This eBook from Adzerk details what Sponsored Listings are, and how eCommerce retailers and marketplaces can use them to drive more revenue.

1. SPONSORED LISTINGS 101
HOW THE INNOVATIVE AD UNIT CAN DRIVE NEW REVENUE STREAMS

2. WHAT ARE SPONSORED LISTINGS?

3. SPONSORED LISTINGS:
Promoted organic listings -
usually shown as the user
is browsing or searching a
site/app
Also known as “promoted listings”, “sponsored products”, and“product listing ads”

4. Sponsored listings enable
you to drive incremental
revenue by turning your
sellers, vendors, and users
into advertisers

5. They’re often added to
the same portal used for
managing organic
listings - with simple
forms that make it easy
to opt-in

6. v
Vendors and brands
you work with pay to
have their product
listing promoted, and
the click goes to the
on-site product page
SPONSORED LISTINGS EXAMPLES:
BUSINESS LISTINGSECOMMERCE MARKETPLACES ANY BRAND WITH LISTINGS

7. v
Sellers can
pay to have
their listings
highlighted,
driving more
visibility
SPONSORED LISTINGS EXAMPLES:
BUSINESS LISTINGSECOMMERCE MARKETPLACES ANY BRAND WITH LISTINGS

8. v
BUSINESS LISTINGSECOMMERCE MARKETPLACES ANY BRAND WITH LISTINGS
Businesses pay for their
listing to be promoted,
based on the user’s
location, search, and
browsing behavior
SPONSORED LISTINGS EXAMPLES:

9. v
Any brand with
listings/categories/
search results can
benefit from
sponsored listings
SPONSORED LISTINGS EXAMPLES:
BUSINESS LISTINGSECOMMERCE MARKETPLACES ANY BRAND WITH LISTINGS

10. YOU CAN PUT SPONSORED LISTINGS ANYWHERE
SEARCH RESULTSCATEGORY PAGES

11. PUT SPONSORED LISTINGS ANYWHERE
HOMEPAGE CAROUSELS
AD
PRODUCT PAGES
AD

12. SPONSORED LISTINGS PROS

13. Replacing a non-paid organic
listing with a paid one instantly
adds a new revenue stream
PRO #1: INCREMENTAL REVENUE

14. Not only do buyers often
see positive ROI and can
scale, but many have
extra promotion budget
that now goes to you
PRO #2: VENDORS/
SELLERS LOVE IT
-Josh Hudner, Software
Engineer at Chairish
“Building our sponsored listing
program was easy and fast with
Adzerk - and our sellers love it.
Additionally, the paid listings usually
sell 2-3 times faster.”

15. PRO #3: HIGH CPMS
NO ADS
REPLACE LISTING WITH
PROGRAMMATIC ADS
SPONSORED LISTINGS -
ADZERK AVERAGE
SPONSORED
LISTINGS - TOP 10%
ADZERK CLIENTS
$0 CPMS
$0.35 - $1.00
$3 - $6
$175 - $200

16. PRO #4: GREAT USER EXPERIENCE
PAGE-SLOWING, OBTRUSIVE BANNER ADS
OR
FAST SERVER-SIDE ADS THAT MIRROR
ORGANIC CONTENT

17. PRO #5: KEEPS USERS ON YOUR SITE
Click keeps user
on site - helping
drive more
conversions, unlike
off-site
programmatic ads

18. SPONSORED LISTINGS - SELF SERVE

19. Self-serve interfaces can be built
into your vendor/seller portal -
making it easy for users to opt-in
and give you new revenue

20. ADD IT AS A
TAB TO YOUR
DASHBOARD
Enables users to
manage campaigns and
get reporting by
themselves - minimizing
work for you

21. AND INCREASE
ADOPTION
WITH EASY
SET-UP FORMS

22. HOW ADZERK CAN HELP

23. Adzerk provides APIs for
building a fully
customized sponsored
listings platform in
weeks
ABOUT ADZERK

24. REQUEST
Pass decision data via
RESTful API
RESPONSE
Adzerk responds in JSON
with decision data
APIS GIVE YOU ACCESS TO:
• Ad Decision Engine
• Flexible pricing options: Offer
pricing based on CPC, CPMs, and more
• Ad Pacing and eCPM
Algorithms
• Custom Event Tracking: Likes,
Shares, Comments, etc
• Custom Targeting: Search,
Demographic, Interest, Contextual,
Behavioral, Geo, Platform, Device, etc
• 1st-Party Data Management
Platform
USE ADZERK’S APIS TO POWER YOUR SPONSORED LISTINGS PLATFORM
SERVER-TO-SERVER
(NO PAGE-SLOWING
JAVASCRIPT)
Adzerk is also 100% GDPR compliant

25. FEATURES
• Create Interest
Segments based on a
user’s past behavior
• Demographic Targeting
using data users have
given you
• Frequency Cap even
across devices
Server-side, cookie-less
DMP for storing
targeting data
Adzerk cross
references userDB
before showing
sponsored listing
ACCESS TO YOUR OWN DMP TO PERSONALIZE THE AD EXPERIENCE

26. 20 40 60
From scratch Using Adzerk’s APIs
BUILD A SPONSORED LISTINGS PLATFORM IN WEEKS,
NOT YEARS
Number of months to
build platform
3 Engineers
1 Full-Time
Engineer

27. 18x
AND IT PAYS FOR ITSELF
Monthly revenue ROI over
Adzerk platform fee
#1 - Niche eCommerce
marketplace
80x
Monthly revenue ROI over
Adzerk platform fee
#2 - Unicorn business
finder website
ADZERK EXAMPLES

28. TRUSTED BY INNOVATIVE BRANDS LIKE
“We didn’t have to build a
platform from scratch
because of Adzerk’s APIs.
Their tools solved our
problem well.”
— Andrew Kuklewicz, CTO at PRX

29. LEARN MORE
ADZERK
Adzerk provides a suite of APIs for building
your own sponsored listings platform in
weeks, not years. Reach out to adzerk.com/
contact for more info.
DURHAM, NC
501 Washington Street
Durham, NC 27701
SAN FRANCISCO, CA
156 2nd Street
San Francisco, CA 94105