Google Analytics Dashboard
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I love helping small businesses understand how their marketing is working. For this project, I worked with a local escape game company to give them practical insight into their customers, conversion channels and revenue sources. After creating a real-time Google Data Studio dashboard, I dug into the numbers to provide actionable recommendations to help the company improve their marketing efforts going forward.
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Recommended
Social Media Case Study Slam: Learning
From Eve Smith, Easter Seals
http://socialmediametrics.wikispaces.com/ntc2008
Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx
Round 2 - 2020
Sim ID Z79546_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $24,467 $66,166 $50,225 $78,915 $45,702 $50,223 $52,616
Profit ($1,150) $5,535 $3,945 $7,983 $3,781 $3,486 $3,930
Contribution
Margin
29.5% 27.6% 27.7% 29.8% 29.2% 28.4% 28.7%
Emergency Loan $19,811 $0 $0 $0 $0 $0 $0
Stock Price $1.00 $21.99 $18.40 $28.60 $17.08 $19.61 $17.78
Market Share 7.8% 21.0% 15.9% 25.0% 14.5% 15.9% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 8 13.1 18500 1.8 9-Aug-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 216 200 No $900 19% $900 57% 3
Baker $33.40 1,207 1,395 Yes $1,350 43% $1,350 77% 22
Bold $42.35 32 45 Yes $550 43% $550 33% 1
Cake $28.95 1,511 1,421 Yes $925 29% $925 56% 20
Daze $35.00 1,226 1,264 Yes $1,450 48% $1,450 83% 19
Eat $29.30 1,364 1,267 No $875 28% $875 54% 18
Fast $38.50 541 507 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (3.5%) Baldwin (20.3%)
Chester (24.8%) Digby (20.1%)
Erie (22.4%) Ferris (8.9%)
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 366 328 No $900 30% $900 57% 9
Baker $33.40 377 438 Yes $1,350 47% $1,350 77% 11
Bold $4.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
Donation processing presentation
Nonprofits raise over $20 billion every year from individual donors and that number is growing rapidly as internet usage becomes ubiquitous and smartphones proliferate, even among older supporters.
In the midst of this cultural upheaval, it’s critical that nonprofits have the tools and skills they need to adapt to a changing fundraising environment.
Round 2 - 2020Sim ID Z78286_8High Level OverviewTe.docx
Round 2 - 2020
Sim ID Z78286_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $40,901 $69,888 $42,019 $76,381 $37,751 $46,297 $52,206
Profit $5,181 $6,194 $2,749 $7,677 $2,462 $3,108 $4,562
Contribution
Margin
32.0% 27.2% 27.6% 29.5% 29.4% 28.6% 29.1%
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Stock Price $23.47 $21.84 $15.34 $26.48 $13.74 $17.70 $19.76
Market Share 13.1% 22.3% 13.4% 24.4% 12.1% 14.8% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 5 15.6 19750 1.8 6-Oct-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $34.00 1,024 1,125 No $1,000 31% $1,000 61% 13
Baker $33.40 1,204 1,179 No $1,350 43% $1,350 77% 22
Bold $42.35 27 39 Yes $550 43% $550 33% 1
Cake $28.95 1,226 1,199 No $925 29% $925 56% 20
Daze $35.00 1,092 1,068 No $1,450 48% $1,450 83% 19
Eat $29.30 1,093 1,069 No $875 28% $875 54% 18
Fast $38.50 432 420 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (16.8%) Baldwin (20.2%)
Chester (20.1%) Digby (17.9%)
Erie (17.9%) Ferris (7.1%)
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $34.00 179 200 No $1,000 31% $1,000 61% 1
Baker $33.40 491 457 No $1,350 47% $1,350 77% 11
Bo.
How to Use Data to Drive ROI: Analyzing Casino Marketing Cycles
During this panel discussion, we'll take a closer look at how to better-manage your casino’s marketing cycle, including how to perfect strategies for casino events, special offers, and on-site promotions. Our goal is to help develop marketing strategies focused on driving ROI, capturing data on the gaming floor, increasing long-term loyalty, and maximizing incremental customer value.
Recommended
Social Media Case Study Slam: Learning
From Eve Smith, Easter Seals
http://socialmediametrics.wikispaces.com/ntc2008
Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx
Round 2 - 2020
Sim ID Z79546_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $24,467 $66,166 $50,225 $78,915 $45,702 $50,223 $52,616
Profit ($1,150) $5,535 $3,945 $7,983 $3,781 $3,486 $3,930
Contribution
Margin
29.5% 27.6% 27.7% 29.8% 29.2% 28.4% 28.7%
Emergency Loan $19,811 $0 $0 $0 $0 $0 $0
Stock Price $1.00 $21.99 $18.40 $28.60 $17.08 $19.61 $17.78
Market Share 7.8% 21.0% 15.9% 25.0% 14.5% 15.9% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 8 13.1 18500 1.8 9-Aug-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 216 200 No $900 19% $900 57% 3
Baker $33.40 1,207 1,395 Yes $1,350 43% $1,350 77% 22
Bold $42.35 32 45 Yes $550 43% $550 33% 1
Cake $28.95 1,511 1,421 Yes $925 29% $925 56% 20
Daze $35.00 1,226 1,264 Yes $1,450 48% $1,450 83% 19
Eat $29.30 1,364 1,267 No $875 28% $875 54% 18
Fast $38.50 541 507 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (3.5%) Baldwin (20.3%)
Chester (24.8%) Digby (20.1%)
Erie (22.4%) Ferris (8.9%)
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 366 328 No $900 30% $900 57% 9
Baker $33.40 377 438 Yes $1,350 47% $1,350 77% 11
Bold $4.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
Donation processing presentation
Nonprofits raise over $20 billion every year from individual donors and that number is growing rapidly as internet usage becomes ubiquitous and smartphones proliferate, even among older supporters.
In the midst of this cultural upheaval, it’s critical that nonprofits have the tools and skills they need to adapt to a changing fundraising environment.
Round 2 - 2020Sim ID Z78286_8High Level OverviewTe.docx
Round 2 - 2020
Sim ID Z78286_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $40,901 $69,888 $42,019 $76,381 $37,751 $46,297 $52,206
Profit $5,181 $6,194 $2,749 $7,677 $2,462 $3,108 $4,562
Contribution
Margin
32.0% 27.2% 27.6% 29.5% 29.4% 28.6% 29.1%
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Stock Price $23.47 $21.84 $15.34 $26.48 $13.74 $17.70 $19.76
Market Share 13.1% 22.3% 13.4% 24.4% 12.1% 14.8% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 5 15.6 19750 1.8 6-Oct-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $34.00 1,024 1,125 No $1,000 31% $1,000 61% 13
Baker $33.40 1,204 1,179 No $1,350 43% $1,350 77% 22
Bold $42.35 27 39 Yes $550 43% $550 33% 1
Cake $28.95 1,226 1,199 No $925 29% $925 56% 20
Daze $35.00 1,092 1,068 No $1,450 48% $1,450 83% 19
Eat $29.30 1,093 1,069 No $875 28% $875 54% 18
Fast $38.50 432 420 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (16.8%) Baldwin (20.2%)
Chester (20.1%) Digby (17.9%)
Erie (17.9%) Ferris (7.1%)
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $34.00 179 200 No $1,000 31% $1,000 61% 1
Baker $33.40 491 457 No $1,350 47% $1,350 77% 11
Bo.
How to Use Data to Drive ROI: Analyzing Casino Marketing Cycles
During this panel discussion, we'll take a closer look at how to better-manage your casino’s marketing cycle, including how to perfect strategies for casino events, special offers, and on-site promotions. Our goal is to help develop marketing strategies focused on driving ROI, capturing data on the gaming floor, increasing long-term loyalty, and maximizing incremental customer value.
Trying Times: Making the Case for New Donor Acquisition
Bridge Conference 2013: Big Data; Big ROI Track.
Radical Transparency
Presentation by Bart Sharp, SVP of Marketing for the Utah Jazz, at Mastermind 2019. Bart is an experienced Senior Executive in the sports and hospitality industry with expertise in creating strong marketing, media and promotional strategies for the Utah Jazz and affiliates.
Learn more: 97thfloor.com
Marketing Analytics to Prove Your ROI
Check out this presentation by Marketo's Lizzy Funk to discover how to prove and improve your marketing ROI with reliable data!
DMANF Digital Day Chicago - Data and Analytics
A practical guide of how to analyze the success of your fundraising program, key metrics to consider and overall excellent advice from Kevin Moran of Integral
Making Advocacy Pay: Understanding the Link Between Activism & Giving
Are you looking for a way to engage your donors without always asking for a donation?
Do you need strategies and tactics for doing online acquisition?
This session talks about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and shows you valuable case studies from successful organizations. We also discuss best practices in assessing ROI (return on investment) for online acquisition, so you can see how to make advocacy pay.
"Making Advocacy Pay: Understanding the Link Between Activism and Giving"
This thought-provoking session features these industry leaders:
-Vinay Bhagat, Founder & Chief Strategy Officer, Convio
-Yvonne Garrett, Partner, OMP
-Randy Paynter, Founder & CEO, Care2
About the Presenters:
Vinay Bhagat, Founder & Chief Strategy Officer, Convio: Vinay Bhagat is Founder and Chief Strategy Officer of Convio. Vinay founded Convio in April 1999 after volunteering at a public television pledge drive and seeing the opportunity to leverage Internet technology to drive better fundraising results. Today, as chief strategy officer, he oversees corporate strategy and is actively involved in research and client success strategies. A frequent speaker at conferences, Vinay has addressed events hosted by the Association of Fundraising Professionals, Direct Marketing Association Nonprofit Federation, Council for the Advancement and Support of Education, Independent Sector, Integrated Media Association, Politics Online, Public Broadcasting System and National Voluntary Healthcare Association. Vinay also is a widely published author, including a chapter in "People to People Fundraising: Social Networking and Web 2.0 for Charities" and articles that appear regularly in DM News, Journal of the Direct Marketing Association Nonprofit Federation and on OnPhilanthropy.com. Vinay holds degrees from Harvard Business School (MBA) where he graduated as a Baker Scholar, Stanford University (MS) and Cambridge University (MA) in England. He has volunteered for several Austin and international nonprofits.
Yvonne Garrett, Partner, OMP: Yvonne Garrett
is a Partner at OMP, Inc., a full-service fundraising and communications agency that serves leading causes in the U.S.
Yvonne has been deeply involved in political and advocacy fundraising for almost 20 years. Working with candidates and groups such as the Natural Resources Defense Council and Oxfam America, she has helped helped her clients achieve dramatic fundraising success and list growth. Today, Yvonne specializes in helping organizations develop cross-channel programs that blend advocacy and fundraising. Prior to joining OMP in 2004, Yvonne was Vice President of the Share Group.
Randy Paynter is the Founder and CEO of social action network Care2.com. With over 15 million members, Care2 is the largest online community of people making a difference for human rights, animals, the environment and o
Making advocacypay
Are you looking for a way to engage your donors without always asking for a donation? Do you need strategies and tactics for doing online acquisition? This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations. We will also discuss best practices in assessing ROI or Return on Investment for online acquisition, so you can see how to make advocacy pay.
MEMSI June 2018: Making Money, Part 2
In this session, we look at business models, financial projections, forecasting, and look at special considerations when operating a hardware startup with significant tooling and inventory costs.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROI
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
Excerpts taken from Lucas, S.E. (12th ed.) (2015). The Art .docx
Excerpts taken from: Lucas, S.E. (12th ed.) (2015). The Art of Public Speaking. New York, NY:
McGraw Hill.
Tap, Tap, Tap
Excerpts taken from: Lucas, S.E. (12th ed.) (2015). The Art of Public Speaking. New York, NY:
McGraw Hill.
Third-Culture Kid
Round 2 - 2020
Sim ID Z78285_16
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $31,449 $68,809 $45,913 $80,152 $41,262 $48,168 $52,626
Profit $880 $6,002 $3,259 $8,211 $3,031 $3,279 $4,110
Contribution
Margin
23.9% 27.4% 27.3% 29.4% 29.2% 28.5% 27.6%
Emergency Loan $8,375 $0 $0 $0 $0 $0 $0
Stock Price $9.09 $22.09 $16.65 $27.95 $15.32 $18.62 $18.29
Market Share 10.0% 21.8% 14.5% 25.4% 13.1% 15.3% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 7.6 13.6 21100 2.7 15-Aug-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $38.25 567 557 No $1,900 37% $350 34% 10
Baker $33.40 1,235 1,309 Yes $1,350 43% $1,350 77% 22
Bold $42.35 30 42 Yes $550 43% $550 33% 1
Cake $28.95 1,360 1,335 No $925 29% $925 56% 20
Daze $35.00 1,208 1,187 No $1,450 48% $1,450 83% 19
Eat $29.30 1,212 1,190 No $875 28% $875 54% 18
Fast $38.50 485 479 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (9.3%) Baldwin (20.7%)
Chester (22.3%) Digby (19.8%)
Er.
Does Your Festival or Event Make Cent$ - Missouri Main Street
Presentation given to attendees during the Missouri Main Street Conference in Clayton, MO on July 31, 2014.
Page 1 Front PagePage 2 Stocks & BondsPage 3 Financial Sum.docx
Page 1 Front Page
Page 2 Stocks & Bonds
Page 3 Financial Summary
Page 4 Production Analysis
Page 5 Thrift Segment Analysis
Page 6 Core Segment Analysis
Page 7 Nano Segment Analysis
Page 8 Elite Segment Analysis
Page 9 Market Share
Page 10 Perceptual Map
Page 11 HR/TQM Report
Annual Report Andrews Annual Report Baldwin Annual Report Chester Annual Report Digby
PRINT
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"
Round: 2
Dec. 31, 2015
Student: Efren Escoto
EfrenEscoto
Andrews
Efren Escoto
Baldwin
Chester
Digby
Selected Financial Statistics
Andrews Baldwin Chester Digby
ROS 6.0% 0.6% 9.1% -0.8%
Asset Turnover 1.10 0.69 1.25 0.73
ROA 6.6% 0.4% 11.4% -0.6%
Leverage (Assets/Equity) 1.7 2.5 1.9 2.9
ROE 11.2% 1.0% 22.3% -1.7%
Emergency Loan $0 $0 $0 $0
Sales $160,547,759 $140,706,366 $177,076,547 $150,730,295
EBIT $20,702,998 $15,517,792 $31,740,664 $13,980,967
Profits $9,586,140 $796,755 $16,169,854 ($1,220,875)
Cumulative Profit $14,326,212 $4,529,356 $29,192,092 $3,361,271
SG&A / Sales 10.2% 12.1% 6.9% 9.1%
Contrib. Margin % 35.6% 34.4% 33.6% 32.8%
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Stocks & Bonds Efren Escoto
Round: 2
December 31 , 2015
Stock Market Summary
Company Close Change Shares MarketCap ($M) Book Value EPS Dividend Yield P/E
Andrews $60.44 ($9.85) 2,050,942 $124 $41.80 $4.67 $0.00 0.0% 12.9
Baldwin $34.33 ($9.79) 2,675,670 $92 $30.13 $0.30 $0.00 0.0% 114.9
Chester $80.51 $13.92 1,915,875 $154 $37.89 $8.44 $0.00 0.0% 9.5
Digby $26.71 ($11.09) 2,882,967 $77 $24.49 ($0.42) $0.00 0.0% -63.2
Bond Market Summary
Company Series# Face Yield Close$ S&P
Andrews
11.2S2020 $8,837,000 11.4% 97.83 BBB
11.9S2021 $7,072,000 11.9% 100.41 BBB
10.9S2024 $12,000,000 11.5% 95.17 BBB
11.0S2025 $13,000,000 11.5% 95.44 BBB
Baldwin
11.2S2020 $8,632,724 12.3% 91.03 CC
12.4S2021 $5,825,802 13.1% 94.53 CC
12.0S2023 $15,610,279 13.1% 91.59 CC
12.6S2024 $17,788,546 13.4% 94.02 CC
13.1S2025 $34,902,738 13.6% 96.32 CC
Chester
11.1S2022 $2,509,600 11.9% 93.28 B
11.2S2023 $5,662,814 12.0% 93.19 B
11.5S2024 $1,377,976 12.2% 94.27 B
11.6S2025 $18,600,072 12.3% 94.49 B
Digby
11.3S2020 $10,417,600 12.5% 90.09 C
12.5S2021 $14,665,611 13.4% 93.42 C
12.5S2022 $7,963,435 13.5% 92.75 C
12.5S2023 $9,569,958 13.6% 92.17 C
12.9S2024 $14,262,838 13.8% 93.62 C
13.4S2025 $28,649,980 14.0% 95.86 C
Next Year's Prime Rate 8.50%
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Financial Summary Efren Escoto Round: 2December 31, 2015
Cash Flow Statement Survey Andrews Baldwin.
DM 101 - Integral - Database and Analytics
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1. What you should expect from a Database.
2. How to get the most out of your system.
3. The importance and value of s system that is easy to use.
4. Understanding what data needs to be collected.
5. The difference between Process Data versus Analyzing Data.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
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Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
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The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
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In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
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Making advocacypay
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For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
Excerpts taken from Lucas, S.E. (12th ed.) (2015). The Art .docx
Excerpts taken from: Lucas, S.E. (12th ed.) (2015). The Art of Public Speaking. New York, NY:
McGraw Hill.
Tap, Tap, Tap
Excerpts taken from: Lucas, S.E. (12th ed.) (2015). The Art of Public Speaking. New York, NY:
McGraw Hill.
Third-Culture Kid
Round 2 - 2020
Sim ID Z78285_16
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris Average
Sales $31,449 $68,809 $45,913 $80,152 $41,262 $48,168 $52,626
Profit $880 $6,002 $3,259 $8,211 $3,031 $3,279 $4,110
Contribution
Margin
23.9% 27.4% 27.3% 29.4% 29.2% 28.5% 27.6%
Emergency Loan $8,375 $0 $0 $0 $0 $0 $0
Stock Price $9.09 $22.09 $16.65 $27.95 $15.32 $18.62 $18.29
Market Share 10.0% 21.8% 14.5% 25.4% 13.1% 15.3% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your
customers and analyze where your products are positioned relative to your competition.
Customer Buying Criteria
Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List
Name Pfmn. Size Reliability Age Revision Date
Able 7.6 13.6 21100 2.7 15-Aug-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the market. View how many units each product sold
and their projected sales, and compare your product's price, promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers think of each product.
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $38.25 567 557 No $1,900 37% $350 34% 10
Baker $33.40 1,235 1,309 Yes $1,350 43% $1,350 77% 22
Bold $42.35 30 42 Yes $550 43% $550 33% 1
Cake $28.95 1,360 1,335 No $925 29% $925 56% 20
Daze $35.00 1,208 1,187 No $1,450 48% $1,450 83% 19
Eat $29.30 1,212 1,190 No $875 28% $875 54% 18
Fast $38.50 485 479 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (9.3%) Baldwin (20.7%)
Chester (22.3%) Digby (19.8%)
Er.
Does Your Festival or Event Make Cent$ - Missouri Main Street
Presentation given to attendees during the Missouri Main Street Conference in Clayton, MO on July 31, 2014.
Page 1 Front PagePage 2 Stocks & BondsPage 3 Financial Sum.docx
Page 1 Front Page
Page 2 Stocks & Bonds
Page 3 Financial Summary
Page 4 Production Analysis
Page 5 Thrift Segment Analysis
Page 6 Core Segment Analysis
Page 7 Nano Segment Analysis
Page 8 Elite Segment Analysis
Page 9 Market Share
Page 10 Perceptual Map
Page 11 HR/TQM Report
Annual Report Andrews Annual Report Baldwin Annual Report Chester Annual Report Digby
PRINT
COMP-XM® INQUIRER http://ww2.capsim.com/cgi-bin/CpCGIReports2011.exe?XM=1...
1 of 29 5/7/14, 10:18 PM
Top
"
Round: 2
Dec. 31, 2015
Student: Efren Escoto
EfrenEscoto
Andrews
Efren Escoto
Baldwin
Chester
Digby
Selected Financial Statistics
Andrews Baldwin Chester Digby
ROS 6.0% 0.6% 9.1% -0.8%
Asset Turnover 1.10 0.69 1.25 0.73
ROA 6.6% 0.4% 11.4% -0.6%
Leverage (Assets/Equity) 1.7 2.5 1.9 2.9
ROE 11.2% 1.0% 22.3% -1.7%
Emergency Loan $0 $0 $0 $0
Sales $160,547,759 $140,706,366 $177,076,547 $150,730,295
EBIT $20,702,998 $15,517,792 $31,740,664 $13,980,967
Profits $9,586,140 $796,755 $16,169,854 ($1,220,875)
Cumulative Profit $14,326,212 $4,529,356 $29,192,092 $3,361,271
SG&A / Sales 10.2% 12.1% 6.9% 9.1%
Contrib. Margin % 35.6% 34.4% 33.6% 32.8%
COMP-XM® INQUIRER Page 1
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2 of 29 5/7/14, 10:18 PM
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Stocks & Bonds Efren Escoto
Round: 2
December 31 , 2015
Stock Market Summary
Company Close Change Shares MarketCap ($M) Book Value EPS Dividend Yield P/E
Andrews $60.44 ($9.85) 2,050,942 $124 $41.80 $4.67 $0.00 0.0% 12.9
Baldwin $34.33 ($9.79) 2,675,670 $92 $30.13 $0.30 $0.00 0.0% 114.9
Chester $80.51 $13.92 1,915,875 $154 $37.89 $8.44 $0.00 0.0% 9.5
Digby $26.71 ($11.09) 2,882,967 $77 $24.49 ($0.42) $0.00 0.0% -63.2
Bond Market Summary
Company Series# Face Yield Close$ S&P
Andrews
11.2S2020 $8,837,000 11.4% 97.83 BBB
11.9S2021 $7,072,000 11.9% 100.41 BBB
10.9S2024 $12,000,000 11.5% 95.17 BBB
11.0S2025 $13,000,000 11.5% 95.44 BBB
Baldwin
11.2S2020 $8,632,724 12.3% 91.03 CC
12.4S2021 $5,825,802 13.1% 94.53 CC
12.0S2023 $15,610,279 13.1% 91.59 CC
12.6S2024 $17,788,546 13.4% 94.02 CC
13.1S2025 $34,902,738 13.6% 96.32 CC
Chester
11.1S2022 $2,509,600 11.9% 93.28 B
11.2S2023 $5,662,814 12.0% 93.19 B
11.5S2024 $1,377,976 12.2% 94.27 B
11.6S2025 $18,600,072 12.3% 94.49 B
Digby
11.3S2020 $10,417,600 12.5% 90.09 C
12.5S2021 $14,665,611 13.4% 93.42 C
12.5S2022 $7,963,435 13.5% 92.75 C
12.5S2023 $9,569,958 13.6% 92.17 C
12.9S2024 $14,262,838 13.8% 93.62 C
13.4S2025 $28,649,980 14.0% 95.86 C
Next Year's Prime Rate 8.50%
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Financial Summary Efren Escoto Round: 2December 31, 2015
Cash Flow Statement Survey Andrews Baldwin.
DM 101 - Integral - Database and Analytics
Below are the five things attendees will come away learning:
1. What you should expect from a Database.
2. How to get the most out of your system.
3. The importance and value of s system that is easy to use.
4. Understanding what data needs to be collected.
5. The difference between Process Data versus Analyzing Data.
Similar to Google Analytics Dashboard (20)
Trying Times: Making the Case for New Donor Acquisition
Trying Times: Making the Case for New Donor Acquisition
Making Advocacy Pay: Understanding the Link Between Activism & Giving
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Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROI
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROI
Excerpts taken from Lucas, S.E. (12th ed.) (2015). The Art .docx
Excerpts taken from Lucas, S.E. (12th ed.) (2015). The Art .docx
Does Your Festival or Event Make Cent$ - Missouri Main Street
Does Your Festival or Event Make Cent$ - Missouri Main Street
Page 1 Front PagePage 2 Stocks & BondsPage 3 Financial Sum.docx
Page 1 Front PagePage 2 Stocks & BondsPage 3 Financial Sum.docx
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The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
May 2024 - VBOUT Partners Meeting Group Session
We discussed latest feature releases, planned product enhancements, and educational materials for May 2024.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverUnlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandRecently uploaded (20)
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
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How to Run Landing Page Tests On and Off Paid Social Platforms
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
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10 Videos Any Business Can Make Right Now! - Shelly Nathan
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The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
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Digital Marketing Trends - Experts Insights on How
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Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Google Analytics Dashboard
- 1. Analytics Dashboard Revenue Visits Jun 7 Jun 12 Jun 17 Jun 22 Jun 27 Jul 2 0 1K 2K 0 100 200 Traf c and Revenue Trends Bookings by Device and Visit Frequency Most Valuable Traf c Sources Source / Medium Revenue google / organic $6,973.67 (direct) / (none) $4,226.51 yahoo / organic $278.58 bing / organic $237.44 google / cpc $207.76 iprism / referral $106.00 facebook.com / referral $100.91 l.facebook.com / referral $75.68 worldofescapes.com / referral $59.36 duckduckgo.com / referral $59.36 ▼ Best-Selling Products Were they on their phones? Had they seen us before? Product Product Revenue Quantity Ripper $6,271.44 57 Destiny $5,311.28 53 Accord Services Event $371.00 1 Gift Certi cate $252.00 2 Deb Weeks Birthday Celebra… $170.01 5 ▼ ▼ Have they visited many times? What was their age? 118 Bookings 3.50% Conversion Rate $12,375.73 Total Revenue 2,339 Visitors Jun 7, 2017 - Jul 6, 2017 ▼ 3,376 Visits What are their other interests? Device ▼ Age ▼ Interests ▼ New vs Returning Users ▼ Number of Visits ▼ How did users nd us? Channel ▼ $6,973.67 Google Organic $227.05 Facebook $207.76 Google Ads 0 Facebook Ads male female 48.2% 51.8% Bookings by Age and GenderRevenue by Traf c Source 0 20 40 18-24 25-34 35-44 45-54 55-64 65+ 0 40 80 mobile desktop tablet New Visitor Returning Visitor 40.7% 59.3% Most Valuable Website Pages Page Page Value /event/the-escapery-game-night-49/ $19.79 /book-your-adventure/ $7.35 /escape-room-game-ripper/ $5.41 /escape-room-game-silo/ $4.01 /escape-room-game-destiny/ $3.54 / $2.81 /events/ $2.16 /group-adventures/ $2.07 /contact-us/ $1.98 /escape-room-faq/ $1.87 ▼ Biggest Traf c Sources Source / Medium Visits google / organic 1,682 (direct) / (none) 1,010 google / cpc 429 bing / organic 52 mariettasquare.com / referral 36 yahoo / organic 30 m.facebook.com / referral 23 l.facebook.com / referral 19 yelp.com / referral 14 duckduckgo.com / referral 11 ▼ Social Media Channel by Traf c and Revenue Visits Revenue Facebook Google+ Pinterest TripAdvisor Twitter Yelp 0 100 200 300