1. CLEVE JOHNSON
1615 Ashland Court NW, Salem, OR 97304 • 503-367-9697 • cleve.s.johnson@gmail.com
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I am a determined Sales Professional with more than 8 years of successful revenue growth, new territory
development, client acquisition and retention. Exceptional leadership, communication skills and comprehensive
industry knowledge have earned consultant level relationships with physicians and clinics. Driven by individual and
organizational success, I have always been a creative and innovative problem solver, eager to take on new
challenges.
PROFESSIONAL EXPERIENCE
Sales and Marketing Director for Sleep Metrics February 2014-Present
• Tripled company top line revenue in just over 2 years. Y1: $123,000; Y2: 381,000.
• Created 8 new jobs through company growth.
• Grew company referral base from 140 to over 500 referring physicians.
• Profit growth was 82% in the first year, 63% year 2, and on track to grow over 400% this year with the
addition of CPAP to our product line.
• Expanded referral territory from the Portland/Vancouver area to all of Oregon, and the Seattle Metro
area of Washington, including massive growth in Salem and Eugene.
• Recruited top sales performers from area competition to join sales team.
• Worked hands-on with sales associates and coached them how to fine tune their sales pitch and tailor it to
their prospective referral source’s priorities.
• Branded Sleep Metrics by creating cohesive sales and marketing materials in print, and online.
• Broadened company services to include CPAP therapy through a successful product line launch.
• Developed strong partnerships with DME companies to achieve best patient outcomes possible.
• Implemented new workflows in physicians’ clinics to generate additional revenue for their practice.
• Navigated highly complex and ever changing landscape of health insurance reimbursement, including
Medicare.
Patient Care Coordinator for Pacific Pulmonary Services 2008-2014
• Led Oregon region in sales and new starts from August 2010 through July 2012, despite being only
territory to not accept Medicaid insurance.
• Awarded personal assistant in 2012 to help with increases in business generated.
• Consistently ranked in the top 10% of a 250 person sales team.
• Achieved/surpassed sales goals every year for five consecutive years.
• Navigated complex documentation requirements to indemnify insurance reimbursement for services
provided.
• Developed relationships with Cardiologists, Pulmonologists, Internists, Oncologists, Primary Care, and
other specialty physicians. This expanded the diversity and scope of generated referrals.
• Trained physicians, nurses, and staff, on procedures and protocols in respiratory care, reducing the need
for documentation corrections and increasing the speed of company reimbursement.
• Completed Salesability I and Salesablilty II training programs.
Loan Originator for White House Mortgage 2006-2007
• Self-generated all leads through cold calling, frequently making over 250 calls per day.
• Averaged 4 new workable deals each day.
• Earned trust of management to close half of self-generated mortgages after 3 months of hire.
• Licensed in Oregon and Washington.

2. CLEVE JOHNSON
1615 Ashland Court NW, Salem, OR 97304 • 503-367-9697 cleve.s.johnson@gmail.com
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• Closed highest revenue generating loan in company history and earned over 40k for White House
Mortgage on 1 loan.
• Averaged $388 per month in savings for mortgage refinance clients.
Successful Real Estate Investor in Salt Lake City 2004-2006
• Managed work crew and contracted labor.
• Controlled budget and expenses.
• Successfully renovated several properties while completing school.
WHAT MAKES ME SUCCESSFUL
• Lead by example: At Sleep Metrics, when our Seattle territory was empty, I acted as territory manager
to sell and maintain the productivity of the region.
• Ability to read prospective clients: Sales is so much more than just presenting products. I have an
inherent ability to recognize immediately what motivates a purchase.
• Think outside the BOX: I developed an ordering guide for both Pacific Pulmonary and for Sleep
Metrics that outlined the process of sending referrals with proper documentation. This increased total
patient orders, decreased clinic staff time spent sending the referral, and reduced documentation errors
that would interfere with insurance reimbursement and ultimately company revenue.
• Dedicated to Success: I figure out how to overcome all obstacles to meet personal and company goals.
EDUCATION
University of San Diego in San Diego, CA 1996-1997
• Awarded Trustee academic scholarship, highest available.
• Completed multiple honors courses.
University of Utah in Salt Lake City, UT 2000-2006
• B.S. in Finance.
• Completed multiple honors courses.
• Worked full time while completing University degree.
GALLUP STRENGTH FINDER TOP 5
• Self-Assured: I possess confidence in my ability to manage my own life. I possess an inner compass
that gives me the confidence to make the right decisions.
• Communication: Witty and engaging, I love to tell stories and be the presenter. No issues leading a
conversation.
• Restorative: Adept at figuring out problems and finding the most efficient solution available.
• Consistency: I create structured processes to complete mundane tasks, providing myself a greater
ability to focus on more pertinent/important items.
• Significance: I am very independent and like to be recognized.