This document contains the resume of Ashley LaFreniere. It includes her contact information, education history with a Bachelor's degree in Communication from the University of North Florida, study abroad experience in China, skills including Microsoft Office, Adobe, and social media platforms, and relevant work experience including current roles as Marketing Coordinator for LDE Inc. and Hemingway's Tavern focusing on content creation and social media management. Prior experience includes an internship focusing on search engine optimization and social media management.

1. Ashley LaFreniere
Indialantic, Florida
(321) 604-8528
Ash19marie@gmail.com
http://Ashleylafreniere.wordpress.com/
EDUCATION
University of North Florida; Jacksonville, Florida April 2016
Bachelor of Science
Major: Communication with a focus in advertising
Tianjin Foreign Studies University; Tianjin, China July 2009
Studied abroad learning Chinese language and culture
SUMMARY OF SKILLS
• Proficient in Microsoft office suite, Adobe, Photoshop, Canva, InDesign and Hubspot
• Familiarity with social media sites networks and platforms such as Yext, Contently, Medium,
Facebook, Twitter, Instagram, Google+ and Articlesabase
• Experience in customer service, sales and employee training
RELEVANT EXPERIENCE
LDE Inc., Marketing Coordinator August 2016 - Present
Indian Harbor Beach, Florida
 Generate, edit, publish and share daily content that builds meaningful
connections and encourages community members to take action
 Set up and optimize company pages within each platform to increase the
visibility of company’s social content
 Moderate all user-generated content in line with the moderation policy
for each community
Hemingway’s Tavern, Marketing Coordinator August 2016 - Present
Indian Harbor Beach, Florida
 Create and maintain campaign calendar and push schedules. S by capturing and analyzing the
appropriate
 Continuously improve online efforts by capturing and analyzing the appropriate social
data/metrics, insights and best practices, and then acting on the information
 Collaborate with stores to manage reputation, identify key players, develop and administer
training for all staff authorized to generate content
Meg O’Malley’s, Marketing Coordinator August 2016 - Present
Indian Harbor Beach, Florida
 Work within annual budget as well as promotional budget
- Provide complete and accurate documentation of all expenses in a timely manner
- Get approval on expenditures from the Director of Marketing
 Work with the Director of Marketing on the content and radio and television spots
 Attend and present during Manager meetings

2. Ashley LaFreniere
Indialantic, Florida
(321) 604-8528
Ash19marie@gmail.com
http://Ashleylafreniere.wordpress.com/
 Communicate effectively with senior management, restaurant managers and other restaurant staff
to ensure proper execution of online campaigns and training.
DiscoverTec, Internet Marketing Intern January 2016 - April 2016
Jacksonville, Florida
 Worked as a search engine optimizer (SEO) and social media manager. Some of the projects I
have worked on can found on https://www.canva.com/ash19marie
 Updated social media platforms such as
(Google+, Instagram, Twitter) and (Contently, Medium and Tumblr)
 Curated content for clients’ distribution platforms. I worked on projects for many different clients
from plumbers to plastic surgeons. Some of the work I created can be found on
https://www.canva.com/ash19marie
UNF Media Advisory Board, Student Representative
Jacksonville, Florida October 2015 - April 2016
• Implementing budget plan for the prospected year
• Utilized Google Analytics to gain insight on the
demographics and targeted audience
• Demonstrating leadership abilities by interviewing and hiring potential employees