Social Media is the growing force in business today. This deck is designed to share tips for optimizing Social Campaigns.

1. Deck created by: @citizenr1

2. Digital Message Brief
 What do you have to say
 Who are you talking with
 Why is what you say relevant/topical
 How will you go about engaging users
Money
Time Talent
DO
Step
1

3. Content & Channel
Ecosystem
Native
Content
Email
Social
Media
SEO
Blog
Engagement
Affinity
Investment Level*
Discovery
Familiarity
PPC
Links
Webinar
White
Paper
Native
Ads
Subscriber
*** ** *
*Investment level: time + budget= resources
Level of trust increases from left to right
Step
2

4. Conversion Slope
1st Contact
• Sponsored
• Boost
• PPC
2nd Contact
• SEO
• Curate Media
3rd Contact
• Social Media
• Native Content
• Links
4th Contact
• Blog
• Email
Lead Acquisition
Lead conversion
Inbound CRM
Step
3

5. Curate Content Events
 Create Convergent Experiences
 One event/tactic drives to another brand value
 Goals
 What’s the desired outcome: Likes, Follows, Shares, email leads
 Personalization
 Speak at the topic issue from the eyes of the user
 Lifecycle management
 Create user conversion categories to manage content
 Scheduling
 Develop a content distribution logic to fit your user experience
Step
4

6. Boosting Efforts
 Metadata
 Links,Tags and semantic integration within your business
 Search RankTips
 good clear content, structured data, ease of crawl-ability, inbound link quality
 quality of social shares
 Site Map
 Structure and navigation
 Workflows
 Disciplined and logical
 Trends
 Insert your brand at relevant and topical social media events
Step
5

7. Key- balance efforts
between what users see and what they don’t
see; UI and back end united