An overview of apps and social media services I use to monitor conversations and engage with others online.

1. APP-TITUDE
Coastal Social / Preconference Workshop: Advanced Social Media

2. INTRODUCTION
@CEStephens / #CoSo2016

3. PEEK INTO MY PHONE

4. HOW I USE SOCIAL MEDIA
• Listening to conversations
• Monitoring media stories
• Identifying key influencers
• Communicating messages
• Rumor control

5. CRITERIA
• Easy to use
• Sharing functions
• Good value / High ROI
• Updated regularly

6. NATIVE / FIRST PARTY APPS I
LOVE
• Twitter (used to be Tweetie)
• Tweetdeck
• Dashboard
• Facebook Ads
• LinkedIn matching with Schedule
• LinkedIn “Connections in the News”

7. WHY USE FIRST PARTY APPS?
• Because they work
• Target service users with appropriate
messages
• Regular updates add features and stability
• Usually free

8. DOWNSIDES OF FIRST PARTY
APPS
• Cannot sync across services
• May cause duplicative work
• May limit your actions

9. PRODUCTIVITY & BUSINESS
• Habit List
• Google Sheets / Docs
• Pocket
• MailChimp
• If This Then That

10. PRODUCTIVITY & BUSINESS
• Save stories for future use
• Helps with monitoring
• Follow friends and influencers

11. PRODUCTIVITY & BUSINESS
• Create custom “Applets” that are
triggered by actions
• Makes apps and systems work
together
• Set it and forget it

12. MONITORING & LISTENING
• Brand 24
• Tweetdeck & Hootsuite
• Twitter & Echofon
• Google Alerts

13. MONITORING & LISTENING
• Monitor multiple keywords
• Track analytics across
multiple platforms
• Create reports and
infographics
• Get “storm” alerts

14. MONITORING & LISTENING

15. MONITORING & LISTENING

16. MONITORING & LISTENING
• Keeps all of your
Tweetstreams organized
• Follow hashtags and
keywords
• Manage multiple accounts
• Schedule and respond to
tweets

17. ANALYTICS
• Get analytics on your phone
• See how well your tweets are
performing
• Manage accounts and publish

18. FOLLOWER MANAGEMENT
• Gain insight into followers/unfollowers
• Find followers
• Purge followers to clear timeline

19. FOLLOWER MANAGEMENT
• Easily shows followers/unfollowers
• Copy other users followers
• See inactive accounts
• Learn about follower relationships

20. FOLLOWER MANAGEMENT
• Fun, Tinder-like interface
• Quickly scrolls through people you are
following
• Open accounts in Twitter

21. MESSAGE MANAGEMENT
• Review old tweets and delete them
• Create “disappearing” tweets

22. PUBLISHING & SCHEDULING
vs

23. PUBLISHING & SCHEDULING
• Consistent across a team
• Can track user actions
• Scheduling features
• Can integrate sharing across platforms

24. PHOTOS & CREATIVITY
• Simple photo editing
• Similar to Photoshop
• Web, desktop and app

25. PHOTOS & CREATIVITY
• Preset sizes for social media
• Use font templates for easy design
• Import photos or use Canva’s

26. PHOTOS & CREATIVITY
P.S. I got this
free photo from
Pexels.com,
which is not an
app, but is still
awesome.

27. PHOTOS & CREATIVITY
Lively
• Convert Live photos to gifs or movies

28. PHOTOS & CREATIVITY

29. PHOTOS & CREATIVITY
OOOOOOOHHHH.

30. KEYS TO APP SUCCESS
• Take time to properly set up apps.
• Give yourself time to learn them.
• Avoid duplication at all costs.
• Do what works for you.

31. APP SUGGESTIONS
&
QUESTIONS?