SocialTagg is developing a mobile app and platform to help event organizers and attendees better network at events. Their solution allows attendees to quickly check-in at events, collect contact information from other attendees digitally, and provides analytics to organizers. They plan to generate revenue by charging organizers fees based on expected attendance and selling premium versions of their mobile app. With a team of experienced engineers and business leaders, and $500k in funding, SocialTagg aims to launch their platform and grow their sales and engineering teams to capitalize on the $263 billion events industry.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
GETn2it is Marketing Software-as-a-Service for the Live Music industry – a venue and promoter back-office automated marketing distribution technology that connects fan social media activity and event discovery with ticket sale outcomes to increase the efficacy of digital marketing campaigns to sell more tickets and related music night out expenditures.
• A Cloud Marketing Platform for Promoters & Concert Venues
• A Market-based Live Music Night Out App for Fans (Q1 2014)
Journey to the Perfect Application: Run a Business, not a BacklogAggregage
Numerical literacy is a key skill for effective product managers. The ability to express concepts in numerical, financial, or statistical terms is a critical but often overlooked discipline. Product managers need to be as competent in these domains as they are in customer problems and pain points.
DMANF Digital Day Chicago - Data and AnalyticsHeather Marsh
A practical guide of how to analyze the success of your fundraising program, key metrics to consider and overall excellent advice from Kevin Moran of Integral
90% of the world's data was generated in the last 12 months, and a lot of that data is about the customer you want to reach. Traditional analytics platforms don't handle the new types of big data, and it can take months or years to get it into the hands of marketers. Join us to learn how leading brands are using Wave, the Salesforce Analytics Cloud to:
• Understand customers like never before by joining data from applications, databases and even products in a single view
• Supercharge marketing personnel by putting the answer to any question in the palms of their hands, on their mobile devices
• Shorten the cycle time to innovate by quickly connecting the dots from marketing to sales to service with a single analytical view
Eventtitans business plan for make your event grant success. It is a comprehensive plan to understand how eventtitans works for every stage of event management process
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Presentation held at the Marketo User Group in The Netherlands on February 10th 2015.
Contents showcase how to track Marketo form fills into Google Analytics using Google Tag Manager and Google URL Builder.
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Below are the five things attendees will come away learning:
1. What you should expect from a Database.
2. How to get the most out of your system.
3. The importance and value of s system that is easy to use.
4. Understanding what data needs to be collected.
5. The difference between Process Data versus Analyzing Data.
Presentation by Bart Sharp, SVP of Marketing for the Utah Jazz, at Mastermind 2019. Bart is an experienced Senior Executive in the sports and hospitality industry with expertise in creating strong marketing, media and promotional strategies for the Utah Jazz and affiliates.
Learn more: 97thfloor.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
GETn2it is Marketing Software-as-a-Service for the Live Music industry – a venue and promoter back-office automated marketing distribution technology that connects fan social media activity and event discovery with ticket sale outcomes to increase the efficacy of digital marketing campaigns to sell more tickets and related music night out expenditures.
• A Cloud Marketing Platform for Promoters & Concert Venues
• A Market-based Live Music Night Out App for Fans (Q1 2014)
Journey to the Perfect Application: Run a Business, not a BacklogAggregage
Numerical literacy is a key skill for effective product managers. The ability to express concepts in numerical, financial, or statistical terms is a critical but often overlooked discipline. Product managers need to be as competent in these domains as they are in customer problems and pain points.
DMANF Digital Day Chicago - Data and AnalyticsHeather Marsh
A practical guide of how to analyze the success of your fundraising program, key metrics to consider and overall excellent advice from Kevin Moran of Integral
90% of the world's data was generated in the last 12 months, and a lot of that data is about the customer you want to reach. Traditional analytics platforms don't handle the new types of big data, and it can take months or years to get it into the hands of marketers. Join us to learn how leading brands are using Wave, the Salesforce Analytics Cloud to:
• Understand customers like never before by joining data from applications, databases and even products in a single view
• Supercharge marketing personnel by putting the answer to any question in the palms of their hands, on their mobile devices
• Shorten the cycle time to innovate by quickly connecting the dots from marketing to sales to service with a single analytical view
Eventtitans business plan for make your event grant success. It is a comprehensive plan to understand how eventtitans works for every stage of event management process
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Presentation held at the Marketo User Group in The Netherlands on February 10th 2015.
Contents showcase how to track Marketo form fills into Google Analytics using Google Tag Manager and Google URL Builder.
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Below are the five things attendees will come away learning:
1. What you should expect from a Database.
2. How to get the most out of your system.
3. The importance and value of s system that is easy to use.
4. Understanding what data needs to be collected.
5. The difference between Process Data versus Analyzing Data.
Presentation by Bart Sharp, SVP of Marketing for the Utah Jazz, at Mastermind 2019. Bart is an experienced Senior Executive in the sports and hospitality industry with expertise in creating strong marketing, media and promotional strategies for the Utah Jazz and affiliates.
Learn more: 97thfloor.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
10. Business Model
Grow Engineering Team
Charge event
organizers to use
our platform.
Sell premium
version of mobile
app
Monetize event
check-ins
1 2 3
15. Financial Projections
Year 2013 2014 2015 2016 2017 2018
Revenue
# of Free Events 50 400 2,400 7,200 10,800 14,040
# of Small Events 5 45 315 945 1,418 1,843
Small Event Organizing Revenue $49.95 $449.55 $3,146.85 $9,440.55 $14,160.83 $18,409.07
Small Event Check-In Fees $- $2,745.23 $19,216.58 $57,649.73 $86,474.59 $112,416.96
#of Medium Events 2 18 126 378 567 737
Medium Event Organizing Revenue $99.98 $899.82 $6,298.74 $18,896.22 $28,344.33 $36,847.63
Medium Event Check-In Fees $- $10,683.09 $74,781.63 $224,344.89 $336,517.34 $437,472.54
# of Large Events 1 9 63 189 284 369
Large Event Organizing Revenue $99.99 $899.91 $6,299.37 $18,898.11 $28,347.17 $36,851.31
Large Event Check-In Fees $- $40,223.30 $281,563.07 $844,689.20 $1,267,033.79 $1,647,143.93
# of Extra Large Events - 1 9 36 72 94
Extra Large Event Organizing Revenue $- $299.99 $2,699.91 $10,799.64 $21,599.28 $28,079.06
Extra Large Event Check-In Fees $- $34,825.00 $313,425.00 $1,253,700.00 $2,507,400.00 $3,259,620.00
# Attendees 6,104 58,662 410,436 1,276,317 2,004,494 2,605,842
# Premium Mobile Apps Sold 122 1173 8209 25526 40090 52117
Total # Events 58 473 2913 8748 13140 17082
Total Organizing Revenue $249.92 $2,549.27 $18,444.87 $58,034.52 $92,451.60 $120,187.08
Total Check-In Fee Revenue $- $88,476.61 $688,986.27 $2,380,383.81 $4,197,425.72 $5,456,653.43
Premium App Revenue $120.86 $1,161.51 $8,126.63 $25,271.08 $39,688.97 $51,595.66
Total Revenue $370.78 $92,187.39 $715,557.77 $2,463,689.41 $4,329,566.29 $5,628,436.17
16. Karim Varela – President
• Director of Engineering, Tinder
• BA Computer Science, UCSB + MBA, University of Florida
The Team
John Baumbach – Chief Server Architect
• Director of Systems Development, Fandango
• BS Computer Science, California State University, Northridge
Jeffrey Mock – VP Engineering / iOS Developer
• Lead iOS Architect, Fandango
• BS Computer Science, Loyola Marymount University, Magna Cum Laude
Jade Shyu – VP Marketing / Designer
• Internet Marketer, Design Shuffle
• MA, International Studies: Business, Concordia University
17. The Team Cont.
Tim Feng – Director of Quality Assurance
• BS Civil Engineering, Cal Poly Pomona (Expected graduation 6/14)
18. Board of Advisors
Douglas Allan
Managing Director, STACKED Wines
MBA, UC Irvine
Marketing & Strategy
Recruiting others …
23. Revenue Source #1
We charge event organizers fees based on
the number of expected attendees.
2013
Projected Revenue
1 – 50
51 – 499
500 – 4,999
Over 5,000
Expected
Attendees
Fee
Free
$50
$500
$5000
$0
$250,000
$600,000
$2,500,000
Total
$3.35
Million
Editor's Notes
Hey guys, my name’s Karim and I’m the president and cofounder of SocialTagg. I’ve been making mobile apps since 2004 and I’m really excited to tell you about SocialTagg!In short, SocialTagg is redefining how people check into and network at events.TODO: Talk about visionTalk about product immediately after this slide.
The problem is that events are a pain in the butt. To start with, just getting in to large events can be hassle. You have to wait in line, get a badge, make it through security, you know the drill.For the event organizers, this presents a logistical nightmare as they need to staff up and put processes in place in order to handle all these people.
For the event attendee, once inside, making meaningful connections at the event is also difficult. How do you know where to start? Who to talk to you first? Who is even at the darn event? If you do have a successful networking session, then you’ll probablyend up with a stack of business cards, like this? Then what do you do? Most people will spend a lot of time entering those new contacts into their phone or some other contact management system.So traditional event networking is inferior for a number of reasons:You could waste time trying to find a meaningful connection at an event.It’s time consuming and error prone to transfer business card information to some other system.You could lose a business card and miss out on the opportunity of a lifetime. And printing business cards is a waste of money and hurts the environmentTODO: Bring big-data into picture (make it more prominent). We have tools to give event organizer more data.
Enter SocialTagg.Our product is a mobile app that serves as an event check-in and networking tool.For the event attendee, we provide a hassle free business card replacement solution. We assign each one of our users their very own unique QR code and instead of exchanging business cards, you simply scan someone’s QR code to get their contact information.This means no more business cards. SocialTagg is the quickest and easiest way to save your new contacts to your phone AND to the cloud in real time. This means that your contacts’ information is always kept up to date, even if they move or change their phone number. You can use the time you would have spent entering in business cards to do something more productive … like follow up with the contacts you just made!Not only is it a timesaver, but you will also save money AND you’ll save the environment since you don’t have to print out business cards anymore!For the event organizer, we provide a quick and easy way to check-in attendees to their events. They simply scan the attendee’s QR code to check them in to the event. Once the attendee is checked into the event, they can immediately see everyone else who has checked in to the event and begin networking. But for the event organizer, not only do they get an easy way to check in their attendees, they also have a real-time dashboard of who has checked in to their event, giving them quantitative and qualitative information about their attendee base.TODO:Make clear what offering is:More efficient check-inBetter networkingEvent analytics
The market for the event industry is huge. Let’s just focus on the American market.Last year, 1.8 billion corporate and business trade shows and similar events generated $263 billion in spending, and $151 billion was event planning and production related. The organizations that attend trade events budgeted an average of $1.27 million in 2011, [which was approximately 18.7% of total organizational spend].TODO: This is maybe not relevantWe can see that there’s a great opportunity in the events market.
[LIVE DEMO]SocialTagg is designed with an attractive and simple-to-use interface, as you can see here. After logging into the app, the user creates a profile. Here you should include any information you’d like to share with others. How much information you share is completely up to you.Upon saving the profile, the user receives a personalized QR badge in their email, which can be printed out for events or shared via smartphone. Upon scanning another user’s QR badge, you see that user’s profile and the new user is added to your SocialTagg contacts list (or ConTaggs, as we like to call them). You also have the ability to add the new contact to your device address book.The app works almost the same way for the event organizers. The attendee simply shows the event organizer his or her badge, and the event organizer scans it from within the SocialTagg app in order to check that attendee in to the event.
SocialTagg is special because we’re not just a one and off app provider. We’re building an entire platform and a profitable business for the long-term.Let me tell you a little bit about the direction that we want to take this company.We launched beta versions of our mobile apps a couple months ago, but we’re already hard at work building the event check-in platform that I’ve previously mentioned.Midterm, we’re building something quite innovative, which we’re calling TaggRank. In short, this is community driven talent curation. And I’d be glad to explain more about it later.Long term we’re building what we call passive connections. Passive connections take the “work” out of networking. SocialTagg handles making connections for you based on who you were near at an event.
In addition, we have historical validation in the previous and current success of many of our competitors.For example, CardMunch, in the upper right, is one comparable firm who made a successful exit. They do business card scanning and were acquired by LinkedIn for $2.4MM in 2011.RegOnline, in the center, was acquired in 2007 by Active Network. RegOnline does event registration and was acquired for an unknown, yet significant sum.Connected, also in the center, is a contact management startup that was also acquired by LinkedIn in 2011 for an undisclosed amount. Hot Potato, in the upper left, is a check-in service that was acquired by Facebook in 2010 for $10MM.Some of the others on here that I’ll cover briefly include CardFlick at top center (they do virtual business cards), Here on Biz in the lower left (they do location aware business networking), Bump in the bottom center (they do near field information sharing), and Bizzabo in the lower right who has an all in one event platform and recently nailed funding of a couple million.So it’s a crowded space, but that’s because it’s a big market, and there’s a ton of opportunity.TODO: Add DoccasterTODO: Add more details on competitors (revenue, features, etc…), Maybe a table that details comparison.
What makes our company unique?First and foremost, we have an integrated software solution for the event industry. We are all about facilitating a better event experience for the attendee AND the organizer. You can thinks of us a cross between EventBrite and Bump. We are laser focused on this goal while our competitors are not. And we’re passionate about taking the event industry to the next level. Secondly, we have an excellent technical team capable of creating truly innovative and breakthrough software. Together we have over 40 years of experience in creating high-traffic consumer web and mobile technologies. We’ve built products for a number of popular firms such as Tinder, AT&T, Fandango, Electronic Arts, Muve Music, and Beachbody.Finally, unlike many of our competitors, like Bump, who require both parties to have their app in order to share information, with our QR code technology, we only require one party to have our app. There’s a low barrier to entry to get started with our product and high virality.
We’ll have three revenue streams in the foreseeable future:Our first revenue stream will be charging event organizers to user our platform. You see, our platform is a value-add for event organizers. It’s an additional service they can offer to their attendees that makes the experience at their event more enriching. In addition, event organizers will pay for the rich analytics we can provide them about their events.Our 2nd revenue stream will be selling a premium version of our app on a subscription basis. This would be for power users such as sales people who travel a lot and meet a lot of people.Finally, we aim to monetize event check-ins. To do this, we’re building an entire ticketing system, but in addition to collecting revenue upon registration like all of our competitors, we’ll also have the ability to collect at check-in. This will enable event organizers to easily create two different price points for their event.TODO: Consider adding SWOT
Our three channels of marketing include: event marketing, business development, and social media.Event marketing is our grassroots campaign. We attend events, demo SocialTagg at the beginning of the event, and attendees have the chance to try out the app and use it at future events. This option is low-cost, as event organizers will always appreciate company sponsorships that are beneficial to their attendees.Business development is our way of connecting with event organizers to build relationships that will be a win-win solution for both event organizer and attendee. By allowing attendees at medium to large events to use our app, organizers will have a much more interactive experience, and attendees will be able to keep in better touch with new contacts.Finally, we use social media platforms such as Facebook, Twitter, and LinkedIn to promote our products and grow our network of event organizers.
We are ready to scale.Technically, we have built our platform on top of some of the most scalable and fault resistant software on the market. Our chief server architect has been responsible for Fandango’s back-end for years and truly understands what it takes to build a world-class server infrastructure.To bring event organizers on board, we will offer use of our platform for free for the near-term until we get a critical mass. We’ll attend events around the country and integrate our platform into their systems.In addition, we’ll partner with existing event platforms such as Eventbrite and Meetup and get them using our APIs.And lastly, our product has viral hooks built into it so it should help to sell itself.TODO: Where else can we talk about APIs?
Here are what are our financial projections look like for the next 4 years.As you can see, the primary revenue driver is the number of events. Our pricing model divides the event market up into 5 sizes: free, small, medium, large, and extra large. The size of the event determines how much revenue we get from the event our revenue will come in the form of the fee to use our check-in platform and ticketing or check-in fees. The other revenue stream we have listed here is premium app revenue.We expect to reach profitability by 2015 and will experience massive revenue growth from there.To follow one example through here, if you take medium events, you can see in 2013 we expect to host 2 medium events on our platform. At $200 per event, that comes out to $400 in revenue. We don’t expect to have our ticketing platform built this year so there would be no revenue there under check-in fees. However, you go out to 2014, you can see we expect to earn $4000 in revenue from hosting medium events. That would be 20 events. We also expect to earn nearly $12,000 in check-in fees from attendees.
A little bit about our team. On the development side, I’m building our Android app and Jeffrey Mock, our VP of Engineering, is building our iOS app. We are also fortunate to have John Baumbach, Fandango’s director of systems development, handling our back-end. Together, we have over 40 years of development experience, mostly in mobile and high-traffic consumer web. We have all worked together at some point at Fandango or other companies.We also have Jade Shyu, our VP of marketing, who also does our design work. Jade and I made our initial connection at an AT&T Hackathon back in 2012.In addition, Tim Feng, who handles quality assurance across all of our products and systems.This is our core team, but we are also looking to bring on an additional developer and a business development person. Traditionally, we’ve brought on new people with equity incentive only, but we’d like to use our new investment to make some key hires.
TODO:Biz Dev?
We are currently filling our board of advisors. We are looking to build it to 4.Currently, we’ve retained Douglas Allan, the Managing Director and founder of STACKED wines to help us with marketing and strategy.We’re going after a number of other candidates at this time as well.
So far we’ve been bootstrapping SocialTagg.And in order to realize the full potential of SocialTagg, we’re raising a seed round of $500k.This will cover the cost of growing our team, launching marketing campaigns, and building and selling our check-in and ticketing platforms.
That’s it, we’ll take any questions now if you have them.
That’s it, here’s our contact info, feel free to reach out, and we’ll take any questions now if you have them.Any questions?
There are competitors, but the market is still wide open.We already have a competitor that just launched this summer. Israel-basedBizzabo is providing an event platform, but our competitive advantage is the ability to connect to potential users in the U.S. one-on-one at the event. That is, we are able to provide a grassroots experience for new users and ask for feedback that we can immediately implement.EventBrite is a potential competitor for the all-in-one event platform. While EventBrite focuses on all types of events, our web platform will focus on the specific niche of events that allow people to connect one-on-one, whether for business or leisure. EventBrite has a check-in feature, but it doesn’t allow attendees to connect one-on-one or explore who is currently at the event.CardMunch is a business card scanning app that takes a picture of the business card and scrapes the fields off. Unfortunately for CardMunch, they rely on business cards so once we make business cards obsolete, CardMunch dies.Bump is a contact information exchanging app that requires both parties to have the app, whereas a user of SocialTagg can email or text their information to a potential user.
As our initial revenue source, we charge event organizers per event, based on the number of people at the event. At the end of 2013, we project a total revenue of $3.35 million.Our secondary source of revenue will be charging event participant at the door, upon check-in to the event. We will take a slice of the event attendance fees in the same way EventBrite does.