
Organization / Workplace
Gordon & McCallumOccupation
Managing PartnerIndustry
Advertising / Marketing / PR
About
I help our clients solve stubborn, complex consumer marketing or communications problems by applying experience born of a widely varied international career, with an understanding of innovative techniques and methodologies. At Gordon & McCallum we provide fact driven workshops, training and consultancy to link research to tangible business outcomes. We work with end clients and MR agencies to design and implement innovative and profitable market research systems, to solve complex research problems and to dig more value out their current investment in Market Research.