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The Growth Marketing User Guide Nate Desmond
Uber is a growth machine
Valued at $17 BILLION as of June 2014 (4 years after launch)
How did they do it?
Growth Marketers
Mad scientists
Data nerds
Marketing pioneers
AARRR Metrics Your customer lifecycle
Acquisition
GrooveHQ: Once acquired 1k email subscribers in one blog post
Activation
Twitter: New users who follow others become more engaged
Retention
Evernote: Activated users almost never leave
Referral
Dropbox: Referrals increased their signups by 60%
Revenue
Facebook: Made $1.60 per user in Q2 2013
Growth Stages Your company lifecycle
Product/ Market Fit
Currently in product/market fit stage: Oyster
Achieved: 40% of customers would be “very disappointed” to lose access
Transition To Growth
Currently in transition to growth stage: Buffer
Achieved: when scalable growth engine has been built
Growth
Currently in growth stage: Uber
Achieved: when scalable growth engine has been built
A Few Unpaid Acquisition Tactics
Moz drives thousands of visits with content marketing
Mint attributes 20% of their users to SEO
Obama ’12 drove nearly $700 million donations through email marketing
Nomad List drove 100k visits through PR
Upworthy grew to 88 million monthly visitors with viral marketing
Website | Twitter | LinkedIn
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The Growth Marketing User Guide (10 case studies)

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Gives a brief overview of two major growth hacking frameworks (customer lifecycle and company lifecycle). Also includes some fun case studies around unpaid acquisition (PR, email marketing, content marketing, SEO)

Published in: Marketing
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The Growth Marketing User Guide (10 case studies)

  1. The Growth Marketing User Guide Nate Desmond
  2. Uber is a growth machine
  3. Valued at $17 BILLION as of June 2014 (4 years after launch)
  4. How did they do it?
  5. Growth Marketers
  6. Mad scientists
  7. Data nerds
  8. Marketing pioneers
  9. AARRR Metrics Your customer lifecycle
  10. Acquisition
  11. GrooveHQ: Once acquired 1k email subscribers in one blog post
  12. Activation
  13. Twitter: New users who follow others become more engaged
  14. Retention
  15. Evernote: Activated users almost never leave
  16. Referral
  17. Dropbox: Referrals increased their signups by 60%
  18. Revenue
  19. Facebook: Made $1.60 per user in Q2 2013
  20. Growth Stages Your company lifecycle
  21. Product/ Market Fit
  22. Currently in product/market fit stage: Oyster
  23. Achieved: 40% of customers would be “very disappointed” to lose access
  24. Transition To Growth
  25. Currently in transition to growth stage: Buffer
  26. Achieved: when scalable growth engine has been built
  27. Growth
  28. Currently in growth stage: Uber
  29. Achieved: when scalable growth engine has been built
  30. A Few Unpaid Acquisition Tactics
  31. Moz drives thousands of visits with content marketing
  32. Mint attributes 20% of their users to SEO
  33. Obama ’12 drove nearly $700 million donations through email marketing
  34. Nomad List drove 100k visits through PR
  35. Upworthy grew to 88 million monthly visitors with viral marketing
  36. Website | Twitter | LinkedIn

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