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Buns in t dot

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Christopher Son
Christopher Son
EducationTechnologyBusiness
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Buns in T-Dot December 12,2011 Christopher Son www.bunsintdot.blogspot.com
Internet + Marketing • Canada – Most engaged online audience • Ontario – 38% of users • Top Social Media Sites – Facebook and Blogger • Advertisement on Social Networking – +15.6 billion impressions
Internet + Marketing • Categories – Directories/Resources 18% • 233% in minutes spent – Entertainment – Humour 25% – Community – Food 33%
Buns in T-Dot • Why Burgers? • Persona • Blogs • Facebook • Twitter • YouTube • Performance
Buns in T-Dot Metrics • Google Analytics • Icerocket • Twitter • Facebook • Hubspot Grader
Key Learnings • Blog – Flat lined…why? • Facebook – Fun but useless…to a point • Twitter – Why bother? • YouTube – What?
Indicated Actions • Blog – Buns & Meat • Facebook – Fresh Toppings • Twitter – Cheese • YouTube – Zest
Recommendations • Website? • Changes to blog? • SEO • PPC • Display Ads • Social Media Campaigns • Affiliate Marketing • Press Release • Email Marketing • Mobile Marketing
Buns in T-Dot vs. Reality • Demographics • Not ideal for monetary gain • Throwback – Back to Word-of-mouth • Tools are meant to speed things up – Comfort food mentality • Revenue from OTHER display ads on the site • Offer posts in other publications
Final Words • Simplicity • Theory vs. Reality • Time Contraints • Future for Buns in T-Dot

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Buns in t dot

  • 1. Buns in T-Dot December 12,2011 Christopher Son www.bunsintdot.blogspot.com
  • 2. Internet + Marketing • Canada – Most engaged online audience • Ontario – 38% of users • Top Social Media Sites – Facebook and Blogger • Advertisement on Social Networking – +15.6 billion impressions
  • 3. Internet + Marketing • Categories – Directories/Resources 18% • 233% in minutes spent – Entertainment – Humour 25% – Community – Food 33%
  • 4. Buns in T-Dot • Why Burgers? • Persona • Blogs • Facebook • Twitter • YouTube • Performance
  • 5. Buns in T-Dot Metrics • Google Analytics • Icerocket • Twitter • Facebook • Hubspot Grader
  • 6. Key Learnings • Blog – Flat lined…why? • Facebook – Fun but useless…to a point • Twitter – Why bother? • YouTube – What?
  • 7. Indicated Actions • Blog – Buns & Meat • Facebook – Fresh Toppings • Twitter – Cheese • YouTube – Zest
  • 8. Recommendations • Website? • Changes to blog? • SEO • PPC • Display Ads • Social Media Campaigns • Affiliate Marketing • Press Release • Email Marketing • Mobile Marketing
  • 9. Buns in T-Dot vs. Reality • Demographics • Not ideal for monetary gain • Throwback – Back to Word-of-mouth • Tools are meant to speed things up – Comfort food mentality • Revenue from OTHER display ads on the site • Offer posts in other publications
  • 10. Final Words • Simplicity • Theory vs. Reality • Time Contraints • Future for Buns in T-Dot