A description of the marketing that was used for I, Daniel Blake.

1. Use of Artwork
Artwork marketing for this film included posters, production images,
Digital Marketing
The hashtag they trended round: Saying we are all daniel blake.
Facebook page - 65,993 likes
Twitter - 12,421 followers
Official website containing information on getting tickets, watching the trailer, etc.
BBC Website promotion including production images and information about the film.
Premiere
'Conversely, Labour leader Jeremy Corbyn appeared at thefilm's London premiere with the director, then
subsequently praised the film on his Facebook page. In a session of Prime Minister's Questions on 2 November
2016, he advised Prime Minister TheresaMay to watch the film, as he criticised the fairness of the welfare system.'
Preview Screenings
They tried to get thefilm seen a lot before its official release. They did lots of community screenings and
employed regional marketing officers to help get thefilm seen in many preview screenings.
Show film first listed what I counted to be 109 I, Daniel Blake preview screenings.
Awards
I, Daniel Blake was awarded prizes at two major film festivals.
One was theCannes Film Festival, where it won these two awards: Palm d'or and Palm Dogmanitarian award.
The other was the Locarno International Film Festival where it was awarded the Prix du Public award.
Newspaper/film magazine reviews
Trinity Mirror (newspaper group) really pushed the film.
Marketing for I, Daniel Blake
Awards
I, Daniel Blake was awarded many other awards too! Here is a list of awards both won and nominated, taken from
Wikepedia:
Here are some examples of I, Daniel Blake artwork advertisements.
Poster
Newcastle Premier
The film premiered in Newcastle. They turned down a big premiere in London because they didn't see it as
appropriate.
The Guardian - 23rd October 2016
The Telegraph - 28th October 2016
Business Review - 5th April2017
Time Out - 12th May 2016
Sight and Sound - 14th December 2016
Spectator - 22nd Oct
Standard - 21st October
Financial Times - 20th Oct
Empire - 17th October
PasteMagazine - 2nd January
Trailers and interviews posted on
Youtube.
Interviews/Featurettes
The Guardian - 20th October (video) 15th October (written)
The Independent - 24th October
HeyUGuys - 19th October
'Interview of Ken Loach for I, Daniel Blake' - 25th October
The Upcoming - 19th October
The Red Carpet News TV - 31st October
Empire online - 26th October
Village Voice - 23rd December
Salon - 25th December
Wildbunch
Press kit and press pack provided for I, Daniel Blake.
8 results for I, Daniel Blake merchandise on Redbubble. T-shirts.
Merchandise
There was merchandise up for grabs which you could win via the official I, Daniel Blake twitter page.
Cinema/Exhibitor promotions
Discounted cinema tickers because a lot of peoplewho the film is targeted
at would not be able to afford going to thecinema and paying full price.