I love helping small businesses understand how their marketing is working. For this project, I worked with a local escape game company to give them practical insight into their customers, conversion channels and revenue sources. After creating a real-time Google Data Studio dashboard, I dug into the numbers to provide actionable recommendations to help the company improve their marketing efforts going forward.

1. Analytics Dashboard
Revenue Visits
Jun 7 Jun 12 Jun 17 Jun 22 Jun 27 Jul 2
0
1K
2K
0
100
200
Traf c and Revenue Trends Bookings by Device and Visit Frequency
Most Valuable Traf c Sources
Source / Medium Revenue
google / organic $6,973.67
(direct) / (none) $4,226.51
yahoo / organic $278.58
bing / organic $237.44
google / cpc $207.76
iprism / referral $106.00
facebook.com / referral $100.91
l.facebook.com / referral $75.68
worldofescapes.com / referral $59.36
duckduckgo.com / referral $59.36
▼
Best-Selling Products
Were they on their phones?
Had they seen us before?
Product Product Revenue Quantity
Ripper $6,271.44 57
Destiny $5,311.28 53
Accord Services Event $371.00 1
Gift Certi cate $252.00 2
Deb Weeks Birthday Celebra… $170.01 5
▼ ▼
Have they visited many times?
What was their age?
118
Bookings
3.50%
Conversion Rate
$12,375.73
Total Revenue
2,339
Visitors Jun 7, 2017 - Jul 6, 2017 ▼
3,376
Visits
What are their other interests?
Device ▼
Age ▼
Interests ▼
New vs Returning Users ▼
Number of Visits ▼
How did users nd us?
Channel ▼
$6,973.67
Google Organic
$227.05
Facebook
$207.76
Google Ads
0
Facebook Ads
male female
48.2%
51.8%
Bookings by Age and GenderRevenue by Traf c Source
0 20 40
18-24
25-34
35-44
45-54
55-64
65+
0 40 80
mobile
desktop
tablet
New Visitor Returning Visitor
40.7%
59.3%
Most Valuable Website Pages
Page Page Value
/event/the-escapery-game-night-49/ $19.79
/book-your-adventure/ $7.35
/escape-room-game-ripper/ $5.41
/escape-room-game-silo/ $4.01
/escape-room-game-destiny/ $3.54
/ $2.81
/events/ $2.16
/group-adventures/ $2.07
/contact-us/ $1.98
/escape-room-faq/ $1.87
▼
Biggest Traf c Sources
Source / Medium Visits
google / organic 1,682
(direct) / (none) 1,010
google / cpc 429
bing / organic 52
mariettasquare.com / referral 36
yahoo / organic 30
m.facebook.com / referral 23
l.facebook.com / referral 19
yelp.com / referral 14
duckduckgo.com / referral 11
▼
Social Media Channel by Traf c and Revenue
Visits Revenue
Facebook Google+ Pinterest TripAdvisor Twitter Yelp
0
100
200
300