BW Marketing Grad with Retail and Social Media Experience
1. Baldwin Wallace University
Berea, Ohio
Marketing & Public Relations
Bachelor of Arts, May 2015
GPA: 3.80/4.00
The Sherwin-Williams Company
Automotive and Industrial Brands Intern, May - Aug. 2013 and 2014
Created detailed spare part order forms for a variety of specific merchandisers in effort to support the launch of the Scratch Fix All-in-1 product.
Conducted research on social media usage within market segments including car enthusiasts and MRO industry, focused on specific social media pages and created a plan of improvement.
Created a Tumblr blog plan for the Dupli-Color brand by researching curated content as well as
current assets to provide a recommendation to meet the goals of increasing customer
engagement and loyalty.
Helped develop the new Scratch-Fix website by gathering color codes and information from
outside resources to help support the e-commerce initiatives of the brand.
Chipotle Mexican Grill
Student Brand Manager, 2013 - 2014
Worked with local restaurant to promote the brand through the sponsorship of campus and community events.
Used online programming and social media to spread awareness of the brand’s values and leverage promotions, which resulted in doubling the store’s sales from the previous year.
Dormify
Style Advisor, 2013
Represented and promoted the brand using social media, and created content relating to the college female audience and interior design objectives through a blog.
EDUCATION
CHELSEA GLOSSER
honors
Technical skills
Alpha Lambda Delta
Gamma Sigma Alpha
Order of Omega
Student Director, Baldwin Wallace University Digital Marketing Clinic, Sept. 2014 - Present
President, Gamma Sigma Alpha Honors Society, May 2014 - Present
Treasurer, Hillel, May 2013 - Present
Junior (GAMMA) Coordinator, Alpha Gamma Delta Sorority, Jan. 2014 - Dec. 2014
Orientation Leader, Baldwin Wallace University, June - Aug. 2014 and June - Aug. 2013
Vice President of Campus Relations, Alpha Gamma Delta Sorority, Jan. 2013 - Dec. 2013
Anthropologie
Sales Associate, Woodmere, OH, Oct. 2014 - Present
Utilize knowledge about the creative aesthetic and lifestyle of the brand to appropriately help customers and meet the business objectives.
Playmatters
Sales Associate, Pepper Pike, OH, Sept. 2009 - Jan. 2013
Provided friendly service to assess needs of customers and recommended appropriate
merchandise. Was also given the responsibility of designing displays and opening and closing the store.
Additional experience
leadership
Illustrator
InDesign
Photoshop
Powerpoint
Excel
Word
Access
Digital Projects
B’laster Digital Marketing Plan
Jan. - May 2014
Developed a digital strategy for B’laster Corporation to increase online engagement and sales through SEO, PPC, analytics, website design, and social media.
Rosetta Competition
Nov. 2013
Was hand picked to represent Baldwin Wallace in a
competition to create and
present a digital marketing campaign for the product,
Google Glass.
Tumblr
instagram
Pinterest
wordpress
twitter
Facebook
Blogger
relevant experience
social media Skills
cglosser11@mail.bw.edu
cmgloss