1. Victoria A. GiuffridaMarketing - Graphic Design - Advertising - Public Relations - Event Management
Huntington, WV 304.308.6544 VGiuffrida.com Giuffrida@Marshall.edu
Relevant Work Experience
Marshall University Office of Recruitment
Recruitment Coordinator May 2016-Present
Work independently with high school counselors to schedule visits to high schools in territory
Give campus tours and presentations to potential students and their families
Attend national and local college fairs in territory
Travel for extended periods of time, as well as, planning a schedule, booking hotels, renting cars, etc.
Consult with potential students and their families about the college admission process, while selling
Marshall, and staying true to the Marshall University brand
Work university recruitment events, including registration and executing plans
Freelance Graphic Designer 2014-Present
Design local business’ marketing materials, logos, etc., as well as, consulting in marketing plans.
Clients include: The City of Huntington (Tri-State Homebrew Competition and #800BAM), Kenzington
Alley Boutique, Tri-State Insurance Co., and Smoke ‘em If You Got ‘em BBQ.
Marshall Artists Series
Volunteer May 2016-Present
Marketing Assistant August 2013-May 2016
Design and produce marketing materials, while staying true to event and artist agency’s
guidelines, including posters, direct mail, event programs, digital and social media elements
Execute marketing tasks by hanging posters in the Tri-State area, developing powerpoints, and
conversing with patrons
Work entertainment events including tearing and selling tickets, will call, seating, decorating, and
organizing sponsor tables
Work with high profile celebrities, such as, Jay Leno, Phillip Phillips, Jason Mraz, and Frankie Valli
Maintain social media accounts
Marshall Recreation and Wellness Center
Graphic Designer May 2014-Present
Design and produce all marketing materials including: posters, brochures, digital media, social
media and website elements
Design and maintain elements of a wordpress website
Work with and develop marketing pieces under an executive staff
Meet deadlines of multiple departments in a timely fashion
Stage and photograph marketing pieces
Organize, execute, and market events
CONTACT Rape Crisis Center
Graphic Design Intern January 2013-May 2014
Design and produce marketing materials for fundraising events and educational materials, such as,
brochures, as well as, work with confidential information.
Education
Master of Arts in Journalism
Emphasis in Public Relations
Marshall University Fall 2014 - Spring 2016
4.0 GPA
Bachelor of Arts in Advertising
Minor in Marketing
Marshall University Fall 2010 - Spring 2014
Cum Laude
Community &
Campus Involvement
Knightlight Communications
Student-run PR Agency
Creative Chair 2016
Alpha Xi Delta 2012-2014
House Manager 2013-2014
Marketing Chair 2013-2014
American Advertising Federation 2011-2014
President 2013-2014
Secretary & Treasurer 2012-2013
Path to the Cure 5K 2012-2014
Junior League Character Breakfast 2013-2014
And Babysitting Volunteer
Autism Speaks 2012-Present
Huntington High School Special 2012-2014
Education Volunteer
Boys and Girls Club Volunteer 2012-2014
Huntington Chilifest Volunteer 2012-2014
Relay for Life Volunteer 2012-2014
Marshall Move-in Crew 2012-2014
Honors & Awards
Outstanding Graduate Student 2016
Marshall Rec Center Employee of the Year 2016
PRSSA Crystal Award, Event Poster Design 2016
Excellence in Public Relations Creative 2015
Marshall Rec Center Employee of the Month
Babysitting Staff Jan. 2015
Marketing Staff Dec. 2014
NSAC Most Valuable Team Member 2014
AAF Award in Honor of Sarah Knott 2014
Alpha Delta Sigma Honor Society 2014
A. Michael Perry Scholar 2010-2014
Promise Scholar 2010-2014
References
Dr. Terry Hapney Assoc. Professor of Public Relations at Marshall University 606.585.6491
Ella Curry Asst. Director of Recruitment at Marshall University 304.696.3508
Angela Jones Director of Marketing & External Affairs at Marshall Artists Series 304.696.3326
Michele Muth Asst. Director, Marketing & Membership at Marshall Rec Center 394.696.2943
Knowledge & Skills
Adobe Illustrator Photography Social Media
Adobe Photoshop Wordpress Marketing and Sales
Adobe InDesign Microsoft Excel Time Management
Adobe After Effects Public Speaking Event Management