content created is unique and fits within specific guidelines and
regulations
• Employees: Aside from myself, there will be one other employee who will be helping
me throughout this entire process. The following credentials are what are expected
from this employee:

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o Overview
§ Position Type: Part-Time
§ Pay Rate: $15.00/hour (subject to change overtime)
§ Working Hours: 20 hours per week
o Responsibilities
§ Attend business consolations with the director and clients
§ Must have previous experience with video/production work
§ Must have proficient skills in all Adobe Software Systems
§ Must follow directions when given and not be afraid to ask questions
§ Must keep up with the latest and hottest media trends

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5. FINANCIAL PLAN
Expenses: Listed below are all our expenses that would be involved throughout this
process.
EQUIPMENT QUANTITY PRICE TOTAL COST
BlackMagic Design Pocket Cinema Cam 4K 3 $1,295.00 $3,885.00
Azden SGM-250MX Mini-XLR Short Shotgun Mic 3 $199.00 $597.00
Tilta Full Camera Cage 3 $99.00 $297.00
AgimbalGear Carbon Fiver Extension Pole for
Gimbals
3 $14.95 $44.85
DJI Ronin-S Essentials Kit (Gimbals) 3 $359.00 $1,077.00
Rokinon 24 mm lenses 3 $599.00 $1,797.00
Rokinon 35 mm lenses 3 $599.00 $1,797.00
Rokinon 50 mm lenses 3 $449.00 $1,347.00
Rokinon 85 mm lenses 3 $399.00 $1,197.00
Neewer 660 RGB LED 3-Light Kit w/ Stands 2 $349.00 $698.00
Genaray LED-6200T 144 LED Variable-Color On-
Camera Lights
3 $139.00 $417.00
Tripods 3 $199.00 $599.70
Large Bags 3 $99.00 $299.97
Backpacks 3 $61.99 $185.97
Batteries 6 $45.00 $270.00
Battery Chargers 3 $79.95 $239.85
Battery Wall Charger Supply 3 $69.99 $209.97
SD Cards 6 $49.99 $299.94
Sony 32 GB CFast 2.0 G Series Memory Card 6 $69.99 $419.94
External Storage Hardrives 6 $76.99 $461.94
HDMI Recording Monitors 3 $495.00 $1,485.00
Recording Monitor Mounts 3 $0.86 $2.58
Recording Monitor Batteries 6 $39.99 $239.94
Recording Monitor Battery Chargers 6 $19.95 $119.70
HDMI Chords 3 $12.95 $38.85
Overall Totals 92 $5,823.49 $18,027.20

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Sales Projections: Year #1 After a lot of critical thinking and discussions, it has been
determined that weddings are going to be our top source of income because weddings are
year-round and not just a seasonal thing like graduations. Our other top source of income
will come from our business promos. There are always new businesses coming to the
Kansas City Metro Area and are looking for ways to promote themselves to the general
public.
REVENUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTD
Estimated
Sales
$5,000 $13,000 $16,000 $7,000 $14,500 $16,400 $22,500 $23,125 $24,549 $22,000 $25,000 $27,349 $216,423
Other
Revenue
$0 $0 $0 $0 $0 $0 $0 $1,500 $0 $0 $0 $0 $1,500
Net Sales $5,000 $12,650 $16,000 $6,794 $14,266 $16,650 $22,850 $24,445 $23,349 $20,400 $26,245 $26,309 $214,958
Cost of
Goods
Sold*
$2,000 $5,200 $6,400 $2,800 $5,800 $6,560 $9,000 $9,250 $9,820 $8,800 $10,000 $10,940 $86,569
Other Expenses Frequency Total Cost
Advertising/Marketing Monthly $200.00
Employee Salaries Monthly $1,500.00
Postage/Shipping Monthly $3,712.05
Communication/Telephone Monthly $70.00
Computer Equipment Annually $2,599.98
Computer Software Monthly $52.99
Insurance Annually $99.00
Travel & Entertainment Monthly $500.00
Business
Licenses/Permits/Fees
Annually $200.00
Professional Services - Legal,
Accounting
Monthly $349.00
Merchandise Annually $200.00
Web Domain Annually $120.00
+ Equipment Expenses - $18,027.20
Estimated Total Expenses $27,630.22

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Gross
Profit
$3,000 $7,450 $9,600 $3,994 $8,466 $10,090 $13,850 $15,195 $13,529 $11,600 $16,245 $15,369 $128,389
Break Even Analysis: Based off the calculations from the first-year sales projections, there
is a feasible chance to make sustainable profits with the first two years. This will be
extremely beneficial since we hopefully won’t have to replace our equipment every year.
Even if we did add in purchase extra equipment, there would still be money left over that
can be used to recruit future employees and further travel expenses.
Year Profit-Expenses Total Cost
1 $128,389.00 - $27,630.22 $100,758.78
2 $128,000.00 - $9,603.02 (equipment expense subtracted) $118,396.98
3 $127,500.00 - $31,630.22 (new equipment expenses added) $95,869.78
4 $128,000.00 – $9,603.02 $118,396.98
5 $128,500 - $9,603.02 $118,896.98
Total Profit in
Five Years
$552,319.50

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6. REFERENCE MATERIALS/SOURCES
17 Best Kansas City Wedding Videography. 17 Best Kansas City Wedding Videographers |
Expertise.com. (2021, June 16). https://www.expertise.com/mo/kansas-
city/wedding-videographers.
800Accountant is America's leading tax and accounting firm, serving the needs of
#entrepreneurs, #business owners, & consumers since 1999. 1. (n.d.).
https://1800accountant.com/pricing?utm_source=google&utm_medium=cpc&utm_c
ampaign=Nonbrand_AccountingServices_Geo&utm_content=sitelink&utm_term=ka
nsas+city+cpa&gclid=CjwKCAjw8cCGBhB6EiwAgOReyyFp3tWZtZzzCTIWLbXD47b
TbIHYQVyDcqTvKoRVfqjkWgyBR-C07RoCGrYQAvD_BwE.
Insurance Zoomed In on Videographers. Full Frame Insurance. (2016, November 18).
https://www.fullframeinsurance.com/videographer-insurance.
Missouri Wedding Videographers - Reviews for 142 Videographers. WeddingWire. (n.d.).
https://www.weddingwire.com/c/mo-missouri/wedding-videographers/14-
sca.html.
Professional code of ethics [Ready to use Example]: Workable. Recruiting Resources: How to
Recruit and Hire Better. (2021, April 5).
https://resources.workable.com/professional-code-of-ethics-policy
What's happening now at B&H. B&H Photo Video Digital Cameras, Photography, Computers.
(n.d.). https://www.bhphotovideo.com/.