How small businesses can get more website sales without having to pay for advertising.

1. How to get more
website sales
Without paying for advertising

2. What this presentation is about
• What is organic marketing?
• Why bother with organic marketing
• Focus areas to increase sales through your website
• How search engines work
• Understanding how your website design can increase or decrease sales
• The two keys of SEO marketing success
• How to optimise everything for more sales

3. What is organic marketing?
A long term strategy that uses search engine algorithms to increase website
traffic.

4. Why bother?
• TYPE of traffic = higher conversions because of search intent
• SUSTAINABLE approach; doesn’t end when ad money runs out
• CHEAPER than advertising in the long run
• Easier to DOMINATE your market
• Search engines the ideal MATCHMAKER
• Organic traffic = instant CREDIBILITY boost

5. Focus areas for more online sales
• Search engines
• Website conversion optimisation

6. Understanding SEO

7. Understanding website conversion optimisation
Image Credit: novasolutions.ca

8. Two keys to more organic online sales
1. Know your audience
2. Give them what they need
Content

9. Then…