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Digital Marketing Slides
- 1. Digital Marketing Student Market Transition Camp 2014.11.29
- 3. We will together discover, Why of Digital Marketing Big picture - DM Strategy Map What does it mean for me?
- 4. External Trend Internal Change Digitisation of Experience New Customer Flow Social Network Mass Attraction
- 5. Physical Digital ! ! this connection is key to bridging the AIESEC experience and making it come “alive.” !
- 6. How the heck do you create effective marketing campaigns? I dont know how to structure or lead marketing teams effectively Lack of confidence and inability to lead others with a strong vision How do I plan for marketing results and ROI budgets? I/team does not know how to utilize analytics to guide marketing decisions How to balance everything :( The Challenge You Might Face
- 7. Customer intelligence is key to winning marketing that sells. What % of your marketing has research behind it?
- 8. AIESEC is progressing through fundamental changes.
- 9. WE are the key person to make this change.
- 10. Top 3 Things That Will Change Everything in AIESEC.! New Customer Flows! ! enabled by the Global Information System.! Transformed Brand Experience that works like a Social Network as opposed to a closed-system. ! Automation of customer management process and the new focus on mass-attraction and brand experience delivery. !
- 15. MC DM Strategy Map
- 16. MC DM Strategy Map Preparation Implementation Tracking • oGIP Web • National Web • Leads Management Tool • Initial Contents • National Standards (Brand Model, Visuals, Events, Emails) • HR Mechanism • National Campaign Designs • National Content Release • National Lead Management • Local DM Education Support • Local Leads Nurturing • CI Materials • National Leads Tracking • Web Traffic Tracking • Web Optimisation • Conversion Strategy • Key words Optimisation
- 17. Preparation Implementation Tracking oGIP Web aiesec.cn Leads Mgmt Tool Initial Contents National Standards HR Mechanism National Campaigns Lead Management National Contents Brand Toolkit Visual Guidance Events Guidance Email Templates Local DM Education Local Leads Nurturing CI Materials National Leads Tracking Web Traffic Tracking Web Optimisation Key Words Optimisation Search Engine Optimisation Blogs Reports Videos
- 18. Web Optimisation Web Traffic Tracking ! ! ! ! ! ! Local Leads Nurturing ! ! oGIP Web aiesec.cn Leads Mgmt Tool Initial Contents National Lead Management National Standards HR Mechanism National Campaigns Local DM Education National Contents CI Materials National Leads Tracking Key Words Optimisation Search Engine Optimisation
- 20. Local Involvement National Task Force Local Execution • Design • Writing • Market Research/ Data Analysis • Media Monitor • Campaign Design • Event Manager • Awareness building • Converting • Showcasing
- 21. Customise Product Packaging Localise DM Strategies Physical EwA for Brand Building Leads Nurturing Opportunity Marketing Physical EwA for Calling Purchase Story Collection Showcasing through PR
- 22. Awareness Building Customise Product Packaging Localise DM Strategies Physical EwA for Brand Building
- 23. Converting Leads Nurturing Opportunity Marketing Physical EwA for Calling Purchase
- 24. Showcasing Story Collection Showcasing through PR
- 25. Your Support Network Chuck NCT Fellow! VPs • Digital Channels • Leads management • National Website to drive awareness • Digital Insights • Cotent Creation • Design Support • CI Materials • Brand Guidelines • Campaign Support • ⽆无限可能
- 26. Your Arsenal National Campaigns CI Materials Blogs Reports Videos oGIP Web aiesec.cn Brand Toolkit Visual Guidance Events Guidance Email Templates