1. I, Daniel Blake – Lesson 2
Independent Research
Aim:
To gather key contextual information regarding this
set exam text
To find and analyse marketing methods used to
promote this film to specific audiences.
Instructions:
1. Save a copy of this powerpoint on your device.
2. At the top of each slide, there is a question or a task. Complete the task/answer the question in as much detail as
you can. Use the internet to research and find information.
3. DO NOT simply copy and paste from the internet – we have read the content online and so we will recognise it
if you do this…the aim is to research, understand and then explain in your own words.
4. Font size for your work should be no larger than 12 and you should fill up the slide with your research – this is an
indication of how much detail you ought to include.
5. Submit your work in Assignments in Teams
2. Basic Information
1. Who produced I, Daniel Blake? Rebecca O'Brien
2. Who distributed I, Daniel Blake? BFI (UK) Le Pacte (France)
3. Who stars in this film – main actors/actresses? Hayley Squires, Dave Johns, Sharon Percy
4. When was the film released? 13th May 2016
5. What was the estimated production budget for I, Daniel Blake and how much did it make at the box
office? 15 million?
3. What is independent cinema and how is it different to
Hollywood blockbusters such as Black Panther?
An independent film is a feature film or short film that, besides being made and distributed by independent production companies, is produced outside the major film
studio system. Independent cinema is movies produced by smaller companies rather than well known ones such as disney, Pixar and Lionsgate. A film like Black
Panther is made by Disney, a company with a reputation already, giving the movie a larger audience before It even releases. Independent films are very different from
blockbusters in Hollywood, such as Black Panther. For Hollywood blockbusters, the style of 'indie' films is somewhat different, as the directors and producers have
more artistic input-made it's in their vision, not in the vision of studio bosses.
In I Daniel Blake, The budget is more modest than a Studio Picture, which implies that it costs less to make. The group and even the cast can likewise be more modest
as well. This typically implies that Independent Films centre around the recounting a more modest story through character advancement instead of activity. It's
uncommon that Independent Filmmakers depend on Computer Generated Imagines or Visual Effects to recount their accounts yet it's not actually unimaginable.
However, in the black panther, the budget for the movie was 200 million USD which means that they have large groups and huge projects, including enormous name
entertainers. They utilize huge sets, have large hair and cosmetics spending plans and present a major promoting effort to offer the film to a more extensive crowd.
They may likewise have large blasts, huge activity and additionally bunches of Computer Generated Images/Visual Effects. These movies are regularly known as
blockbusters. Be that as it may, few out of every odd Studio Film is a blockbuster.
4. In your own words, what is the film ‘I, Daniel
Blake’ about? Make sure you have seen it!
I, Daniel Blake is about Daniel Blake, 59, who has functioned as a joiner the majority of his life in the North East of England needs assistance from the State
unexpectedly following a sickness. He runs into a single parent Katie and her two small kids, Daisy and Dylan. Katie's simply opportunity to get away from a one stayed
destitute lodging in London is to acknowledge a level approximately 300 miles away. Daniel stands up and battles for his pride, driving a one-man campaign for
empathy that will change the lives of a striving single parent (Katie) and her two kids. It is a dramatization that has a solid political message about Britain during a time
of government grimness.
5. Who directed ‘I, Daniel Blake’ and what relevance
does this have to the success of the film?
Ken Loach has been a director for more than 50 years. He's never had Hollywood achievement, mostly on the grounds that he's never needed it. Loach's style is social
authenticity – recounting stories that speak to the lives of standard average individuals and the social issues they face, for instance joblessness, neediness and
dependence. His movies likewise have political topics. As opposed to make films for diversion or cash, he will likely uncover and instruct individuals to the issues that
numerous individuals in the public arena face.
It is exceptionally hard to build up the specific creation expenses of 'I, Daniel Blake' albeit 16 Films Producer, Rebecca O'Brien, said it was a 'humble sum', in any event,
for a Ken Loach film. We know a portion of the financing it got (for example £300k from the BFI) and can gauge it to be around £2 million. Contrast that with the $165
million that it cost to make our other CSP, Doctor Strange.
I, Daniel Blake was displayed in 24 nations and performed well in Europe and other more modest nations. The film earned £11 million and got a wide scope of positive
pundit audits.
'I, Daniel Blake' Is Ken Loach's best UK discharge ever and kept on selling admirably around Europe. Like all Ken Loach films, it did especially well in France. Just as Box
Office achievement, it was additionally a basic achievement and grant victor (counting the famous Palme D'or from the Cannes Film Festival).
6. Who is the target audience for ‘I, Daniel Blake’?
Include age, gender, sociographic, psychographic
as the minimum
- Age = 18-60, the age of the characters mirror this additionally the chief Ken Loach began coordinating during the 1960s significance aficionados of his movies will
follow his work.
- Gender = Both male and female as the focal point of the film is destitution and social concerns which interests don't contrast between sexes.
- Sociographic= Ken Loach as a direct would speak to a more specialty crowd. Nonetheless, the advertising of the film may propose that it had a geodemographic target
crowd in regions that are influenced by the topics inside the film (C/D1/D2)
- Psychographic Profiles = Explorers as this is a specialty film. Aspirers and Succeeders due to the basic achievement it has accomplished and reformers in light of the
fact that the film raises issues identifying with social imbalance.
7. Apply the Uses and Gratifications theory to the
film ‘I, Daniel Blake’. Which uses/gratifications are
fulfilled and how?
-Benefit system (middle/upper class)
-entertainment= engaging story line
-Identity = relatable characters depending on the situation makes the character question the system/government.
-Interaction= prompt talks the government
8. How was ‘I, Daniel Blake’ promoted to audiences? List at least 4 different
methods used by the film's marketing campaign. You must provide
images and an analysis of the effectiveness of each one.
An association was set up with Trinity Mirror (Daily Mirror proprietors) to run a showcasing effort dependent on the film. The Daily Mirror generally underpins the
Labour Party and left-wing causes so in this way concurred with the principle message of the film. the film likewise combined up with NomadiX Media's iProjector to
make an open air crusade utilizing cites from the film. Lastly, a video was delivered utilizing individuals from people in general and government officials that upheld the
film's message.
Sort out free (or 'pay what you can') screenings and talks in public venues across the UK to assemble neighbourhood excitement for the film's message. Film was
debuted not in London, but rather Newcastle (where the film is set) to acquire neighbourhood uphold. Work Leader Jeremy Corbyn went to the London debut and
individuals that had been denied advantage instalments were approached to notice the occasion. 'I, Daniel Blake' was projected onto the Houses of Parliament
('guerrilla advertising') and in different urban communities Loach showed up on BBC Question Time to chat on issue giving the film additional believability.
9. Which GENRE does the film ‘I, Daniel Blake’
belong? Provide specific recognisable features of
this genre that are evident in the film.
English Social Realism =
-Normal Lighting, giving 'genuine feel. Can likewise set aside cash.
-Obscure entertainers - don't recall past jobs so are submerged in the dramatization, they are viewed as genuine individuals,
verisimilitude.
-Natural Areas over studio shooting.
-Utilization of humour and reality, regular issues confronted with a wry grin.
-Cut of Life' - seeing
-reality including the unremarkable, for example, dinners.
-Semi-adlibbed exchange and activities.
-Focal point of account obstructions looked by people and how they battle to defeat them. Movies follow direct and
-Sequential account.
-Absence of non-diegetic music other than opening/ending music.
10. Which unusual or creative marketing methods were used to
get audiences talking about the film? You must provide images
and an analysis of the effectiveness of each one.
This is a clue for
ONE
11. In your opinion, was I, Daniel Blake a success?
What evidence do you have to support this? Consider reviews, box office figures,
ratings, audience engagement with the issues explored.
