Content MarketingIs The Gold Rushjascha kaykas-wolffcmoGet Satisfaction Customer ConferenceMay 2, 2013
91% of B2B Marketers Use Content Marketing56% of B2B marketerscreate content in-houseexclusively, an increaseof 18% over 2...
91% of B2B Marketers Use Content Marketing56% of B2B marketerscreate content in-houseexclusively, an increaseof 18% over 2...
91% of B2B Marketers Use Content Marketing56% of B2B marketerscreate content in-houseexclusively, an increaseof 18% over 2...
@kaykas@kaykasGet Satisfaction Customer ConferenceStuck In Death Valley
What We Can Learn From Facebook
Mindjet: Enterprise Collaborative Work Management1	  Million	  UsersLimited	  Engagement“Going	  to	  dinner”Poking2006	  ...
@kaykas@kaykasGet Satisfaction Customer ConferenceCONTENT
@kaykas@kaykasGet Satisfaction Customer Conference42	  Million	  business	  pages9	  Million	  Apps1.1	  Billion	  Monthly...
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas@kaykasGet Satisfaction Customer ConferenceInternalIDEAS
@kaykas@kaykasGet Satisfaction Customer ConferenceExternalIDEASInternalIDEAS
@kaykas@kaykasGet Satisfaction Customer ConferenceExternalIDEASInternalIDEASContent
@kaykas@kaykasGet Satisfaction Customer Conference
Working with your community to createAdvocacy and Content
@kaykasSALES&MARKETINGFUNNELThe World Through A Marketer’s EyesBUYER’SJOURNEY
@kaykasSALES&MARKETINGFUNNELThe World Through A Marketer’s EyesBUYER’SJOURNEY
@kaykasSALES&MARKETINGFUNNELAwarenessConsiderationRetentionThe World Through A Marketer’s EyesBUYER’SJOURNEY
@kaykas Awareness
@kaykas AwarenessSMASH THE WATERMELLON
@kaykas AwarenessSMASH THE WATERMELLON
@kaykas@kaykasGet Satisfaction Customer Conference• Create engagingcontent• Pay to promote it• Extend reach withtags/likes...
@kaykas@kaykasGet Satisfaction Customer Conference• Create engagingcontent• Pay to promote it• Extend reach withtags/likes...
@kaykas@kaykasGet Satisfaction Customer Conference• 420% Increase in blog traffic• 300% Increase in Facebook views• 1200 L...
@kaykas Consideration
@kaykasVOICE OF YOUR CUSTOMERConsideration
@kaykasVOICE OF YOUR CUSTOMERConsideration
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas Consideration
@kaykasHEALTH OF YOUR BUSINESSConsideration
@kaykas Consideration
@kaykas Consideration
@kaykas Consideration
@kaykas Consideration
@kaykas• Look To Alternative Operational Models@kaykasfb.me/kaykaslinkedin.com/in/kaykasjascha@mindjet.com
@kaykasTAKEAWAYS• Look To Alternative Operational Models@kaykasfb.me/kaykaslinkedin.com/in/kaykasjascha@mindjet.com
@kaykasTAKEAWAYS• Look To Alternative Operational Models• Enable Your Community To Create Content@kaykasfb.me/kaykaslinked...
@kaykasTAKEAWAYS• Look To Alternative Operational Models• Create Advocacy For The Buying Journey• Enable Your Community To...
@kaykasTAKEAWAYS• Look To Alternative Operational Models• Pay Attention & React To Your Community• Create Advocacy For The...
#getsuccess @kaykas
#getsuccess @kaykas
#getsuccess @kaykas
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this is the keynote presentation i delivered may 2nd at the GetSatisfaction customer conference. the topics discussed: content marketing. customer community. facebook's growth using community content and more

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  • Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
  • Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
  • Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
  • Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
  • Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
  • #getsuccess @kaykas

    1. 1. Content MarketingIs The Gold Rushjascha kaykas-wolffcmoGet Satisfaction Customer ConferenceMay 2, 2013
    2. 2. 91% of B2B Marketers Use Content Marketing56% of B2B marketerscreate content in-houseexclusively, an increaseof 18% over 2011CMI & Marketing Profs: Benchmarks 2013
    3. 3. 91% of B2B Marketers Use Content Marketing56% of B2B marketerscreate content in-houseexclusively, an increaseof 18% over 2011CMI & Marketing Profs: Benchmarks 20131% of B2B marketersoutsource all contentcreation and 43% use acombination of in-houseand outsourced contentcreation
    4. 4. 91% of B2B Marketers Use Content Marketing56% of B2B marketerscreate content in-houseexclusively, an increaseof 18% over 2011CMI & Marketing Profs: Benchmarks 20131% of B2B marketersoutsource all contentcreation and 43% use acombination of in-houseand outsourced contentcreation65% of large companieoutsource contentcreation and 44%overall outsource B2Bcontent creation
    5. 5. @kaykas@kaykasGet Satisfaction Customer ConferenceStuck In Death Valley
    6. 6. What We Can Learn From Facebook
    7. 7. Mindjet: Enterprise Collaborative Work Management1  Million  UsersLimited  Engagement“Going  to  dinner”Poking2006  February  Opened  to  everyone  over  132007  Allowed  Businesses  To  Create  Pages2008  Allowed  Third  Parties  to  Create  Content
    8. 8. @kaykas@kaykasGet Satisfaction Customer ConferenceCONTENT
    9. 9. @kaykas@kaykasGet Satisfaction Customer Conference42  Million  business  pages9  Million  Apps1.1  Billion  Monthly  Users584  Million  Daily  Engaged2.7  Billion  Likes  a  day250  Million  Photos  Uploaded  daily20  Minutes  spent  per  visit
    10. 10. @kaykas@kaykasGet Satisfaction Customer Conference
    11. 11. @kaykas@kaykasGet Satisfaction Customer ConferenceInternalIDEAS
    12. 12. @kaykas@kaykasGet Satisfaction Customer ConferenceExternalIDEASInternalIDEAS
    13. 13. @kaykas@kaykasGet Satisfaction Customer ConferenceExternalIDEASInternalIDEASContent
    14. 14. @kaykas@kaykasGet Satisfaction Customer Conference
    15. 15. Working with your community to createAdvocacy and Content
    16. 16. @kaykasSALES&MARKETINGFUNNELThe World Through A Marketer’s EyesBUYER’SJOURNEY
    17. 17. @kaykasSALES&MARKETINGFUNNELThe World Through A Marketer’s EyesBUYER’SJOURNEY
    18. 18. @kaykasSALES&MARKETINGFUNNELAwarenessConsiderationRetentionThe World Through A Marketer’s EyesBUYER’SJOURNEY
    19. 19. @kaykas Awareness
    20. 20. @kaykas AwarenessSMASH THE WATERMELLON
    21. 21. @kaykas AwarenessSMASH THE WATERMELLON
    22. 22. @kaykas@kaykasGet Satisfaction Customer Conference• Create engagingcontent• Pay to promote it• Extend reach withtags/likes/shares• Increase trafficback to blogAwareness
    23. 23. @kaykas@kaykasGet Satisfaction Customer Conference• Create engagingcontent• Pay to promote it• Extend reach withtags/likes/shares• Increase trafficback to blogAwareness
    24. 24. @kaykas@kaykasGet Satisfaction Customer Conference• 420% Increase in blog traffic• 300% Increase in Facebook views• 1200 Likes• Over 800 Shares• 1320% Increase in reach*• 3100% Increase in impressions**Isolated effect of social advertisingAwareness
    25. 25. @kaykas Consideration
    26. 26. @kaykasVOICE OF YOUR CUSTOMERConsideration
    27. 27. @kaykasVOICE OF YOUR CUSTOMERConsideration
    28. 28. @kaykas@kaykasGet Satisfaction Customer Conference
    29. 29. @kaykas@kaykasGet Satisfaction Customer Conference
    30. 30. @kaykas@kaykasGet Satisfaction Customer Conference
    31. 31. @kaykas@kaykasGet Satisfaction Customer Conference
    32. 32. @kaykas Consideration
    33. 33. @kaykasHEALTH OF YOUR BUSINESSConsideration
    34. 34. @kaykas Consideration
    35. 35. @kaykas Consideration
    36. 36. @kaykas Consideration
    37. 37. @kaykas Consideration
    38. 38. @kaykas• Look To Alternative Operational Models@kaykasfb.me/kaykaslinkedin.com/in/kaykasjascha@mindjet.com
    39. 39. @kaykasTAKEAWAYS• Look To Alternative Operational Models@kaykasfb.me/kaykaslinkedin.com/in/kaykasjascha@mindjet.com
    40. 40. @kaykasTAKEAWAYS• Look To Alternative Operational Models• Enable Your Community To Create Content@kaykasfb.me/kaykaslinkedin.com/in/kaykasjascha@mindjet.com
    41. 41. @kaykasTAKEAWAYS• Look To Alternative Operational Models• Create Advocacy For The Buying Journey• Enable Your Community To Create Content@kaykasfb.me/kaykaslinkedin.com/in/kaykasjascha@mindjet.com
    42. 42. @kaykasTAKEAWAYS• Look To Alternative Operational Models• Pay Attention & React To Your Community• Create Advocacy For The Buying Journey• Enable Your Community To Create Content@kaykasfb.me/kaykaslinkedin.com/in/kaykasjascha@mindjet.comThank you!

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